Never Never Distilling Co.
Never Never Distilling Co. is an Australian craft gin and vodka producer founded in 2017, operating from McLaren Vale, South Australia, and owned by Asahi Beverages since May 2024. It serves Australian and international on-premise venues, premium bottle shops, and direct consumers via e-commerce, wholesale, and distillery door experiences.
- Company typePrivate
- Founded2017
- HeadquartersMclaren Vale, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Never Never Distilling Co. does
Never Never Distilling Co. Pty Ltd is an Australian craft spirits producer founded in 2017 in Adelaide and headquartered at 56 Field St, McLaren Vale, South Australia. The company operates a single 300-litre pot-and-column hybrid still (named Wendy) and produces a portfolio of award-winning gins (Triple Juniper, Oyster Shell, Ginache, Southern Strength, Triple Juniper Export Strength, Pink Pepper, Coffee & Cacao, and Landers Lime) plus a Signature Vodka launched in 2025. Production innovations include oyster shell infusion, grape skin maceration on McLaren Vale Grenache, oil distillate blending, and wood tannin/milk whey distillation for the Triple Dry Martini collaboration. The founders — George (finance), Sean (former Diageo National Brand Ambassador) and Tim Boast (Head Distiller, descendant of the Gilbey family of Scottish distillers) — continue to lead the business following its acquisition by Asahi Beverages in May 2024.
The company monetizes across four revenue streams: direct-to-consumer e-commerce via Shopify; wholesale to Australian bars, restaurants, and bottle shops via a dedicated sales team; international wholesale (with confirmed accounts at Bar Leone in Hong Kong and Shanghai); and on-premise experiential revenue at the McLaren Vale Distillery Door (guided tastings, premium masterclasses, functions, the annual OysterPalooza festival, live music, and quiz nights). A second physical venue, 'Made by Never Never,' is planned within the Adelaide Central Markets Market Square redevelopment, and OysterPalooza is expanding to Brisbane (4 Pines Landers Pocket) in 2026.
Go-to-market combines on-premise advocacy (the 'Step Into The Never Never' annual bartender competition engaging hundreds of venues), experiential events, earned media (multiple World Gin Awards, SFWSC Double Gold, London Spirits Competition Gold), and a multi-channel digital presence (Instagram, Facebook, LinkedIn, blog, email newsletter). The brand's competitive positioning rests on flavour innovation, globally awarded liquid quality, and an integrated distillery-door ecosystem that drives both B2B venue adoption and B2C loyalty.
Never Never Distilling Co. firmographics
Firmographics- Name
- Never Never Distilling Co.
- Legal name
- Never Never Distilling Co. Pty Ltd
- Website
- https://neverneverdistilling.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Never Never Distilling Co. is an Australian craft gin and vodka producer founded in 2017, operating from McLaren Vale, South Australia, and owned by Asahi Beverages since May 2024. It serves Australian and international on-premise venues, premium bottle shops, and direct consumers via e-commerce, wholesale, and distillery door experiences.
- Ownership category
- akta.pro rank
Never Never Distilling Co. industry classification
Industry- Product category
- Craft Distilled Spirits
- NAICS
- Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Craft Distilleries & Microdistilleries (THAFALAH)
- akta.pro secondary industries
- Spirits Distilling & Brands (CRADAIAC), Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Never Never Distilling Co. is headquartered
LocationHeadquarters
- HQ city
- Mclaren Vale
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Never Never Distilling Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer (E-commerce): Never Never operates a Shopify-hosted online store selling its full range of spirits (gins and vodka) directly to consumers across Australia. The store also offers experiences (masterclasses, tastings, functions) and event tickets (OysterPalooza, quiz nights). Deliveries are dispatched within 10 working days of order and payment processing, subject to stock availability.
- Australian Wholesale: Never Never sells through wholesale channels to bottle shops, restaurants, and bars across Australia via a dedicated sales team ([email protected]). Wholesale enquiries are handled separately from consumer sales.
- International Wholesale: Never Never accepts international wholesale enquiries via a dedicated contact ([email protected]), indicating an emerging export revenue stream.
- Distillery Door Experiences: The company generates revenue through paid experiences at its McLaren Vale distillery door including guided gin tastings, premium gin masterclasses, shared lunch packages, and function bookings. Pricing varies by experience tier.
