ShowHeroes Group
ShowHeroes Group is a Berlin-based ad-tech company operating a global digital video and CTV advertising marketplace across 30+ countries, connecting 1,000+ OLV and 100+ CTV publishers with brand advertisers via its proprietary SemanticHero AI contextual targeting platform and 150,000+ editorial video clips.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
ShowHeroes Group firmographics
Firmographics- Name
- ShowHeroes Group
- Legal name
- ShowHeroes SE
- Website
- https://showheroes-group.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ShowHeroes Group is a Berlin-based ad-tech company operating a global digital video and CTV advertising marketplace across 30+ countries, connecting 1,000+ OLV and 100+ CTV publishers with brand advertisers via its proprietary SemanticHero AI contextual targeting platform and 150,000+ editorial video clips.
- Ownership category
- akta.pro rank
ShowHeroes Group industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where ShowHeroes Group is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ShowHeroes Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic Advertising Revenue: ShowHeroes generates revenue by facilitating programmatic advertising transactions between publishers and advertisers. The platform enables advertisers to run CTV and video campaigns across a network of premium publishers, with revenue earned through ad serving fees, platform commissions, and performance-based pricing.
- Publisher Monetization Services: Revenue from providing publishers with monetization solutions including display advertising, video ads, and CTV inventory management. The company provides technology infrastructure enabling publishers to maximize yield from their digital inventory.
- Technology Platform Licensing: Revenue generated through licensing of proprietary AI technology (SemanticHero) and advertising solutions to publishers and advertisers seeking programmatic capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for large advertisers and publishers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ShowHeroes Group product offering
Product offeringCore offering
ShowHeroes Group operates a global CTV and digital video advertising platform powered by its proprietary SemanticHero AI contextual targeting technology. It provides advertisers with cross-screen video and CTV campaign delivery, audience targeting, attention measurement, and innovative ad formats across a network of 1,000+ online video and 100+ CTV publishers in 30+ countries. It also provides publishers with programmatic monetization, yield optimization, and content solutions reaching 2 billion unique users monthly.
Product overview
ShowHeroes Group is a global leader in CTV and digital video advertising solutions, offering a platform-plus-modules architecture. The core SemanticHero AI platform powers contextual targeting across all screens, supported by specialized tools including Audience Builder (audience targeting), Attention Measurement (ad analytics), and Ad Formats (creative formats). The company operates a network of 1000+ OLV publishers and 100 CTV publishers reaching 2 billion unique users monthly across 30 countries. Recent acquisitions include Vidds (October 2024) and Traffective (March 2026), expanding video production and programmatic monetization capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- SemanticHero AI: AI platform powering contextual targeting technology and campaigns across all screens
- ShowHeroes 2.0
- Audience Builder
- Attention Measurement
Products and services
- SemanticHero AI AI-powered contextual targeting platform that powers digital video and CTV campaigns across all screens, enabling brands and agencies to reach audiences with relevance without relying on third-party cookies. Powers advertiser campaigns and publisher monetization across ShowHeroes' network.
- ShowHeroes 2.0 ShowHeroes 2.0 is the company's relaunched platform offering for digital video and Connected TV advertising, delivering AI-powered targeting, audience building, attention measurement, ad formats, and content solutions to advertisers and publishers globally.
- Traffective (Traffective by ShowHeroes) Programmatic monetization platform specializing in full-page monetization and display advertising for publishers. Provides yield optimization and demand stack technology to maximize publisher revenue from digital inventory, now operating as Traffective by ShowHeroes.
- Vidds Video advertising technology platform acquired by ShowHeroes Group in October 2024, expanding the group's video production and advertising capabilities.
Quantifiable outcome
- Top performer in terms of viewability compared to industry benchmarks
- +1 more outcomes
Companies that use ShowHeroes Group
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
ShowHeroes Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
ShowHeroes Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- TraffectivecoreShowHeroes acquired Traffective, a Munich-based programmatic monetization platform specializing in full-page monetization and display advertising. The transaction creates one of Europe's largest independent publisher monetization platforms, combining ShowHeroes' contextual targeting and CTV expertise with Traffective's yield optimization capabilities. The combined entity reaches nearly 2,000 publisher partners and generates over 25 billion ad impressions per month.
- ViddscoreShowHeroes Group announced the acquisition of Vidds to expand its video advertising technology capabilities and product offerings.
