Never Never Distilling Co.

What Never Never Distilling Co. does

Never Never Distilling Co. Pty Ltd is an Australian craft spirits producer founded in 2017 in Adelaide and headquartered at 56 Field St, McLaren Vale, South Australia. The company operates a single 300-litre pot-and-column hybrid still (named Wendy) and produces a portfolio of award-winning gins (Triple Juniper, Oyster Shell, Ginache, Southern Strength, Triple Juniper Export Strength, Pink Pepper, Coffee & Cacao, and Landers Lime) plus a Signature Vodka launched in 2025. Production innovations include oyster shell infusion, grape skin maceration on McLaren Vale Grenache, oil distillate blending, and wood tannin/milk whey distillation for the Triple Dry Martini collaboration. The founders — George (finance), Sean (former Diageo National Brand Ambassador) and Tim Boast (Head Distiller, descendant of the Gilbey family of Scottish distillers) — continue to lead the business following its acquisition by Asahi Beverages in May 2024.

The company monetizes across four revenue streams: direct-to-consumer e-commerce via Shopify; wholesale to Australian bars, restaurants, and bottle shops via a dedicated sales team; international wholesale (with confirmed accounts at Bar Leone in Hong Kong and Shanghai); and on-premise experiential revenue at the McLaren Vale Distillery Door (guided tastings, premium masterclasses, functions, the annual OysterPalooza festival, live music, and quiz nights). A second physical venue, 'Made by Never Never,' is planned within the Adelaide Central Markets Market Square redevelopment, and OysterPalooza is expanding to Brisbane (4 Pines Landers Pocket) in 2026.

Go-to-market combines on-premise advocacy (the 'Step Into The Never Never' annual bartender competition engaging hundreds of venues), experiential events, earned media (multiple World Gin Awards, SFWSC Double Gold, London Spirits Competition Gold), and a multi-channel digital presence (Instagram, Facebook, LinkedIn, blog, email newsletter). The brand's competitive positioning rests on flavour innovation, globally awarded liquid quality, and an integrated distillery-door ecosystem that drives both B2B venue adoption and B2C loyalty.

Name

Never Never Distilling Co.

Legal name

Never Never Distilling Co. Pty Ltd

Website

https://neverneverdistilling.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Never Never Distilling Co. is an Australian craft gin and vodka producer founded in 2017, operating from McLaren Vale, South Australia, and owned by Asahi Beverages since May 2024. It serves Australian and international on-premise venues, premium bottle shops, and direct consumers via e-commerce, wholesale, and distillery door experiences.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft Distilleries & Microdistilleries (THAFALAH)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft gin production
• Flavoured spirits manufacturing
• Premium vodka distillery
• Distillery experiences and tastings
• Wholesale spirits distribution

Headquarters

HQ city

Mclaren Vale

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer (E-commerce): Never Never operates a Shopify-hosted online store selling its full range of spirits (gins and vodka) directly to consumers across Australia. The store also offers experiences (masterclasses, tastings, functions) and event tickets (OysterPalooza, quiz nights). Deliveries are dispatched within 10 working days of order and payment processing, subject to stock availability.
2. Australian Wholesale: Never Never sells through wholesale channels to bottle shops, restaurants, and bars across Australia via a dedicated sales team ([email protected]). Wholesale enquiries are handled separately from consumer sales.
3. International Wholesale: Never Never accepts international wholesale enquiries via a dedicated contact ([email protected]), indicating an emerging export revenue stream.
4. Distillery Door Experiences: The company generates revenue through paid experiences at its McLaren Vale distillery door including guided gin tastings, premium gin masterclasses, shared lunch packages, and function bookings. Pricing varies by experience tier.
5. Event Ticketing (OysterPalooza): OysterPalooza is an annual ticketed festival at the McLaren Vale distillery door. Tickets are priced per person ($40 early bird, $59 full price) and include food and drink inclusions. Additional oyster packs are available for pre-purchase. The event runs across multiple days (Friday evening + Saturday/Sunday sessions).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Never Never Distilling Co. is an Australian craft distillery that produces and sells a portfolio of award-winning gins and vodka, including Triple Juniper Gin, Oyster Shell Gin, Ginache, Southern Strength Gin, Pink Pepper Gin, Coffee & Cacao Gin, Landers Lime Gin, and Signature Vodka. The distillery operates a 300L pot and column hybrid still at its McLaren Vale facility, employing proprietary techniques such as oyster shell infusion, grape-skin maceration, and oil distillate blending. In addition to bottled spirits, the company sells distillery door experiences (masterclasses, tastings, functions), event tickets for the annual OysterPalooza festival, and supplies Australian and international wholesale accounts.

Product overview

Never Never Distilling Co. is an Australian gin and spirits producer offering a portfolio of award-winning spirits. The core product line includes gins (Triple Juniper Gin, Oyster Shell Gin, Ginache Gin, Southern Strength Gin, Triple Juniper Export Strength Gin, Pink Pepper Gin, Coffee & Cacao Gin, Landers Lime Gin) and Signature Vodka. These spirits are designed for both classic and innovative cocktail serves, with recipes and pairing guidance provided for each. The company also operates physical distillery door experiences in McLaren Vale and a retail/wholesale business, with venues including Adelaide Central Markets (Made by Never Never) and Landers Pocket in Brisbane. The company was acquired by Asahi Beverages in May 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Triple Juniper Gin

