DogPack: Dog Parks & Services
DogPack App Inc. is a Montreal-based mobile social platform for dog owners, combining location discovery of 130,000+ pet-friendly places, community features, an AI assistant, a pet product marketplace, and integrated pet-friendly travel booking via Booking.com, serving 2M+ users across 20 countries.
- Company typePrivate
- Founded2021
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DogPack: Dog Parks & Services does
DogPack: Dog Parks & Services, legally DogPack App Inc., is a Montreal-based private company founded in 2021 that operates a mobile-first social platform for dog owners. Its core product is a free iOS and Android app combining interactive location discovery (parks, trails, beaches, services, accommodations), a community social feed, AI-powered search and a personalized AI assistant called SuperDog, a marketplace for pet products, and a Lost & Found reunification service. The platform's underlying technology centers on a proprietary database of over 130,000 dog-friendly locations enriched with reviews, photos, amenities, and visitor tracking, combined with AI features for search ranking, feed personalization, generative content filters, and travel recommendations. The app supports a global community of 2 million+ users across 20 countries and has been featured by major media outlets including CBC News, CTV News, Global News, and Benzinga, with a 4.8-star average app store rating.
DogPack serves two primary customer segments. The first is individual dog owners, who use the app to discover pet-friendly locations, connect with other dog owners, book pet-friendly accommodations, and shop for pet products. The second is pet-related businesses, including veterinarians, groomers, trainers, boarding facilities, pet-friendly hospitality venues, and marketplace sellers, who use verified business profiles and the DogPack Marketplace to reach a targeted pet-owner audience. The company monetizes through marketplace commissions on third-party seller transactions, affiliate/referral revenue from its Booking.com integration for pet-friendly accommodation bookings, and seller-related services via its seller panel and 'Become a Seller' program; pricing is not publicly disclosed.
Go-to-market is product-led and community-led, with growth driven by word-of-mouth, AI-generated dog videos that went viral on social media, and earned media coverage. Strategic partnerships with Booking.com (April 2026) for travel booking and with WME (William Morris Endeavor, October 2025) for entertainment expansion signal ambitions beyond the core app into media and commerce verticals. The company has completed two funding rounds (2022 and December 2024), though amounts and investors are undisclosed, and operates with a lean 11–50 person team from Montreal.
DogPack: Dog Parks & Services firmographics
Firmographics- Name
- DogPack: Dog Parks & Services
- Legal name
- DogPack App Inc.
- Website
- https://dogpackapp.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DogPack App Inc. is a Montreal-based mobile social platform for dog owners, combining location discovery of 130,000+ pet-friendly places, community features, an AI assistant, a pet product marketplace, and integrated pet-friendly travel booking via Booking.com, serving 2M+ users across 20 countries.
- Ownership category
- akta.pro rank
DogPack: Dog Parks & Services industry classification
Industry- Product category
- Pet Social Platform
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (45991)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where DogPack: Dog Parks & Services is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DogPack: Dog Parks & Services business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commissions: DogPack Marketplace allows third-party sellers and brands to sell dog essentials and pet products. Orders are routed to Marketplace Partners for fulfillment, generating commission revenue.
- Booking.com Partnership: Integration with Booking.com enables pet-friendly accommodation bookings within the DogPack platform, potentially generating referral or affiliate revenue.
- Seller Platform Services: Dedicated seller panel and 'Become a Seller' program for brands and local sellers to reach pet owners, likely with associated fees.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
DogPack: Dog Parks & Services product offering
Product offeringCore offering
DogPack operates a mobile and web social platform for dog owners that combines location-based discovery of pet-friendly parks, trails, beaches, services, and accommodations with a community social feed, the SuperDog AI assistant, and a third-party e-commerce marketplace for pet essentials. The platform integrates with Booking.com to enable direct in-app booking of pet-friendly accommodations, and order fulfillment on the marketplace is routed to third-party seller partners.
Product overview
DogPack is a unified social platform and mobile app for dog owners offering a comprehensive ecosystem of products and services. The core DogPack App combines social networking, location discovery, AI-powered assistance, and e-commerce into a single experience. Key product modules include: The Feed (social media with AI-powered personalization), The Map (interactive location discovery), Search (AI-powered search), SuperDog (AI assistant), the Marketplace (e-commerce), Lost & Found (safety), plus three directories (Parks, Services, Accommodations), a Dog Breeds content directory, Pet Insurance referral, and utility tools (Dog Breed Selector, Dog Name Generator). The platform recently integrated Booking.com for direct pet-friendly accommodation booking.
Differentiator
Problem solved
Functional benefit
Products and services
- DogPack App Global social platform and mobile application for dog owners combining interactive map-based discovery, an AI-powered social feed, an AI assistant (SuperDog), an in-app marketplace, lost-and-found safety tooling, and Booking.com pet-friendly accommodation booking. Available on iOS, Android, and the web.
- DogPack Marketplace E-commerce marketplace for dog essentials and pet products supplied by third-party brands and local sellers, offering food, toys, health items, and accessories. Orders are routed to Marketplace Partners for fulfillment, and merchants onboard through a dedicated Seller Panel.
