What Jazzercise does

Jazzercise is a privately held dance fitness company founded in 1969 by Judi Sheppard Missett and headquartered in Carlsbad, California. The company operates a franchise model in which certified instructors (7,400+ across 16 countries) become franchisees for a one-time $1,250 fee and operate their own studios, delivering nine class formats that combine dance cardio with strength training, Pilates, hip-hop, yoga, and kickboxing. The core technology consists of choreographed routines set to popular music, developed with an on-staff exercise physiologist, and delivered through both in-person classes at 2,000+ studio locations and the Jazzercise On Demand digital streaming platform offering hundreds of on-demand workouts, six weekly livestreams, and the Simply Plated nutrition program.

Jazzercise generates revenue through a diversified mix: one-time franchise certification fees, recurring per-studio membership subscriptions (including a 2-weeks-for-$59 new customer offer), On Demand digital subscriptions with a 7-day free trial, branded apparel through shop.jazzercise.com, and a 2025 partnership with dotFIT for NSF Certified for Sport nutritional supplements. The company's primary customer segment is women of all ages and fitness levels who value community-driven, sustainable workouts; secondary segments include fitness entrepreneurs seeking instructor certification and remote On Demand subscribers. Distribution channels include franchise-operated studios globally, the On Demand streaming platform, e-commerce storefronts, and HSA/FSA eligibility via a TrueMed partnership. The business is family-controlled across three generations of the Missett family, with Judi Sheppard Missett serving as Founder and Executive Chair and her daughter Shanna Missett Nelson as CEO since 2010.

Name

Jazzercise

Legal name

Jazzercise, Inc.

Website

https://jazzercise.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jazzercise is a privately held, family-owned dance fitness franchise founded in 1969, operating 2,000+ studios across 16 countries through 7,400+ certified instructor-franchisees and serving women globally via in-studio classes, the On Demand streaming platform, branded apparel, and supplements.

Ownership category

akta.pro rank

Product category

Dance Fitness Programs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance fitness classes
• Franchise fitness program
• Group exercise workouts
• Online workout streaming
• Instructor certification training

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees: Instructors pay a one-time initial fee of $1,250 USD to become certified Jazzercise instructors and franchisees. All instructors are franchisees, not employees.
2. Studio Memberships: Individual studio memberships and class packages. Pricing varies by location. New customer offer of 2 weeks for $59.
3. Jazzercise On Demand Subscription: Digital subscription service with free 7-day trial. Offers hundreds of on-demand workouts, livestreams, nutrition content, and specialty programs.
4. Apparel Sales: Jazzercise branded apparel sold through shop.jazzercise.com
5. Supplement Sales (dotFIT Partnership): Supplementation products sold through the dotFIT partnership. Products are third-party tested and NSF Certified for Sport.
6. Simply Plated Nutrition Program: Nutrition program with easy-to-follow recipes, nutrition tips, and kitchen hacks available through On Demand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jazzercise is a dance fitness program that combines high-energy dance cardio with strength training, Pilates, hip-hop, yoga, and kickboxing across nine in-studio class formats. The company delivers its workouts through a franchise network of 2,000+ studios in 16 countries, a digital streaming subscription (Jazzercise On Demand), and complementary lifestyle products including a nutrition program (Simply Plated), branded apparel, and supplements.

Product overview

Jazzercise is a dance fitness platform offering both in-person studio classes and digital streaming services. The core offering consists of nine class formats (Cardio Sculpt, Power Sculpt, Sculpt, HIIT variations, Vital Sculpt HIIT, Stretch, and Low Impact) combining dance cardio with strength training, Pilates, yoga, and kickboxing. The digital portfolio includes Jazzercise On Demand for streaming workouts and the Simply Plated nutrition program. A supplements partnership with dotFIT extends wellness offerings, while branded apparel is available through the shop. The platform serves members through over 2,000 franchised locations in 16 countries and a digital subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Jazzercise In-Studio Classes High-energy dance cardio and strength training classes combining elements of Pilates, hip-hop, yoga, and kickboxing, offered in franchise studios worldwide for female members of all fitness levels.
• Jazzercise Class Formats Nine distinct class formats: Cardio Sculpt, Cardio Sculpt HIIT, Power Sculpt, Power Sculpt HIIT, Sculpt, Sculpt HIIT, Vital Sculpt HIIT, Stretch, and Low Impact, each offering different intensity levels and workout focuses.
• Jazzercise On Demand Streaming platform offering hundreds of on-demand home workouts, 6 weekly livestreams, weekly new releases, nutrition content, and specialty programs available globally with a free 7-day trial.
• Simply Plated Nutrition Program Nutrition program offering easy-to-follow recipes, nutrition tips, kitchen hacks, and meal planning guidance to complement Jazzercise fitness workouts.
• dotFIT Supplements Science-backed nutritional supplementation program offered in partnership with dotFIT, including Superblend, Whey Smoothie, Creatine Monohydrate, Women's Multi, and Oversmoothy products.
• Jazzercise Apparel Branded athletic wear and fitness apparel available through the Jazzercise online shop, offering discounts for certified instructors.
• Jazzercise Instructor Certification Program Four-week certification program with movement screening, virtual calls, and audition video submission that enables graduates to operate their own Jazzercise franchise studios; recognized for continuing education credits by ACE, NASM, and AFAA.
• Sleep Series Multi-part video program connecting restorative sleep with fitness effectiveness, developed by Jazzercise experts and alumni to help women feel more energized, grounded, and resilient.
• Vital Sculpt HIIT Science-backed HIIT-style class using a blend of sculpting, high-intensity cardio, and functional movement training to promote strength, vitality, and hormone health in women in perimenopause, menopause, and post-menopause stages.

Quantifiable outcome

• Weight loss ranging from 38-80+ lbs reported in member testimonials
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• dotFITcoreStrategic or Co-development Partner · 1 August 2025Jazzercise partnered with dotFIT to offer a science-backed supplementation program to members. dotFIT was founded over 20 years ago by fitness industry legend Neal Spruce and has become a trusted name in sports performance and nutritional science. All products are third-party tested and NSF Certified for Sport. The partnership provides nutritional support including protein, vitamin D, omega-3s, and supplements designed for active women.
• Kids for PeacecoreStrategic or Co-development Partner · 1 January 2025Jazzercise is proud to sponsor the 2025 Great Kindness Challenge hosted by Kids for Peace. This partnership supports the global organization's mission to promote kindness and community engagement. The Great Kindness Challenge impacts 20M+ students across 43k+ schools in 135+ countries, with over 1 billion+ acts of kindness recorded. Both organizations are based in Carlsbad, CA and share a mission to create healthier, happier communities.
• TrueMedminorGTM or Marketing PartnerPartnership for HSA/FSA reimbursement eligibility, allowing members to use pre-tax health savings accounts for Jazzercise memberships.
• ACE (American Council on Exercise)minorOthersJazzercise instructor training is recognized by ACE for 0.4 CECs continuing education credits.
• NASM (National Academy of Sports Medicine)minorOthersJazzercise instructor training is recognized by NASM for 0.4 CEUs continuing education credits.
• AFAA (Aerobics and Fitness Association of America)minorOthersJazzercise instructor training is recognized by AFAA for 4 CEUs continuing education credits.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zumba: Zumba is the most direct competitor to Jazzercise, offering dance-based group fitness classes through a global instructor-license model. Both brands operate as fitness programs (not traditional gyms) and monetize through instructor certification, class attendance, and digital streaming. Zumba's international following and similar product positioning make it Jazzercise's primary peer.
• F45 Training: F45 is a global group fitness franchise offering functional training classes. Like Jazzercise, it relies on a franchise model, brand-led workout programming, and standardized content across 2,000+ studios. F45 represents a comparable franchise-driven fitness brand with similar unit economics and international footprint.
• Pure Barre: Pure Barre is a fitness franchise focused on barre-based workouts combining dance, Pilates, and strength. It overlaps with Jazzercise on dance-inspired group fitness, female-skewing customer base, and a franchise-driven unit model. Comparable pricing structure and studio experience.
• Orangetheory Fitness: Orangetheory is a large-scale group fitness franchise combining cardio and strength training with heart rate-based programming. Like Jazzercise, it operates a franchise model with locations globally and combines in-studio classes with digital/at-home offerings. Comparable customer demographic (predominantly women) and similar revenue model.
• Les Mills International: Les Mills is a global fitness programming company that licenses group exercise content (including BODYATTACK, BODYCOMBAT, BODYJAM) to gyms worldwide. Like Jazzercise, it monetizes through instructor certification and standardized choreography, and competes in the same group fitness category with similar global reach.
• Club Pilates: Club Pilates is a franchised group fitness studio concept specializing in reformer Pilates classes. Like Jazzercise, it operates as a fitness franchise with standardized instructor training, recurring memberships, and a primarily female customer base. The franchised group fitness model and target demographic make it a direct comparable.

Broad incumbents

• Crunch Fitness: Crunch Fitness is a large fitness chain offering group classes, personal training, and digital content. While its scale and facility model differ from Jazzercise's pure-play class model, it competes for the same general-purpose fitness customer and offers group class formats that overlap with Jazzercise's offerings.
• Planet Fitness: Planet Fitness is the largest franchise fitness operator in the U.S. with a low-price membership model. While its value proposition differs from Jazzercise's premium dance fitness experience, it competes for general fitness consumers and shares a franchise-driven, multi-location growth strategy.

Emerging players

• Peloton Interactive: Peloton is a connected fitness platform with subscription-based streaming classes that compete directly with Jazzercise On Demand. While Peloton lacks the franchise studio infrastructure, its digital workout library, app subscription model, and brand recognition in the at-home fitness space overlap with Jazzercise's on-demand growth strategy.
• Apple Fitness+: Apple Fitness+ is a subscription-based digital fitness service with choreographed workouts and music integration. It competes with Jazzercise On Demand for at-home fitness time and consumer share of wallet, particularly for music-driven and dance-inspired workouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jazzerciseinc
• YouTubeyoutube.com/user/JazzerciseInc
• Facebookfacebook.com/Jazzerciseinc
• Instagraminstagram.com/jazzercise
• Pinterestpinterest.com/Jazzerciseinc
• LinkedInlinkedin.com/company/jazzercise

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazzercise