TaxSlayer
TaxSlayer is a U.S.-based private software company offering cloud-based DIY federal and state tax preparation across Simply Free, Classic, Premium, Self-Employed, and Military tiers, serving individual taxpayers and, via TaxSlayer Pro, professional preparers. The firm filed 11 million returns in 2024 and earns revenue primarily through tiered filing fees and add-on services.
- Company typePrivate
- Founded1965
- HeadquartersAugusta, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What TaxSlayer does
TaxSlayer is a U.S.-based, privately held (TaxSlayer LLC, Georgia) cloud software company that has offered do-it-yourself consumer tax preparation since 1998 under a parent entity established in 1965. Its core product is a guided interview-style tax filing platform that supports all major IRS forms and schedules, calculates federal and state returns, and e-files directly with the IRS and state Departments of Revenue. The platform is delivered through taxslayer.com and iOS/Android mobile apps, with no physical retail presence. Tiered products include Simply Free (free for simple W-2 situations), Classic ($44.99 federal plus $47.99 per state), Premium ($64.99 with priority support and an Ask a Tax Pro feature), Self-Employed ($74.99 with Schedule C and 1099 guidance and quarterly estimated tax reminders), and Military (free federal for active-duty personnel). Underlying technology is cloud-based, secured by AES-256 encryption, multi-factor authentication, intrusion detection, and web application firewalls, and is reinforced by Maximum Refund and 100% Accuracy Guarantees. A separate B2B line, TaxSlayer Pro, distributes professional-grade preparation software to tax preparers.
The business model is primarily consumer subscription/transaction revenue from tiered federal and state filing fees, with auxiliary transaction revenue from refund transfer processing (a $41.99 SBTPG fee on File & Go), credit/debit card tax payments via Pay1040, add-on services (audit defense, identity protection, document review), and affiliate referral commissions through Commission Junction. Distribution is product-led growth via the freemium Simply Free tier, IRS Free File Alliance placement (free federal filing for taxpayers with AGI $89,000 or less), SEO/content marketing (tax blog, refund calculator, refund tracker), the Gator Bowl title sponsorship through 2027, and SMS and email nurture programs. The company serves individual taxpayers across multiple segments (simple W-2 filers, itemizers, investors, gig/1099 workers, military) plus tax professionals via TaxSlayer Pro. Geographic restrictions exclude nine U.S. states (Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington, Wyoming). TaxSlayer processed 11 million returns and $20 billion in refunds in 2024, holds a 4.2–4.3/5 Trustpilot rating across more than 31,000 reviews, and is led by Jimmy Rhodes (President and CEO) with Marlin Equity Partners as disclosed institutional capital partner since 2021.
TaxSlayer firmographics
Firmographics- Name
- TaxSlayer
- Legal name
- TaxSlayer LLC
- Website
- https://taxslayer.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TaxSlayer is a U.S.-based private software company offering cloud-based DIY federal and state tax preparation across Simply Free, Classic, Premium, Self-Employed, and Military tiers, serving individual taxpayers and, via TaxSlayer Pro, professional preparers. The firm filed 11 million returns in 2024 and earns revenue primarily through tiered filing fees and add-on services.
- Ownership category
- akta.pro rank
TaxSlayer industry classification
Industry- Product category
- Consumer Tax Preparation Software
- NAICS
- Software Publishers (5132), Tax Preparation Services (541213)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Tax Planning & Personal Tax Optimization Tools (FSAGADAJ)
Keywords
Where TaxSlayer is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TaxSlayer business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Consumer Tax Filing Software Subscriptions: TaxSlayer generates revenue through tiered subscription products for individual taxpayers. Customers pay for federal tax filing software with tiered pricing based on support level needed. State filing is an additional charge per return. Simply Free tier is free for simple tax situations.
- Refund Transfer / File & Go Processing Fee: When customers use the File & Go option to deduct tax prep fees from their refund, a $41.99 Refund Transfer processing fee is charged by Santa Barbara Tax Products Group (SBTPG).
- Card Payment Processing: TaxSlayer partners with Pay1040 and IRS to process credit and debit card payments for federal tax balances, generating transaction fees.
- Additional Services: Optional add-on services including Audit Protection Plus, Last Look review service, and SecurelyID identity protection, which provide supplementary revenue streams.
- Affiliate Program Commission: TaxSlayer operates an affiliate program through Commission Junction where partners earn commission for each unique referral who registers and completes their tax return.
- TaxSlayer Pro (B2B): TaxSlayer offers TaxSlayer Pro software for professional tax preparers, creating a B2B revenue stream separate from consumer products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free federal filing for simple tax situations |
| Subscription | Pay-as-you-go | All tax situations at one low price |
| Subscription | Pay-as-you-go | Classic plus priority support and tax pro access |
| Subscription | Pay-as-you-go | Extra guidance for entrepreneurs and 1099 income |
| Freemium | Pay-as-you-go | Free federal filing for active-duty military personnel |
| Subscription | Pay-as-you-go | Optional add-on services for enhanced protection and assistance |
| Transaction based/ take rate | Pay-as-you-go | Zero out-of-pocket fees with refund deduction |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
TaxSlayer product offering
Product offeringCore offering
TaxSlayer develops and sells cloud-based DIY tax preparation software for U.S. individual taxpayers, offering tiered consumer products (Simply Free, Classic, Premium, Self-Employed, Military) that handle federal and state e-filing with interview-style guided forms. The company also offers TaxSlayer Pro, a separate professional tax software line for tax preparers and accountants. Additional paid add-on services include audit defense, identity protection, and document review.
