What Rede Partners does

Rede Partners is an independent, London-headquartered private equity fundraising advisory firm founded in 2011 by Adam Turtle, who previously spent seven years at Credit Suisse's private fund group and served as director of fundraising at Actis. The firm operates as a placement agent for the private equity industry, advising general partners on primary fundraising, GP-led secondary transactions (marketed as Capital Solutions), strategic advisory consulting engagements, and dedicated Climate & Impact mandates. Rede Partners serves enterprise-grade private equity fund managers globally and has cumulatively raised over €125 billion across 95 primary fundraisings and 48 transactions, engaging a network of more than 1,000 institutional investors through 150+ professionals across six offices.

The firm's product portfolio is built around four advisory service lines — Primary Fundraising, Capital Solutions, Strategic Advisory, and Climate & Impact — complemented by proprietary engagement platforms that function as both relationship-management tools and brand assets. RedeWire is an interactive online LP Portal providing institutional investors with direct access to current fundraising offerings. RedeConnect is the firm's annual virtual conference (1,139 registered participants in 2026) connecting GPs with LPs via webinars and one-to-one meetings. RedeCast is a podcast distributed across Apple Podcasts, Amazon Music, Deezer, Spotify, and YouTube. Research products include the Rede Liquidity Index (biannual LP sentiment survey), NAV Financing Market Reports, LP Pulse Check surveys, and The Rede View annual keynote. None of these platforms are described as AI-enabled; they are positioned as workflow and content infrastructure supporting the firm's core advisory business.

Rede Partners generates revenue primarily through placement agent fees structured as a percentage of capital commitments to client funds, paid by the manager rather than the fund, under multi-year engagement contracts. Strategic advisory consulting represents a secondary revenue stream. The firm operates through a regulated network of wholly owned subsidiaries — FCA-authorized Rede Partners LLP (UK), SEC/FINRA-registered Rede Partners Americas LLC (US), AFM-licensed Rede Partners (Netherlands) B.V., SFC-licensed Rede Partners (Asia) Limited (Hong Kong), and DFSA-authorized Rede Partners (DIFC) Limited (Dubai) — supporting cross-border mandates across EMEA, North America, and Asia-Pacific.

Name

Rede Partners

Legal name

Rede Partners LLP

Website

https://rede-partners.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rede Partners is an independent London-headquartered placement agent advising private equity fund managers on primary fundraising, GP-led secondary transactions, strategic advisory, and climate & impact mandates, with €125bn+ raised across 150+ professionals in six global offices.

Ownership category

akta.pro rank

Product category

Private Equity Placement Agent & Fundraising Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)

akta.pro secondary industries

GP-led Secondaries — Fund Restructurings / Tender Offers / Recaps (FSAHALAK), Investor Relations (IR) & Capital Markets Communications (MPAAADAH)

Keywords

• Private equity fundraising
• Placement agent services
• GP-led secondaries
• Fundraising advisory
• Impact investing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Placement Agent / Advisory Fees: Rede Partners is engaged by clients to market their funds. For providing placement agent services, Rede is entitled to cash compensation generally based on the amount of capital commitments to the client fund, with such compensation paid by the Manager rather than the fund. The fund may bear certain out-of-pocket expenses related to Rede's engagement. Rede also provides strategic advisory consulting services to GPs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rede Partners is an independent placement agent and fundraising advisor to private equity general partners (GPs). The firm advises GPs on primary fundraising strategy and execution, GP-led secondary transactions (Capital Solutions), strategic advisory consulting, and dedicated Climate & Impact fundraising, connecting client GPs to its global network of 1,000+ institutional investors across six offices.

Product overview

Rede Partners is a private markets specialist providing advisory services rather than a software product company. The firm operates as a placement agent offering primary fundraising advisory, GP-led secondary transaction advisory (Capital Solutions), strategic advisory consulting, and dedicated climate and impact fundraising services. The firm also maintains several internal platforms and publications including RedeCast (podcast), RedeConnect (annual virtual conference), RedeWire (LP Portal), and proprietary research publications including the Rede Liquidity Index and NAV Financing Market Report. The product offering is service-based rather than a unified software platform with modular components.