- Event Ticketing (OysterPalooza): OysterPalooza is an annual ticketed festival at the McLaren Vale distillery door. Tickets are priced per person ($40 early bird, $59 full price) and include food and drink inclusions. Additional oyster packs are available for pre-purchase. The event runs across multiple days (Friday evening + Saturday/Sunday sessions).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Friday evening 'Boom Shuckalaka' event tickets — includes two drinks, oyster shell gin tasting, half-dozen Pacific oysters, and live music |
| Other | Pay-as-you-go | Prize value for the McLaren Vale Experience competition |
| Other | Pay-as-you-go | Function/venue hire — EOFY deal |
| Other | Pay-as-you-go | Distillery Door table bookings |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Never Never Distilling Co. product offering
Product offeringCore offering
Never Never Distilling Co. is an Australian craft distillery that produces and sells a portfolio of award-winning gins and vodka, including Triple Juniper Gin, Oyster Shell Gin, Ginache, Southern Strength Gin, Pink Pepper Gin, Coffee & Cacao Gin, Landers Lime Gin, and Signature Vodka. The distillery operates a 300L pot and column hybrid still at its McLaren Vale facility, employing proprietary techniques such as oyster shell infusion, grape-skin maceration, and oil distillate blending. In addition to bottled spirits, the company sells distillery door experiences (masterclasses, tastings, functions), event tickets for the annual OysterPalooza festival, and supplies Australian and international wholesale accounts.
Product overview
Never Never Distilling Co. is an Australian gin and spirits producer offering a portfolio of award-winning spirits. The core product line includes gins (Triple Juniper Gin, Oyster Shell Gin, Ginache Gin, Southern Strength Gin, Triple Juniper Export Strength Gin, Pink Pepper Gin, Coffee & Cacao Gin, Landers Lime Gin) and Signature Vodka. These spirits are designed for both classic and innovative cocktail serves, with recipes and pairing guidance provided for each. The company also operates physical distillery door experiences in McLaren Vale and a retail/wholesale business, with venues including Adelaide Central Markets (Made by Never Never) and Landers Pocket in Brisbane. The company was acquired by Asahi Beverages in May 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Triple Juniper Gin
Quantifiable outcome
- 125,000+ tasting flights poured at the Distillery Door since 2020
- +3 more outcomes
Companies that use Never Never Distilling Co.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Never Never Distilling Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Never Never Distilling Co. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OzFishcoreNever Never has partnered with OzFish, a national organisation dedicated to shellfish reef restoration, for the 2026 OysterPalooza festival. Shells collected during the event will be recycled into reef regeneration projects, giving the festival an environmental dimension and ensuring every part of the oyster has purpose beyond the plate.
- Chalk Hill WinescoreNever Never's Distillery Door is co-located within the Chalk Hill Collective site in McLaren Vale. Joint experiences are offered combining Chalk Hill wines, Cucina di Strada food, and Never Never gin (e.g., 'Juniper, Grape & Grain' package). The shared site attracts cross-visitation between wine and spirit enthusiasts.
- Cucina di StradacoreCucina di Strada is an Italian street food vendor operating at the Chalk Hill Collective site adjacent to Never Never's distillery door. They provide food at Never Never experiences, masterclasses, and events including OysterPalooza. They also cater the McLaren Vale Experience competition prize and function packages.
- 4 Pines Landers Pocket (Brisbane)minor4 Pines Landers Pocket in Brisbane hosted the inaugural Queensland edition of OysterPalooza in 2026, expanding the festival beyond South Australia. This marks Never Never's first physical presence at a partner venue outside McLaren Vale for the flagship event.
- Bar Leone (Hong Kong & Shanghai)minorBar Leone locations in Hong Kong and Shanghai serve Never Never's Coffee & Cacao Gin as their house Negroni gin. This represents an established international on-trade presence for the brand.
- Gimlet at Cavendish HouseminorNever Never collaborated with Gimlet at Cavendish House to create the Triple Dry Martini — a martini that mimics the traditional version without vermouth, using wood tannin, milk whey, chamomile, and orris root distillates. The product is served exclusively at Gimlet and available for retail purchase at Meatsmith and Morning Market in Melbourne.
- Port Adelaide Football ClubminorNever Never partnered with Port Adelaide to serve Never Never Spicy Lime Gin & Soda on tap at the Precinct at Alberton for the AFLW season launch. Happy hour specials were offered 1 hour before bounce at each home game, featuring the 'Never Pear Us Apart' collab Carn the Pear Gin serve.
- Society (for Oyster Shell Gin)minorOyster Shell Gin was developed in collaboration with Society, contributing to the coastal gin concept that blends vibrant notes of lime leaf, wax flower, sea salt, and grapefruit with local oyster shell for minerality and salinity.
- HelivistaminorHelivista provides scenic helicopter experiences at McLaren Vale as part of the McLaren Vale Experience competition prize (valued at up to $2,000) offered by Never Never for followers of the @nevernevermclarenvale Instagram account.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Never Never Distilling Co. competitors and assessment
Company assessmentDirect peers
- Monkey 47: German craft gin distillery producing a complex, ingredient-driven Schwarzwald Dry Gin. Direct comparable on the premium craft gin axis with emphasis on unusual botanicals and provenance storytelling, and strong on-trade advocacy in international markets.
