Gen Re
Gen Re is a global property/casualty and life/health reinsurer and wholly-owned Berkshire Hathaway subsidiary, providing treaty and facultative reinsurance to primary insurers across 22 countries via proprietary underwriting platforms and direct enterprise relationships.
- Company typePrivate
- Founded1921
- HeadquartersKöln, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Gen Re does
Gen Re is a global property/casualty and life/health reinsurer operating as a wholly-owned subsidiary of Berkshire Hathaway since 1998. The company traces its origin to Cologne Re, founded in 1846, making it the world's oldest reinsurer, and has provided U.S.-based reinsurance services since 1921. Gen Re serves primary insurance companies on both a treaty and facultative basis through two core lines: Life & Health reinsurance (individual life, group life, AD&D, Medicare supplement, individual disability, critical illness, long-term care) and Property & Casualty reinsurance (property, engineering, marine, casualty, auto/motor, specialty lines, and emerging exposures such as PFAS and climate risk). It supports these core offerings with proprietary underwriting technology platforms including SOURCE-Life, SOURCE-DI, and SOURCE-CI underwriting manuals, the Compass Underwriting Engine, Gen Re Connect for facultative placements, FacWorld for international Life/Health clients, and a SharePoint-based B2B collaboration environment, as well as training programs such as the Behavioral Economics Academy, Claims Academy, and Business School.
The company operates through approximately 2,150 associates across 22 countries and 36 offices, with U.S. headquarters in Stamford, Connecticut, and European headquarters in Cologne, Germany. Gen Re monetizes through reinsurance premiums collected from ceding insurers, generating $14.8 billion in net premiums written against a $20.0 billion capital base. Distribution is entirely direct B2B — no brokers or intermediaries are used — with dedicated underwriters organized by line (National/Multinational Treaty, Regional/Specialty, Property, Casualty, Auto/Motor, Specialty) and by geography. Ancillary revenue includes investment management services through subsidiary New England Asset Management (NEAM), direct life insurance products via IdeaLife Insurance Co., and UK specialty insurance/reinsurance via Faraday. The customer base consists exclusively of primary insurance carriers, with customer identities not publicly disclosed. Knowledge-based marketing through the Gen Re Knowledge Center, industry publications, events, webinars, and training programs serves as the primary commercial engagement mechanism, reinforcing the company's positioning around long-term underwriting discipline backed by Berkshire Hathaway's capital strength.
Gen Re firmographics
Firmographics- Name
- Gen Re
- Legal name
- General Re Corporation
- Website
- https://genre.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Gen Re is a global property/casualty and life/health reinsurer and wholly-owned Berkshire Hathaway subsidiary, providing treaty and facultative reinsurance to primary insurers across 22 countries via proprietary underwriting platforms and direct enterprise relationships.
- Ownership category
- akta.pro rank
Gen Re industry classification
Industry- Product category
- Reinsurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Reinsurance Solutions for Group Benefits (Group Life, Group Disability, Supplemental Health) (FSAOAAAH)
- akta.pro secondary industries
- Life Treaty Reinsurance (FSAOAEAA), Morbidity / Health Reinsurance (Medical & Disability) (FSAOAAAC), Long-Term Care (LTC) Reinsurance (FSAOAAAE)
Keywords
Where Gen Re is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices15 records
Markets served
Gen Re business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Reinsurance Premiums: Gen Re generates revenue through reinsurance premiums written on both a treaty and facultative basis for Life & Health and Property & Casualty insurance lines. Premiums are earned through risk transfer arrangements where primary insurers cede risk in exchange for premium payments.
