Chao Shenghuo

What Chao Shenghuo does

Chao Shenghuo (潮生活) is a Shenzhen-based lifestyle content and local commerce platform operating within the WeChat public account ecosystem. The company self-describes as one of China's most influential lifestyle WeChat public account series, distributing lifestyle discovery content to subscribers and operating a merchant display and membership service (会员介绍/商家展示) that enables local businesses to publish store information visible to platform users. Its core product portfolio centers on the WeChat public account series paired with the merchant listing feature, with no disclosed proprietary technology stack, AI/ML capabilities, API, SDK, or patent portfolio.

The firm employs 251-500 people and was founded by Xiangfeng Jiang (Co-Founder and General Manager) and Chengfu Gao. Source materials are in conflict on its capital structure: one source characterizes Chao Shenghuo as privately held with no listing on public stock exchanges, while another associates it with NEEQ symbol 837907 (China's National Equities Exchange and Quotations SME board). Across two disclosed funding events (2015 and 2018), the company raised a cumulative approximately $6.49 million, with the 2018 round including participation from Anda Capital. No pricing model, revenue, GMV, or profitability is publicly disclosed.

The customer base spans two horizontal segments: lifestyle content consumers accessing discovery content, and local merchants seeking visibility through the membership/display service. The platform does not publish financial information, technology disclosures, or strategic roadmap details. The combination of WeChat-native distribution, modest capital intensity, and SME-scale operations suggests a content-and-commerce enablement operator rather than a venture-backed growth platform, with the WeChat ecosystem functioning as both the primary distribution channel and a structural dependency.

Name

Chao Shenghuo

Legal name

Chao Shenghuo (潮生活)

Website

https://kdwaimai.com

Company type

Private

Founded year

2013

Headcount range

251–500 employees

Short description

Chao Shenghuo (潮生活) is a Shenzhen-based lifestyle platform operating a WeChat public account series serving Chinese consumers with a merchant listing service for local businesses. Founded by Xiangfeng Jiang and Chengfu Gao, it is listed on China's NEEQ under symbol 837907.

Ownership category

akta.pro rank

Product category

Lifestyle Media and City Life Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro industry

PRIMARYBPAMAGAJ

Social Commerce & Livestream Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYBPAAABAJ

Social Media Community Management & Response

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Omnichannel Customer Support (Email, Chat, Social, Messaging)

Keywords

• Lifestyle content publishing
• WeChat public account media
• City life guide
• Local merchant directory
• Merchant membership services

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Chao Shenghuo (潮生活) operates a lifestyle-focused WeChat public account series that publishes city life and lifestyle discovery content to Chinese consumers, positioned as one of China's most influential lifestyle WeChat public account series. The company also provides a merchant membership/listing system (会员介绍 / 商家展示) that allows local businesses to publish their store information for visibility within the lifestyle platform.

Product overview

Chao Shenghuo (潮生活) is a lifestyle-focused WeChat public account platform positioned as one of China's most influential lifestyle WeChat public account series. The platform appears to offer a merchant display service where members can publish their store information. The core product is the WeChat public account series that covers lifestyle discovery and content distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Chao Shenghuo (潮生活) - WeChat Public Account Lifestyle Series

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Meituan: China's dominant local services platform combining merchant listings, consumer reviews, and transactions across dining, entertainment, and lifestyle categories. Directly comparable to Chao Shenghuo in serving the lifestyle-content-to-local-merchant use case, but at vastly larger scale and with proprietary transaction infrastructure.
• Dianping (dianping.com): One of China's leading consumer review and local merchant discovery platforms, now merged with Meituan. Highly comparable to Chao Shenghuo's merchant-listing and lifestyle discovery model, with overlapping target users (lifestyle-focused consumers) and merchant partners.
• 58.com (58同城): Chinese local services classifieds platform connecting consumers with local merchants across lifestyle categories. Comparable in connecting lifestyle consumers to local merchants via listings, though 58.com focuses more on transactional services while Chao Shenghuo emphasizes lifestyle content.
• Baidu Maps / Baidu Local Life: Baidu's mapping and local-life services platform featuring merchant listings and local discovery. Comparable in facilitating consumer discovery of local merchants, with the advantage of integrated mapping. Represents platform-level competition for local merchant visibility budgets.

Direct peers

• Xiaohongshu (RED): Major Chinese lifestyle content and social commerce platform combining user-generated content with merchant/product discovery. Closely comparable in business model: lifestyle content → consumer discovery → merchant visibility. Operates at much larger scale but addresses the same audience and merchant use case.
• Tencent's WeChat Official Accounts ecosystem players: Other influential lifestyle-category WeChat public accounts (e.g., single-city lifestyle media brands like 深圳潮生活/北京潮生活 variants and similar city-life guides). Directly comparable in platform, business model, and target audience to Chao Shenghuo.

Emerging players

• Ele.me (饿了么): Alibaba-backed local food and lifestyle delivery platform with merchant listings. Partially comparable via the consumer-to-local-merchant connection, though more transactional than content-driven. Now part of Alibaba's local services strategy.
• Kuaishou: Chinese short-video and livestream platform with growing local merchant and lifestyle content verticals. Comparable in lifestyle content distribution and emerging local merchant services, but uses video-first delivery rather than WeChat-public-account format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chao Shenghuo