Marq
Marq is a web-based brand enablement platform that enables distributed teams to create, customize, and distribute on-brand content. It serves over 800 enterprise brands and 6 million professionals across real estate, healthcare, higher education, financial services, and franchise verticals.
- Company typePrivate
- Founded1987
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Marq does
Marq, formerly known as Lucidpress, is a web-based brand enablement platform headquartered in Draper, Utah, that enables distributed teams to create, customize, and distribute on-brand content. The platform serves over 6 million professionals and 800+ enterprise brand customers across verticals including real estate, healthcare, higher education, financial services, franchises, non-profits, insurance, manufacturing, and technology. Named customers include Sotheby's International Realty, RE/MAX, Purdue University, Johns Hopkins University, University of Utah Health Care, The Standard, and FNF. The platform is built around a browser-based editor, a 10,000+ template library, a proprietary template-locking system that preserves brand controls while permitting user customization, and a creative automation layer with smart fields supporting CSV, Google Sheets, XML, and MLS data inputs.
The technology stack includes native integrations with Salesforce AppExchange and HubSpot App Marketplace, deep DAM connectors with MediaValet, Aprimo, Canto, and PhotoShelter, Zoom transcript ingestion via HubSpot, and a December 2025 Marq AI launch covering generative text content, AI-powered smart fields, AI summaries, and a Brand Guardian compliance monitor. Supporting modules include Marq Creative Studio for enterprise-scale bulk template governance, Marq Campaigns for paid social execution and analytics, design services, and third-party print fulfillment.
Marq monetizes primarily through tiered SaaS subscriptions (freemium plus paid plans on monthly and annual billing), with supplemental revenue from transactional print-on-demand services and an enterprise contract layer for larger organizations. GTM blends a product-led growth motion (free signup, self-service trial) with an enterprise field sales motion targeted at large brand and franchise organizations. The company operates privately as LPS Holdco LLC with 101-250 employees, and the legal entity discloses no external investors, parent company, or funding rounds in available materials.
Marq firmographics
Firmographics- Name
- Marq
- Legal name
- LPS Holdco LLC
- Website
- https://marq.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marq is a web-based brand enablement platform that enables distributed teams to create, customize, and distribute on-brand content. It serves over 800 enterprise brands and 6 million professionals across real estate, healthcare, higher education, financial services, and franchise verticals.
- Ownership category
- akta.pro rank
Marq industry classification
Industry- Product category
- Brand Enablement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Marq is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software (SaaS): Marq operates as a subscription-based SaaS platform with monthly and annual billing cycles. Pricing tiers provide access to platform features, templates, storage, and support. The revenue model includes per-seat licensing with tiered plans offering different feature sets and capabilities.
- Print & Fulfillment Services: Marq offers print-on-demand services through third-party printing partners, allowing users to order printed copies of their designed documents directly from the platform. Revenue generated from printing and shipping fees for brochures, business cards, flyers, posters, postcards, and other printed materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features for individual users |
| Subscription | Annual | Paid subscription tiers with advanced features and team capabilities |
| Unit Pricing | Pay-as-you-go | Unit-based pricing for print products |
| Subscription | Annual | K-12 Education pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Marq product offering
Product offeringCore offering
Marq provides a cloud-based brand enablement SaaS platform that lets organizations convert master designs into locked, customizable templates so distributed teams can produce on-brand print and digital content without design expertise. The platform combines a browser-based editor, smart-field-driven creative automation, native CRM and DAM integrations, Marq AI for generative on-brand content, and an integrated print-and-ship fulfillment service.
Product overview
Marq is a brand enablement platform (formerly Lucidpress) that provides a unified SaaS solution for creating, managing, and distributing branded content at scale. The core platform includes the Marq Editor for design creation, Marq AI for AI-powered content generation, and various modules for content management, creative automation, team management, and analytics. The product integrates natively with CRM systems (HubSpot, Salesforce) and DAM platforms (MediaValet, Aprimo, Canto, PhotoShelter). Additional capabilities include Marq Creative Studio for bulk template management, Marq Campaigns for paid social media advertising, and Print & Ship services for physical printing. The architecture combines a web-based design editor with template-based workflows, smart fields for data automation, and brand governance controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Marq Brand Enablement Platform Cloud-based SaaS subscription platform for creating, customizing, and sharing branded print and digital content. Designed for marketing, brand, and creative operations teams in mid-market and enterprise organizations, with a freemium self-serve entry and enterprise sales tier.
- Marq Print & Ship Service Print-on-demand fulfillment service offering brochures, business cards, flyers, posters, and postcards with volume-based unit pricing, ordered directly from the Marq platform.
- Marq Design Services Professional design services where Marq's internal team builds custom branded templates for customers as an add-on to the platform subscription.
- Marq API Public API and developer documentation that lets developers build integrations and automate content workflows against the Marq platform.
Quantifiable outcome
- 60-80% reduction in time spent creating sales documents with CRM integration
- +2 more outcomes
Companies that use Marq
Customer profileNamed customers16 records
Segments10 records
Ideal customer profiles3 records
Marq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature7 records
Marq partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marq competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marq social profiles
Digital presenceMarq compliance and trust
Trust signalCompliance3 records
Marq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marq leadership team
Management profileNumber of profiles
Marq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marq
What does Marq do?
Marq provides a cloud-based brand enablement SaaS platform that lets organizations convert master designs into locked, customizable templates so distributed teams can produce on-brand print and digital content without design expertise. The platform combines a browser-based editor, smart-field-driven creative automation, native CRM and DAM integrations, Marq AI for generative on-brand content, and an integrated print-and-ship fulfillment service.
Is Marq a public or private company?
Marq is a private company. It is classified as unknown and is currently operating.
When was Marq founded?
Marq was founded in 1987. It employs 101 to 250 people.
Where is Marq based?
Marq is headquartered in Salt Lake City, United States, in the North America region.
How does Marq make money?
Two revenue lines are on record. Subscription Software (SaaS) is the primary driver. The others are print & Fulfillment Services.
Does Marq have an API?
Yes. Marq provides API documentation for developers to build integrations and automate workflows. The API documentation is accessible at https://marq.readme.io/docs/introduction-1. Developer documentation is at marq.readme.io/docs/introduction-1.
What industry is Marq in?
Marq's product category is Brand Enablement Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7372.