Product overview
TaxSlayer is a cloud-based DIY (Do-It-Yourself) tax preparation software platform offering a tiered product portfolio of four main consumer tax filing products plus additional services and tools. The core lineup includes Simply Free (free federal filing for simple tax situations), Classic (all-inclusive filing at $44.99), Premium ($64.99 with priority support), and Self-Employed ($74.99 with 1099/business guidance). There is also a Military edition providing free federal filing for active-duty personnel. Additional paid add-ons include Audit Protection Plus, Last Look document review, SecurelyID identity protection, Amended Returns service, and Tax Extensions. The platform provides free tools including a Tax Refund Calculator, Refund Status Tracker, Mobile App, and comprehensive Federal Tax Forms resource. TaxSlayer has operated for over 60 years and processed approximately 11 million tax returns in 2024 with $20 billion in refunds processed.
Differentiator
Problem solved
Functional benefit
Brands
- TaxSlayer Simply Free: Free federal tax filing for simple tax situations with eligibility requirements including income limits and filing status restrictions.
- TaxSlayer Classic
- TaxSlayer Premium
- TaxSlayer Self-Employed
- TaxSlayer Military
- TaxSlayer Pro
Products and services
- TaxSlayer Simply Free Free federal tax filing product for U.S. taxpayers with simple situations: single or married filing jointly, no dependents, under 65, standard deduction, and $100,000 or less in taxable income from wages, salaries, tips, or unemployment. State filing additional.
- TaxSlayer Classic All-inclusive consumer tax filing product priced at $44.99 federal plus $47.99 per state. Covers all IRS forms, credits, deductions, filing statuses, and income types including investments, rental property, and cryptocurrency. Includes U.S.-based phone and email support.
- TaxSlayer Premium Enhanced consumer tax filing product priced at $64.99 federal plus $47.99 per state. Includes all Classic features plus skip-the-line priority phone and email support, live chat, and Ask a Tax Pro access for personalized guidance from IRS-certified professionals.
- TaxSlayer Self-Employed Tax filing product priced at $74.99 federal plus $47.99 per state, designed for small business owners, contractors, freelancers, and side hustlers. Includes all Classic features plus 1099 and Schedule C guidance, self-employed tax pro matching, exclusive self-employed tax guide, and quarterly estimated payment reminders.
- TaxSlayer Military Free federal e-file for active-duty military personnel with all Classic features at no cost. Supports military-specific tax situations including combat zone exclusions and deployment-related filing extensions. State filing additional.
- TaxSlayer Pro Professional tax preparation software sold to tax preparers, accountants, and tax professionals for use in preparing returns for their clients. Distributed through taxslayerpro.com with dedicated professional support contacts.
- Tax Protection Plus (Audit Defense) Add-on service providing full-service audit defense with expert guidance if a taxpayer is audited by the IRS or a state tax authority.
- Last Look Add-on service where TaxSlayer cross-checks tax documents against the prepared return before filing for accuracy verification.
- SecurelyID Full-service identity protection and restoration service designed to protect tax returns and taxpayer identity from identity theft.
- Amended Returns Service to correct previously filed tax returns and file Form 1040-X amendments when necessary.
- Defend. Protect. Restore. Bundled add-on service combining full-service audit defense with identity theft monitoring and restoration.
- TaxSlayer Mobile App Free mobile application for iOS and Android enabling taxpayers to prepare and e-file federal and state tax returns from smartphones and tablets, with refund calculator functionality.
Quantifiable outcome
- Up to 70% savings compared to TurboTax and H&R Block
- +4 more outcomes
Companies that use TaxSlayer
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
TaxSlayer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
TaxSlayer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Santa Barbara Tax Products Group (SBTPG)coreSBTPG, a Green Dot company, enables the File & Go refund transfer service that allows customers to deduct tax prep fees from their refund. The partnership provides zero out-of-pocket fee option for customers who prefer not to pay upfront. An additional $41.99 Refund Transfer processing fee applies.
- IRS / Free File AlliancecoreTaxSlayer is a member of the Free File Alliance, a nonprofit coalition of tax software companies partnering with the IRS to provide free federal tax filing through the IRS Free File program. Since its launch in 2003, IRS Free File has facilitated over 77 million federal tax returns.
- Commission Junction (CJ Affiliate)minorCommission Junction is TaxSlayer's affiliate marketing network partner. Affiliates earn commission for each unique referral who registers and completes their tax return using TaxSlayer products.
