Goal Zero
Goal Zero designs and sells portable power stations, solar panels, power banks, electric coolers, and lighting products to outdoor recreation, emergency backup, RV/van life, and off-grid home customers, operating a direct-to-consumer e-commerce model across nine international markets as a BioLite subsidiary.
- Company typePrivate
- Founded2010
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Goal Zero does
Goal Zero is a Salt Lake City-area (Bluffdale, Utah) designer, manufacturer, and direct-to-consumer retailer of portable power stations, solar panels, power banks, electric coolers, and lighting products, serving consumers who need off-grid or backup power for outdoor recreation, emergency preparedness, RV/van life, and home backup. The company's core technology centers on portable lithium-ion battery systems—transitioning from NMC to LiFePO4 chemistry in its 6th-generation Yeti line (4,000+ charge cycles, 10+ year lifespan)—integrated with monocrystalline solar panels and app-enabled Bluetooth controls. Its product ecosystem spans the Yeti portable power station family (from 297Wh Yeti 300 to 7,988Wh Yeti PRO 8000), Nomad/Boulder/Ranger/Flex solar panels, Venture/Sherpa/Flip/Torch power banks, Alta electric coolers, Lighthouse lanterns and Skylight area lights, the Haven home backup ecosystem with professional installation, and vehicle integration kits under the Escape platform.
Goal Zero operates a product-led growth and direct-to-consumer commerce model, selling hardware through its own localized e-commerce storefronts in nine markets (US, Canada, Australia, Europe, New Zealand, South Africa, Singapore, Israel, Puerto Rico), with parallel distribution through Amazon, an authorized dealer network, and a certified installer network for higher-end home backup systems. Pricing ranges from $59.95 entry-level solar panels to $12,998.95 for fully configured 20kWh Haven home backup systems, with ShopPay Installments BNPL, a GZ Rewards loyalty program, and an affiliate channel supporting conversion. The company has been a subsidiary of BioLite since an April 2025 acquisition, with BioLite co-marketing cooking, heating, and headlamp products through the goalzero.com storefront. Across its six primary use-case segments (outdoor recreation, emergency/backup, RV/van life, off-grid living, professional-installed homeowners, and trade/professional), Goal Zero is repeatedly identified as one of the major players in the global portable power station category alongside Jackery, Anker, EcoFlow, and Bluetti.
Goal Zero firmographics
Firmographics- Name
- Goal Zero
- Legal name
- Goal Zero
- Website
- https://goalzero.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Goal Zero designs and sells portable power stations, solar panels, power banks, electric coolers, and lighting products to outdoor recreation, emergency backup, RV/van life, and off-grid home customers, operating a direct-to-consumer e-commerce model across nine international markets as a BioLite subsidiary.
- Ownership category
- akta.pro rank
Goal Zero industry classification
Industry- Product category
- Portable Power Stations
- NAICS
- Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industries
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Goal Zero is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goal Zero business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Portable Power Stations: Sale of Yeti-branded portable power stations in various capacities (297Wh to 8,000Wh+), including compact, mid-size, and large/x-large models for outdoor, emergency, and home backup use.
- Solar Panels: Sale of portable and mountable solar panels under Nomad, Boulder, and Ranger brands, ranging from 5W to 400W for various charging applications.
- Solar Generators: Bundled solutions combining power stations with compatible solar panels as complete solar generator kits for off-grid power generation.
- Power Banks: Sale of portable power banks including Venture, Sherpa, Flip, and Torch series with various capacities and waterproof ratings.
- Electric Coolers: Alta 50 and Alta 80 portable refrigerator/freezers with app-enabled control, designed to pair with Yeti power stations for off-grid refrigeration.
- Lights & Lanterns: Sale of rechargeable flashlights, lanterns, area lights, and string lights including Lighthouse, Torch, and Crush Light product lines.
- Accessories: Cables, mounting brackets, travel cases, expansion tanks, and other accessories compatible with Goal Zero power products.