- Sipsmith: London-based craft gin distillery widely credited with reviving London Dry gin production. Comparable as a technique-led, premium craft gin producer with strong on-trade advocacy, distillery door experience, and signature product franchises (e.g., London Dry, VJOP).
- Four Pillars: Australia's leading craft gin distillery, founded in 2013 in Healesville, Victoria. Closest direct peer — same Australian craft gin category, similar global award pedigree (multiple World's Best titles), comparable distillery door experience model, and overlapping premium on-premise and DTC channels. Explicitly cited as a Never Never competitor at the Australian Bar Awards.
- Archie Rose: Sydney-based craft distillery producing gin, whisky, and vodka with a strong distillery bar and on-premise presence. Direct competitor in Australian premium craft spirits and adjacent Australian Bar Awards distillery competition. Comparable profile on awards, venue programming, and category expansion beyond gin.
- Prohibition Liquor Co. Australian craft gin producer based in South Australia (Adelaide Hills) competing in the same regional craft gin market as Never Never. Comparable on Australian craft gin positioning, distillery door experiences, and on-premise venue focus in the same geographic catchment.
Regional players
- Starward Whisky: Australian craft whisky producer based in Melbourne with strong Australian on-premise presence and global awards. Comparable as an Australian craft distillery with global recognition, distillery door experience, and overlapping on-trade customer base, but in the whisky category rather than gin.
- Lark Distillery: Tasmanian craft whisky and spirits producer with strong distillery door experience and on-premise advocacy. Comparable Australian craft distillery profile with award pedigree, premium positioning, and overlapping bar/restaurant customer segments.
Broad incumbents
- Aviation Gin: US craft-inspired premium gin brand (House of Suntory ownership) competing in the same super-premium craft-style gin segment. Comparable on craft positioning and on-premise cocktail-program focus, but operates at larger scale primarily in the North American market.
- Tanqueray: Iconic global gin brand (Diageo), spanning London Dry, No. Ten, and Rangpur variants. Comparable as a globally distributed premium gin that competes for the same on-premise and shelf space as Never Never, but at vastly larger scale and broader portfolio.
- Hendrick's: Global super-premium gin brand owned by William Grant & Sons, known for unusual botanical infusion (rose and cucumber). Comparable on award-winning premium gin positioning and unusual botanicals, but operates at significantly larger scale with broader geographic distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Never Never Distilling Co. social profiles
Digital presenceNever Never Distilling Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Never Never Distilling Co. leadership team
Management profileNumber of profiles
Profiles4 records
Never Never Distilling Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Never Never Distilling Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Never Never Distilling Co.
What does Never Never Distilling Co. do?
Never Never Distilling Co. is an Australian craft distillery that produces and sells a portfolio of award-winning gins and vodka, including Triple Juniper Gin, Oyster Shell Gin, Ginache, Southern Strength Gin, Pink Pepper Gin, Coffee & Cacao Gin, Landers Lime Gin, and Signature Vodka. The distillery operates a 300L pot and column hybrid still at its McLaren Vale facility, employing proprietary techniques such as oyster shell infusion, grape-skin maceration, and oil distillate blending. In addition to bottled spirits, the company sells distillery door experiences (masterclasses, tastings, functions), event tickets for the annual OysterPalooza festival, and supplies Australian and international wholesale accounts.
Is Never Never Distilling Co. a public or private company?
Never Never Distilling Co. is a private company. It is classified as corporate owned and is currently operating.
When was Never Never Distilling Co. founded?
Never Never Distilling Co. was founded in 2017. It employs 51 to 100 people.
Where is Never Never Distilling Co. based?
Never Never Distilling Co. is headquartered in Mclaren Vale, Australia, in the Oceania region.
How does Never Never Distilling Co. make money?
Five revenue lines are on record. Direct-to-Consumer (E-commerce) is the primary driver. The others are australian Wholesale, international Wholesale, distillery Door Experiences and event Ticketing (OysterPalooza).
Who are Never Never Distilling Co.'s main competitors?
Direct peers on record are Monkey 47, Sipsmith, Four Pillars, Archie Rose and Prohibition Liquor Co.. Regional players are Starward Whisky and Lark Distillery. Broad incumbents are Aviation Gin, Tanqueray and Hendrick's.
Does Never Never Distilling Co. have an API?
No public API is recorded for Never Never Distilling Co..
What industry is Never Never Distilling Co. in?
Never Never Distilling Co.'s product category is Craft Distilled Spirits. Its primary akta.pro industry code is THAFALAH, Craft Distilleries & Microdistilleries, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 312140 and its SIC code is 2080.