- Augusta Cybersecurity EcosystemminorAugusta, GA is home to growing cybersecurity ecosystem including U.S. Cyber Center of Excellence, Army Cyber Command, and Augusta University Cyber Institute. TaxSlayer participates as a member of this regional cybersecurity alliance of technology and security businesses.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TaxSlayer competitors and assessment
Company assessmentDirect peers
- TurboTax (Intuit): Intuit's flagship consumer DIY tax preparation software and the dominant U.S. market leader. Directly comparable to TaxSlayer across all consumer tiers (Free, Deluxe, Premium, Self-Employed) with similar guided-interview UX and e-file workflow. TaxSlayer explicitly benchmarks pricing against TurboTax's list prices.
- H&R Block: National DIY and assisted tax preparation competitor with both software and retail office channels. Competes head-to-head with TaxSlayer's consumer tiers and explicitly used as a pricing benchmark (up to 70% savings claim). H&R Block's bundled DIY + in-person offering competes directly with TaxSlayer Pro's professional base.
- TaxAct: Value-positioned U.S. DIY tax software competitor owned by TaxAct Holdings. Targets a similar price-sensitive segment as TaxSlayer with tiered Free/Standard/Premium/Self-Employed offerings, and competes for the same affiliate and Free File traffic.
- FreeTaxUSA: Long-standing low-cost DIY tax software competitor with a near-identical value proposition (free federal for most filers, low state fees). Direct head-to-head competitor for the most price-sensitive segment of TaxSlayer's funnel.
- Cash App Taxes (Block, Inc.): Free federal and state DIY tax filing product from Block (formerly Credit Karma Tax). Backed by a large fintech ecosystem, this is a free-tier disruptor competing directly with TaxSlayer's Simply Free offering and applying pressure on the bottom of the pricing ladder.
- Jackson Hewitt: National assisted tax preparation retailer with both in-office and DIY software products. Comparable to TaxSlayer through its DIY software SKU and competes for similar value-oriented, lower-income, and gig-economy filers.
- Liberty Tax: U.S. and Canadian tax preparation chain with DIY software (Liberty Tax Online) and seasonal retail offices. Directly competes with TaxSlayer in both DIY software and assisted preparation channels, particularly for budget-conscious filers.
- 1040.com (TaxHawk): Value-tier DIY tax software operated by TaxHawk. Competes directly with TaxSlayer Classic and Self-Employed on price and form coverage, targeting the same cost-conscious independent filer segment.
- Drake Tax (Drake Software): Professional tax preparation software for CPAs and tax preparers. Directly comparable to TaxSlayer Pro on the B2B professional side, with overlapping features (form coverage, e-file, client management) and a similar value positioning versus Intuit ProConnect.
Broad incumbents
- ProConnect Tax Online (Intuit): Intuit's professional tax software for accountants, competing head-to-head with TaxSlayer Pro. Part of Intuit's broader professional ecosystem (QuickBooks, Lacerte), giving it cross-sell advantages that a standalone competitor like TaxSlayer cannot match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TaxSlayer social profiles
Digital presenceTaxSlayer compliance and trust
Trust signalCompliance1 record
TaxSlayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
TaxSlayer leadership team
Management profileNumber of profiles
Profiles5 records
TaxSlayer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TaxSlayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TaxSlayer
What does TaxSlayer do?
TaxSlayer develops and sells cloud-based DIY tax preparation software for U.S. individual taxpayers, offering tiered consumer products (Simply Free, Classic, Premium, Self-Employed, Military) that handle federal and state e-filing with interview-style guided forms. The company also offers TaxSlayer Pro, a separate professional tax software line for tax preparers and accountants. Additional paid add-on services include audit defense, identity protection, and document review.
Is TaxSlayer a public or private company?
TaxSlayer is a private company. It is classified as private equity controlled and is currently operating.
When was TaxSlayer founded?
TaxSlayer was founded in 1965. It employs 101 to 250 people.
Where is TaxSlayer based?
TaxSlayer is headquartered in Augusta, United States, in the North America region.
How does TaxSlayer make money?
Six revenue lines are on record. Consumer Tax Filing Software Subscriptions are the primary driver. The others are refund Transfer / File & Go Processing Fee, card Payment Processing, additional Services, affiliate Program Commission and taxSlayer Pro (B2B).
Who are TaxSlayer's main competitors?
Direct peers on record are TurboTax (Intuit), H&R Block, TaxAct, FreeTaxUSA, Cash App Taxes (Block, Inc.), Jackson Hewitt, Liberty Tax, 1040.com (TaxHawk) and Drake Tax (Drake Software). ProConnect Tax Online (Intuit) is listed as a broad incumbent.
Does TaxSlayer have an API?
No public API is recorded for TaxSlayer.
What industry is TaxSlayer in?
TaxSlayer's product category is Consumer Tax Preparation Software. Its primary akta.pro industry code is FSAGADAJ, Tax Planning & Personal Tax Optimization Tools. Its NAICS code is 5132 and its SIC code is 7372.