National Instruments
National Instruments, now part of Emerson's Test & Measurement group, provides modular PXI hardware and LabVIEW-based software for automated test and measurement across semiconductor, aerospace/defense, transportation, and electronics industries. It serves 5,001-10,000 employees globally via direct sales, distributors, and system integrators.
- Company typePrivate
- Founded1976
- HeadquartersAustin, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What National Instruments does
National Instruments (NI), founded in 1976 in Austin, Texas and operating as part of Emerson Electric's Test & Measurement business group following its October 2023 acquisition for approximately $8.2 billion, is a global provider of software-connected automated test and measurement systems. NI's core architecture combines modular PXI-based hardware (high-performance instruments, oscilloscopes, SMUs, software-defined radios, vector network analyzers) with CompactDAQ and CompactRIO platforms for data acquisition and distributed control. Its software portfolio centers on LabVIEW, a 40-year-old graphical programming environment, complemented by TestStand for test execution, VeriStand for hardware-in-the-loop (HIL) testing, DIAdem for data analysis, SystemLink for test operations management, and OptimalPlus for semiconductor manufacturing analytics.
NI generates revenue through five streams: hardware sales (modular instruments and platforms, typically configured-to-order), software licenses (annual subscriptions or perpetual), professional services (consulting and integration), training and certification, and managed hardware services (repair and calibration). The company serves eight primary verticals: semiconductor, aerospace/defense/government, transportation (including EV and ADAS), academic and research, industrial machinery, life sciences, electronics, and energy. Major customers include Airbus (using NI System on Module for embedded systems development) and Zap Energy (fusion energy instrumentation). NI distributes through a hybrid model combining direct enterprise field sales with a global network of authorized distributors and system integrators across 19+ countries spanning the Americas, EMEA, and APAC, with European regional headquarters in Munich, Germany.
The company's strategic posture emphasizes platform integration of hardware and software to address increasing test complexity across semiconductor, EV, 5G/6G, and aerospace applications, with recent M&A activity (OptimalPlus, MonoDrive, NH Research, Heinzinger EV Systems, SET GmbH) expanding capabilities in manufacturing analytics, autonomous driving simulation, electrification, and power semiconductor test.
National Instruments firmographics
Firmographics- Name
- National Instruments
- Legal name
- National Instruments Corporation
- Website
- https://ni.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- National Instruments, now part of Emerson's Test & Measurement group, provides modular PXI hardware and LabVIEW-based software for automated test and measurement across semiconductor, aerospace/defense, transportation, and electronics industries. It serves 5,001-10,000 employees globally via direct sales, distributors, and system integrators.
- Ownership category
- akta.pro rank
National Instruments industry classification
Industry- Product category
- Test and Measurement Instrumentation
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)
- akta.pro secondary industry
- Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)
Keywords
Where National Instruments is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
National Instruments business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of modular test and measurement hardware including PXI instruments, CompactDAQ, CompactRIO, oscilloscopes, signal generators, power supplies, and RF/wireless test equipment. Hardware typically sold as configured systems with software integration.
- Software Licenses: Software products including LabVIEW, TestStand, VeriStand, DIAdem offered under subscription (annual) or perpetual license models. Subscription licenses include access to software service agreements with updates and technical support.
- Professional Services: Technical consulting, standard integration services, lifecycle analytics integration, and test insights consultation to implement and expand NI technologies in customer applications.
- Training and Certification: Instructor-led and virtual training courses on NI products, with certification programs to validate employee skills. Courses available globally in multiple languages.
- Repair and Calibration Services: Hardware service programs including repair, calibration, and software configuration to protect customer investments and minimize downtime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Software Subscription License |
| One time/ perpetual license | Multi-year contract | Software Perpetual License |
| Unit Pricing | Pay-as-you-go | Training Courses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
National Instruments product offering
Product offeringCore offering
National Instruments designs and sells modular hardware platforms (PXI, CompactDAQ, CompactRIO) and instruments (oscilloscopes, SMUs, RF/wireless instruments, source measure units, vector network analyzers) paired with proprietary test and measurement software (LabVIEW, TestStand, VeriStand, DIAdem, SystemLink, OptimalPlus). The platform is sold to engineers in aerospace, semiconductor, automotive, electronics, energy, life sciences, and academic research to develop automated test, validation, and production systems. NI complements hardware and software with training, calibration, repair, and integration services delivered through direct sales, distribution partners, and system integrators globally.
