Baroda BNP Paribas Mutual Fund
Baroda BNP Paribas Mutual Fund is an Indian AMC joint venture between Bank of Baroda and BNP Paribas Asset Management, managing 42 mutual fund schemes across equity, debt, hybrid, and international categories for over 1 million investor folios via 25,400+ distributors nationwide.
- Company typePrivate
- Founded2003
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2C
- OfferingServices
What Baroda BNP Paribas Mutual Fund does
Baroda BNP Paribas Mutual Fund is a joint-venture Asset Management Company (AMC) operating in India, formed in 2022 through the merger of Baroda Asset Management India and BNP Paribas Asset Management India. Sponsored by Baroda BNP Paribas Asset Management Asia Ltd and structured as a trust under the Indian Trusts Act, 1882, it offers 42 mutual fund schemes spanning equity (large-cap, mid-cap, multi-cap, focused, sectoral/thematic, ELSS), debt (liquid, overnight, gilt, corporate bond, dynamic bond, duration variants), hybrid (balanced advantage, aggressive hybrid, equity savings, conservative hybrid), index funds, ETFs (including gold), solution-oriented funds (retirement, children's), thematic funds (ESG, consumption, business cycle), and fund of funds (international, including the Aqua Fund of Fund). The AMC is led by CEO Suresh Soni, COO/CFO Vivek Kudal, and Chief Risk Officer Hardik Mehta, with an investment team reporting cumulative 300+ years of asset management experience.
The product platform is delivered through a multi-channel distribution architecture: direct online investment via the Baroda BNP Paribas website and mobile app, an extensive network of 25,400+ distributors and independent financial advisors across 121+ Indian cities, Bank of Baroda's branch network, physical investor service centres, WhatsApp-based servicing, and a toll-free helpline. Investor servicing and back-office operations are powered by KFin Technologies as the Registrar and Transfer Agent, with integrations to MF Central, MITRA (inactive folio management), and SEBI SCORES for grievance redressal. The AMC is SEBI- and AMFI-registered, with the Aqua Fund of Fund being the only international FoF open for fresh lump-sum subscription as of mid-2026, and a recently launched ESG Best-in-Class Strategy Fund that became the single largest NFO (~Rs 640 crore) in its launch month.
The revenue model is asset-based management fees: Baroda BNP Paribas Mutual Fund charges a Total Expense Ratio (TER) on the AUM of its 42 schemes, generating recurring subscription-style revenue proportional to assets managed and scheme category. Customer segments span retail individual investors (primary), high-net-worth individuals (primary), corporate investors, and the distributor/IFA channel. Distribution spans over 1 million investor folios, with minimum SIP tickets as low as Rs 500 (via the Choti SIP feature) and varying lump-sum minimums by scheme. The AMC serves India only, with no disclosed global retail footprint beyond parent-affiliated institutional participation in select IPOs.
Baroda BNP Paribas Mutual Fund firmographics
Firmographics- Name
- Baroda BNP Paribas Mutual Fund
- Legal name
- Baroda BNP Paribas Asset Management India Private Limited
- Website
- https://barodabnpparibasmf.in
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Baroda BNP Paribas Mutual Fund is an Indian AMC joint venture between Bank of Baroda and BNP Paribas Asset Management, managing 42 mutual fund schemes across equity, debt, hybrid, and international categories for over 1 million investor folios via 25,400+ distributors nationwide.
- Ownership category
- akta.pro rank
Baroda BNP Paribas Mutual Fund industry classification
Industry- Product category
- Asset Management (Mutual Funds)
- NAICS
- Open-End Investment Funds (525910), Open-End Investment Funds (52591), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- ESG/SRI/Impact Mutual Funds (FSAAAEAI)
Keywords
Where Baroda BNP Paribas Mutual Fund is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Baroda BNP Paribas Mutual Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Management Fees: Generates revenue through management fees charged as a percentage of Assets Under Management (AUM). The Total Expense Ratio (TER) includes management fees, distribution costs, and administrative expenses across its 42 mutual fund schemes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard mutual fund investment with NAV-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Baroda BNP Paribas Mutual Fund product offering
Product offeringCore offering
Baroda BNP Paribas Mutual Fund is an Indian Asset Management Company that manages and distributes 42 mutual fund schemes across equity, debt, hybrid, index, ETF, solution-oriented, thematic, and fund of funds categories for retail investors, HNIs, and corporate investors. Revenue is earned through management fees charged as a percentage of Assets Under Management (AUM), with investments facilitated via direct online platforms, a 25,400+ distributor network, and the Bank of Baroda branch network. The offering includes systematic investment options (SIP, Choti SIP, STP, SWP), ELSS tax-saving funds, international fund of funds, and digital planning tools such as Life Goal Planner.
Product overview
Baroda BNP Paribas Mutual Fund is a joint venture between Bank of Baroda and BNP Paribas Asset Management, offering a comprehensive suite of 42 mutual fund schemes across 10+ categories. The product portfolio includes Equity Funds (multi-cap, large-cap, mid-cap, focused, sectoral/thematic, ELSS), Debt Funds (gilt, dynamic bond, corporate bond, banking & PSU, duration-based funds, liquid funds), Hybrid Funds (balanced advantage, aggressive hybrid, equity savings, conservative hybrid), Index Funds, ETFs (including gold), Solution Oriented Funds (retirement, children), Thematic Funds (ESG, consumption), and Fund of Funds (international/Aqua Fund of Fund). The fund house provides digital investment tools including Life Goal Planner, SIP calculators, and Choti SIP for micro-investments. Notable flagship products include Baroda BNP Paribas Balanced Advantage Fund, Multi Cap Fund, Large Cap Fund, ESG Best-in-Class Strategy Fund, Aqua Fund of Fund, and Mid Cap Fund. The AMC serves over a million investor folios through 25,400+ distributors across 121+ Indian cities, backed by 300+ years of combined asset management experience.
Differentiator
Problem solved
Functional benefit
Brands
- Choti SIP: A systematic investment plan variant offered by Baroda BNP Paribas Mutual Fund for small investors
- Aqua Fund of Fund
- BBNPP Health and Wellness Fund
Products and services
- Baroda BNP Paribas Large Cap Fund An open-ended equity scheme predominantly investing in large-cap stocks (top 100 companies by market capitalization per SEBI mandate), recommended among top 5 large-cap funds for May 2026 based on 15.6% five-year rolling returns.
- Baroda BNP Paribas Multi Cap Fund An open-ended equity scheme investing across large-cap, mid-cap, and small-cap stocks, delivering 14.82% returns and ranked fourth by 5-year SIP returns at 13.10% annualized among multi-cap funds.
- Baroda BNP Paribas Balanced Advantage Fund An open-ended balanced advantage fund that dynamically manages equity and debt allocation based on market conditions; delivered 13.11% returns and 12.7% CAGR over three years, ranked among leading balanced-advantage funds.
- Baroda BNP Paribas Mid Cap Fund A mid-cap equity fund launched in May 2006 that turned a Rs 10,000 monthly SIP into Rs 1.55 crore over 20 years with an inception CAGR of 12.55%, ranked fourth by 5-year SIP returns at 13.10% annualized.
- Baroda BNP Paribas ESG Best-in-Class Strategy Fund An ESG-themed fund benchmarked to Nifty 100 ESG Index, combining external ESG ratings with fundamental analysis to identify companies with strong ESG performance; launched February 2026 as the single largest NFO at approximately Rs 640 crore.
- Baroda BNP Paribas Aqua Fund of Fund An overseas-focused fund of funds investing in global water-related companies across developed markets, delivering 15.50% returns over the past year with AUM of Rs 36.71 crore; from May 20, 2026, the Rs 5 lakh daily cap on lump sum investments was removed and fresh SIP/STP registrations resumed.
- Baroda BNP Paribas Gold ETF A gold exchange-traded fund tracking domestic gold prices, listed on stock exchanges and offering investors a vehicle for precious metals exposure.
- BBNPP Health and Wellness Fund A sectoral/thematic fund launched in June 2025 targeting investment opportunities in the health and wellness sector.
- Choti SIP A micro-SIP facility allowing small investors to start systematic investments with lower minimum amounts (as low as Rs 500) compared to regular SIPs, promoting financial inclusion and regular investment habits.
- SIP (Systematic Investment Plan) A systematic investment plan allowing investors to invest fixed amounts at regular monthly intervals in mutual fund schemes, enabling rupee cost averaging and disciplined investing across the AMC's 42 schemes.
- Equity Funds Category of open-ended equity schemes including multi-cap, large-cap, mid-cap, focused funds, sectoral/thematic funds (Banking & Financial Services, Business Cycle, India Consumption), and ELSS tax-saving funds.
- Debt Funds Fixed income schemes including Dynamic Bond, Corporate Bond, Banking and PSU Bond, Medium Duration, Short Duration, Low Duration, Money Market, Ultra Short Duration, Liquid, Overnight, Credit Risk, and Gilt Funds.
- Hybrid Funds Balanced and hybrid schemes including Balanced Advantage, Aggressive Hybrid, Equity Savings, and Conservative Hybrid Funds.
- Index Funds Passively managed funds tracking various market indices including Nifty indices, offering low-cost market exposure.
- ETF (Exchange Traded Funds) Exchange-traded funds including gold ETFs and sector-specific ETFs listed on stock exchanges for intraday trading and passive exposure.
- Solution Oriented Funds Goal-based funds including Retirement Fund and Children's Gift Fund with statutory lock-in periods, designed for long-term life-stage goals.
- Thematic Funds Sector and theme-based equity funds including ESG, Banking & Financial Services, Business Cycle, and India Consumption Funds, offering targeted exposure to specific investment themes.
- Fund of Funds Domestic and international fund of funds including the Aqua Fund of Fund, providing overseas equity exposure through the global water value chain.
- Portfolio Management Services (PMS) Discretionary Portfolio Management Services offered to high net worth investors seeking customized, individually-managed equity and debt portfolios under SEBI's PMS regulations.
Quantifiable outcome
- Baroda BNP Paribas Mid Cap Fund turned Rs 10,000 monthly SIP into Rs 1.55 crore in 20 years (12.55% CAGR)
- +4 more outcomes
Companies that use Baroda BNP Paribas Mutual Fund
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Baroda BNP Paribas Mutual Fund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Baroda BNP Paribas Mutual Fund partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Centrum BrokingminorCentrum Broking served as the sole book-running lead manager for Waterways Leisure Tourism's IPO in which Baroda BNP Paribas Mutual Fund invested as an anchor investor.
- Bank of BarodacoreBank of Baroda, India's 2nd largest public sector bank, is the joint venture partner in Baroda BNP Paribas Mutual Fund. The partnership combines Bank of Baroda's extensive branch network, customer base, and local market expertise with BNP Paribas Asset Management's global investment capabilities.
- BNP Paribas Asset ManagementcoreBNP Paribas Asset Management, the asset management arm of BNP Paribas (European Union's leading bank), provides global investment expertise, investment philosophy, and research capabilities to the joint venture. BNP Paribas has had uninterrupted presence in India for over 160 years.
- BNP Paribas Asset Management Asia LtdcoreBNP Paribas Asset Management Asia Ltd is the sponsor of Baroda BNP Paribas Mutual Fund and part of the joint venture structure between Bank of Baroda and BNP Paribas Asset Management.
- KFin Technologies Private LimitedcoreKFin Technologies serves as the Registrar and Transfer Agent (RTA) for Baroda BNP Paribas Mutual Fund schemes, providing investor servicing, transaction processing, and back-office operations support across all mutual fund transactions.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Baroda BNP Paribas Mutual Fund competitors and assessment
Company assessmentBroad incumbents
- Nippon Life India Asset Management:
- SBI Mutual Fund: India's largest mutual fund AMC by AUM, sponsored by State Bank of India. Operates a similarly broad product suite across equity, debt, and hybrid categories and shares the bank-affiliated distribution moat model — direct head-to-head competitor to Baroda BNP Paribas in retail and corporate segments.
- HDFC Asset Management: One of India's largest AMCs, originally a JV between HDFC and Standard Life. Competes directly with Baroda BNP Paribas across equity, debt, hybrid, and ETF categories with strong retail brand recognition and a similarly broad scheme lineup.
- ICICI Prudential Asset Management: JV between ICICI Bank and Prudential Plc, offering a comprehensive mutual fund product suite. Competes directly with Baroda BNP Paribas in retail and HNI segments, leveraging ICICI Bank's distribution network parallel to Bank of Baroda's reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Baroda BNP Paribas Mutual Fund social profiles
Digital presenceBaroda BNP Paribas Mutual Fund compliance and trust
Trust signalCompliance5 records
Baroda BNP Paribas Mutual Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baroda BNP Paribas Mutual Fund leadership team
Management profileNumber of profiles
Profiles4 records
Baroda BNP Paribas Mutual Fund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baroda BNP Paribas Mutual Fund M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baroda BNP Paribas Mutual Fund
What does Baroda BNP Paribas Mutual Fund do?
Baroda BNP Paribas Mutual Fund is an Indian Asset Management Company that manages and distributes 42 mutual fund schemes across equity, debt, hybrid, index, ETF, solution-oriented, thematic, and fund of funds categories for retail investors, HNIs, and corporate investors. Revenue is earned through management fees charged as a percentage of Assets Under Management (AUM), with investments facilitated via direct online platforms, a 25,400+ distributor network, and the Bank of Baroda branch network. The offering includes systematic investment options (SIP, Choti SIP, STP, SWP), ELSS tax-saving funds, international fund of funds, and digital planning tools such as Life Goal Planner.
Is Baroda BNP Paribas Mutual Fund a public or private company?
Baroda BNP Paribas Mutual Fund is a private company. It is classified as corporate owned and is currently operating.
When was Baroda BNP Paribas Mutual Fund founded?
Baroda BNP Paribas Mutual Fund was founded in 2003.
Where is Baroda BNP Paribas Mutual Fund based?
Baroda BNP Paribas Mutual Fund is headquartered in Mumbai, India, in the Asia region.
How does Baroda BNP Paribas Mutual Fund make money?
One revenue line is on record: management Fees.
Who are Baroda BNP Paribas Mutual Fund's main competitors?
Broad incumbents on record are Nippon Life India Asset Management, SBI Mutual Fund, HDFC Asset Management and ICICI Prudential Asset Management.
Does Baroda BNP Paribas Mutual Fund have an API?
No public API is recorded for Baroda BNP Paribas Mutual Fund.
What industry is Baroda BNP Paribas Mutual Fund in?
Baroda BNP Paribas Mutual Fund's product category is Asset Management (Mutual Funds). Its primary akta.pro industry code is FSAAAEAI, ESG/SRI/Impact Mutual Funds. Its NAICS code is 525910 and its SIC code is 6282.