ShowHeroes Group

Name

ShowHeroes Group

Legal name

ShowHeroes SE

Website

https://showheroes-group.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

ShowHeroes Group is a Berlin-based ad-tech company operating a global digital video and CTV advertising marketplace across 30+ countries, connecting 1,000+ OLV and 100+ CTV publishers with brand advertisers via its proprietary SemanticHero AI contextual targeting platform and 150,000+ editorial video clips.

Ownership category

akta.pro rank

Product category

Video Advertising Technology

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

akta.pro secondary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• CTV advertising solutions
• Digital video advertising
• Contextual targeting technology
• Programmatic advertising platform
• Publisher monetization services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Advertising Revenue: ShowHeroes generates revenue by facilitating programmatic advertising transactions between publishers and advertisers. The platform enables advertisers to run CTV and video campaigns across a network of premium publishers, with revenue earned through ad serving fees, platform commissions, and performance-based pricing.
2. Publisher Monetization Services: Revenue from providing publishers with monetization solutions including display advertising, video ads, and CTV inventory management. The company provides technology infrastructure enabling publishers to maximize yield from their digital inventory.
3. Technology Platform Licensing: Revenue generated through licensing of proprietary AI technology (SemanticHero) and advertising solutions to publishers and advertisers seeking programmatic capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ShowHeroes Group operates a global CTV and digital video advertising platform powered by its proprietary SemanticHero AI contextual targeting technology. It provides advertisers with cross-screen video and CTV campaign delivery, audience targeting, attention measurement, and innovative ad formats across a network of 1,000+ online video and 100+ CTV publishers in 30+ countries. It also provides publishers with programmatic monetization, yield optimization, and content solutions reaching 2 billion unique users monthly.

Product overview

ShowHeroes Group is a global leader in CTV and digital video advertising solutions, offering a platform-plus-modules architecture. The core SemanticHero AI platform powers contextual targeting across all screens, supported by specialized tools including Audience Builder (audience targeting), Attention Measurement (ad analytics), and Ad Formats (creative formats). The company operates a network of 1000+ OLV publishers and 100 CTV publishers reaching 2 billion unique users monthly across 30 countries. Recent acquisitions include Vidds (October 2024) and Traffective (March 2026), expanding video production and programmatic monetization capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SemanticHero AI: AI platform powering contextual targeting technology and campaigns across all screens
• ShowHeroes 2.0
• Audience Builder
• Attention Measurement

Products and services

• SemanticHero AI AI-powered contextual targeting platform that powers digital video and CTV campaigns across all screens, enabling brands and agencies to reach audiences with relevance without relying on third-party cookies. Powers advertiser campaigns and publisher monetization across ShowHeroes' network.
• ShowHeroes 2.0 ShowHeroes 2.0 is the company's relaunched platform offering for digital video and Connected TV advertising, delivering AI-powered targeting, audience building, attention measurement, ad formats, and content solutions to advertisers and publishers globally.
• Traffective (Traffective by ShowHeroes) Programmatic monetization platform specializing in full-page monetization and display advertising for publishers. Provides yield optimization and demand stack technology to maximize publisher revenue from digital inventory, now operating as Traffective by ShowHeroes.
• Vidds Video advertising technology platform acquired by ShowHeroes Group in October 2024, expanding the group's video production and advertising capabilities.

Quantifiable outcome

• Top performer in terms of viewability compared to industry benchmarks
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• TraffectivecoreTechnology or Integration · 1 March 2026ShowHeroes acquired Traffective, a Munich-based programmatic monetization platform specializing in full-page monetization and display advertising. The transaction creates one of Europe's largest independent publisher monetization platforms, combining ShowHeroes' contextual targeting and CTV expertise with Traffective's yield optimization capabilities. The combined entity reaches nearly 2,000 publisher partners and generates over 25 billion ad impressions per month.
• ViddscoreTechnology or Integration · 8 October 2024ShowHeroes Group announced the acquisition of Vidds to expand its video advertising technology capabilities and product offerings.
• Condé NastcoreChannel Partner/ Reseller/ DistributorPremium publisher partner in ShowHeroes network, providing access to high-quality editorial content inventory for video and CTV advertising.
• Der SpiegelcoreChannel Partner/ Reseller/ DistributorLeading German news publisher partner, providing premium news and editorial video inventory for ShowHeroes advertising solutions.
• Funke MediengruppecoreChannel Partner/ Reseller/ DistributorMajor German media conglomerate publisher partner offering regional and national editorial content for ShowHeroes video advertising network.
• Bonnier PublicationscoreChannel Partner/ Reseller/ DistributorNordic media group publisher partner providing Scandinavian editorial content and video inventory.
• EuronewscoreChannel Partner/ Reseller/ DistributorEuropean multilingual news broadcaster partner providing international news video inventory across multiple markets.
• La NacioncoreChannel Partner/ Reseller/ DistributorLeading Argentine newspaper and digital media partner providing Spanish-language editorial content and video inventory for Latin American markets.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• FreeWheel (Comcast): TV and premium video ad-management platform owned by Comcast. Broad incumbent in CTV/video ad-serving with overlapping capabilities to ShowHeroes' CTV solutions.
• Google Ad Manager / DV360: Google's combined ad exchange, SSP and DSP products. Dominant broad incumbent in programmatic display and video that ShowHeroes competes against for advertiser and publisher share.

Direct peers

• The Trade Desk: Independent global DSP for programmatic advertising across CTV, video, display and audio. Most direct comparator to ShowHeroes on the buy-side, although materially larger and US-centric.
• Magnite: Largest independent sell-side platform focused on CTV and video. Comparable to ShowHeroes in CTV/video monetisation and supply-side technology stack (acquired Rubicon Project and Telaria).
• Pubmatic: Independent programmatic SSP offering video, display and CTV monetisation for publishers. Operates in similar publisher-monetisation and header-bidding layer as ShowHeroes / Traffective.
• Teads: Global outstream video advertising platform connecting publishers and advertisers. Direct peer to ShowHeroes in premium video and CTV formats with European heritage.
• Criteo: European ad-tech company focused on commerce and retargeting media, expanding into CTV and upper-funnel video. Comparable independent European ad-tech with multi-screen ambitions.
• Index Exchange: Independent global SSP with strong CTV and video monetisation capabilities. Comparable sell-side technology and premium publisher relationships to ShowHeroes/Traffective.
• Outbrain: Native advertising and content-discovery platform with growing CTV offering (through its Outbrain Teads combination). Comparable to ShowHeroes' editorial video content and contextual AI strategy.

Emerging players

• Seedtag: European contextual AI advertising company specialising in cookieless contextual targeting across premium publishers. Closely comparable to ShowHeroes' SemanticHero AI positioning and European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/showheroes
• Instagraminstagram.com/showheroes_group
• Xx.com/showheroesgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowHeroes Group