Snuggle Me Organic

Name

Snuggle Me Organic

Legal name

Snuggle Me Organic

Website

https://snugglemeorganic.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Baby & Toddler Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

akta.pro secondary industry

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

Keywords

• Organic baby products
• Infant loungers
• Baby play gym
• Baby care accessories
• Organic cotton bedding

Headquarters

HQ city

White Bear Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's Shopify e-commerce website selling directly to consumers. Products include infant loungers, rockers, play items, feeding support, nursing covers, bedding, and accessories. The company offers product bundles and runs promotions including Essential Worker and Senior discounts.
2. Wholesale Distribution: Revenue generated through wholesale partnerships with retailers including Nordstrom and other select retail partners. The company maintains an active wholesale program for bulk distribution of their baby product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Snuggle Me Organic designs, manufactures, and sells a full line of 100% organic cotton baby and toddler products, anchored by its flagship CPSC-compliant Infant Lounger Curve and Infant Rocker, and expanded across play (Play Gym, Play Arch, Play Mat, Sensory Toys), feeding (Feeding Support Pillow, Nursing Cover), nursery bedding (Crib Sheets, Swaddles), care (Changing Pad, Toweling Line), and babywearing (Baby Wraps) categories. Products are sold primarily direct-to-consumer through the company's Shopify e-commerce site, supplemented by wholesale distribution through Nordstrom and select retailers.

Product overview

Snuggle Me Organic offers a comprehensive portfolio of organic baby and toddler products centered around their flagship Infant Lounger Curve, supplemented by a growing ecosystem of complementary products across play, feeding, care, babywearing, and nursery categories. The core offering consists of infant loungers and rockers (Lounger Curve at $119.99, Infant Rocker at $189.99) that meet CPSC safety standards, supported by an expanding Play Collection including Play Arch ($69.99), Play Gym ($129.99), Play Mat ($69.99), and Sensory Toys Set ($34.99). The product line extends into feeding essentials (Feeding Support Pillow, Nursing Cover), nursery bedding (Muslin Crib Sheets, Swaddles), care products (Changing Pad, Toweling Line), and babywearing (Organic Baby Wraps), with the recent 2026 launches of the award-winning Infant Rocker and new Toweling Line representing significant category expansions into motion products and toddler care.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Lounger Curve A versatile baby lounger providing a cozy, secure space for supervised play, bonding, and tummy time from birth. Features 100% organic cotton fabric, machine-washable construction, and CPSC-compliant design. Available in multiple colors including Birch, Natural, Sage, Petal, Bluebell, Slate, and Gumdrop at $119.99.
• Infant Rocker A soothing infant bouncer offering gentle natural rocking motion with 100% organic cotton fabric, solid walnut-finished wooden legs, two recline positions, rocking and fixed modes, and a detachable toy bar with organic hanging toys. Supports babies from newborn up to 20 lbs. Priced at $189.99.
• Play Gym A quilted play gym with 100% organic cotton base and nine-piece sensory toy set featuring crinkle, squeaker, rattle, and bell elements. Supports sensory development and motor skills for babies 0-36 months. Priced at $129.99.
• Play Arch A freestanding walnut-effect wooden arch with three organic cotton hanging sensory toys designed to encourage infant visual tracking, reaching, and grasping. Pairs with Lounger Curve or Play Mat, assembles in under five minutes, suitable for babies 0-9 months. Priced at $69.99.
• Play Mat A cushioned, quilted organic cotton twill foldable play mat with tote bag for easy transport. Creates a soft, safe space for babies to explore and develop motor skills. Priced at $69.99.
• Sensory Toys Set A 9-piece organic cotton sensory toy set including crinkle, squeaker, rattle, and bell elements to promote visual, auditory, tactile, and motor skill development. Comes with fabric storage bag. Priced at $34.99.
• Feeding Support Pillow An ergonomic feeding support pillow designed to provide comfort for both parent and baby during breastfeeding and bottle feeding sessions. Priced at $64.99.
• Nursing Cover A nursing cover providing privacy and comfort for breastfeeding mothers, made from 100% organic cotton fabric. Priced at $29.99.
• Organic Baby Wraps Organic cotton baby wraps designed for babywearing, providing secure and comfortable carrying options for infants.
• Muslin Crib Sheets Muslin crib sheets made from organic cotton for a soft, breathable sleep surface for babies. Priced at $39.99.
• Swaddles Organic cotton swaddles designed for safe and comfortable infant sleep, available in multiple colors. Priced at $19.99.
• Changing Pad A padded changing pad designed for infant care routines with organic cotton construction for comfort and easy cleaning. Priced at $129.99.
• Toweling Line A bath and swim time collection including Hooded Towels ($29.99), Poncho Towels ($34.99), Robe Towels ($44.99), and Change Pad Towel Inserts ($14.99). The brand's first dedicated products for toddlers, made with organic fabrics.
• Puddle Pads Waterproof puddle pads designed to protect bedding and surfaces from moisture.
• Pacifiers Baby pacifiers available for purchase.
• Baby Essential Bundles Curated bundles of baby essentials offering savings of 15% off combined products for new parents. Example: Lounger Curve + Muslin Cover Set at $127.45.
• Lounger Curve Muslin Covers Protective organic cotton covers for the Lounger Curve, designed to protect against spills and leaks while allowing easy color customization. Machine washable. Priced at $29.99.

Quantifiable outcome

• The Lounger Curve is one of the first infant loungers to meet updated U.S. Consumer Product Safety Commission Infant Cushion Rule safety standards.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NordstromcoreChannel Partner/ Reseller/ DistributorNordstrom serves as a major retail distribution partner for Snuggle Me Organic products. The Lounger Curve has been selling out at Nordstrom locations, demonstrating strong retail performance and brand resonance with department store customers.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Burt's Bees Baby: Premium organic baby brand offering organic cotton clothing, sleepwear, and baby essentials. Direct peer in the organic baby products DTC category with overlapping customer base of eco-conscious millennial parents.
• Mori: UK-founded organic baby brand specializing in soft, sustainable baby sleepwear, swaddles, and loungewear. Comparable premium positioning, organic cotton emphasis, and DTC + selective retail model targeting modern parents.
• aden + anais: Iconic muslin swaddle, blanket, and baby textile brand. Direct overlap on muslin crib sheets, swaddles, and organic cotton baby textiles, with similar premium positioning and multi-channel distribution including major retailers.
• Kyte Baby: Bamboo-based organic baby sleepwear and loungewear brand with comparable DTC-first model and premium pricing. Targets the same eco-conscious parent segment and competes directly on softness, sustainability, and aesthetic.
• Loulou Lollipop: Canadian organic baby accessories brand specializing in silicone and textile bibs, burp cloths, and baby essentials. Comparable organic materials focus and modern aesthetic for the same premium parenting demographic.
• Ergobaby: Premium baby carrier and babywearing brand with strong overlap on Snuggle Me's organic baby wraps category. Comparable premium positioning, parent-focused ergonomic design ethos, and multi-channel retail distribution.
• Babyletto: Modern nursery furniture brand offering cribs, rockers, gliders, and nursery décor. Comparable premium Scandi-inspired aesthetic and target demographic, with overlap on the wooden-frame Infant Rocker product category.

Emerging players

• Newton Baby: Breathable, washable organic baby mattress and crib mattress brand. Direct overlap on safe, organic infant sleep-adjacent products and similar regulatory/safety-forward marketing posture, though focused on sleep surfaces rather than loungers.

Broad incumbents

• Stokke: Norwegian premium baby gear brand with broad portfolio including high chairs, strollers, carriers, and nursery furniture. Comparable premium positioning and design-led Scandinavian aesthetic, but operates across a much broader product range at greater scale.
• BabyBjörn: Swedish premium baby gear brand with established global distribution and iconic baby carriers, bouncers, and cribs. Comparable premium Scandinavian design heritage and overlap on baby carriers and infant rockers, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SnuggleMeOrganic
• Facebookfacebook.com/SnuggleMeOrganic
• Instagraminstagram.com/snuggle_me_organic/?hl=en
• TikToktiktok.com/@snugglemeorganic
• Pinterestpinterest.com/SnuggleMeOrganic
• LinkedInlinkedin.com/company/snuggle-me-organic-division-of-simply-mommy-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snuggle Me Organic