What Menora Mivtachim does

Menora Mivtachim is one of Israel's largest insurance and pension groups, operating as a private group through three legal entities: Menora Mivtachim Insurance Ltd. (P&C, health, and life insurance), Menora Mivtachim Pension and Provident Ltd. (comprehensive pension, gemel, and training funds), and a jointly controlled entity with the Histadrut Engineers Association managing engineers' provident funds. The company serves individual consumers, businesses and employers, household employers, foreign workers, and self-employed professionals across Israel through a network of licensed insurance agents, employer portals, service centers, and digital self-service platforms. Its core distribution is sales-led, anchored by the Histadrut selection as a mandatory pension provider since Israel's 2008 pension reform.

The product portfolio spans four interlocking categories: insurance (auto including pay-per-kilometer Menora ON, travel, private and collective health, critical illness, life, personal accidents, home, mortgage, business, cyber, and engineering); pension and savings (comprehensive pension, supplementary pension, self-employed pension, managers insurance, savings and investment gemel including Amendment 190, and training funds with employer matching up to 3:1); investment models (proprietary active models ALL STARS, Tech Plus, Bonds Plus, Interest Plus, Flexible Plus, plus passive index tracks); and a digital service ecosystem comprising a customer portal, agent portal (MenoraNet), employer portal, dental management system (M.M.S), Menora HUG surgery-prep assistance, the Retirement Hub, and the Digital Check-Up that aggregates cross-provider insurance and pension data via the government Insurance Mountain and Pension Clearance integrations.

The business model is built on subscription/recurring revenue from insurance premiums, pension management fees, savings fund management fees, and investment product fees, with annual billing on insurance policies and statutory employer-employee contributions on pension products. Pricing varies by product, coverage level, and risk profile, with disclosed incentives such as up to 2,700 ILS discounts for online auto purchases and the Menora ON safe-driving program. Revenue mechanics are reinforced by long-tenured employer relationships and statutory channels, producing a high-quality, diversified recurring revenue base concentrated entirely within the Israeli market.

Name

Menora Mivtachim

Legal name

Menora Mivtachim Insurance Ltd. (מנורה מבטחים ביטוח בע"מ)

Website

https://menora.co.il

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Menora Mivtachim is one of Israel's largest private insurance and pension groups, offering P&C, health, life, and pension products to consumers, employers, and SMEs through agents, employer portals, and digital self-service platforms.

Ownership category

akta.pro rank

Product category

Insurance and Pension Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Pension Funds (52511), Health and Welfare Funds (525120)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

akta.pro secondary industries

Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)

Keywords

• Insurance products
• Pension management
• Savings funds
• Investment products
• Retirement planning

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums from policyholders for auto, health, life, home, travel, and business insurance products
2. Pension Fund Management: Management fees from pension fund (Menora Mivtachim Pension), the largest new pension fund in Israel
3. Savings Fund Management: Management fees from gemel (provident fund) accounts, training funds (קרנות השתלמות), and investment savings products
4. Investment Products: Savings and investment products including Top Finance, passive index funds, and various investment models (ALL STARS, Tech Plus, Bonds Plus, Interest Plus, Flexible Plus)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Menora Mivtachim is one of Israel's largest insurance and pension groups, operating through multiple legal entities to provide comprehensive insurance coverage (auto, health, life, home, travel, business, cyber, engineering), pension fund management (comprehensive, supplementary, self-employed), savings products (gemel funds, training funds, managers insurance), and investment products (active models like ALL STARS, Tech Plus, Bonds Plus, and passive index tracks). The company distributes through insurance agents, employer portals, digital self-service platforms, and mobile applications, with strong ties to the Histadrut labor federation for mandatory pension administration.

Product overview

Menora Mivtachim is one of Israel's largest financial services and insurance groups, operating under three legal entities: Menora Mivtachim Insurance Ltd. (property, casualty, health, and life insurance), Menora Mivtachim Pension and Gemel Ltd. (pension funds, gemel savings funds, and training funds), and Menora Mivtachim and Histadrut Engineers Association Gemel Management Ltd. The product portfolio spans four core areas: (1) Insurance — car, travel, health, life, personal accident, home, mortgage, business, cyber, and engineering insurance; (2) Pension & Savings — comprehensive pension (Menora Mivtachim Pension, the largest new pension fund in Israel), supplementary pension, self-employed pension, managers insurance, savings gemel, investment gemel (including Amendment 190), training funds, and the TOP Finance savings policy; (3) Investment Models — proprietary active investment models (ALL STARS, Tech Plus, Bonds Plus, Interest Plus, Flexible Plus) plus passive index tracks, all accessible within pension and gemel products; (4) Service & Self-Service Tools — a digital ecosystem including the Customer Portal (אזור אישי), Digital Check-Up (צ'ק אפ דיגיטלי) aggregating all holdings, Retirement Hub, an Agents Portal (MenoraNet), an Employers Portal, a Dental Management System (מ.מ.ש), loans from pension and gemel, and reverse mortgages. The company also offers a Menora ON mobile application for car and travel insurance management.

Differentiator

Problem solved

Functional benefit

Brands

• Menora TOP TRAVEL: International travel insurance product offering personalized coverage, 24/7 global service, and travel-related extensions
• Menora ON
• TOP Finance
• Menora HUG
• Digital Check-Up

Products and services

• Car Insurance Comprehensive and third-party vehicle insurance covering private cars, commercial vehicles, trucks, and motorcycles, with mandatory, third-party, and comprehensive coverage options.
• Menora ON Car (Pay-per-kilometer) Usage-based car insurance allowing policyholders to pay premiums based on actual kilometers driven, including options for young and new drivers.
• Top Travel Insurance Customizable international travel insurance offering 24/7 global assistance, medical coverage, consultation with Israeli doctors, reimbursement for medical emergencies, baggage loss, and activity extensions for pregnancy and extreme sports.
• Private Health Insurance Individual private health insurance covering medical consultations, diagnostic tests, surgeries, transplants, and international medical expense reimbursement.
• Collective Health Insurance Group health insurance offered through employers, providing supplementary medical coverage for employees.
• Critical Illness Insurance Insurance providing lump-sum or recurring payments upon diagnosis of specified serious illnesses.
• Life Insurance Life insurance providing financial protection to beneficiaries in the event of the policyholder's death, with options for lump-sum or recurring payments.
• Incapacity to Work Insurance Insurance providing income replacement if the policyholder becomes unable to work due to illness or accident.
• Personal Accidents Insurance Insurance covering injuries or death resulting from accidents, providing compensation for disability or death.
• Business Insurance Commercial insurance products covering business property, liability, and operational risks for small and medium enterprises.
• Cyber Insurance Insurance coverage for cyber risks including data breaches, cyber attacks, and digital asset losses.
• Engineering Insurance Engineering and construction insurance covering project risks, equipment breakdown, and contractor liabilities.
• Mortgage Insurance Insurance required by banks for mortgage borrowers, covering the property against damage and the borrower's life.
• Home Insurance Homeowner and tenant insurance covering building structure, contents, and third-party liability.
• Shared Building Insurance Insurance for multi-unit residential buildings covering common areas and structural elements.
• Comprehensive Pension - Menora Mivtachim Pension New comprehensive pension fund (קרן פנסיה חדשה) covering old-age retirement savings, disability benefits, and survivor benefits. The largest and most stable comprehensive pension fund in Israel, selected by the Histadrut for mandatory pension administration.
• Supplementary Pension - Menora Pension Mashlima Supplementary pension product for employees who already have basic pension coverage, providing additional retirement savings.
• Pension for the Self-Employed Pension products tailored for self-employed individuals with flexible contribution options.
• Savings Gemel - Combined Savings and Investment General pension savings fund combining accumulation and investment features for long-term savings.
• Investment Gemel Investment-focused gemel fund offering flexible contribution amounts, multiple investment tracks, and full liquidity without penalties, with optional portability to a pension fund.
• Managers Insurance Traditional insurance-based pension product (פוליסת ביטוח מנהלים) offering defined-contribution retirement savings with insurance components.
• Training Fund / Severance Pay Fund Employer-provided training fund (קרן השתלמות) providing tax-advantaged savings, with employer matching up to 3:1, full withdrawal exemption after 6 years, and portability to a pension fund at retirement.
• TOP Finance Savings Policy Life insurance-based savings policy combining savings accumulation with death benefit coverage, offering flexible contribution options.
• Foreign Workers and Tourists Insurance Health and travel insurance products specifically designed for foreign workers and tourists visiting Israel.
• Motorcycle Insurance Third-party insurance for motorcycles and scooters.
• Mitria Top - Group Umbrella Insurance Group umbrella insurance policy offering broad coverage across multiple insurance risks for groups or associations.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Histadrut (General Federation of Labor)coreStrategic or Co-development PartnerMenora Mivtachim Pension was selected by the Histadrut as one of the pension funds to implement mandatory pension coverage for workers under special terms negotiated with the labor federation. The company also manages pension and gemel funds for engineers through the Histadrut HaMekhkarit.
• Engineers Union (הסתדרות המהנדסים)coreStrategic or Co-development PartnerMenora Mivtachim veHistadrut HaMekhkarit Menahelet Kupot Gemel Ltd. manages pension and savings funds for engineers through a partnership with the Engineers Union.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Phoenix Holdings: Leading Israeli insurance and pension group with comprehensive offerings in life, health, and pension. Direct competitor across institutional and retail segments in the Israeli market.
• Direct Insurance Financial Investments: Israeli insurance company focused on direct (no-agent) distribution of insurance products. Comparable to Menora Mivtachim on product breadth but competes via a different go-to-market model.
• Migdal Insurance Company: One of Israel's largest insurance and pension groups, offering a comparable full-stack product suite across life, health, pension, and savings. Direct overlap with Menora Mivtachim across nearly every product line and customer segment.
• Harel Insurance Investments & Financial Services: Major Israeli insurance, pension, and asset management group with a comprehensive product portfolio matching Menora Mivtachim's. Competes directly across insurance, pension, and savings products through similar agent and digital channels.
• Clal Insurance Enterprises Holdings: One of Israel's largest insurance and financial services groups, offering life, health, pension, and general insurance directly comparable to Menora Mivtachim's core suite. Operates through agents and digital channels in Israel.
• Ayalon Insurance Company: Israeli insurance company offering personal and commercial insurance products. Comparable to Menora Mivtachim's general insurance and broader retail offerings in the Israeli market.
• Altshuler Shaham Insurance and Investment: Israeli insurance and investment group offering pension, savings, and investment products. Direct overlap with Menora Mivtachim's pension, gemel, and investment track offerings.
• IDI Insurance Company: Israeli insurance company offering property, casualty, and life insurance products. Overlaps with Menora Mivtachim's general insurance and life insurance portfolios in the same domestic market.

Broad incumbents

• Bank Hapoalim (Insurance & Banking): Israel's largest bank with insurance and pension subsidiaries (e.g., Hapoalim Insurance). Overlaps with Menora Mivtachim in pension, life insurance, and investment products, but operates as part of a broader banking franchise.
• Bank Leumi (Leumi Insurance): One of Israel's largest banks with insurance and pension operations. Competes with Menora Mivtachim in pension and insurance distribution, leveraging its dominant banking customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@%D7%9E%D7%A0%D7%95%D7%A8%D7%94%D7%9E%D7%91%D7%98%D7%97%D7%99%D7%9D-%D7%A18%D7%95/playlists
• Facebookfacebook.com/menoramivtltd/?locale=he_IL
• LinkedInlinkedin.com/company/125279
• Instagraminstagram.com/menoramivtachim
• TikToktiktok.com/@menora_mivtachim

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments24 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menora Mivtachim