What Blooket does

Blooket is a web-based gamified learning platform that enables K-12 teachers to host quiz-based games for students joining via unique game codes on their own devices. The core product consists of a browser-accessible platform (play.blooket.com and dashboard.blooket.com) where teachers select or create question sets and launch games across multiple game modes (Classic, Racing, and others), with students receiving real-time and end-of-game performance reports. The platform is built on standard web infrastructure: Google Cloud hosts the product and data in the United States, MongoDB Atlas provides database services, Stripe processes subscription payments, and Sentry, Honeycomb.io, and Cloudinary support monitoring, observability, and asset delivery. Supporting tools include HubSpot (CRM), Zendesk (support), Twilio/Sendgrid (email), Notion (internal operations), and GitHub (engineering). The product is accessible on any modern browser with no native mobile apps, and is COPPA, FERPA, GDPR, and California AB 1584 compliant, with PCI-DSS-compliant payment handling via Stripe.

Blooket operates a freemium business model: the core platform is free for non-commercial educational use, while Blooket Plus subscriptions (monthly or annual, with automatic renewal) unlock expanded features and commercial-use rights, and Group Plans add multi-seat management and administrative tools for schools, districts, businesses, and non-profits. Distribution is purely self-serve and product-led, with no app store presence; teachers sign up directly, host games, and distribute codes to students, while community-led word-of-mouth among educators and active social channels (Facebook, Instagram, YouTube, X) drive top-of-funnel discovery. The company serves three primary segments: K-12 teachers and students (the core audience), homeschooling parents and families, and schools and educational institutions purchasing Group Plans. The company is registered as Blooket LLC in Delaware, headquartered in Middletown, DE, and was founded in 2018 by Ben Stewart. The company is bootstrapped with no reported funding rounds and operates with a lean team of 1-10 employees, despite a user base exceeding 10 million globally.

Name

Blooket

Legal name

Blooket LLC

Website

https://blooket.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Blooket is a web-based gamified learning platform that lets K-12 teachers host quiz-based games via game codes. It offers a free core product and paid Blooket Plus subscription, serving over 10 million educators and students worldwide.

Ownership category

akta.pro rank

Product category

Gamified K-12 Learning Software

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Gamified learning platform
• Educational quiz games
• Classroom game platform
• Student engagement tools
• K-12 edtech software

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Blooket Plus Subscriptions: Premium subscription plans (Blooket Plus) that expand capabilities beyond free core features. Includes individual plans and Group Plans for schools and institutions. Subscriptions are paid in advance on monthly or pre-paid period basis with automatic renewal.
2. Free Core Features: Core platform features are available free of charge for non-commercial educational use. Teachers and students can access basic game hosting, question sets, and gameplay without payment.
3. Group/Enterprise Plans: Group Plans available for schools, businesses, and non-profit organizations with volume pricing and administrative features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Blooket is a web-based gamified learning platform that lets teachers select question sets from a library or build their own, then host live or asynchronous quiz-based games for students who join via unique game codes on any browser-accessible device. The platform supports multiple game modes (including Classic and Racing) and produces detailed performance reports to identify knowledge gaps. A paid Blooket Plus subscription and Group Plans for schools, districts, businesses, and non-profits extend the core product with expanded features and centralized management.

Product overview

Blooket is a single unified gamified learning platform centered on quiz-based educational games. The core product consists of a web-based platform where teachers create or select question sets from a library and host synchronous or asynchronous games. Game modes provide various competitive frameworks (such as Classic, Racing, and others) that overlay the quiz content. The platform targets students from early elementary through high school. Blooket Plus is the premium subscription tier offering expanded features and commercial usage rights, while Group Plans extend multi-seat management capabilities for schools and organizations. Both premium tiers build on the same core platform rather than being separate products.

Differentiator

Problem solved

Functional benefit

Products and services

• Blooket (Core Platform) A web-based gamified learning platform that allows teachers to create or select quiz-based question sets and host interactive games for students. Players join via game codes and compete on their own devices while teachers access performance reports and analytics. The core product is offered free of charge for non-commercial educational use.
• Blooket Plus A premium individual subscription tier that provides expanded features and capabilities beyond the free core platform, including additional game modes, advanced reporting, and commercial use rights for professional purposes. Subscriptions are paid in advance on a monthly or pre-paid period basis with automatic renewal.
• Blooket Group Plans Organizational subscription plans for schools, districts, businesses, and non-profit organizations that provide multiple teacher accounts under a single billing entity with centralized management, administrative features, and volume pricing.

Quantifiable outcome

• Over 10 million users worldwide
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationGoogle Cloud hosts the core parts of the Blooket product. Data is hosted and stored in the United States via Google Cloud infrastructure.
• StripecoreTechnology or IntegrationStripe processes credit card payments for Blooket Plus subscriptions. Payment processing adheres to PCI-DSS standards.
• MongoDB AtlascoreTechnology or IntegrationMongoDB Atlas provides database infrastructure for Blooket's data storage needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/blooketnews
• YouTubeyoutube.com/@PlayBlooket?sub_confirmation=1
• Facebookfacebook.com/PlayBlooket
• Instagraminstagram.com/PlayBlooket
• LinkedInlinkedin.com/company/blooket

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooket