Developer docs
API playgroundTry for free, no card

Search company profiles

Scottrade

Full company profile

uuid0006uqy

Namestring
Scottrade
Legal namestring
Scottrade
Websiteurl
scottrade.com
Company typeenum
Private
Founded yearint
1980
Descriptiontext

Scottrade was a U.S. online brokerage firm founded in 1980 and headquartered in St. Louis, Missouri, by Rodger O. Riney. The company offered online equity trading and investment account services to self-directed retail investors through a hybrid distribution model combining a national network of physical branch offices with a digital trading platform. Scottrade operated as a single-product brokerage franchise focused on long-tail retail customers, with no disclosed enterprise or institutional segment and no proprietary AI, API, or mobile-app capabilities documented in the source material.

In February 2018, Scottrade's client accounts were transitioned to TD Ameritrade, Inc. as part of an acquisition, and the firm ceased operating as an independent entity. The transition consolidated Scottrade's retail brokerage book under TD Ameritrade, which itself was subsequently acquired by Charles Schwab Corporation. The former Scottrade client base is now part of the combined Schwab/TD Ameritrade platform, accessing the thinkorswim trading suite, Schwab.com, and the Schwab Mobile app. Scottrade as a standalone business has no current operations, employees, revenue, or product roadmap; any forward-looking investment thesis must be evaluated at the level of the acquiring entity (Charles Schwab), not Scottrade.

Short descriptiontext

Scottrade was a U.S. online brokerage firm founded in 1980 in St. Louis that served self-directed retail investors with online equity trading before its 2018 acquisition by TD Ameritrade, now part of Charles Schwab.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
online brokerage services, retail stock trading, investment products, equity trading, brokerage accounts
Industry1 code
1Discount & Online Retail Brokerage
CodeFSAEACABPrimaryYes
NAICS code1 code
  • Securities and Commodity Contracts Intermediation and Brokerage5231
SIC code1 code
  • Security Brokers, Dealers & Flotation Companies6211
Product category
Retail Brokerage
Social media profiles3 records
Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Scottrade was a U.S. retail brokerage firm that offered online equity trading and investment account services to individual investors. The company operated an online trading platform supplemented by a network of physical branch offices where investors could open accounts, fund them, and access customer support. Scottrade clients' accounts were transitioned to TD Ameritrade, Inc. in February 2018 following an acquisition.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Scottrade was a single-product brokerage firm offering online equity trading and investment account services to retail investors. The company was acquired by TD Ameritrade in February 2018, and its client accounts were migrated to the TD Ameritrade platform at that time.

Product and service1 record
1Scottrade Brokerage Services
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1TD Ameritrade
TypeDirect peer
Description

TD Ameritrade was Scottrade's direct U.S. discount/online brokerage competitor and ultimately its acquirer in February 2018, serving the same self-directed retail investor base with a very similar product set of equity, options, and futures trading.

2Charles Schwab
TypeBroad incumbent
Description

Charles Schwab is a large, full-service brokerage and wealth platform that competes head-to-head with Scottrade in U.S. online trading and now owns Scottrade's client base through its acquisition of TD Ameritrade.

3E*TRADE (Morgan Stanley)
TypeDirect peer
Description

E*TRADE is one of Scottrade's closest direct peers, offering online equity and options trading, retirement accounts, and a branch network targeting the same U.S. self-directed retail investor segment.

4Interactive Brokers
TypeDirect peer
Description

Interactive Brokers is an online brokerage that competes with Scottrade in electronic equity, options, and futures trading, with a stronger institutional tilt but overlapping active retail trader customers.

5Fidelity Investments
TypeBroad incumbent
Description

Fidelity is a broad incumbent offering self-directed brokerage, retirement accounts, and wealth management that directly overlaps with Scottrade's retail trading and investment account business.

6Robinhood
TypeEmerging player
Description

Robinhood is an emerging digital-first brokerage that targets the same self-directed retail investor as Scottrade, distinguished by mobile-first UX, commission-free trading, and a younger customer base.

7Merrill Edge (Bank of America)
TypeBroad incumbent
Description

Merrill Edge is the self-directed online brokerage arm of Bank of America/Merrill, competing with Scottrade for retail investors who want integrated banking and trading.

8Vanguard Brokerage
TypeDirect peer
Description

Vanguard offers low-cost online brokerage and retirement accounts that overlap directly with Scottrade's retail investment and equity trading services.

9Webull
TypeEmerging player
Description

Webull is an emerging mobile-first brokerage offering commission-free stock, ETF, and options trading, competing with Scottrade's core online trading value proposition for active retail traders.

10Ally Invest
TypeEmerging player
Description

Ally Invest is Ally Financial's self-directed online brokerage, offering stocks, ETFs, and options trading to retail investors in a similar low-cost positioning as Scottrade.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Scottrade

Retail Brokeragescottrade.com

Scottrade was a U.S. online brokerage firm founded in 1980 in St. Louis that served self-directed retail investors with online equity trading before its 2018 acquisition by TD Ameritrade, now part of Charles Schwab.