- Home Backup Systems: Haven 10 home backup ecosystems and professional installation services for whole-home battery backup solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Yeti 300 - 297Wh compact power station |
| One time/ perpetual license | Pay-as-you-go | Yeti 500 - 499Wh compact power station |
| One time/ perpetual license | Pay-as-you-go | Yeti 700 - 677Wh power station |
| One time/ perpetual license | Pay-as-you-go | Yeti 1000 - 998Wh mid-size power station |
| One time/ perpetual license | Pay-as-you-go | Yeti 1500 - 1,505Wh mid-size power station |
| One time/ perpetual license | Pay-as-you-go | Yeti PRO 4000 - 3,994Wh large power station |
| One time/ perpetual license | Pay-as-you-go | Yeti PRO 8000 - 7,988Wh power system (2x PRO 4000) |
| One time/ perpetual license | Pay-as-you-go | Alta 50 - 53L electric cooler |
| One time/ perpetual license | Pay-as-you-go | Alta 80 - 78L dual-zone electric cooler |
| One time/ perpetual license | Pay-as-you-go | Nomad Solar Panels - 5W to 400W |
| One time/ perpetual license | Pay-as-you-go | Haven Home Backup Systems |
| Other | Monthly | ShopPay Installments |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Goal Zero product offering
Product offeringCore offering
Goal Zero designs, manufactures, and sells portable power stations, solar panels, power banks, electric coolers, lighting, and home backup battery systems under its Yeti, Nomad, Boulder, Ranger, Venture, Sherpa, Alta, Lighthouse, and Haven sub-brands. Products are built around lithium-ion (NMC and LiFePO4) battery technology and are sold direct-to-consumer via goalzero.com, Amazon, dealers, and a professional installer network for Haven home backup systems.
Product overview
Goal Zero is a portable power and outdoor equipment company offering an integrated ecosystem of rechargeable power products. The core product line centers on the Yeti portable power station family (ranging from 297Wh compact units to 7,988Wh Pro systems), complemented by portable and installable solar panels (Nomad, Boulder, Ranger, and Flex series), rugged power banks (Venture, Sherpa, Flip, and Torch lines), and Alta electric coolers. The ecosystem integrates with Goal Zero's Haven home backup systems and vehicle/RV integration solutions. Products feature advanced LiFePO4 battery technology for extended lifespan (10+ years), weather-resistant designs (IPX4 and IP67 ratings), and app-enabled controls. The company also offers BioLite co-branded headlamps and partners with BioLite for cooking/cooling bundled solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Yeti: Line of portable power stations ranging from compact (297Wh) to large/XL (4000Wh+) capacity for home backup, outdoor adventures, and RV/van applications.
- Nomad
- Boulder
- Ranger
- Alta
- Venture
- Sherpa
- Lighthouse
- Haven
- Escape
Products and services
- Yeti 1500 Portable Power Station 1,505 Wh LiFePO4 portable power station with 2,000W AC output, IPX4 weather resistance, 17 ports, and 4,000+ cycle battery lifespan for outdoor adventures and emergency backup.
- Yeti 1000 Portable Power Station 998 Wh LiFePO4 portable power station with 2,000W inverter for outdoor adventures and home backup use.
- Yeti 700 Portable Power Station 677 Wh LiFePO4 compact power station with 600W AC output, 10 ports, IPX4 rating, 200W solar input for outdoor adventures.
- Yeti 500 Portable Power Station 499 Wh LiFePO4 compact power station with 500W AC output and 200W solar input for camping and emergency use.
- Yeti 300 Portable Power Station 297 Wh LiFePO4 compact power station with 350W AC output for personal electronics and small device charging.
- Yeti PRO 4000 Portable Power Station 3,994 Wh high-capacity LiFePO4 portable power station with 3,600W output for whole-home backup and RV applications.
- Yeti PRO 8000 Power System 7,988 Wh combined power system pairing Yeti PRO 4000 with Tank PRO 4000 expansion battery for extended home backup or mobile power needs.
- Haven 10 Home Backup System Scalable whole-home battery backup ecosystem with automatic transfer switching supporting up to 10 essential circuits, in 4-20 kWh configurations.
- Nomad 400 Solar Panel 400W foldable portable monocrystalline solar panel designed for high-power off-grid charging.
- Nomad 200 Solar Panel 200W foldable portable solar panel with compact high-power design for off-grid charging.