- Net Premiums Written: The company reported $14.8 billion in net premiums written, representing the total reinsurance premiums collected from ceding insurers across all lines of business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Treaty Reinsurance - Annual contracts with annual pricing negotiations |
| Transaction based/ take rate | Pay-as-you-go | Facultative Reinsurance - Per-risk placements with individual pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Gen Re product offering
Product offeringCore offering
Gen Re provides treaty and facultative reinsurance solutions to primary insurance companies across Property & Casualty and Life & Health lines, including property, engineering, marine, casualty, auto/motor, specialty lines, individual life, group life, AD&D, Medicare supplement, individual disability, and critical illness. The company delivers these services backed by proprietary underwriting platforms, digital placement portals (Gen Re Connect, FacWorld, Loss Memo), and analytics tools (Critical Illness Data Insights).
Product overview
Gen Re operates as a global reinsurance company providing two core product lines — Life & Health Reinsurance and Property & Casualty Reinsurance — under the Berkshire Hathaway umbrella. The Life & Health division covers individual life, group life, AD&D, Medicare supplement, and individual disability, supported by SOURCE-Life, SOURCE-DI, and SOURCE-CI digital underwriting manuals, the FacWorld placement platform, Critical Illness Data Insights analytics, and training through the Behavioral Economics Academy, Claims Academy, and Business School. The P&C division offers property, engineering, marine, casualty, auto/motor, specialty lines, and claims services, plus the Gen Re Connect facultative platform and Loss Memo claims tool. Gen Re also publishes PHi (Haftpflicht international), a German-language liability publication, and operates New England Asset Management (NEAM) for insurance industry investment management. The company had $20.0 billion in capital and $14.8 billion in net premiums written as of the reported period, with 2,150 associates across 22 countries and 36 offices.
Differentiator
Problem solved
Functional benefit
Brands
- New England Asset Management (NEAM): Comprehensive investment management services tailored for the global insurance industry, supporting ESG implementation in investment portfolios
- SOURCE-Life
- SOURCE-DI
- SOURCE-CI
- PHi
- IdeaLife Insurance Co.
Products and services
- Property & Casualty Reinsurance Full range of reinsurance products for property, engineering, marine, casualty, auto/motor, and specialty lines, supported by claims services, mutual company expertise, and emerging exposure coverage.
- Life & Health Reinsurance Comprehensive reinsurance solutions covering individual life, group life and AD&D, Medicare supplement, and individual disability products, supported by underwriting, claims, analytics, and client solutions services.
- SOURCE-Life Underwriting Manual Life underwriting manual and reference tool used by clients to make life reinsurance underwriting decisions.
- SOURCE-DI Underwriting Manual Individual Disability Income underwriting manual, including the Financial Guide reference manual, used for disability reinsurance underwriting.
- SOURCE-CI Underwriting Manual Critical Illness underwriting manual used for CI reinsurance underwriting decisions.
- Gen Re Connect Customized web application for clients to place Facultative Programs reinsurance business electronically.
- FacWorld Platform for Life/Health International clients to place reinsurance business.
- Loss Memo (Report a Claim) Online loss memo tool enabling clients to report claims to Gen Re.
- Critical Illness Data Insights Analytics platform empowering participants with knowledge of Critical Illness experience across the Asian market.
- New England Asset Management (NEAM) Investment management services tailored for the global insurance industry, supporting ESG implementation within client investment portfolios.
- IdeaLife Insurance Co. Life insurance product brand offered under the Gen Re portfolio.
- PHi (Haftpflicht international) Specialized German-language publication covering international liability issues including product liability, environmental liability, D&O, and professional liability, available by subscription.
- Behavioral Economics Academy Training program for life and health underwriting professionals covering behavioral economics principles applied to insurance underwriting and claims decisions.
- Claims Academy Training program for life and health claims professionals.
- Business School Comprehensive education and training programs including medical underwriting, reinsurance fundamentals, management and leadership courses, and certification programs.
Quantifiable outcome
- 81% of US insurers now use automation in group medical underwriting with capability for automatic coverage approval
- +1 more outcomes
Companies that use Gen Re
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Gen Re technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Gen Re partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Gen Re competitors and assessment
Company assessmentDirect peers
- Munich Re: World's largest reinsurer and Gen Re's closest competitor; offers treaty and facultative reinsurance across life, health, and P&C lines globally. Both are German-domiciled with deep P&C and L&H franchises, making Munich Re the primary benchmark for Gen Re's performance.
