Flipd
Flipd is a Toronto-based mobile productivity app for iOS and Android that combines customizable task timers, social study rooms, and gamified progress tracking to help students and creative professionals build focused work habits through a freemium subscription model.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Flipd does
Flipd is a Toronto-based digital wellness and productivity company founded in 2014 that operates a mobile application for iOS and Android focused on time tracking, customizable task timers, and social study sessions. The core product combines standard productivity tooling — Pomodoro timers, activity tagging, historical statistics, scheduled reminders, and break tracking — with social community features, most notably "Study Live Timers" that display real-time counts of users studying simultaneously, group study rooms, and a friend/follow graph. A companion iOS app called Focus Lock provides app-hiding functionality that Apple Developer Policy prevents from being integrated into the main Flipd iOS app, while Android users access the same capability as a Focus Lock mode inside the main app.
The business model is freemium consumer subscription. The free tier offers basic timers with a 30-day stats history, one break per session, and a limited music selection, while Premium is priced at $5.99 per month or $42.99 per year (approximately 40% savings) and unlocks unlimited breaks, custom timer shortcuts up to 24 hours, unlimited stats history, premium music, and manual session entry. Distribution is entirely product-led through the Apple App Store and Google Play Store, with marketing leveraging organic channels including Instagram, YouTube, Discord, user testimonials, and editorial features such as Apple's App of the Day designation and Mashable's "Best Time Management App for Students" recognition. Customer segments are horizontal: primary persona is students (medical, college, professional degrees), with secondary personas of creative professionals and general productivity seekers.
The company is privately held with disclosed cumulative funding of approximately $150,000 across pre-seed and seed rounds between 2015 and 2019, led by Techstars Toronto Accelerator ($100,000) and supported by Orion Startups, Freycinet Ventures, Vinaj, and Telosity Ventures. Headcount is small (1-10 employees), with Cristian Villamarin as founder and CEO and Alanna Harvey as co-founder and CMO. Scale signals include 4.4-star App Store ratings from over 15,000 reviewers and aggregate user productivity exceeding 1.5 billion minutes tracked, though no revenue, ARR, or paying subscriber figures are disclosed.
Flipd firmographics
Firmographics- Name
- Flipd
- Legal name
- Flipd Apps
- Website
- https://flipdapp.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flipd is a Toronto-based mobile productivity app for iOS and Android that combines customizable task timers, social study rooms, and gamified progress tracking to help students and creative professionals build focused work habits through a freemium subscription model.
- Ownership category
- akta.pro rank
Flipd industry classification
Industry- Product category
- Productivity Mobile Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
Keywords
Where Flipd is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Flipd business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Subscription: Flipd follows a freemium model with basic features available for free and premium subscription unlocking advanced functionality including unlimited breaks, custom timers, 24-hour timers, unlimited stats history, premium music tracks, and manual session adding.
- Monthly Subscription: $5.99 USD per month, auto-renewing, cancelable any time
- Annual Subscription: $42.99 USD for 12 months, renews annually, representing 40% savings over monthly billing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic productivity features |
| Subscription | Monthly | Monthly premium subscription at $5.99/month |
| Subscription | Annual | Annual premium subscription at $42.99/year (save 40%) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Flipd product offering
Product offeringCore offering
Flipd is a mobile productivity application available on iOS and Android that combines customizable task/study timers, activity tagging, historical progress statistics, and social community features (live study rooms showing real-time counts of users focusing simultaneously) to help users stay motivated and accountable. It operates on a freemium model with a Premium subscription unlocking unlimited breaks, custom 24-hour timers, unlimited stats history, premium lofi music, and manual session entry. A separate companion app, Focus Lock for iOS, provides app-hiding functionality separated from Flipd due to Apple Developer Policy restrictions.
Product overview
Flipd is a single unified mobile application (available on iOS and Android) focused on social productivity and time tracking. The core product centers on customizable timers, community study rooms, and gamified progress visualization to motivate users. While Flipd serves as the main app, the company also offers a companion app called Focus Lock specifically for iOS users who need to hide distracting apps—a functionality separated from Flipd iOS due to Apple Developer Policy restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Flipd A social productivity mobile app for iOS and Android that helps individual users — primarily students, creative professionals, and general productivity seekers — track time on tasks, stay accountable through community study rooms, and visualize progress via stats and milestone badges. Available free with a Premium subscription tier.
- Focus Lock (iOS) A standalone iOS companion app from Flipd that lets users hide distracting apps on their iPhone in order to focus. It exists as a separate application because Apple Developer Policies no longer permitted this capability inside the main Flipd iOS app.
Quantifiable outcome
- Users have collectively achieved over 1.5 billion minutes of productivity
- +1 more outcomes
Companies that use Flipd
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Flipd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Flipd partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flipd competitors and assessment
Company assessmentEmerging players
- Tide (Tencent): Tide is a focus, sleep and meditation app with built-in focus music, Pomodoro timers, and a community. It overlaps with Flipd's focus-music and timer features, especially around ambient sound for studying.
Broad incumbents
- Calm: Calm is a major digital wellness subscription platform covering sleep, meditation, and increasingly focus. It competes in the same broader digital-wellness category as Flipd with substantially greater brand and capital resources.
- Headspace: Headspace is a broad digital wellness and mindfulness platform expanding into focus and productivity. It overlaps with Flipd's meditation, breathing, and focus use cases as part of a much larger subscription wellness portfolio.
Direct peers
- Focus Keeper (Denys Yevenko): Focus Keeper is a Pomodoro-style productivity timer with stats and goal setting, directly comparable to Flipd's customizable task timers and historical statistics features for individual users.
- Freedom (Transparency Software): Freedom is a cross-device website and app blocker designed to help users stay focused. It overlaps with Flipd's app-locking and focus-session functionality, particularly on the Android Focus Lock feature.
- Be Focused (Denys Yevenko): Be Focused is a Pomodoro-based focus timer on iOS and Mac targeting students and professionals. It competes directly with Flipd on task timing, sessions, and progress tracking for individual productivity users.
- Opal (formerly Limit): Opal is a screen-time and app-blocking focus app with a strong social/community angle, premium subscription model, and a focus on iOS users. It competes with Flipd directly in the social-productivity category.
- RescueTime: RescueTime is a productivity-tracking and focus-management platform offering automatic time tracking and goal setting. It competes with Flipd's stats and progress-tracking functionality, particularly for professional productivity users.
- Forest: Stay Focused: Forest is a direct competitor in the focus-timer category, gamifying distraction-free phone sessions by growing virtual trees. It targets the same student and productivity-seeker audience with very similar timer and motivational mechanics to Flipd.
- Session (Peter Pavlov): Session is a focus timer app that combines Pomodoro-style sessions with tracking and streaks. It targets the same student/productivity audience with very similar functionality to Flipd's timer and stats features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Flipd social profiles
Digital presenceFlipd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flipd leadership team
Management profileNumber of profiles
Profiles2 records
Flipd funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flipd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flipd
What does Flipd do?
Flipd is a mobile productivity application available on iOS and Android that combines customizable task/study timers, activity tagging, historical progress statistics, and social community features (live study rooms showing real-time counts of users focusing simultaneously) to help users stay motivated and accountable. It operates on a freemium model with a Premium subscription unlocking unlimited breaks, custom 24-hour timers, unlimited stats history, premium lofi music, and manual session entry. A separate companion app, Focus Lock for iOS, provides app-hiding functionality separated from Flipd due to Apple Developer Policy restrictions.
Is Flipd a public or private company?
Flipd is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flipd founded?
Flipd was founded in 2014. It employs 1 to 10 people.
Where is Flipd based?
Flipd is headquartered in Toronto, Canada, in the North America region.
How does Flipd make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are monthly Subscription and annual Subscription.
Who are Flipd's main competitors?
Tide (Tencent) is listed as an emerging player. Broad incumbents are Calm and Headspace. Direct peers are Focus Keeper (Denys Yevenko), Freedom (Transparency Software), Be Focused (Denys Yevenko), Opal (formerly Limit), RescueTime, Forest: Stay Focused and Session (Peter Pavlov).
Does Flipd have an API?
No public API is recorded for Flipd.
What industry is Flipd in?
Flipd's product category is Productivity Mobile Software. Its primary akta.pro industry code is EDAFAFAD, Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills). Its SIC code is 7372.