Differentiator

Problem solved

Functional benefit

Brands

• RedeCast: A podcast series by Rede Partners featuring discussions on private markets trends and insights
• RedeConnect
• RedeWire
• Rede Liquidity Index (RLI)
• Rede Insights
• The Rede View

Products and services

• Primary Fundraising Advisory Placement agent and advisory service for general partners on the structuring, economic terms, and fundraising strategy for private equity fundraises, connecting GPs with Rede's global network of 1,000+ institutional investors.
• Capital Solutions (GP-Led Secondary Transactions) Advisory services for GP-led secondary transactions including structure, economic terms, fundraising strategy, and tender process management for portfolio holdings.
• Strategic Advisory Consulting advisory services for general partners on strategic initiatives and capital formation, including dedicated strategic capital advisory capabilities.
• Climate & Impact Fundraising Dedicated fundraising expertise for impact and sustainability-focused private equity fund managers, leveraging Rede's global LP network.
• RedeWire LP Portal Interactive online portal providing institutional investors instant access to Rede Partners' current fundraising offerings from client GPs.

Quantifiable outcome

• €125+ billion in capital raised
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Greater SharecoreStrategic or Co-development Partner · 10 January 2024Greater Share is an innovative philanthropic investment platform connecting the world's top-performing private equity funds with high-impact NGOs. Rede Partners announced a new strategic alliance with Greater Share, working together to connect top PE funds with NGOs for impact investing.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Eaton Partners: Eaton Partners is a global private fund placement agent and advisory firm offering primary fundraising, secondary advisory, and capital solutions services to PE and alternative asset managers. It is one of the most direct competitors to Rede Partners with comparable offerings across primary, secondaries, and GP-led transactions.
• Triago: Triago is a Paris-headquartered private fund placement agent and advisory firm serving PE, infrastructure, and real estate fund managers globally. Following its acquisition by Tikehau Capital, it competes head-to-head with Rede Partners in European and global PE fundraising advisory.
• Campbell Lutyens: Campbell Lutyens is a private markets advisory firm specializing in secondary advisory, GP-led continuation vehicles, and fund placement. Its focus on secondaries and capital solutions overlaps directly with Rede's Capital Solutions practice and makes it a close peer in the European PE advisory market.

Broad incumbents

• Evercore (Private Funds Group): Evercore's Private Funds Group is one of the largest global placement agents for PE, real estate, and infrastructure funds, operating as part of a broader investment banking franchise. It competes with Rede on primary fundraising mandates for large-cap GPs but as part of a much larger advisory platform.
• PJT Partners: PJT Partners provides strategic advisory, fundraising, and capital solutions services to alternative asset managers through its Park Hill and CamberView franchises. Its Park Hill placement agent business directly competes with Rede's primary fundraising practice but as part of a larger full-service advisory firm.
• Lazard (Asset Management Advisory): Lazard's asset management advisory group provides fundraising advisory and strategic capital solutions to PE and alternative asset managers. As a broad incumbent, it overlaps with Rede's Capital Solutions and strategic advisory offerings while operating within a global investment bank.
• Houlihan Lokey: Houlihan Lokey provides financial advisory services including capital raising and fund placement advisory to alternative asset managers globally. It competes with Rede on placement mandates as part of a diversified advisory franchise spanning M&A, capital markets, and financial restructuring.
• Greenhill & Co. Greenhill & Co. is a global independent investment bank with a private capital advisory practice serving PE, infrastructure, and credit fund managers. Its fund placement advisory overlaps with Rede's primary fundraising business, though Greenhill operates a broader M&A and restructuring platform.

Emerging players

• StepStone Group: StepStone Group is a private markets investment firm with significant secondary advisory, GP-led transaction, and co-investment capabilities that increasingly overlap with Rede's Capital Solutions practice. While broader in scope, its dedicated secondaries franchise makes it a relevant peer for GP-led mandates.

Regional players

• Clearwater International: Clearwater International is a European-headquartered financial advisory firm providing M&A and capital advisory services, including fund placement support for mid-market GPs. Its European focus and mid-market deal orientation make it a regional comparable to Rede's UK and Continental European franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLpbc360AMCDNpxTYfaKpUtIyAq6JIqjVk

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Partners