- Pet Insurance Referral Service Comparison and referral service connecting dog owners with pet insurance providers through the DogPack platform.
Quantifiable outcome
- 4.8 Star Review Average app rating
- +2 more outcomes
Companies that use DogPack: Dog Parks & Services
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
DogPack: Dog Parks & Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
DogPack: Dog Parks & Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Booking.comcoreDogPack partnered with Booking.com to enable its 2 million users to discover and book pet-friendly accommodations worldwide directly through the DogPack platform. The partnership integrates Booking.com's inventory of pet-welcoming stays with DogPack's network of over 130,000 dog parks, trails, and beaches. The collaboration aims to reduce friction in pet-friendly travel planning and create more inclusive travel experiences for pet owners.
- WME (William Morris Endeavor)flagshipDogPack partnered with talent agency WME to expand AI-generated dog content into broader entertainment formats, including potential television adaptations. This partnership was prompted by the viral success of DogPack's AI-generated dog videos on social media, which attracted significant user growth and prompted plans for further content development.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DogPack: Dog Parks & Services competitors and assessment
Company assessmentDirect peers
- BringFido: BringFido is the closest direct competitor to DogPack: a discovery platform for pet-friendly hotels, restaurants, parks, and activities with a strong focus on dog owners. Both platforms share the same core proposition—helping dog owners find pet-friendly places and travel—which makes them the most head-to-head comparable.
- Rover: Rover is a leading marketplace for pet services (sitting, walking, boarding, grooming) connecting pet owners with providers. While DogPack is broader (parks, travel, social, marketplace), Rover overlaps in the pet services directory and booking component, making it a relevant direct peer in the pet care platform category.
- Wag!: Wag! operates a similar pet services marketplace (dog walking, sitting, boarding) plus pet care content. Comparable to DogPack in serving dog owners through a services platform and content/marketing motion, though narrower in scope (no travel or park discovery).
Broad incumbents
- AllTrails: AllTrails is a discovery platform for outdoor trails, parks, and nature activities with a global user base and community reviews. Comparable to DogPack's map and park discovery experience, though broader (not pet-specific) and with a much larger established user base.
- Nextdoor: Nextdoor is a hyperlocal community social platform connecting neighbors, including for pet-related meetups, recommendations, and lost pet alerts. Comparable to DogPack's community-led social feed and group chat mechanics, though focused on neighborhoods rather than pets specifically.
- Yelp: Yelp is a leading local business discovery and reviews platform covering restaurants, services, and pet-related categories (veterinarians, groomers, pet stores). Comparable to DogPack's services directory and review features, but operates across all categories with much larger scale and a mature business-side monetization model.
Emerging players
- The Dodo: The Dodo is a major pet-focused media brand producing viral videos, articles, and social content for animal lovers. Comparable to DogPack's AI-generated dog content strategy and audience overlap, with similar entertainment/engagement potential and proven media monetization (Group Nine acquisition by Vox).
- Meetup: Meetup is a community platform enabling local groups to organize in-person events and gatherings. Comparable to DogPack's park group chats and community-driven discovery of fellow dog owners, though broader in scope across interests rather than pet-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DogPack: Dog Parks & Services social profiles
Digital presenceDogPack: Dog Parks & Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
DogPack: Dog Parks & Services leadership team
Management profileNumber of profiles
Profiles1 record
DogPack: Dog Parks & Services funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DogPack: Dog Parks & Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DogPack: Dog Parks & Services
What does DogPack: Dog Parks & Services do?
DogPack operates a mobile and web social platform for dog owners that combines location-based discovery of pet-friendly parks, trails, beaches, services, and accommodations with a community social feed, the SuperDog AI assistant, and a third-party e-commerce marketplace for pet essentials. The platform integrates with Booking.com to enable direct in-app booking of pet-friendly accommodations, and order fulfillment on the marketplace is routed to third-party seller partners.
Is DogPack: Dog Parks & Services a public or private company?
DogPack: Dog Parks & Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DogPack: Dog Parks & Services founded?
DogPack: Dog Parks & Services was founded in 2021. It employs 11 to 50 people.
Where is DogPack: Dog Parks & Services based?
DogPack: Dog Parks & Services is headquartered in Montreal, Canada, in the North America region.
How does DogPack: Dog Parks & Services make money?
Three revenue lines are on record. Marketplace Commissions are the primary driver. The others are booking.com Partnership and seller Platform Services.
Who are DogPack: Dog Parks & Services's main competitors?
Direct peers on record are BringFido, Rover and Wag!. Broad incumbents are AllTrails, Nextdoor and Yelp. Emerging players are The Dodo and Meetup.
Does DogPack: Dog Parks & Services have an API?
No public API is recorded for DogPack: Dog Parks & Services.
What industry is DogPack: Dog Parks & Services in?
DogPack: Dog Parks & Services's product category is Pet Social Platform. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 81291 and its SIC code is 7900.