- Swiss Re: Second-largest global reinsurer with comparable L&H and P&C product breadth; competes head-to-head in treaty and facultative placements and shares similar client base of primary insurers across all major geographies.
- Hannover Re: Major German-domiciled reinsurer with strong P&C and L&H treaty capabilities, frequently partnering with primary insurers in ceded reinsurance structures that overlap directly with Gen Re's offerings.
- RGA (Reinsurance Group of America): Pure-play life and health reinsurer; the closest specialist comparison to Gen Re's L&H division, with similar underwriting manual culture and individual life/group reinsurance expertise.
- SCOR SE: French global reinsurer offering both L&H and P&C treaty and facultative products; competes with Gen Re in European and international markets, particularly in life reinsurance and specialty P&C lines.
- Berkshire Hathaway Reinsurance Group: Sister company under Berkshire Hathaway, also writing global P&C and life reinsurance. Shares parent capital base and underwriting philosophy; competes and collaborates within the Berkshire ecosystem.
- Everest Re: Bermuda-domiciled reinsurer focused on P&C treaty and facultative reinsurance; comparable to Gen Re's P&C division in product mix and target client base of US primary insurers.
- RenaissanceRe: Bermuda specialty reinsurer with strength in property catastrophe and specialty lines; competes with Gen Re in P&C facultative placements and large-risk treaty arrangements.
Broad incumbents
- Lloyd's of London: Specialty insurance and reinsurance market offering broad product coverage through syndicates; competes with Gen Re in specialty P&C lines, marine, and aviation but operates through a unique subscription-market structure.
- AIG (American International Group): Large global insurer with reinsurance and direct insurance operations across L&H and P&C; Charlie Shamieh previously held senior roles at AIG, illustrating industry cross-pollination with Gen Re's leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks3 records
Key highlights7 records
Customer concentration
Gen Re social profiles
Digital presenceGen Re financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gen Re leadership team
Management profileNumber of profiles
Profiles14 records
Gen Re subsidiaries and ownership
Company hierarchySubsidiaries8 records
Gen Re funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gen Re M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gen Re
What does Gen Re do?
Gen Re provides treaty and facultative reinsurance solutions to primary insurance companies across Property & Casualty and Life & Health lines, including property, engineering, marine, casualty, auto/motor, specialty lines, individual life, group life, AD&D, Medicare supplement, individual disability, and critical illness. The company delivers these services backed by proprietary underwriting platforms, digital placement portals (Gen Re Connect, FacWorld, Loss Memo), and analytics tools (Critical Illness Data Insights).
Is Gen Re a public or private company?
Gen Re is a private company. It is classified as corporate owned and is currently operating.
When was Gen Re founded?
Gen Re was founded in 1921. It employs 1,001 to 5,000 people.
Where is Gen Re based?
Gen Re is headquartered in Köln, Germany, in the Europe region.
How does Gen Re make money?
Two revenue lines are on record. Reinsurance Premiums are the primary driver. The others are net Premiums Written.
Who are Gen Re's main competitors?
Direct peers on record are Munich Re, Swiss Re, Hannover Re, RGA (Reinsurance Group of America), SCOR SE, Berkshire Hathaway Reinsurance Group, Everest Re and RenaissanceRe. Broad incumbents are Lloyd's of London and AIG (American International Group).
Does Gen Re have an API?
No public API is recorded for Gen Re.
What industry is Gen Re in?
Gen Re's product category is Reinsurance. Its primary akta.pro industry code is FSAOAAAH, Reinsurance Solutions for Group Benefits (Group Life, Group Disability, Supplemental Health), with a secondary code of FSAOAEAA, Life Treaty Reinsurance. Its NAICS code is 52411 and its SIC code is 6311.