Embracing Equity
Embracing Equity is a U.S. nonprofit that delivers anti-racism training, equity-centered coaching, and educator credentialing programs to schools, Montessori institutions, organizations, and grantmakers via virtual cohorts and one-on-one engagements.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Embracing Equity does
Embracing Equity is a U.S. nonprofit organization founded in 2017 and headquartered virtually in Austin, Texas, that delivers anti-racism training, equity-centered coaching, and credentialing programs to educational institutions, Montessori schools, organizations, and grantmakers. Its core offerings are cohort-based virtual training programs (Anti-racism Training for Everyone and Anti-racism Training for White People, each a 10-week format with five live 2-hour sessions at $600 per participant), one-on-one equity-centered coaching sold in 3, 5, 12, and 24 session packages (starting at $1,000), and a $299 Teaching for Equity Microcredential for educators. The methodology is grounded in adult learning theory and was incubated at the Harvard Graduate School of Education; the organization's "Equity Ecosystem Approach" addresses transformation at the individual, interpersonal, and institutional levels simultaneously, and includes an equity diagnostic assessment used to scope organizational engagements.
The business model is hybrid: fee-for-service professional training and coaching (the primary commercial stream), supplemented by modest e-commerce merchandise sales ($15-$30 items, made on demand) and an ongoing $350,000 charitable fundraising campaign conducted via Donorbox. Distribution is primarily virtual and direct, combining self-registration for cohort programs with consultative sales (free 30-minute consultations) for coaching and organizational engagements; marketing relies on content (blog, free tools, webinars, newsletter) and a strong partner referral network that includes W.K. Kellogg Foundation, Chan Zuckerberg Initiative, Association Montessori Internationale, Wildflower Foundation, and NewSchools. Since founding, the organization reports having trained 10,000+ participants whose work is described as impacting 660,000+ children internationally.
Strategically, the organization entered 2025 with a leadership transition (Rashi Jawade promoted from CSO to CEO on January 1, 2025, with founder Daisy Han moving to CEO Emeritus), launched a credentialing product line, and operates with a small 1-10 person team. Headquartered in Austin, Texas under governing law of Texas, it retains no parent organization and runs an active fundraising campaign rather than institutional equity capital.
Embracing Equity firmographics
Firmographics- Name
- Embracing Equity
- Legal name
- Embracing Equity
- Website
- https://embracingequity.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embracing Equity is a U.S. nonprofit that delivers anti-racism training, equity-centered coaching, and educator credentialing programs to schools, Montessori institutions, organizations, and grantmakers via virtual cohorts and one-on-one engagements.
- Ownership category
- akta.pro rank
Embracing Equity industry classification
Industry- Product category
- Diversity, Equity, and Inclusion Training
- NAICS
- Educational Services (611), Educational Support Services (611710), Social Advocacy Organizations (8133)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL)
- akta.pro secondary industries
- Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Education Partnerships for Equity, Inclusion & Gender (EDADALAF), Cultural, Identity & Inclusion Programs (EDALAHAF)
Keywords
Where Embracing Equity is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Embracing Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Training Programs: Anti-racism training programs delivered to organizations and educational institutions. Programs are offered as cohort-based virtual sessions over 10 weeks with 5 live 2-hour sessions. Differentiated offerings for specific audiences (e.g., Anti-racism Training for White People, Anti-racism Training for Everyone).
- Equity-Centered Coaching: One-on-one coaching packages offering 50-minute personalized sessions covering individual work, culture/climate assessment, and structures/systems examination. Available in 3, 5, 12, or 24 session packages.
- Teaching for Equity Microcredential: A certification program for educators at $299.00, providing credentialed training in equity-centered teaching methodologies.
- Merchandise Sales: Branded merchandise including t-shirts ($30), tote bags ($30), and mugs ($15) sold through their e-commerce shop.