- Nomad 100 Solar Panel 100W lightweight foldable solar panel with built-in charging cables for Yeti power stations.
- Nomad 50 Solar Panel 50W four-panel foldable solar panel for Yeti 300 or 500 to power laptops and portable fridges.
- Nomad 20 Solar Panel 20W foldable solar panel with integrated cable storage, built-in Flip dock, and adjustable kickstand for small to medium device charging.
- Nomad 10 Solar Panel 10W portable solar panel with built-in Flip Power Bank dock and adjustable kickstand.
- Nomad 5 Solar Panel 5W lightweight monocrystalline solar panel with rugged enclosure, kickstand, USB output, and built-in Flip Power Bank dock.
- Ranger 300 Briefcase Solar Panel 300W foldable solar panel combining portability with strength, featuring aluminum frame and protective canvas carrying case.
- Boulder 200 Briefcase Solar Panel 200W tempered glass briefcase solar panel for camping or home backup with weatherproof construction.
- Boulder 100 Briefcase Solar Panel 100W briefcase solar panel with tempered glass, aluminum frame, and canvas carrying bag for heavy-duty use.
- Boulder 100i Solar Panel 100W installable solar panel with IP67 waterproof rating for permanent mounting on van, RV, or home roofs.
- Boulder 50 Solar Panel 50W rigid solar panel with tempered glass and aluminum frame for permanent installation.
- Flex 100i Solar Panel 100W flexible monocrystalline solar panel with IP67 rating for mounting on vans, RVs, and overland vehicles.
- Venture 75 Power Bank 19,200mAh rugged IP67 power bank with USB-C power delivery and dual USB-A output ports for outdoor and emergency use.
- Venture 35 Power Bank 9,600mAh rugged IP67 power bank with USB-A and USB-C ports for weatherproof outdoor charging.
- Venture Jump Power Bank 800-Amp emergency jump starter doubling as a power bank, compatible with most vehicles up to 6.0L gasoline or 3.0L diesel engines.
- Sherpa 100AC Power Bank 100W USB-C airline-approved power bank with high-speed laptop charging and portable AC power capability.
- Flip 24 Power Bank Compact everyday carry power bank for phone and small device charging on the go.
- Torch 500 Multi-Purpose Light 500 lumen multi-purpose light combining spotlight and floodlight modes with built-in solar panel and USB power bank.
- Alta 80 Electric Cooler 78L dual-zone electric refrigerator/freezer cooler with LG compressor, fits 130 cans, app-enabled Bluetooth temperature control, pairs with Yeti power stations.
- Alta 50 Electric Cooler 53L electric cooler/fridge/freezer with LG compressor, fits 75 cans, app-enabled Bluetooth temperature control, pairs with Yeti power stations.
- Lighthouse 600 Lantern 600 lumen multi-directional rechargeable lantern with USB power hub for device charging, long-lasting lithium battery.
- Lighthouse Core Lantern 430 lumen rechargeable USB lantern with brightness dial and USB output for device charging.
- Skylight Portable Area Light 6,000 lumen telescoping portable area light illuminating up to 300 feet, runs off any Yeti Power Station.
- Vehicle Integration Kits (Escape Ecosystem) Vehicle integration kits for installing Yeti power stations into vans, RVs, trailers, and overlanding setups with alternator charging.
- Solar Generator Kits Pre-configured bundled kits pairing Yeti power stations with compatible Nomad or Boulder solar panels for off-grid solar generation.
- Tank Pro 4000 Expansion Battery 4 kWh LiFePO4 expansion battery module for use with Yeti PRO 4000 to provide modular capacity expansion, priced at $1,999.95.
Quantifiable outcome
- 4,000+ charge cycles on LiFePO4 batteries vs typical 500-1,000 cycles on standard lithium-ion
- +5 more outcomes
Companies that use Goal Zero
Customer profileSegments6 records
Ideal customer profiles4 records
Goal Zero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Goal Zero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BioLitecoreBioLite acquired Goal Zero in April 2025, becoming the premier outdoor energy brand. The acquisition combines BioLite's cooking and heating products with Goal Zero's power and cooling solutions. Goal Zero now operates under the BioLite umbrella while maintaining its distinct product identity. BioLite products like FirePit+, CampStove, and headlamps are sold alongside Goal Zero products on goalzero.com, with integrated ecosystem bundling opportunities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Goal Zero competitors and assessment
Company assessmentEmerging players
- Renogy: Renogy focuses on solar panels with growing portable power station and home backup expansion. Adjacent competitor with strong DIY and off-grid community overlap with Goal Zero's RV/van and off-grid customers.
- Black Diamond Equipment: Black Diamond markets premium headlamps and lanterns to outdoor enthusiasts with overlapping customer base to Goal Zero's Lighthouse and BioLite co-branded headlamp SKUs. Adjacent outdoor lighting competitor.
- BougeRV: BougeRV offers portable refrigerators plus portable power stations and solar panels targeting the same outdoor/RV/tailgating segments. Emerging direct competitor with overlapping yet more value-priced positioning.
Direct peers
- Bluetti: Bluetti sells AC series portable power stations and solar panels in overlapping capacity ranges, targeting identical outdoor and home backup customers. Directly comparable technology roadmap and channel strategy.
- Lion Energy: Lion Energy offers portable power stations, solar panels, and home backup systems targeting the same outdoor/emergency customer base. Smaller scale than Goal Zero but overlapping product and channel strategy.
- EcoFlow: EcoFlow competes head-to-head across Delta and River portable power stations and portable solar panels, with comparable LiFePO4 migration and home backup push. Highly comparable business model and product breadth to Goal Zero.
- Anker SOLIX: Anker SOLIX is Anker's portable power station and home backup sub-brand, leveraging Anker's consumer electronics scale. Directly overlaps Goal Zero Yeti line with C-series power stations and complementary solar panels.
- Jackery: Jackery is the largest direct competitor in portable power stations and solar generators, with a near-identical product lineup of Yeti-equivalent Explorer power stations and SolarSaga panels. Overlap with Goal Zero spans every capacity tier, channel, and customer segment.
Broad incumbents
- Dometic: Dometic is a large RV/outdoor appliance incumbent whose CFX-series electric coolers directly compete with Goal Zero's Alta line. Comparable outdoor/RV customer base and broader appliance portfolio.
- BioLite: BioLite is Goal Zero's parent company as of April 2025, with overlapping outdoor energy products including cookstoves and headlamps. Broad incumbent combining charging/lighting/grid-energy portfolios including Goal Zero SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Goal Zero social profiles
Digital presenceGoal Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goal Zero leadership team
Management profileNumber of profiles
Profiles1 record
Goal Zero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goal Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goal Zero
What does Goal Zero do?
Goal Zero designs, manufactures, and sells portable power stations, solar panels, power banks, electric coolers, lighting, and home backup battery systems under its Yeti, Nomad, Boulder, Ranger, Venture, Sherpa, Alta, Lighthouse, and Haven sub-brands. Products are built around lithium-ion (NMC and LiFePO4) battery technology and are sold direct-to-consumer via goalzero.com, Amazon, dealers, and a professional installer network for Haven home backup systems.
Is Goal Zero a public or private company?
Goal Zero is a private company. It is classified as corporate owned and is currently operating.
When was Goal Zero founded?
Goal Zero was founded in 2010. It employs 51 to 100 people.
Where is Goal Zero based?
Goal Zero is headquartered in Salt Lake City, United States, in the North America region.
How does Goal Zero make money?
Eight revenue lines are on record. Portable Power Stations are the primary driver. The others are solar Panels, solar Generators, power Banks, electric Coolers, lights & Lanterns, accessories and home Backup Systems.
Who are Goal Zero's main competitors?
Emerging players on record are Renogy, Black Diamond Equipment and BougeRV. Direct peers are Bluetti, Lion Energy, EcoFlow, Anker SOLIX and Jackery. Broad incumbents are Dometic and BioLite.
Does Goal Zero have an API?
No public API is recorded for Goal Zero.
What industry is Goal Zero in?
Goal Zero's product category is Portable Power Stations. Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs). Its NAICS code is 33591 and its SIC code is 3600.