Wellfit

What Wellfit does

Wellfit Technologies, Inc. is a private healthcare technology company headquartered in Irving, Texas, that operates an integrated financial technology platform purpose-built for dental practices and Dental Support Organizations (DSOs). Founded in 2018, the company sells four core products under the Wellfit brand: the Financing MarketPlace (a multi-lender patient financing platform with patient-led digital applications and loans funded to practices within 24 hours), Wellfit Dental Plans (a customizable membership and discount dental plan administration tool), Wellfit Payment Processing (integrated card processing embedded in practice management systems), and Wellfit Pay (an all-in-one bundle combining financing, touchless payments, and online bill pay). The technology is differentiated primarily through deep integration with over a dozen dental practice management systems, which eliminates double-entry and reconciliation, and through a regulatory footprint spanning 15+ state lending licenses and NMLS registration (ID 2342360), plus HIPAA, SOC 2 Type 2, and PCI-DSS compliance.

Wellfit generates revenue through three streams: transaction fees on financing originations facilitated through the marketplace, transaction fees on payment processing volume, and recurring/subscription revenue from dental plan administration. Pricing is quote-based and not publicly disclosed; the company states payment processing is competitively priced with no hidden fees. Its go-to-market is sales-led, combining direct sales via website demo requests with channel distribution through partnerships with Patterson Dental (CarePay+ product), the Association of Dental Support Organizations (ADSO affinity partner), the National Association of Dental Plans (NADP), and a strategic relationship with Pacific Dental Services. Customer segments are organized vertically: individual dental practices (SMB) are the primary segment, while DSOs represent an enterprise tier requiring multi-location customized financing. The company has deployed its technology across 900+ practices, processed more than $2 billion in payments, and facilitated sales of over 355,000 dental plans, with practices using Wellfit Pay reporting case acceptance rate increases of up to 20%.

The company operates with a lean team of 11–50 employees under a leadership team headed by CEO Fulton Collins (formerly Chairman/CEO of Network Communications, acquired by CoStar Group; President of Summit Acceptance, acquired by CapitalOne), CFO Todd Vick, CTO John Chipps, and CPO Brad Tharp. In May 2025, Wellfit made its first disclosed acquisition — Launch Loyalty from Careington International Corporation — signaling a broadening of the platform into loyalty program solutions. The company is independently private, with no disclosed institutional investor or venture funding rounds, and was ranked #636 on the 2024 Inc. 5000 list of America's fastest-growing private companies.

Name

Wellfit

Legal name

Wellfit Technologies, Inc.

Website

https://wellfit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellfit Technologies is a private Irving, Texas-based fintech platform that provides dental practices and DSOs with integrated patient financing, customizable dental plans, and payment processing, serving 900+ practices with $2B+ in payments processed.

Ownership category

akta.pro rank

Product category

Dental Fintech / Healthcare Payment Technology

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dental & Vision Third-Party Administration (TPA) (FSAIAHAL)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental financing platform
• Patient payment processing
• Dental membership plans
• Healthcare fintech software
• DSO financing solutions

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Financing MarketPlace Transaction Fees: Wellfit generates revenue by facilitating financing between dental patients and lenders through their marketplace. The platform charges dental practices for transaction processing when patients obtain financing for treatments.
2. Payment Processing Fees: Revenue generated from processing credit card and other payment transactions for dental practices through their integrated payment processing solution.
3. Dental Plans Administration: Revenue from facilitating and administering dental membership plans for dental practices, including discount dental plans and membership programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wellfit provides an integrated software platform for dental practices that combines a multi-lender patient Financing MarketPlace, customizable Dental Plans (membership and discount plans), integrated Payment Processing, and an all-in-one Wellfit Pay product. The platform connects dental patients with multiple unaffiliated lenders through a patient-led digital application process, administers in-house and discount dental plans for practices, and processes card and online payments directly within the practice management workflow.

Product overview

Wellfit is an integrated technology platform that provides a unified suite of financial solutions for dental practices. The platform consists of four core products: the Financing MarketPlace (patient financing with multiple lenders), Dental Plans (customizable membership and discount plans), Payment Processing (integrated card processing), and Wellfit Pay (all-in-one financing and payment solution). These products are designed to work together seamlessly, eliminating the need for multiple systems and enabling practices to streamline operations, increase case acceptance rates, and improve cash flow.

