Rotate
Rotate built a unified, multi-tenant cybersecurity platform for managed service providers serving small and mid-sized businesses, and was acquired by Check Point in February 2026 to anchor its Workspace Security division.
- Company typePrivate
- Founded2023
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rotate does
Rotate was a private cybersecurity startup founded in 2023 by Israeli Unit 8200 and Prime Minister's Office veterans Ro'ee Margalit and Avidan Barak. The company developed a unified security platform purpose-built for managed service providers (MSPs) serving small and mid-sized businesses. The platform consolidated protection across identities, email, endpoints, browsers, SaaS applications, and remote access under a single multi-tenant management console, addressing the operational complexity MSPs face when securing distributed workforces across multiple client tenants.
The company's core technology centered on multi-tenant MSP scalability, providing defense capabilities to SMB end-clients that typically lack dedicated in-house security resources. Rotate generated revenue through subscription-based recurring contracts with MSPs, who in turn delivered managed security services to their end clients. Prior to acquisition, the company had raised approximately $8 million in seed funding from at.inc, Treasury, UpWest, G20, and Torch, and operated with a headcount of 11-50 employees out of Silicon Valley.
In February 2026, Check Point Software Technologies acquired Rotate as part of a three-startup acquisition package (alongside Cyclops and Cyata) valued at approximately $150 million combined. Following the transaction, Rotate's founding team leads Check Point's newly created Workspace Security division, integrating its MSP-focused platform into Check Point's broader four-pillar AI security strategy covering hybrid mesh network security, workspace security, exposure management, and AI security. The company no longer operates as an independent entity.
Rotate firmographics
Firmographics- Name
- Rotate
- Legal name
- Rotate Inc.
- Website
- https://withrotate.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Rotate built a unified, multi-tenant cybersecurity platform for managed service providers serving small and mid-sized businesses, and was acquired by Check Point in February 2026 to anchor its Workspace Security division.
- Ownership category
- akta.pro rank
Rotate industry classification
Industry- Product category
- Workspace Security Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)
- akta.pro secondary industries
- Security Operations Center (SOC) as a Service (BPAEADAB), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where Rotate is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rotate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MSP Platform Subscription: Rotate provided an all-in-one platform for managed service providers, suggesting a subscription or recurring revenue model where MSPs pay to manage security for their end clients. As part of Check Point's Workspace Security division, the model likely continues through MSP channel partnerships.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Rotate product offering
Product offeringCore offering
Rotate developed a unified security platform designed specifically for managed service providers (MSPs) to deliver workspace protection for small and mid-sized business clients. The platform consolidates protection across identities, email, endpoints, browsers, SaaS applications, and remote access under a single multi-tenant management console. Following acquisition by Check Point Software Technologies in February 2026, the offering became the foundation of Check Point's newly created Workspace Security division.
Product overview
Rotate was a cybersecurity startup founded in 2023 that developed a unified security platform for managed service providers (MSPs). The company's core offering was an all-in-one platform designed to help MSPs enhance cybersecurity defense capabilities for small and mid-sized organizations. Following its acquisition by Check Point Software Technologies in early 2026 for approximately $150 million, Rotate became the foundation of Check Point's newly created Workspace Security division. The Rotate team now leads development of unified workspace protection consolidating identities, email, endpoints, browsers, SaaS applications, and remote access management under a single pane of glass for MSP-delivered security services.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotate Unified Security Platform A unified, multi-tenant cybersecurity platform built for managed service providers (MSPs), enabling them to deliver consolidated workspace protection — across identities, email, endpoints, browsers, SaaS applications, and remote access — to small and mid-sized business clients from a single management console.
Companies that use Rotate
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rotate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rotate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Check Point Software TechnologiescoreCheck Point acquired Rotate to establish a new Workspace Security division. The Rotate team leads the development and expansion of this division as it integrates into Check Point's broader enterprise security portfolio. This acquisition supports Check Point's four-pillar AI security strategy covering hybrid mesh network security, workspace security, exposure management, and AI security.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rotate competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rotate social profiles
Digital presenceRotate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotate leadership team
Management profileNumber of profiles
Profiles2 records
Rotate funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotate
What does Rotate do?
Rotate developed a unified security platform designed specifically for managed service providers (MSPs) to deliver workspace protection for small and mid-sized business clients. The platform consolidates protection across identities, email, endpoints, browsers, SaaS applications, and remote access under a single multi-tenant management console. Following acquisition by Check Point Software Technologies in February 2026, the offering became the foundation of Check Point's newly created Workspace Security division.
Is Rotate a public or private company?
Rotate is a private company. It is classified as corporate owned and is currently acquired.
When was Rotate founded?
Rotate was founded in 2023. It employs 11 to 50 people.
Where is Rotate based?
Rotate is headquartered in Palo Alto, United States, in the North America region.
How does Rotate make money?
One revenue line is on record: MSP Platform Subscription.
Does Rotate have an API?
No public API is recorded for Rotate.
What industry is Rotate in?
Rotate's product category is Workspace Security Platform. Its primary akta.pro industry code is BPAKAHAA, Managed Security Services (MSSP) & 24/7 SOC Operations, with a secondary code of BPAEADAB, Security Operations Center (SOC) as a Service. Its NAICS code is 54151 and its SIC code is 7373.