- Donations and Fundraising: The organization is currently raising $350,000 to expand impact and strengthen programs. Donations are collected through Donorbox platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Anti-racism Training for Everyone - Cohort Program |
| Subscription | Pay-as-you-go | Anti-racism Training for White People - Cohort Program |
| Subscription | Pay-as-you-go | Equity-Centered Coaching - 3 Sessions |
| Subscription | Pay-as-you-go | Equity-Centered Coaching - 5 Sessions |
| Subscription | Pay-as-you-go | Equity-Centered Coaching - 12 Sessions |
| Subscription | Pay-as-you-go | Equity-Centered Coaching - 24 Sessions |
| One time/ perpetual license | Pay-as-you-go | Teaching for Equity Microcredential |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Embracing Equity product offering
Product offeringCore offering
Embracing Equity is a national nonprofit that delivers anti-racism training programs and equity-centered coaching to educational institutions, Montessori organizations, and other mission-driven organizations. Offerings include cohort-based virtual training (e.g., Anti-racism Training for Everyone and for White People), one-on-one coaching packages, a Teaching for Equity Microcredential for educators, and a small line of branded merchandise sold online.
Product overview
Embracing Equity is a national nonprofit organization dedicated to advancing diversity, equity, inclusion, and belonging (DEIB) in education and organizational settings. Its product portfolio centers on a unified ecosystem of anti-racism training and equity coaching programs — including Anti-racism Training for Everyone, Anti-racism Training for White People, and Equity-Centered Coaching Packages — supplemented by the Teaching for Equity Microcredential for educators. These programs are offered alongside merchandise items (t-shirts, mugs, tote bags) on the organization's e-commerce shop. The ecosystem approach combines cohort-based virtual training cohorts, individual coaching sessions, professional development workshops, and downloadable resources to serve education, Montessori institutions, organizations, and funders.
Differentiator
Problem solved
Functional benefit
Products and services
- Anti-racism Training for Everyone A 10-week cohort-based virtual training program with five live 2-hour sessions led by expert facilitators, covering racial/ethnic identity development, dismantling systemic racism beliefs and practices, and developing action plans for equity challenges in personal and professional spaces.
- Anti-racism Training for White People A 10-week cohort-based virtual training program with five live 2-hour sessions tailored specifically for white participants, focusing on white racial identity development, socialization, and building capacity to recognize and dismantle systemic racism in a shame-free supportive community.
- Teaching for Equity Microcredential A professional development microcredential program for educators focused on teaching for equity and culturally sustaining practices, offered as part of the ecosystem of solutions for education and Montessori institutions. Priced at $299.
- Equity-Centered Coaching Packages Personalized 50-minute one-on-one coaching sessions conducted over phone or video, including an equity diagnostic, actionable support for real problems of practice, guidance on social identities' impact on leadership, and practice facilitating difficult conversations with greater racial literacy.
- Black Embracing Equity T-shirt 100% combed and ring-spun cotton t-shirt featuring the Embracing Equity logo, made on demand to reduce overproduction. Priced at $30.
- Teal Embracing Equity T-shirt Grey t-shirt featuring the Embracing Equity logo in teal, made on demand. Priced at $30.
- Embracing Pride! Tee Branded t-shirt merchandise item supporting equity work.
- Eco Tote Bag Eco-friendly tote bag merchandise item. Priced at $30.
- Black Glossy Mug Black glossy mug merchandise item. Priced at $15.
Quantifiable outcome
- 50% lower turnover risk for organizations completing coaching programs
- +3 more outcomes
Companies that use Embracing Equity
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Embracing Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Embracing Equity partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- CHI St. Joseph's ChildrencorePartnership with CHI St. Joseph's Children for organizational equity training and professional development programs.
- Association Montessori Internationale (AMI/USA)coreCritical friend and partner of AMI/USA, providing anti-racism and equity training aligned with Montessori principles and Dr. Maria Montessori's call to educate for peace.
- Greater Twin Cities United WaycorePartner organization supporting equity work in the Greater Twin Cities region through collaborative community initiatives.
- Great SchoolscorePartner organization working on educational equity and school quality assessment initiatives.
- Wildflower SchoolscoreStrategic partner providing Montessori leadership development and organizational equity transformation support.
- San Francisco Public SchoolscoreEducational institution partner receiving anti-racism training and equity transformation support.
- Diverse Charter Schools CoalitioncoreCoalition partner supporting equity initiatives in charter school education.
- Indigenous Montessori Institute (IMI)corePartnership for reclaiming educational sovereignty and centering Indigenous children in Montessori education.
- Keres Children's Learning CentercoreCo-founder and Executive Director Trisha Moquino serves as a partner, providing Indigenous Montessori education expertise and community leadership.
- Harvard Graduate School of EducationcoreMethodology was incubated at Harvard Graduate School of Education, providing research foundation and academic credibility.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Embracing Equity competitors and assessment
Company assessmentBroad incumbents
- Cook Ross: Cook Ross is an established DEI consulting firm offering leadership coaching, inclusive leadership training, and organizational transformation services — overlapping with Embracing Equity's anti-racism training and equity-centered coaching offerings for organizations.
- Race Forward: Race Forward runs the Government Alliance on Race and Equity and operates a training institute providing racial equity workshops and certifications for institutions — comparable to Embracing Equity in delivering institutional anti-racism training, certifications, and cohort-based learning experiences.
- TNTP: TNTP is a large education-equity nonprofit working with schools and districts on teacher development, equity, and systems change — comparable to Embracing Equity in mission (educational equity) and in working with school systems on culture and professional learning.
- The Winters Group: The Winters Group is a Black woman-owned DEI strategy and consulting firm delivering inclusion training, organizational assessments, and leadership development — closely comparable to Embracing Equity's organizational DEIB training and coaching portfolio.
Emerging players
- CASEL: CASEL drives research, policy, and practice for social-emotional learning and equity in schools, with overlapping focus on educator professional development — comparable to Embracing Equity's ecosystem approach to transforming educational environments through educator capacity building.
- A Long Walk Home: A Long Walk Home is a Chicago-based nonprofit that uses art, education, and anti-racism curricula to empower young Black women and provide school-based equity training — adjacent to Embracing Equity's mission of anti-racism education and youth-facing inclusive programming.
- EdEquity: EdEquity is a women-of-color-led nonprofit equipping educators with training and tools to dismantle racism in schools — overlapping tightly with Embracing Equity's focus on educator professional development and inclusive teaching practices.
Direct peers
- Learning for Justice (Southern Poverty Law Center): Learning for Justice provides free anti-bias, equity, and inclusion resources, lessons, and professional development for K-12 educators — mirroring Embracing Equity's mission to equip educators with tools and curricula to create inclusive classrooms.
- Interaction Institute for Social Change: IISC is a consulting and capacity-building organization that supports social justice and racial equity through facilitation, training, and coaching — directly comparable to Embracing Equity's anti-racism training, equity coaching, and organizational transformation services.
- National Equity Project: National Equity Project builds the capacity of educators and leaders to create equitable schools and communities through professional development, coaching, and system-level transformation — overlapping directly with Embracing Equity's cohort-based, consulting-driven DEIB training model for educators and organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Embracing Equity social profiles
Digital presenceEmbracing Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embracing Equity leadership team
Management profileNumber of profiles
Profiles1 record
Embracing Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embracing Equity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embracing Equity
What does Embracing Equity do?
Embracing Equity is a national nonprofit that delivers anti-racism training programs and equity-centered coaching to educational institutions, Montessori organizations, and other mission-driven organizations. Offerings include cohort-based virtual training (e.g., Anti-racism Training for Everyone and for White People), one-on-one coaching packages, a Teaching for Equity Microcredential for educators, and a small line of branded merchandise sold online.
Is Embracing Equity a public or private company?
Embracing Equity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Embracing Equity founded?
Embracing Equity was founded in 2017. It employs 1 to 10 people.
Where is Embracing Equity based?
Embracing Equity is headquartered in Austin, United States, in the North America region.
How does Embracing Equity make money?
Five revenue lines are on record. Professional Training Programs are the primary driver. The others are equity-Centered Coaching, teaching for Equity Microcredential, merchandise Sales and donations and Fundraising.
Who are Embracing Equity's main competitors?
Broad incumbents on record are Cook Ross, Race Forward, TNTP and The Winters Group. Emerging players are CASEL, A Long Walk Home and EdEquity. Direct peers are Learning for Justice (Southern Poverty Law Center), Interaction Institute for Social Change and National Equity Project.
Does Embracing Equity have an API?
No public API is recorded for Embracing Equity.
What industry is Embracing Equity in?
Embracing Equity's product category is Diversity, Equity, and Inclusion Training. Its primary akta.pro industry code is EDAKABAL, Professional Development for Inclusive Practices (General Education Staff), with a secondary code of BPAGADAH, Special Education, Disability Support & Inclusive Education Nonprofits. Its NAICS code is 611 and its SIC code is 8200.