Differentiator

Problem solved

Functional benefit

Brands

• Wellfit Pay: All-in-one financing solution for dental offices that streamlines financing options and payment processes including touchless payments and online bill pay.
• Financing MarketPlace
• Wellfit Plans

Products and services

• Wellfit Financing MarketPlace A multi-lender patient financing marketplace that connects dental patients with multiple lenders through a single patient-led digital application, enabling practices to approve up to 100% of patients and receive loan funding within 24 hours of approval. Designed for dental practices and DSOs seeking to remove financial barriers to treatment.
• Wellfit Dental Plans A platform for dentists and DSOs to create and administer customizable membership or discount dental plans for patients, with transparent upfront pricing and no hidden fees, while maintaining regulatory compliance. For dental practices and DSOs looking to offer in-house or discount dental plans.
• Wellfit Payment Processing Competitively priced card and online payment processing for dental practices, integrated directly into practice management systems to eliminate separate accounting systems and hidden fees. Supports Visa, MasterCard, and Discover, with touchless payments, online bill pay, QR code, and text payment options.
• Wellfit Pay An all-in-one financing and payment solution for dental offices that combines patient-led financing applications, a multi-lender marketplace, touchless payments, online bill pay, card processing integrated with practice management software, and recurring payment arrangements at 0% interest for unapproved patients. Designed for dental offices seeking to reduce administrative workload and boost revenue through higher case acceptance (up to 20%).

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Scratch Financial Inc.minorStrategic or Co-development Partner · 1 January 2023Partnership noted in 2023 flexible payment fintech market analysis demonstrating sector collaboration for integrated pay-over-time solutions for dental care. One of several notable partnerships in the dental fintech space.
• Patterson DentalcoreChannel Partner/ Reseller/ DistributorPatterson Dental partnership involves distribution of Wellfit's CarePay+ financing product through Patterson's extensive dental supply distribution network, enabling broader market reach for Wellfit's patient financing solutions.
• National Association of Dental Plans (NADP)coreStrategic or Co-development PartnerNADP affinity partner relationship positioning Wellfit within the dental benefits industry ecosystem, supporting industry collaboration and market credibility.
• Pacific Dental ServicescoreStrategic or Co-development PartnerPartnership with Pacific Dental Services, a major Dental Support Organization, to provide integrated financing solutions across their network of dental practices.
• ADSO (Association of Dental Support Organizations)coreGTM or Marketing PartnerADSO affinity partner offering customized version of Wellfit's patient financing platform directly to ADSO member DSOs, with lower fees and turn-down rates compared to alternative financial options.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• CareCredit (Synchrony Financial): Synchrony Financial's healthcare financing card is the dominant patient financing product in U.S. dental offices, accepted at hundreds of thousands of providers. It is the most direct competitor to Wellfit's Financing MarketPlace and operates with materially larger balance-sheet capacity.
• Sunbit: Sunbit offers point-of-sale financing across dental, auto, and retail, with a patient-friendly no-hard-credit-check application. It competes head-to-head with Wellfit's multi-lender marketplace for dental practice contracts and SMB/enterprise volume.
• Alphaeon Credit: Alphaeon Credit provides patient financing for elective healthcare, including dental, with a focus on practice-friendly underwriting. It is a comparable alternative lender feeding into dental practice financing workflows similar to Wellfit's.
• Scratch Financial: Scratchpay (Scratch Financial) offers patient financing for veterinary and dental practices through a streamlined digital application. Cited in dental fintech market analysis alongside Wellfit as a pay-over-time partner for dental care.
• Proceed Finance: Proceed Finance specializes in patient financing for healthcare procedures including dental, offering practice-friendly terms and integrations. It competes for the same patient-financing wallet share as Wellfit's Financing MarketPlace.
• Rectangle Health: Rectangle Health provides payment processing, patient financing, and practice management tools to dental and medical practices. Its combined payments + financing product overlaps directly with Wellfit Pay.
• Careington International Corporation: Careington is a large dental and health discount plan administrator from which Wellfit acquired the Launch Loyalty business unit in May 2025. Careington's discount dental plan and membership offerings directly parallel Wellfit Plans.
• Bento: Bento provides dental benefits administration and member-engagement tools for employers and groups. It is comparable to Wellfit's dental-plan administration business in the broader benefits administration category.
• Swell: Swell enables dental practices to launch and manage in-house membership and subscription plans, directly overlapping with Wellfit Plans. Both target DSOs and group practices seeking to convert uninsured patients into recurring members.
• Denefits: Denefits offers patient financing and payment plans tailored to dental and healthcare providers, competing for the same SMB dental practice segment as Wellfit's Financing MarketPlace and Wellfit Pay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellfit-tech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellfit