AgileSherpas
AgileSherpas is a Boulder-based consulting firm founded in 2017 that helps enterprise marketing organizations implement its proprietary Agile Marketing Operating System through pilots, multi-month engagements, full transformations, and ICAgile-certified training.
- Company typePrivate
- Founded2017
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AgileSherpas does
AgileSherpas is a Boulder, Colorado-based consulting, training, and certification firm founded in 2017 that helps enterprise marketing organizations adopt Agile ways of working. Its core proprietary asset is the Agile Marketing Operating System (OS™), a methodology spanning strategy, planning, leadership, teams, processes, and culture. The firm monetizes through three enterprise service tiers — a 3-Month Pilot Program at $18,850/month, "Done With You" engagements starting at $16,000/month, and 12-Month OS Installations priced $250K-$905K (capped at two concurrent transformation clients) — plus instructor-led certifications (Agile Marketing Fundamentals ICP-MKG, Agile Marketing Leadership ICP-LEA) credentialed through ICAgile.
Distribution is anchored on thought-leadership content: the 9th annual State of Agile Marketing Report, the weekly Agile Marketing Edge Podcast, the LinkedIn-distributed Beyond the Edge Newsletter, the free Marketing Agility Assessment tool, and a free community platform called The Ropes. Customer logos span regulated and enterprise verticals — Charles River Laboratories (lab services), Daiichi Sankyo (pharma), M&T Bank, Huntington National Bank, Santander Group (financial services), and Quadient (technology/business services).
Operationally, AgileSherpas is a privately held LLC led by CEO & Co-Founder Andrea Fryrear and Chief Value Officer Ross Libby, with Peter Martin listed as co-founder and head of operations. The firm has no disclosed external funding, no subsidiaries, and operates with 11-50 employees. Strategic partnerships include ICAgile (credentialing), Scaled Agile (2025 Marketing with Agility competency), and a minor set of technology vendors (Stripe, HubSpot, Google Analytics).
AgileSherpas firmographics
Firmographics- Name
- AgileSherpas
- Legal name
- AgileSherpas, LLC
- Website
- https://agilesherpas.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgileSherpas is a Boulder-based consulting firm founded in 2017 that helps enterprise marketing organizations implement its proprietary Agile Marketing Operating System through pilots, multi-month engagements, full transformations, and ICAgile-certified training.
- Ownership category
- akta.pro rank
AgileSherpas industry classification
Industry- Product category
- Marketing Management Consulting
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)
- akta.pro secondary industries
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where AgileSherpas is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgileSherpas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Services - Consulting, Coaching & Training: Core revenue stream from enterprise engagements including 3-month pilot programs ($18,850/month), "Done With You" engagements (starting at $16,000/month), and 12-month transformation programs ($250K-$905K). Includes instructor-led workshops, coaching, consulting, and custom learning design.
- Certification Courses: Revenue from instructor-led certification programs including Agile Marketing Fundamentals ($279 self-paced value) and Agile Marketing Leadership ($329 self-paced value). Also includes 8-week live instructor-led programs with 12 hours of live instruction.
- The Ropes Community Subscription: Free community membership providing access to guides, reports, self-paced learning programs, and practical resources. Generates leads for paid services and certification courses while providing ongoing value to the community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 3-Month Pilot Program - Entry point for new clients |
| Subscription | Monthly | "Done With You" Marketing Agility - Extended engagement |
| Subscription | Multi-year contract | 12-Month Installation of Agile Marketing OS - Full transformation |
| Freemium | Monthly | The Ropes Community - Free tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
AgileSherpas product offering
Product offeringCore offering
AgileSherpas provides Agile marketing transformation services to enterprise marketing organizations through structured engagements built on the proprietary Agile Marketing Operating System (OS)™ framework. Its three core service tiers — a 3-Month Pilot Program, "Done With You" extended coaching, and a 12-Month full OS Installation — combine embedded coaching, instructor-led workshops, AI-powered guidance, and custom learning design to deliver improvements in marketing speed, employee engagement, and waste reduction. The firm also sells individual Agile Marketing certification courses through The Ropes learning platform.
