What Boparan Restaurant Group does

Boparan Restaurant Group (BRG) is a privately-held UK multi-brand restaurant operator headquartered in Solihull (with offices referenced in London), founded in 1987, employing 1,001–5,000 people. The group operates a portfolio of nine restaurant brands spanning quick-service, fast-casual, casual dining, and premium segments: Wondertree, Slim Chickens, Gourmet Burger Kitchen (GBK), Giraffe Stop, Giraffe, Fishworks, Carl's Jr., Ed's Easy Diner, Carluccio's, and the Cinnamon Collection. The portfolio was built through a combination of brand origination (Ed's Easy Diner, founded 1987 in Soho) and serial acquisitions of distressed or growth-stage UK restaurant concepts, most notably Carluccio's (30 sites) and GBK (35 sites), both acquired in 2020.

The group's core operational technology is restaurant and hospitality management across multiple brand concepts, with digital extensions limited to brand-level mobile apps (e.g., Slim Chickens UK for iOS and Android) and self-order kiosks at selected sites. No proprietary AI/ML or platform technology is disclosed. Distribution runs through three primary channels: company-owned restaurant sites across the UK (~100+), a franchise/licensed operator network (32 sites globally including Giraffe in the UK, UAE, India and Spain, plus Carl's Jr and Slim Chickens internationally), and a branded retail product partnership with Tesco that distributes Giraffe ready meals and Ed's Easy Diner desserts through 300+ UK stores and online.

Revenue is generated through restaurant dining sales at owned sites, upfront franchise fees and ongoing royalties from franchise partners (covering brand licence, signage, store design, training, and operating manuals), and retail product wholesale through the Tesco channel. Pricing is unit-based across retail SKUs (£2.50 appetisers, £4 main courses, £3 desserts). The customer base is fragmented B2C — general consumers and families across multiple cuisine preferences — supplemented by franchise investors (individuals and SMBs) on the supply side. No revenue figures, funding rounds, or ownership disclosures are publicly available.

Name

Boparan Restaurant Group

Legal name

Boparan Restaurant Group

Website

https://boparanrestaurantgroup.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Boparan Restaurant Group is a privately-held UK multi-brand restaurant operator running nine concepts (including Slim Chickens, GBK, Giraffe, Carluccio's, and Carl's Jr) across 100+ owned sites and 32 international franchises, serving general consumers and families with casual to premium dining.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dining sales: Revenue generated from company-owned restaurant sites across all nine brands, operating as full-service casual dining and quick-service restaurants.
2. Franchise fees and royalties: Franchise partners pay an upfront franchise fee covering brand licence, signage, store design, cooking manuals, operations manuals, and upfront training. Ongoing support is provided in exchange for franchise fees.
3. Retail product sales: Partnership with Tesco to sell branded ready meals and desserts from Giraffe and Ed's Easy Diner in over 300 Tesco stores nationwide and online, creating new revenue streams beyond restaurant dining.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boparan Restaurant Group owns, operates, and franchises a portfolio of nine restaurant brands across the UK, covering casual dining, fast-casual, quick-service, and premium dining segments. The group serves consumers directly through 100+ company-owned restaurant sites, supports franchise partners through brand licensing, operating procedures, and training, and distributes branded ready meals and desserts through a Tesco retail partnership covering 300+ UK stores.

Product overview

Boparan Restaurant Group operates a diverse portfolio of restaurant brands as a franchisee and acquirer of established dining concepts. The group comprises nine distinct brands spanning multiple cuisines and dining formats: Wondertree (all-day wellness dining), Slim Chickens (Southern US-style chicken), Gourmet Burger Kitchen (burger chain), Giraffe Stop (commuter counter service), Giraffe (world kitchen), FishWorks (seafood), Carl's Jr (American burgers, franchised), Ed's Easy Diner (retro American diner), Carluccio's (Italian), and Cinnamon Collection (modern Indian). With over 100 sites, the group combines owned brands with international franchise operations, offering franchising opportunities across multiple concepts for UK and international expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Wondertree: All-day dining restaurant focused on wellbeing and recharge, serving breakfast, lunch, and dinner.
• Slim Chickens
• Gourmet Burger Kitchen (GBK)
• Giraffe
• Giraffe Stop
• Fishworks
• Carl's Jr.
• Ed's Easy Diner
• Cinnamon Collection
• Carluccio's

Products and services

• Wondertree All-day dining restaurant brand offering breakfast, lunch, and dinner focused on wellbeing and recharge.
• Slim Chickens Southern US-style fast-casual restaurant brand specialising in hand-breaded chicken tenders, Buffalo wings, and dipping sauces.
• Gourmet Burger Kitchen (GBK) Gourmet burger restaurant chain brand known for fresh ingredients and inventive burger creations.
• Giraffe Stop Fast-paced counter-service restaurant brand serving commuters breakfast, toasties, burgers, salads, juices, smoothies, and coffee.
• Giraffe Vibrant casual-dining restaurant brand inspired by world cuisines, serving breakfast, lunch, and dinner across the UK, Dubai, and Abu Dhabi including airport locations.
• FishWorks Seafood restaurant brand featuring fresh, sustainable catch from fishmongers with seasonal dishes and an extensive wine list.
• Carl's Jr American fast-food burger franchise brand known for chargrilled beef burgers, hand-breaded chicken, and hand-scooped ice cream shakes, with 1,600+ restaurants in 25+ countries globally.
• Ed's Easy Diner Retro American diner restaurant brand serving burgers, hot dogs, desserts, and shakes with an all-American feel-good atmosphere.
• Carluccio's Italian restaurant brand offering authentic Italian food at sensible prices with informal but excellent service, operating 30 restaurants across the UK and Ireland.
• Cinnamon Collection Modern Indian restaurant brand group including The Cinnamon Club, Cinnamon Kitchen, Cinnamon Bazaar, and Cinnamon Kitchen Oxford under executive chef Vivek Singh.
• Restaurant Franchise Programme Franchise partnership programme offering brand licence, signage, store design, cooking manuals, operations manuals, upfront training, and ongoing support for partners operating Giraffe, Giraffe Stop, Ed's Easy Diner, Slim Chickens, Fishworks, Carluccio's, Cinnamon Collection, and GBK brands.
• Branded Retail Range (Tesco Partnership) Branded ready meals, world dishes, and desserts from Giraffe and Ed's Easy Diner distributed through Tesco retail partnership in over 300 UK stores and online at tesco.com.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TescocoreChannel Partner/ Reseller/ DistributorBoparan Restaurant Group partnered with Tesco as the launch partner for debut retail ranges from Giraffe and Ed's Easy Diner brands. The partnership introduced branded ready meals and desserts to over 300 Tesco stores nationwide and online. Giraffe products include world dishes (Patatas Bravas, Harissa Spiced Lamb Kofta, Pulled Beef Empanada, Fiery Korean Wings at £2.50; Malay Vegetable Curry, Sri Lankan Prawn Curry, Lamb Tagine, Chicken Tinga, Katsu Breaded Chicken, Tamarind Duck Noodles at £4). Ed's Easy Diner desserts (Cookie Dough, Banoffee Pie at £3) are also available.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boparan Restaurant Group