- Condé NastcorePremium publisher partner in ShowHeroes network, providing access to high-quality editorial content inventory for video and CTV advertising.
- Der SpiegelcoreLeading German news publisher partner, providing premium news and editorial video inventory for ShowHeroes advertising solutions.
- Funke MediengruppecoreMajor German media conglomerate publisher partner offering regional and national editorial content for ShowHeroes video advertising network.
- Bonnier PublicationscoreNordic media group publisher partner providing Scandinavian editorial content and video inventory.
- EuronewscoreEuropean multilingual news broadcaster partner providing international news video inventory across multiple markets.
- La NacioncoreLeading Argentine newspaper and digital media partner providing Spanish-language editorial content and video inventory for Latin American markets.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
ShowHeroes Group competitors and assessment
Company assessmentBroad incumbents
- FreeWheel (Comcast): TV and premium video ad-management platform owned by Comcast. Broad incumbent in CTV/video ad-serving with overlapping capabilities to ShowHeroes' CTV solutions.
- Google Ad Manager / DV360: Google's combined ad exchange, SSP and DSP products. Dominant broad incumbent in programmatic display and video that ShowHeroes competes against for advertiser and publisher share.
Direct peers
- The Trade Desk: Independent global DSP for programmatic advertising across CTV, video, display and audio. Most direct comparator to ShowHeroes on the buy-side, although materially larger and US-centric.
- Magnite: Largest independent sell-side platform focused on CTV and video. Comparable to ShowHeroes in CTV/video monetisation and supply-side technology stack (acquired Rubicon Project and Telaria).
- Pubmatic: Independent programmatic SSP offering video, display and CTV monetisation for publishers. Operates in similar publisher-monetisation and header-bidding layer as ShowHeroes / Traffective.
- Teads: Global outstream video advertising platform connecting publishers and advertisers. Direct peer to ShowHeroes in premium video and CTV formats with European heritage.
- Criteo: European ad-tech company focused on commerce and retargeting media, expanding into CTV and upper-funnel video. Comparable independent European ad-tech with multi-screen ambitions.
- Index Exchange: Independent global SSP with strong CTV and video monetisation capabilities. Comparable sell-side technology and premium publisher relationships to ShowHeroes/Traffective.
- Outbrain: Native advertising and content-discovery platform with growing CTV offering (through its Outbrain Teads combination). Comparable to ShowHeroes' editorial video content and contextual AI strategy.
Emerging players
- Seedtag: European contextual AI advertising company specialising in cookieless contextual targeting across premium publishers. Closely comparable to ShowHeroes' SemanticHero AI positioning and European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ShowHeroes Group social profiles
Digital presenceShowHeroes Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowHeroes Group leadership team
Management profileNumber of profiles
Profiles9 records
ShowHeroes Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
ShowHeroes Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowHeroes Group M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowHeroes Group
What does ShowHeroes Group do?
ShowHeroes Group operates a global CTV and digital video advertising platform powered by its proprietary SemanticHero AI contextual targeting technology. It provides advertisers with cross-screen video and CTV campaign delivery, audience targeting, attention measurement, and innovative ad formats across a network of 1,000+ online video and 100+ CTV publishers in 30+ countries. It also provides publishers with programmatic monetization, yield optimization, and content solutions reaching 2 billion unique users monthly.
Is ShowHeroes Group a public or private company?
ShowHeroes Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShowHeroes Group founded?
ShowHeroes Group was founded in 2016. It employs 251 to 500 people.
Where is ShowHeroes Group based?
ShowHeroes Group is headquartered in Berlin, Germany, in the Europe region.
How does ShowHeroes Group make money?
Three revenue lines are on record. Programmatic Advertising Revenue is the primary driver. The others are publisher Monetization Services and technology Platform Licensing.
Who are ShowHeroes Group's main competitors?
Broad incumbents on record are FreeWheel (Comcast) and Google Ad Manager / DV360. Direct peers are The Trade Desk, Magnite, Pubmatic, Teads, Criteo, Index Exchange and Outbrain. Seedtag is listed as an emerging player.
Does ShowHeroes Group have an API?
No public API is recorded for ShowHeroes Group.
What industry is ShowHeroes Group in?
ShowHeroes Group's product category is Video Advertising Technology. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54181 and its SIC code is 7370.