Product overview
AgileSherpas offers a services-based portfolio centered on the Agile Marketing OS™, a proprietary operating system for achieving marketing agility. The core offering comprises three engagement tiers: the 3-Month Pilot Program (starting point for new clients), "Done With You" Marketing Agility (ongoing coaching engagements), and the 12-Month Installation of the Agile Marketing OS (full organizational transformation). Complementing these services are educational products including three instructor-led certification courses (Introduction to Agile Marketing, Agile Marketing Fundamentals ICP-MKG, and Agile Marketing Leadership ICP-LEA), the Carabiners micro-learning content series, and The Ropes Community learning platform. The company also publishes the annual State of Agile Marketing Report and hosts The Agile Marketing Edge Podcast. Industry-specific solutions cover Marketing Ops, AI Marketing Ops, BFSI Marketing, and HLS Marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Agile Marketing OS: A proprietary framework and operating system for implementing Agile marketing across organizations
- The Ropes
- Carabiner
- State of Agile Marketing Report
- Agile Marketing Edge Podcast
Products and services
- 3-Month Pilot Program A 90-day entry-point engagement for enterprise marketing organizations that builds a prioritized process improvement backlog and deploys instructor-led workshops, AI-powered coaching, curated self-paced learning journeys, and expert consulting. Priced at $18,850/month, it includes 45 hours of coaching/consulting/training, 15 hours of Custom Learning Design, assessment results across 9 dimensions, and dedicated account management.
- Done With You Marketing Agility An extended coaching engagement providing continued access to a dedicated Sherpa who delivers a bespoke consulting, coaching, and training mix for client teams of up to ~20 people. Starting at $16,000/month with discounts available for 6+ month commitments, it includes 15 hours/month of coaching/training/consulting, 5 hours/month of Custom Learning Design, 1–4 multi-day workshops, and 4 hours/month of account management.
- 12-Month Installation of the Agile Marketing OS A full organizational Agile transformation service that installs the Agile Marketing Operating System across an entire marketing organization. Priced from $250K to $905K depending on organization size, it requires a 90-day initial engagement and 12-month commitment, includes 5–45 hours/month of strategic consulting, 5–20 hours/month of Custom Learning Design, 2–12 workshops per year, and account management. Capped at a maximum of 2 simultaneous transformation clients.
- Introduction to Agile Marketing An introductory course providing a jargon-free understanding of what Agile means for marketers, designed for beginners to start speaking the language and taking their first steps toward agility. Sold through The Ropes learning platform.
- Agile Marketing Fundamentals (ICP-MKG) The first-ever instructor-led Agile Marketing certification program, consisting of eight live sessions that blend interactive workshops, real-world case discussions, and expert coaching. Credentialed through ICAgile (ICP-MKG), it equips participants to design effective workflows and drive Agile practices.
- Agile Marketing Leadership (ICP-LEA) An instructor-led certification program designed for marketing leaders to shift from managing tasks to guiding transformation, building the mindset, skills, and confidence to lead Agile teams. Credentialed through ICAgile (ICP-LEA).
- Agile Marketing Training Instructor-led Agile marketing training service covering frameworks, practices, and team-level capabilities, delivered as part of the firm's coaching and consulting engagements.
- Agile Coaching Embedded coaching service providing dedicated Sherpas (senior practitioners) who guide marketing teams through agile adoption and continuous improvement.
- Agile Transformation Full organizational Agile marketing transformation service that installs the Agile Marketing Operating System across the entire marketing function.
Quantifiable outcome
- 50% faster project delivery with 0% headcount increase
- +7 more outcomes
Companies that use AgileSherpas
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
AgileSherpas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AgileSherpas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ICAgilecoreICAgile partnership for certification programs, providing credentialing for Agile Marketing Fundamentals (ICP-MKG) and Agile Marketing Leadership (ICP-LEA) certifications.
- Scaled AgilecoreSAFe partnership for scaling agile frameworks. In 2025, AgileSherpas developed the Marketing with Agility competency in partnership with Scaled Agile, enabling expertise in marrying common scaling frameworks with marketing experience.
- ABC (Agile Business Coaching)minorABC partnership shown in strategic partners section of website.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
AgileSherpas competitors and assessment
Company assessmentBroad incumbents
- Project Management Institute (PMI): Global incumbent in PM/Agile certification (PMP, PMI-ACP, DASM) with much larger scale. Comparable as a broad incumbent offering overlapping credentials and corporate training to the same enterprise buyers.
- MarketingProfs: Established B2B marketing training, certification, and community provider. Comparable as a broad incumbent in marketing professional development with similar course/community mechanics.
- Korn Ferry: Global organizational consulting firm with leadership, change management, and marketing organization practices. Comparable as a broad incumbent that delivers enterprise marketing/operating-model transformations at much greater scale.
- Content Marketing Institute (CMI): Content marketing education, training, and certification body serving enterprise marketers. Comparable as a content/community-led training incumbent addressing the same CMO audience.
- HubSpot Academy: Free and paid marketing/inbound certifications bundled with HubSpot's CRM platform. Comparable as a broad incumbent monetizing marketing training adjacent to a software stack, with significant scale.
Direct peers
- Scrum.org: Founded by Ken Schwaber (co-creator of Scrum); offers professional scrum certifications, training, and assessment. Comparable peer in agile education and certification with overlapping buyer persona.
- Scrum Alliance: Major agile certification and training organization with similar role in the Scrum ecosystem. Comparable as a direct peer in agile credentialing, training, and community-driven certification.
- Scaled Agile (SAFe): Owner of the SAFe framework and the company AgileSherpas partnered with in 2025 to build the Marketing with Agility competency. Comparable as a scaled-agile training/certification provider operating at much larger scale.
- ICAgile: The leading credentialing body for agile certifications. AgileSherpas' ICP-MKG and ICP-LEA certifications are issued through ICAgile, making them both a partner and the most direct comparable peer in agile certification/training.
Emerging players
- Workfront (Adobe): Enterprise work management platform (now Adobe) used by marketing organizations to operationalize planning and execution. Comparable as an emerging player whose software increasingly competes with consulting-led agile marketing transformations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgileSherpas social profiles
Digital presenceAgileSherpas financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgileSherpas leadership team
Management profileNumber of profiles
Profiles3 records
AgileSherpas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgileSherpas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgileSherpas
What does AgileSherpas do?
AgileSherpas provides Agile marketing transformation services to enterprise marketing organizations through structured engagements built on the proprietary Agile Marketing Operating System (OS)™ framework. Its three core service tiers — a 3-Month Pilot Program, "Done With You" extended coaching, and a 12-Month full OS Installation — combine embedded coaching, instructor-led workshops, AI-powered guidance, and custom learning design to deliver improvements in marketing speed, employee engagement, and waste reduction. The firm also sells individual Agile Marketing certification courses through The Ropes learning platform.
Is AgileSherpas a public or private company?
AgileSherpas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgileSherpas founded?
AgileSherpas was founded in 2017. It employs 11 to 50 people.
Where is AgileSherpas based?
AgileSherpas is headquartered in Boulder, United States, in the North America region.
How does AgileSherpas make money?
Three revenue lines are on record. Professional Services - Consulting, Coaching & Training is the primary driver. The others are certification Courses and the Ropes Community Subscription.
Who are AgileSherpas's main competitors?
Broad incumbents on record are Project Management Institute (PMI), MarketingProfs, Korn Ferry, Content Marketing Institute (CMI) and HubSpot Academy. Direct peers are Scrum.org, Scrum Alliance, Scaled Agile (SAFe) and ICAgile. Workfront (Adobe) is listed as an emerging player.
Does AgileSherpas have an API?
No public API is recorded for AgileSherpas.
What industry is AgileSherpas in?
AgileSherpas's product category is Marketing Management Consulting. Its primary akta.pro industry code is EDABAHAJ, Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus), with a secondary code of EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid). Its NAICS code is 611430 and its SIC code is 8742.