Quantifiable outcome

• 125,000+ tasting flights poured at the Distillery Door since 2020
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OzFishcoreStrategic or Co-development Partner · 1 January 2026Never Never has partnered with OzFish, a national organisation dedicated to shellfish reef restoration, for the 2026 OysterPalooza festival. Shells collected during the event will be recycled into reef regeneration projects, giving the festival an environmental dimension and ensuring every part of the oyster has purpose beyond the plate.
• Chalk Hill WinescoreStrategic or Co-development PartnerNever Never's Distillery Door is co-located within the Chalk Hill Collective site in McLaren Vale. Joint experiences are offered combining Chalk Hill wines, Cucina di Strada food, and Never Never gin (e.g., 'Juniper, Grape & Grain' package). The shared site attracts cross-visitation between wine and spirit enthusiasts.
• Cucina di StradacoreChannel Partner/ Reseller/ DistributorCucina di Strada is an Italian street food vendor operating at the Chalk Hill Collective site adjacent to Never Never's distillery door. They provide food at Never Never experiences, masterclasses, and events including OysterPalooza. They also cater the McLaren Vale Experience competition prize and function packages.
• 4 Pines Landers Pocket (Brisbane)minorChannel Partner/ Reseller/ Distributor4 Pines Landers Pocket in Brisbane hosted the inaugural Queensland edition of OysterPalooza in 2026, expanding the festival beyond South Australia. This marks Never Never's first physical presence at a partner venue outside McLaren Vale for the flagship event.
• Bar Leone (Hong Kong & Shanghai)minorChannel Partner/ Reseller/ DistributorBar Leone locations in Hong Kong and Shanghai serve Never Never's Coffee & Cacao Gin as their house Negroni gin. This represents an established international on-trade presence for the brand.
• Gimlet at Cavendish HouseminorStrategic or Co-development PartnerNever Never collaborated with Gimlet at Cavendish House to create the Triple Dry Martini — a martini that mimics the traditional version without vermouth, using wood tannin, milk whey, chamomile, and orris root distillates. The product is served exclusively at Gimlet and available for retail purchase at Meatsmith and Morning Market in Melbourne.
• Port Adelaide Football ClubminorGTM or Marketing PartnerNever Never partnered with Port Adelaide to serve Never Never Spicy Lime Gin & Soda on tap at the Precinct at Alberton for the AFLW season launch. Happy hour specials were offered 1 hour before bounce at each home game, featuring the 'Never Pear Us Apart' collab Carn the Pear Gin serve.
• Society (for Oyster Shell Gin)minorStrategic or Co-development PartnerOyster Shell Gin was developed in collaboration with Society, contributing to the coastal gin concept that blends vibrant notes of lime leaf, wax flower, sea salt, and grapefruit with local oyster shell for minerality and salinity.
• HelivistaminorGTM or Marketing PartnerHelivista provides scenic helicopter experiences at McLaren Vale as part of the McLaren Vale Experience competition prize (valued at up to $2,000) offered by Never Never for followers of the @nevernevermclarenvale Instagram account.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monkey 47: German craft gin distillery producing a complex, ingredient-driven Schwarzwald Dry Gin. Direct comparable on the premium craft gin axis with emphasis on unusual botanicals and provenance storytelling, and strong on-trade advocacy in international markets.
• Sipsmith: London-based craft gin distillery widely credited with reviving London Dry gin production. Comparable as a technique-led, premium craft gin producer with strong on-trade advocacy, distillery door experience, and signature product franchises (e.g., London Dry, VJOP).
• Four Pillars: Australia's leading craft gin distillery, founded in 2013 in Healesville, Victoria. Closest direct peer — same Australian craft gin category, similar global award pedigree (multiple World's Best titles), comparable distillery door experience model, and overlapping premium on-premise and DTC channels. Explicitly cited as a Never Never competitor at the Australian Bar Awards.
• Archie Rose: Sydney-based craft distillery producing gin, whisky, and vodka with a strong distillery bar and on-premise presence. Direct competitor in Australian premium craft spirits and adjacent Australian Bar Awards distillery competition. Comparable profile on awards, venue programming, and category expansion beyond gin.
• Prohibition Liquor Co. Australian craft gin producer based in South Australia (Adelaide Hills) competing in the same regional craft gin market as Never Never. Comparable on Australian craft gin positioning, distillery door experiences, and on-premise venue focus in the same geographic catchment.

Regional players

• Starward Whisky: Australian craft whisky producer based in Melbourne with strong Australian on-premise presence and global awards. Comparable as an Australian craft distillery with global recognition, distillery door experience, and overlapping on-trade customer base, but in the whisky category rather than gin.
• Lark Distillery: Tasmanian craft whisky and spirits producer with strong distillery door experience and on-premise advocacy. Comparable Australian craft distillery profile with award pedigree, premium positioning, and overlapping bar/restaurant customer segments.

Broad incumbents

• Aviation Gin: US craft-inspired premium gin brand (House of Suntory ownership) competing in the same super-premium craft-style gin segment. Comparable on craft positioning and on-premise cocktail-program focus, but operates at larger scale primarily in the North American market.
• Tanqueray: Iconic global gin brand (Diageo), spanning London Dry, No. Ten, and Rangpur variants. Comparable as a globally distributed premium gin that competes for the same on-premise and shelf space as Never Never, but at vastly larger scale and broader portfolio.
• Hendrick's: Global super-premium gin brand owned by William Grant & Sons, known for unusual botanical infusion (rose and cucumber). Comparable on award-winning premium gin positioning and unusual botanicals, but operates at significantly larger scale with broader geographic distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/neverneverdistillingco
• LinkedInlinkedin.com/company/never-never-distilling-co
• Instagraminstagram.com/neverneverdistillingco
• Xx.com/neverneverdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Never Never Distilling Co.