What Scottrade does

Scottrade was a U.S. online brokerage firm founded in 1980 and headquartered in St. Louis, Missouri, by Rodger O. Riney. The company offered online equity trading and investment account services to self-directed retail investors through a hybrid distribution model combining a national network of physical branch offices with a digital trading platform. Scottrade operated as a single-product brokerage franchise focused on long-tail retail customers, with no disclosed enterprise or institutional segment and no proprietary AI, API, or mobile-app capabilities documented in the source material.

In February 2018, Scottrade's client accounts were transitioned to TD Ameritrade, Inc. as part of an acquisition, and the firm ceased operating as an independent entity. The transition consolidated Scottrade's retail brokerage book under TD Ameritrade, which itself was subsequently acquired by Charles Schwab Corporation. The former Scottrade client base is now part of the combined Schwab/TD Ameritrade platform, accessing the thinkorswim trading suite, Schwab.com, and the Schwab Mobile app. Scottrade as a standalone business has no current operations, employees, revenue, or product roadmap; any forward-looking investment thesis must be evaluated at the level of the acquiring entity (Charles Schwab), not Scottrade.

Scottrade firmographics

Firmographics
Name
Scottrade
Legal name
Scottrade
Website
https://scottrade.com
Company type
Private
Founded year
1980
Operating status
Acquired
Headcount range
1,001–5,000 employees
Short description
Scottrade was a U.S. online brokerage firm founded in 1980 in St. Louis that served self-directed retail investors with online equity trading before its 2018 acquisition by TD Ameritrade, now part of Charles Schwab.
Ownership category
akta.pro rank

Scottrade industry classification

Industry
Product category
Retail Brokerage
NAICS
Securities and Commodity Contracts Intermediation and Brokerage (5231)
SIC
Security Brokers, Dealers & Flotation Companies (6211)
akta.pro primary industry
Discount & Online Retail Brokerage (FSAEACAB)

Keywords

  • Online brokerage services
  • Retail stock trading
  • Investment products
  • Equity trading
  • Brokerage accounts

Where Scottrade is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Markets served

Scottrade business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Scottrade product offering

Product offering

Core offering

Scottrade was a U.S. retail brokerage firm that offered online equity trading and investment account services to individual investors. The company operated an online trading platform supplemented by a network of physical branch offices where investors could open accounts, fund them, and access customer support. Scottrade clients' accounts were transitioned to TD Ameritrade, Inc. in February 2018 following an acquisition.

Product overview

Scottrade was a single-product brokerage firm offering online equity trading and investment account services to retail investors. The company was acquired by TD Ameritrade in February 2018, and its client accounts were migrated to the TD Ameritrade platform at that time.

Differentiator

Problem solved

Functional benefit

Products and services

  • Scottrade Brokerage Services

Companies that use Scottrade

Customer profile

Ideal customer profiles1 record

Scottrade technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Scottrade partnerships and signals

Strategic signal

Recent moves2 records

Scottrade competitors and assessment

Company assessment

Direct peers

  • TD Ameritrade: TD Ameritrade was Scottrade's direct U.S. discount/online brokerage competitor and ultimately its acquirer in February 2018, serving the same self-directed retail investor base with a very similar product set of equity, options, and futures trading.
  • E*TRADE (Morgan Stanley): E*TRADE is one of Scottrade's closest direct peers, offering online equity and options trading, retirement accounts, and a branch network targeting the same U.S. self-directed retail investor segment.
  • Interactive Brokers: Interactive Brokers is an online brokerage that competes with Scottrade in electronic equity, options, and futures trading, with a stronger institutional tilt but overlapping active retail trader customers.
  • Vanguard Brokerage: Vanguard offers low-cost online brokerage and retirement accounts that overlap directly with Scottrade's retail investment and equity trading services.

Broad incumbents

  • Charles Schwab: Charles Schwab is a large, full-service brokerage and wealth platform that competes head-to-head with Scottrade in U.S. online trading and now owns Scottrade's client base through its acquisition of TD Ameritrade.
  • Fidelity Investments: Fidelity is a broad incumbent offering self-directed brokerage, retirement accounts, and wealth management that directly overlaps with Scottrade's retail trading and investment account business.
  • Merrill Edge (Bank of America): Merrill Edge is the self-directed online brokerage arm of Bank of America/Merrill, competing with Scottrade for retail investors who want integrated banking and trading.

Emerging players

  • Robinhood: Robinhood is an emerging digital-first brokerage that targets the same self-directed retail investor as Scottrade, distinguished by mobile-first UX, commission-free trading, and a younger customer base.
  • Webull: Webull is an emerging mobile-first brokerage offering commission-free stock, ETF, and options trading, competing with Scottrade's core online trading value proposition for active retail traders.
  • Ally Invest: Ally Invest is Ally Financial's self-directed online brokerage, offering stocks, ETFs, and options trading to retail investors in a similar low-cost positioning as Scottrade.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Scottrade social profiles

Digital presence

Scottrade financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Scottrade leadership team

Management profile

Number of profiles

Scottrade funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Scottrade M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottrade

What does Scottrade do?

Scottrade was a U.S. retail brokerage firm that offered online equity trading and investment account services to individual investors. The company operated an online trading platform supplemented by a network of physical branch offices where investors could open accounts, fund them, and access customer support. Scottrade clients' accounts were transitioned to TD Ameritrade, Inc. in February 2018 following an acquisition.

Is Scottrade a public or private company?

Scottrade is a private company. It is classified as corporate owned and is currently acquired.

When was Scottrade founded?

Scottrade was founded in 1980. It employs 1,001 to 5,000 people.

Where is Scottrade based?

Scottrade is headquartered in St Louis, United States, in the North America region.

Who are Scottrade's main competitors?

Direct peers on record are TD Ameritrade, E*TRADE (Morgan Stanley), Interactive Brokers and Vanguard Brokerage. Broad incumbents are Charles Schwab, Fidelity Investments and Merrill Edge (Bank of America). Emerging players are Robinhood, Webull and Ally Invest.

Does Scottrade have an API?

No public API is recorded for Scottrade.

What industry is Scottrade in?

Scottrade's product category is Retail Brokerage. Its primary akta.pro industry code is FSAEACAB, Discount & Online Retail Brokerage. Its NAICS code is 5231 and its SIC code is 6211.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
Business InsiderStocks are rallying on a big day for Wall Street dealsUS stocks rallied in early trading on Monday after major merger announcements, including AT&T's $85.4 billion acquisition of Time Warner and TD Ameritrade's $4 billion purchase of Scottrade. The Dow rose 96 points, the S&P 500 11 points, and the Nasdaq 46 points. Analysts cited indecisiveness and upcoming election and Fed meeting uncertainty as reasons for the market's tight range.Business InsiderTD Ameritrade is buying Scottrade for $4 billionTD Ameritrade agreed to acquire Scottrade for $4 billion in a cash-and-stock deal, with $1 billion in new equity and $1.7 billion in cash. The deal is expected to generate $450 million in annual expense synergies and double-digit EPS accretion, with closing by Sept. 30, 2017.Business InsiderA big retail broker is now using Twitter to help traders beat the marketScottrade partnered with Contix to provide real-time social media news alerts to its trading clients. Contix analyzes over half a billion posts daily and sends alerts, with a $60 monthly fee and 20 free trades for subscribers. The service includes a credibility algorithm to filter out hoaxes.AppleInsiderApple Pay gains support for 29 more US financial institutions, including ScottradeApple added 29 more U.S. banks to its Apple Pay roster on Tuesday, with Scottrade, Los Angeles Police Federal Credit Union, Arvest Bank and Velocity Credit Union among the new partners. Apple Pay had already surpassed 500 U.S. banks last month and added Discover and store-based cards. Apple has been slower to expand merchant partners, with Chili's, Starbucks and KFC expected in 2016.ReutersExclusive: SEC probing brokerages over handling of retail orders - sourcesThe U.S. Securities and Exchange Commission has issued subpoenas to major retail brokerage firms, including Charles Schwab, TD Ameritrade, Fidelity Investments, and E*Trade Financial Corp, investigating whether they provide best execution for retail orders and how they handle payment-for-order-flow arrangements. The probe seeks to determine if brokerages are routing trades to platforms that pay higher rebates rather than those offering the best price or speed for customers, a concern highlighted by recent academic studies and prior enforcement actions against firms like Scottrade and Morgan Stanley.Business InsiderInvestors Are Falling Out Of Love With Online Brokerage FirmsInvestor satisfaction with self-directed brokerage firms fell 16 points from 2012, per J.D. Power's 2013 study. Scottrade and Charles Schwab led with 810 and 797 points, while Wells Fargo, Merrill Edge, and Capital One scored below average. The study cites poor communication and fee transparency as key issues.ForbesDeepest Discount BrokerWilliam Yeh's SogoInvest is challenging U.S. discount brokerages by offering low-cost trades through its institutional parent company, Genesis Securities, which handles execution and clearing in-house to maintain profitability. While competitors like Bank of America and Scottrade offer different value propositions ranging from free trades with balance requirements to personalized service, SogoInvest aims to expand this cost-efficient model into Asian markets such as Hong Kong and Taiwan.Business InsiderFocusShares Debuts 15 Low Cost ETFsFocusShares, acquired by Scottrade, launched 15 U.S. equity ETFs with expense ratios as low as 0.05%. The funds, linked to Morningstar indexes, undercut sector SPDRs by a single basis point and offer commission-free trading to Scottrade customers.GlobeNewswireStock-Trak Group Partners With Scottrade to Provide Stock and Option Simulation Training ToolsStock-Trak Group completed an agreement with Scottrade to develop a stock and option simulation platform for Scottrade's 375 branch offices. The two-year deal provides new hires with hypothetical cash to test their knowledge quarterly. Stock-Trak expects to roll out the program over the coming months.GlobeNewswireScottrade President and CEO to Ring The NASDAQ Stock Market Opening BellRodger Riney, President and CEO of Scottrade, will preside over the NASDAQ opening bell on Tuesday, August 26, 2008, at 9:30 a.m. EDT. The event commemorates Scottrade being the first brokerage to offer NASDAQ Velocity and Forces, and the company's low commission rates and 367 branch offices.