SNOW

Name

SNOW

Legal name

Oravance Wellness LLC

Website

https://trysnow.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Teeth Whitening & Oral Care Consumer Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Electric Toothbrushes & Power Brush Heads (CRABAFAC)

Keywords

• Teeth whitening kits
• At-home whitening
• Hydroxyapatite toothpaste
• LED whitening devices
• Oral care products

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time and subscription-based sales of teeth whitening kits, toothpaste, pens, strips, powders, and oral care devices through their e-commerce platform. Products sold directly to consumers with optional subscription for recurring purchases.
2. Teeth Whitening Products: Physical products including Diamond Series Teeth Whitening Kit ($79), Teeth Whitening Pen ($39), LED Whitening Mouthpiece, Water Flosser ($69), toothpaste variants, powder, and tablets sold via direct-to-consumer model.
3. Subscription/Recurring Revenue: Subscribe & Save program offering 15% discount on regular deliveries of toothpaste, tablets, and kits, generating predictable recurring revenue from subscribed customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SNOW manufactures and sells direct-to-consumer at-home teeth whitening kits, toothpastes, whitening pens, dissolvable whitening strips, LED whitening mouthpieces, electric toothbrushes, water flossers, and complementary oral care accessories under the SNOW® brand via its own e-commerce storefront. The product line is built around proprietary hydroxyapatite enamel-care technology, the P3 system used in dissolving strips, LED light activation in devices, and a purple color-correcting cosmetic collection for instant brightening.

Product overview

SNOW® is a direct-to-consumer oral care brand (operated by Oravance Wellness LLC, Westport, CT) offering a comprehensive at-home teeth whitening product portfolio centered on Hydroxyapatite technology. The product line is organized around three core formulas: Extra Strength (for stubborn coffee/wine/tea stains), Sensitive (gentle, enamel-safe daily whitening), and Purple (instant color-correcting brightness). Key products include LED Teeth Whitening Kits with triple LED mouthpiece technology and proprietary serums (Diamond Series), multiple toothpaste formats (Nano-Hydroxyapatite and 10% Hydroxyapatite pastes, Purple toothpaste tablets), whitening powders (standard and purple variants), whitening pens (extra strength and overnight sensitive formulas), dissolving whitening strips (Diamond Series and Purple), and accessories (charcoal floss, floss picks, water flosser, electric toothbrush). All products are characterized by the use of Hydroxyapatite—a biomimetic mineral identical to natural tooth enamel—for enamel repair and strengthening alongside cosmetic whitening agents.

