Treble
Treble (Treble Capital) is a San Francisco-based seed-stage venture capital firm founded by Daniel Gulati in 2019, investing day-zero exclusively in consumer-technology startups through Treble Fund I across mobility, energy, AI, health, entertainment, and social platforms.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Treble does
Treble (operating as Treble Capital at treble.vc) is a San Francisco-based, early-stage venture capital firm founded by Daniel Gulati in 2019. The firm runs Treble Fund I, a seed-stage vehicle that invests "day zero" exclusively in consumer-technology startups, with a stated mission of supporting entrepreneurs transforming how billions of people experience connectivity, convenience, entertainment, and empowerment. Treble positions itself as a "partner for life" investor, emphasizing ongoing founder support beyond initial capital deployment.
The current Fund I portfolio spans roughly 15 active companies across at least eight consumer verticals, including AI search (Perplexity), autonomous boats (Navier), home electrification (Elephant Energy), AI tax preparation (Agent), sports science (Eternal), AI recommendations (GenieAI), gaming teammates-on-demand (Tapin), prediction markets (jpeg), meal planning (ReciMe), social networking (BaseIRL), at-home healthcare (Rythm Health), student finance (Meadow), AI film (AbyAI), anime content (Mochi), and crypto advertising (HypeLab). An additional 16 prior investments include The Athletic (acquired by the New York Times), MSCHF, K Health, Away, Blueland, Nomad, MealPal, and Eucalyptus, indicating realized activity and portfolio turnover consistent with a maturing first fund.
The business model is conventional emerging-manager venture capital: Treble raises LP capital into Fund I, deploys that capital as seed equity into consumer-technology startups, and seeks returns through equity appreciation and exits, earning revenue via management fees and carried interest. The firm has 1–10 employees and is led by its founder, with no disclosed institutional LPs, parent entity, or follow-on fund. Fund size, AUM, revenue, and performance metrics are not disclosed in the available source material, which constrains any quantitative assessment of the firm.
Treble firmographics
Firmographics- Name
- Treble
- Legal name
- Treble Capital
- Website
- https://treble.vc
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treble (Treble Capital) is a San Francisco-based seed-stage venture capital firm founded by Daniel Gulati in 2019, investing day-zero exclusively in consumer-technology startups through Treble Fund I across mobility, energy, AI, health, entertainment, and social platforms.
- Ownership category
- akta.pro rank
Treble industry classification
Industry- Product category
- Venture Capital
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Micro-VC & Angel Funds (FSANAAAI)
- akta.pro secondary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Treble is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Treble business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Marketing channels2 records
Treble product offering
Product offeringCore offering
Treble Capital (operating as Treble, treble.vc) is a venture capital firm that invests in early-stage consumer technology startups at the seed stage ("day zero"). The firm manages Treble Fund I and provides capital and partnership to audacious entrepreneurs building companies across mobility, energy, entertainment, health, social platforms, and AI-driven consumer applications.
Product overview
Treble operates as two distinct entities: (1) Treble, a B2B technology public relations agency that produces research reports on enterprise buyer behavior and media trends; and (2) Treble Capital (treble.vc), a venture capital firm focused on consumer technology startups. The PR agency conducts surveys and publishes findings on how technology buyers discover and evaluate vendors, including the role of AI tools. The VC firm manages Treble Fund I, which provides seed-stage capital to consumer technology startups across diverse sectors including mobility, energy, health, entertainment, and social platforms. The portfolio companies span early-stage ventures such as Navier (autonomous boats), PerplexityAI (AI search), Elephant Energy (home electrification), and AgentAI (AI tax prep), among others.
Differentiator
Problem solved
Functional benefit
Brands
- Treble Fund I: The flagship investment fund of Treble Capital focusing on consumer technology startups
Products and services
- Treble Fund I Treble Capital's flagship venture fund providing seed-stage investment to early-stage consumer technology startups across mobility, energy, entertainment, health, social platforms, and AI applications. Portfolio companies include Navier (autonomous boats), Perplexity (AI search), Elephant Energy (home electrification), Agent (AI tax prep), Eternal (sports science), Genie (AI recommendations), Tapin (gaming), jpeg (prediction markets), ReciMe (recipe planning), BaseIRL (social networking), Rythm Health (healthcare), Meadow (student finance), Aby (film production), Mochi (anime content), and HypeLab (crypto advertising).
Quantifiable outcome
- 47% of enterprise tech buyers now initiate vendor research with AI assistants, surpassing Google Search (43%)
- +2 more outcomes
Companies that use Treble
Customer profileSegments1 record
Ideal customer profiles2 records
Treble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treble partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Treble competitors and assessment
Company assessmentDirect peers
- Betaworks: Seed-stage investor focused on consumer internet, media, and applied-AI startups. Highly comparable to Treble's day-zero, consumer-tech mandate and small-team operating model.
- Forerunner Ventures: Consumer-only venture firm investing across categories like commerce, media, and health. Comparable vertical specialization and stage overlap with Treble Fund I.
- Lerer Hippeau: Seed and pre-seed investor in consumer internet, media, and SaaS. Closely matches Treble's stage, sector focus, and portfolio-construction approach.
- Cowboy Ventures: Seed-stage fund backing consumer and enterprise startups at day zero. Directly comparable to Treble on stage, check size profile, and consumer-tech orientation.
- Notation Capital: Pre-seed and seed investor focused on technical and consumer founders. Comparable early-stage, thesis-driven micro-VC model.
- Maveron: Consumer-only venture firm backing early-stage brands, marketplaces, and tech-enabled services. Strong comparable on consumer-only thesis.
- BBG Ventures: Seed-stage fund focused on consumer and enterprise tech. Similar stage and consumer-tech exposure to Treble.
- Corazon Capital: Early-stage investor in consumer technology and commerce. Comparable consumer-tech specialization and pre-seed/seed check sizing.
- Crosscut Ventures: Seed-stage fund backing consumer and technology companies. Comparable on consumer focus and day-zero entry.
- Brand Foundry Ventures: Early-stage investor in consumer brands and consumer-tech platforms. Overlaps with Treble's consumer mandate and stage profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Treble social profiles
Digital presenceTreble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treble leadership team
Management profileNumber of profiles
Profiles1 record
Treble funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treble M&A and investment
M&A and investmentM&A
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treble
What does Treble do?
Treble Capital (operating as Treble, treble.vc) is a venture capital firm that invests in early-stage consumer technology startups at the seed stage ("day zero"). The firm manages Treble Fund I and provides capital and partnership to audacious entrepreneurs building companies across mobility, energy, entertainment, health, social platforms, and AI-driven consumer applications.
Is Treble a public or private company?
Treble is a private company. It is classified as venture growth investor backed and is currently operating.
When was Treble founded?
Treble was founded in 2019. It employs 1 to 10 people.
Where is Treble based?
Treble is headquartered in San Francisco, United States, in the North America region.
Who are Treble's main competitors?
Direct peers on record are Betaworks, Forerunner Ventures, Lerer Hippeau, Cowboy Ventures, Notation Capital, Maveron, BBG Ventures, Corazon Capital, Crosscut Ventures and Brand Foundry Ventures.
Does Treble have an API?
No public API is recorded for Treble.
What industry is Treble in?
Treble's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAI, Micro-VC & Angel Funds, with a secondary code of FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 5259 and its SIC code is 6799.