Egret Technology

Name

Egret Technology

Legal name

北京白鹭时代科技有限公司

Website

https://egret.com

Company type

Private

Founded year

2014

Operating status

Closed

Headcount range

101–250 employees

Short description

Egret Technology was a Beijing-based developer-tools company that built the open-source Egret Engine and surrounding HTML5/mobile game development toolchain (Egret Wing, DragonBones, Texture Merger, Egret Native) for individual and SMB game developers. The operating entity ceased operations in February 2022.

Ownership category

akta.pro rank

Product category

Game Development Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA)

akta.pro secondary industries

Profiling, Debugging, Performance & Optimization Tools (MPAFAFAH), Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

Keywords

• HTML5 game engine
• Game development tools
• Mobile game development
• Cross-platform gaming
• Skeletal animation software

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Engine and Tool Licensing/Services: The company historically provided HTML5 game development tools. The company ceased operations in February 2022. Current maintenance has been delegated to a third-party community providing paid support services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Egret Technology developed and distributed the Egret Engine, a TypeScript-based HTML5 game engine providing rendering, sound, user interaction, and resource management functions. The company also built and distributed a comprehensive suite of complementary open-source developer tools (Egret Wing IDE, Egret UI Editor, Egret Launcher, EgretPro, Egret Inspector, Egret Feather, Egret Conversion, DragonBones, Texture Merger) and Egret Native (C++ runtime), plus mini-game support packages for major Chinese platforms (Alipay, WeChat, Baidu, Xiaomi, OPPO, VIVO, Taobao, Huawei, 360, ByteDance).

Differentiator

Problem solved

Functional benefit

Brands

• Egret Engine: An HTML5 game engine written in TypeScript, covering rendering, sound, user interaction, resource management, and other functionalities.
• Egret Launcher
• Egret Native
• Egret Wing
• Egret UI Editor
• DragonBones
• Texture Merger
• Egret Inspector
• EgretPro
• Egret Feather
• Egret Conversion

Products and services

• Egret Engine A TypeScript-based HTML5 game engine providing rendering, sound, user interaction, and resource management functions for HTML5 and mobile game developers.
• Egret Launcher Integrated software tool that bundles Egret Engine game editing functionality for Windows and macOS users.
• Egret Native C++-based runtime that encapsulates native graphics APIs such as OpenGL ES, enabling engine projects (including LayaAir-based products) to be packaged as mobile apps for iOS, Android, and OHOS platforms.
• Egret Wing Open-source, free HTML5 game development IDE supporting mainstream development languages and technologies, available for Windows and macOS.
• Egret UI Editor Fully open-source visual EUI editor for designing user interfaces in Egret projects, available for Windows and macOS.
• DragonBones Open-source, free skeletal animation solution for mobile games, providing character and 2D animation tooling for Windows and macOS.
• Texture Merger Texture atlas packaging tool that batch-merges scattered small images into large texture atlases to improve game performance, available for Windows and macOS.
• Egret Inspector Chrome developer plugin that enables visual debugging of Egret projects for Windows, macOS, and Chrome.
• EgretPro Professional game development tool supporting both Egret2D 5.x and Egret3D renderers, enabling 2D or 3D game visual development for Windows and macOS.
• Egret Feather Particle editor where combinations of configurable parameters create diverse visual effects to enhance games, available for Windows and macOS.
• Egret Conversion Egret project conversion tool that integrates project creation, project import, project publishing, SWF conversion, and code conversion.
• Mini Games Support Package Bundled package of support modules for publishing HTML5 games to major Chinese mini-game platforms including Alipay, WeChat, Baidu, Xiaomi, OPPO, VIVO, Taobao, Huawei, 360, and ByteDance.

Quantifiable outcome

• Hundreds of thousands of active developers continue using the engine after company operations ceased

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Third-party CommunitycoreStrategic or Co-development Partner · 1 February 2022After Beijing Bailu Shidai Technology Co., Ltd. ceased operations in February 2022, the company entrusted a third-party community to maintain and develop the Egret Engine. This community handles developer issues and provides paid support services for ongoing projects.

Scale indicators3 records

Direct peers

• Phaser: Popular open-source HTML5 game framework for 2D browser and mobile web games. Comparable to Egret as a TypeScript/JavaScript-based web game framework targeting the same HTML5 developer ecosystem.
• Godot Engine: Open-source, community-maintained general-purpose 2D/3D game engine. Highly comparable to Egret Engine as a free, open-source cross-platform engine with TypeScript-like scripting (GDScript/C#) and a global developer community.
• Chukong Technologies (Cocos): Developer of the Cocos2d-x and Cocos Creator engines, the closest direct competitor to Egret in the Chinese cross-platform mobile game engine market. Both serve HTML5/mini-game developers targeting WeChat, Alipay, Douyin, and other Chinese super-apps.
• Defold: Free 2D-focused cross-platform game engine with strong HTML5/mobile export support. Comparable to Egret in offering a streamlined authoring-and-export workflow for indie and SMB game developers targeting mobile and web.
• Layabox (LayaAir): Chinese operator of the LayaAir HTML5/TypeScript game engine, explicitly referenced in Egret's own Egret Native documentation as a supported packaging target. Most direct comparable in the Chinese HTML5 engine market — same technology stack, same target developers, same mini-game distribution focus.

Emerging players

• Buildbox: No-code game creation platform with template-driven 2D/3D game publishing. Comparable to Egret's visual toolchain (EgretPro, Egret Wing) in lowering the barrier to game creation for non-programmers.
• PixiJS: Open-source HTML5/WebGL rendering engine widely used for 2D browser games and interactive content. Comparable as a foundational rendering layer in the same HTML5 developer ecosystem that Egret targets.
• GameSalad: Visual, no-/low-code game creation platform targeting hobbyists and educators. Comparable to Egret's visual tooling (Egret UI Editor, EgretPro) in democratizing game creation, though at a much smaller scale.

Broad incumbents

• Epic Games (Unreal Engine): Developer of Unreal Engine, a leading AAA-grade real-time 3D engine. Comparable to Egret as a general-purpose, multi-platform game engine with free tier, royalty-based commercial model, and broad developer tooling — though targeted at higher-fidelity use cases.
• Unity Technologies: Operator of the Unity game engine, the dominant general-purpose real-time 3D engine for mobile, indie, and increasingly console/PC development. Directly comparable to Egret as a cross-platform game authoring platform with commercial tooling, asset store, and developer ecosystem.

Market position

Customer concentration

• GitHubgithub.com/egret-labs/egret-core
• LinkedInlinkedin.com/company/egret-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egret Technology