Differentiator

Problem solved

Functional benefit

Products and services

• SNOW® Diamond Series Teeth Whitening Kit Professional at-home teeth whitening kit featuring an LED mouthpiece with triple LED technology, hydrogen peroxide and carbamide peroxide serums, and Nano-Hydroxyapatite for enamel support; includes wireless/wired mouthpiece, whitening serum wands, and a shade guide. Targeted at consumers seeking professional-grade whitening results at home.
• Nano-Hydroxyapatite Toothpaste Extra strength whitening toothpaste formulated with Nano-Hydroxyapatite (n-HA), coconut oil, and peppermint, designed for daily whitening with enamel strengthening for coffee, tea, and wine drinkers.
• 10% Hydroxyapatite Toothpaste Sensitive teeth whitening toothpaste with clinically-supported 10% Hydroxyapatite, CoQ10, vitamins B6, B12, and C, coconut oil, and peppermint; enamel-conscious zero-sensitivity formula for everyday use.
• Teeth Whitening Powder (Magic Whitening Booster) Peroxide-free polishing powder that lifts surface stains when added to toothpaste, powered by Hydroxyapatite to repair and rebuild tooth enamel while whitening for daily use without sensitivity.
• Purple Teeth Whitening Powder Instant brightness powder using color-correcting (purple cancels yellow) technology; peroxide-free formula with Hydroxyapatite, blueberry extract, cocoa extract, and magnolia bark extract for immediate optical brightening.
• Teeth Whitening Pen (Extra Strength) Precision whitening pen with hydrogen peroxide and carbamide peroxide combined with hydroxyapatite for enamel strengthening; portable format for on-the-go touch-ups with no strips or trays.
• Overnight Teeth Whitening Pen Gentle overnight whitening pen with carbamide peroxide for slow release while sleeping and hydrogen peroxide for faster stain lift; high-glycerin hydrating base enhanced with hydroxyapatite for enamel smoothing.
• Diamond Series Dissolving Teeth Whitening Strips Dissolving whitening strips that work in 15 minutes and vanish completely; feature P3 technology (Pectin, PVP, Pentasodium Triphosphate) with hydrogen peroxide and Nano-Hydroxyapatite, lavender and peppermint infused.
• Dissolving Purple Teeth Whitening Strips Purple color-correcting whitening strips using color theory to neutralize yellow tones; dissolve completely in 15 minutes with no messy removal, formulated for immediate cosmetic enhancement before events.
• Purple Color Correcting Toothpaste Tablets Viral toothpaste tablets using color-correcting technology with hydrated silica to instantly brighten smiles by neutralizing yellow tones; Nano-Hydroxyapatite 10%, xylitol, CoQ10, vitamins, lavender oil, coconut oil in a travel-friendly format.
• Purple Serum (Instant Brightening) Instant brightening serum using color-correcting science to neutralize yellow undertones for a visibly brighter smile on contact; formulated with Hydroxyapatite, xylitol, and peppermint oil for quick pre-event touch-ups.
• LED Teeth Whitening Mouthpiece Wireless rechargeable LED mouthpiece with triple LED technology (blue, red, purple light modes) designed to activate whitening serums; compatible with any device for convenient whitening anywhere.
• LED Whitening Electric Toothbrush (Gen 2) Sonic technology electric toothbrush with built-in LED whitening technology to remove daily tooth stains from coffee, tea, wine, and smoking; gentle bristles suitable for sensitive teeth while removing plaque.
• AquaJet Pro Water Flosser Cordless water flosser compatible with mouthwash, designed to enhance oral care routines and protect whitening results with powerful yet gentle cleaning between teeth.
• Whitening Charcoal Floss Plant-based bamboo fiber floss with activated charcoal technology that naturally expands for exceptional cleaning and fresh breath; thin yet strong fibers remove stains between teeth.
• Whitening Floss Picks Floss picks with activated charcoal technology featuring thin yet strong fibers that remove stains between teeth using natural detoxifying power.
• LED Electric Toothbrush Replacement Heads Replacement brush heads for the LED Whitening Electric Toothbrush (Gen 2); two LED brush heads providing a 6-month supply.

Quantifiable outcome

• Over 3.7 million whitening treatments delivered to customers
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Crest (P&G): Mass-market oral care powerhouse whose Crest 3D White and Whitestrips lines define the at-home whitening category. Competes with SNOW on the same consumer occasions but with mass retail distribution, larger R&D, and deep clinical evidence.
• Colgate Optic White: Colgate-Palmolive's whitening toothpaste and oral care portfolio; targets the same at-home whitening occasion as SNOW but via mass retail channels and a much broader brand portfolio.

Direct peers

• Quip: Direct-to-consumer oral care brand built around a subscription electric toothbrush plus toothpaste, floss, and refill heads. Comparable D2C-with-subscription model and target consumer, with overlap in toothpaste and brush-adjacent categories.
• Spotlight Oral Care: Premium D2C oral care brand with a whitening-led portfolio (strips, toothpaste, LED kits) created by dentists, sold direct online across multiple geographies. Comparable in product breadth, premium positioning, and D2C go-to-market.
• HiSmile: Direct-to-consumer at-home whitening brand selling peroxide-based gels, LED kits, toothpastes, and accessories through owned e-commerce globally. Closest comparable to SNOW in product mix, D2C model, and viral social-led acquisition.
• Moon Oral Care: Celebrity-backed D2C oral care brand selling toothpaste, whitening pens, and kits direct-to-consumer. Similar premium positioning, product format overlap (toothpaste, pens, kits), and influencer-led acquisition playbook.
• BURST Oral Care: D2C oral care brand with a sonic electric toothbrush, whitening products, and a strong influencer-driven acquisition model. Overlaps with SNOW on D2C, subscription, and social-led growth approach in oral care.
• AuraGlow: D2C whitening brand offering LED kits, pens, strips, and toothpastes through its own storefront. Direct competitor in the at-home whitening kits category with overlapping customer profile to SNOW.
• Hello Products: Natural-ingredient D2C oral care brand selling toothpaste, mouthwash, floss, and whitening products through owned e-commerce and retail. Comparable D2C-led oral care portfolio with overlapping toothpaste and whitening SKUs.
• Plus White: Long-standing at-home whitening brand offering gels, pens, and kits through its own e-commerce channel. Direct competitor in the at-home whitening category with overlapping kit/pen/paste formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/snowteethwhiten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNOW