Goal Zero

What Goal Zero does

Goal Zero is a Salt Lake City-area (Bluffdale, Utah) designer, manufacturer, and direct-to-consumer retailer of portable power stations, solar panels, power banks, electric coolers, and lighting products, serving consumers who need off-grid or backup power for outdoor recreation, emergency preparedness, RV/van life, and home backup. The company's core technology centers on portable lithium-ion battery systems—transitioning from NMC to LiFePO4 chemistry in its 6th-generation Yeti line (4,000+ charge cycles, 10+ year lifespan)—integrated with monocrystalline solar panels and app-enabled Bluetooth controls. Its product ecosystem spans the Yeti portable power station family (from 297Wh Yeti 300 to 7,988Wh Yeti PRO 8000), Nomad/Boulder/Ranger/Flex solar panels, Venture/Sherpa/Flip/Torch power banks, Alta electric coolers, Lighthouse lanterns and Skylight area lights, the Haven home backup ecosystem with professional installation, and vehicle integration kits under the Escape platform.

Goal Zero operates a product-led growth and direct-to-consumer commerce model, selling hardware through its own localized e-commerce storefronts in nine markets (US, Canada, Australia, Europe, New Zealand, South Africa, Singapore, Israel, Puerto Rico), with parallel distribution through Amazon, an authorized dealer network, and a certified installer network for higher-end home backup systems. Pricing ranges from $59.95 entry-level solar panels to $12,998.95 for fully configured 20kWh Haven home backup systems, with ShopPay Installments BNPL, a GZ Rewards loyalty program, and an affiliate channel supporting conversion. The company has been a subsidiary of BioLite since an April 2025 acquisition, with BioLite co-marketing cooking, heating, and headlamp products through the goalzero.com storefront. Across its six primary use-case segments (outdoor recreation, emergency/backup, RV/van life, off-grid living, professional-installed homeowners, and trade/professional), Goal Zero is repeatedly identified as one of the major players in the global portable power station category alongside Jackery, Anker, EcoFlow, and Bluetti.

Name

Goal Zero

Legal name

Goal Zero

Website

https://goalzero.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Goal Zero designs and sells portable power stations, solar panels, power banks, electric coolers, and lighting products to outdoor recreation, emergency backup, RV/van life, and off-grid home customers, operating a direct-to-consumer e-commerce model across nine international markets as a BioLite subsidiary.

Ownership category

akta.pro rank

Product category

Portable Power Stations

NAICS

Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

Keywords

• Portable power stations
• Solar generators
• Portable solar panels
• Outdoor power solutions
• Home backup batteries

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Portable Power Stations: Sale of Yeti-branded portable power stations in various capacities (297Wh to 8,000Wh+), including compact, mid-size, and large/x-large models for outdoor, emergency, and home backup use.
2. Solar Panels: Sale of portable and mountable solar panels under Nomad, Boulder, and Ranger brands, ranging from 5W to 400W for various charging applications.
3. Solar Generators: Bundled solutions combining power stations with compatible solar panels as complete solar generator kits for off-grid power generation.
4. Power Banks: Sale of portable power banks including Venture, Sherpa, Flip, and Torch series with various capacities and waterproof ratings.
5. Electric Coolers: Alta 50 and Alta 80 portable refrigerator/freezers with app-enabled control, designed to pair with Yeti power stations for off-grid refrigeration.
6. Lights & Lanterns: Sale of rechargeable flashlights, lanterns, area lights, and string lights including Lighthouse, Torch, and Crush Light product lines.
7. Accessories: Cables, mounting brackets, travel cases, expansion tanks, and other accessories compatible with Goal Zero power products.
8. Home Backup Systems: Haven 10 home backup ecosystems and professional installation services for whole-home battery backup solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Goal Zero designs, manufactures, and sells portable power stations, solar panels, power banks, electric coolers, lighting, and home backup battery systems under its Yeti, Nomad, Boulder, Ranger, Venture, Sherpa, Alta, Lighthouse, and Haven sub-brands. Products are built around lithium-ion (NMC and LiFePO4) battery technology and are sold direct-to-consumer via goalzero.com, Amazon, dealers, and a professional installer network for Haven home backup systems.

Product overview

Goal Zero is a portable power and outdoor equipment company offering an integrated ecosystem of rechargeable power products. The core product line centers on the Yeti portable power station family (ranging from 297Wh compact units to 7,988Wh Pro systems), complemented by portable and installable solar panels (Nomad, Boulder, Ranger, and Flex series), rugged power banks (Venture, Sherpa, Flip, and Torch lines), and Alta electric coolers. The ecosystem integrates with Goal Zero's Haven home backup systems and vehicle/RV integration solutions. Products feature advanced LiFePO4 battery technology for extended lifespan (10+ years), weather-resistant designs (IPX4 and IP67 ratings), and app-enabled controls. The company also offers BioLite co-branded headlamps and partners with BioLite for cooking/cooling bundled solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Yeti: Line of portable power stations ranging from compact (297Wh) to large/XL (4000Wh+) capacity for home backup, outdoor adventures, and RV/van applications.
• Nomad
• Boulder
• Ranger
• Alta
• Venture
• Sherpa
• Lighthouse
• Haven
• Escape

Products and services

• Yeti 1500 Portable Power Station 1,505 Wh LiFePO4 portable power station with 2,000W AC output, IPX4 weather resistance, 17 ports, and 4,000+ cycle battery lifespan for outdoor adventures and emergency backup.
• Yeti 1000 Portable Power Station 998 Wh LiFePO4 portable power station with 2,000W inverter for outdoor adventures and home backup use.
• Yeti 700 Portable Power Station 677 Wh LiFePO4 compact power station with 600W AC output, 10 ports, IPX4 rating, 200W solar input for outdoor adventures.
• Yeti 500 Portable Power Station 499 Wh LiFePO4 compact power station with 500W AC output and 200W solar input for camping and emergency use.
• Yeti 300 Portable Power Station 297 Wh LiFePO4 compact power station with 350W AC output for personal electronics and small device charging.
• Yeti PRO 4000 Portable Power Station 3,994 Wh high-capacity LiFePO4 portable power station with 3,600W output for whole-home backup and RV applications.
• Yeti PRO 8000 Power System 7,988 Wh combined power system pairing Yeti PRO 4000 with Tank PRO 4000 expansion battery for extended home backup or mobile power needs.
• Haven 10 Home Backup System Scalable whole-home battery backup ecosystem with automatic transfer switching supporting up to 10 essential circuits, in 4-20 kWh configurations.
• Nomad 400 Solar Panel 400W foldable portable monocrystalline solar panel designed for high-power off-grid charging.
• Nomad 200 Solar Panel 200W foldable portable solar panel with compact high-power design for off-grid charging.
• Nomad 100 Solar Panel 100W lightweight foldable solar panel with built-in charging cables for Yeti power stations.
• Nomad 50 Solar Panel 50W four-panel foldable solar panel for Yeti 300 or 500 to power laptops and portable fridges.
• Nomad 20 Solar Panel 20W foldable solar panel with integrated cable storage, built-in Flip dock, and adjustable kickstand for small to medium device charging.
• Nomad 10 Solar Panel 10W portable solar panel with built-in Flip Power Bank dock and adjustable kickstand.
• Nomad 5 Solar Panel 5W lightweight monocrystalline solar panel with rugged enclosure, kickstand, USB output, and built-in Flip Power Bank dock.
• Ranger 300 Briefcase Solar Panel 300W foldable solar panel combining portability with strength, featuring aluminum frame and protective canvas carrying case.
• Boulder 200 Briefcase Solar Panel 200W tempered glass briefcase solar panel for camping or home backup with weatherproof construction.
• Boulder 100 Briefcase Solar Panel 100W briefcase solar panel with tempered glass, aluminum frame, and canvas carrying bag for heavy-duty use.
• Boulder 100i Solar Panel 100W installable solar panel with IP67 waterproof rating for permanent mounting on van, RV, or home roofs.
• Boulder 50 Solar Panel 50W rigid solar panel with tempered glass and aluminum frame for permanent installation.
• Flex 100i Solar Panel 100W flexible monocrystalline solar panel with IP67 rating for mounting on vans, RVs, and overland vehicles.
• Venture 75 Power Bank 19,200mAh rugged IP67 power bank with USB-C power delivery and dual USB-A output ports for outdoor and emergency use.
• Venture 35 Power Bank 9,600mAh rugged IP67 power bank with USB-A and USB-C ports for weatherproof outdoor charging.
• Venture Jump Power Bank 800-Amp emergency jump starter doubling as a power bank, compatible with most vehicles up to 6.0L gasoline or 3.0L diesel engines.
• Sherpa 100AC Power Bank 100W USB-C airline-approved power bank with high-speed laptop charging and portable AC power capability.
• Flip 24 Power Bank Compact everyday carry power bank for phone and small device charging on the go.
• Torch 500 Multi-Purpose Light 500 lumen multi-purpose light combining spotlight and floodlight modes with built-in solar panel and USB power bank.
• Alta 80 Electric Cooler 78L dual-zone electric refrigerator/freezer cooler with LG compressor, fits 130 cans, app-enabled Bluetooth temperature control, pairs with Yeti power stations.
• Alta 50 Electric Cooler 53L electric cooler/fridge/freezer with LG compressor, fits 75 cans, app-enabled Bluetooth temperature control, pairs with Yeti power stations.
• Lighthouse 600 Lantern 600 lumen multi-directional rechargeable lantern with USB power hub for device charging, long-lasting lithium battery.
• Lighthouse Core Lantern 430 lumen rechargeable USB lantern with brightness dial and USB output for device charging.
• Skylight Portable Area Light 6,000 lumen telescoping portable area light illuminating up to 300 feet, runs off any Yeti Power Station.
• Vehicle Integration Kits (Escape Ecosystem) Vehicle integration kits for installing Yeti power stations into vans, RVs, trailers, and overlanding setups with alternator charging.
• Solar Generator Kits Pre-configured bundled kits pairing Yeti power stations with compatible Nomad or Boulder solar panels for off-grid solar generation.
• Tank Pro 4000 Expansion Battery 4 kWh LiFePO4 expansion battery module for use with Yeti PRO 4000 to provide modular capacity expansion, priced at $1,999.95.

Quantifiable outcome

• 4,000+ charge cycles on LiFePO4 batteries vs typical 500-1,000 cycles on standard lithium-ion
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• BioLitecoreStrategic or Co-development Partner · 15 April 2025BioLite acquired Goal Zero in April 2025, becoming the premier outdoor energy brand. The acquisition combines BioLite's cooking and heating products with Goal Zero's power and cooling solutions. Goal Zero now operates under the BioLite umbrella while maintaining its distinct product identity. BioLite products like FirePit+, CampStove, and headlamps are sold alongside Goal Zero products on goalzero.com, with integrated ecosystem bundling opportunities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Renogy: Renogy focuses on solar panels with growing portable power station and home backup expansion. Adjacent competitor with strong DIY and off-grid community overlap with Goal Zero's RV/van and off-grid customers.
• Black Diamond Equipment: Black Diamond markets premium headlamps and lanterns to outdoor enthusiasts with overlapping customer base to Goal Zero's Lighthouse and BioLite co-branded headlamp SKUs. Adjacent outdoor lighting competitor.
• BougeRV: BougeRV offers portable refrigerators plus portable power stations and solar panels targeting the same outdoor/RV/tailgating segments. Emerging direct competitor with overlapping yet more value-priced positioning.

Direct peers

• Bluetti: Bluetti sells AC series portable power stations and solar panels in overlapping capacity ranges, targeting identical outdoor and home backup customers. Directly comparable technology roadmap and channel strategy.
• Lion Energy: Lion Energy offers portable power stations, solar panels, and home backup systems targeting the same outdoor/emergency customer base. Smaller scale than Goal Zero but overlapping product and channel strategy.
• EcoFlow: EcoFlow competes head-to-head across Delta and River portable power stations and portable solar panels, with comparable LiFePO4 migration and home backup push. Highly comparable business model and product breadth to Goal Zero.
• Anker SOLIX: Anker SOLIX is Anker's portable power station and home backup sub-brand, leveraging Anker's consumer electronics scale. Directly overlaps Goal Zero Yeti line with C-series power stations and complementary solar panels.
• Jackery: Jackery is the largest direct competitor in portable power stations and solar generators, with a near-identical product lineup of Yeti-equivalent Explorer power stations and SolarSaga panels. Overlap with Goal Zero spans every capacity tier, channel, and customer segment.

Broad incumbents

• Dometic: Dometic is a large RV/outdoor appliance incumbent whose CFX-series electric coolers directly compete with Goal Zero's Alta line. Comparable outdoor/RV customer base and broader appliance portfolio.
• BioLite: BioLite is Goal Zero's parent company as of April 2025, with overlapping outdoor energy products including cookstoves and headlamps. Broad incumbent combining charging/lighting/grid-energy portfolios including Goal Zero SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GoalZero
• YouTubeyoutube.com/user/GoalZeroSolar
• Facebookfacebook.com/goalzero
• Instagraminstagram.com/goalzero
• Pinterestpinterest.com/goalzerosolar
• LinkedInlinkedin.com/company/goal-zero-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goal Zero