Product overview
National Instruments (now part of Emerson) offers a modular platform-plus-software architecture for automated test and measurement systems. The core hardware platforms include PXI (high-performance modular instruments), CompactDAQ (modular data acquisition), and CompactRIO (distributed measurement and control). The software portfolio centers on LabVIEW (visual programming language, now 40 years old) and the LabVIEW+ Suite, complemented by TestStand for test execution, VeriStand for hardware-in-the-loop testing, FlexLogger and InstrumentStudio for interactive test configuration, DIAdem for data analysis, SystemLink for test operations management, and OptimalPlus for manufacturing analytics. Hardware spans data acquisition modules, oscilloscopes, switches, SMUs, LCR meters, digital multimeters, electronic loads, power supplies, waveform generators, FlexRIO instruments, and RF/wireless products including software defined radios and vector network analyzers. Driver software (NI-DAQmx, NI-VISA, NI-488.2) enables hardware communication. The company also offers training, calibration, and repair services globally.
Differentiator
Problem solved
Functional benefit
Products and services
- LabVIEW Visual programming language and development environment for test, measurement, and control applications, enabling engineers to create applications that interface with measurement hardware and communicate with other devices. Sold to engineers and scientists across aerospace, semiconductor, automotive, electronics, and research industries.
- LabVIEW+ Suite Integrated software suite combining LabVIEW with additional tools for automated test system development, offering engineering-specific software for measurement, analysis, and test in a single bundle for engineering teams building automated test systems.
- TestStand Test execution engine for automated test and validation, enabling rapid development and execution of test sequences across multiple test hardware platforms. Used by production test engineers in manufacturing and validation environments.
- VeriStand Hardware-in-the-loop (HIL) test development software for real-time testing of embedded systems, enabling engineers to create and execute real-time test applications. Targeted at embedded controls and mechatronics test engineers in automotive, aerospace, and industrial machinery.
- FlexLogger Free interactive test software for NI data acquisition hardware, enabling quick and intuitive sensor and signal measurement setup without programming. Targeted at test engineers who need fast DAQ configuration without writing LabVIEW code.
- InstrumentStudio Free interactive software for PXI hardware, providing an instrument-centric environment for configuring, interfacing, and debugging PXI-based test systems. Used by engineers assembling and validating PXI test systems.
- DIAdem Data analysis and visualization software for processing and analyzing large sets of measurement data, supporting technical report generation. Used by test engineers and scientists to post-process and report on large measurement datasets.
- SystemLink Test operations software for managing connected systems and test deployments, enabling centralized management of test software and hardware assets. Targeted at operations and test engineering managers running distributed test fleets.
- OptimalPlus Manufacturing analytics software providing data analytics solutions for semiconductor and electronics manufacturing test operations. Used by semiconductor and electronics manufacturers for yield improvement and production test analytics.
- PXI Platform High-performance modular instrumentation platform (PCI eXtensions for Instrumentation) featuring industry-leading modular instruments and configurable software interfaces for demanding test objectives. Used by engineers building automated test systems for production and validation.
- CompactDAQ Modular data acquisition system offering precise measurement quality with built-in signal conditioning for sensors, voltage, current, and digital I/O. Targeted at distributed measurement and data logging applications in test, research, and industrial monitoring.
- CompactRIO Distributed measurement and control platform combining real-time processing with FPGA-based hardware for embedded and industrial applications. Used by control engineers building embedded monitoring and control systems in industrial machinery, energy, and aerospace.
- Source Measure Units (SMUs) Precision instruments that combine the capabilities of a power supply, DC power meter, and electronic load for testing power semiconductors and other components. Targeted at power semiconductor characterization and production test in semiconductor and electronics manufacturing.
- Software Defined Radios RF instruments enabling software-defined wireless communication testing, signal generation, and analysis for 5G and 6G technology development. Used by RF engineers in wireless device validation and aerospace/defense communications.
- Vector Network Analyzers RF test instruments for characterizing RF components and networks, supporting vector network analysis for wireless design and test applications. Used by RF engineers for component-level and subsystem-level network characterization.
- NI System on Module (SOM) Embedded module combining Xilinx Zynq All Programmable SOC with supporting components on a small PCB, designed to help engineering teams reduce time and risk in developing embedded software for industrial, aerospace, and automotive applications.
- Training Courses Instructor-led and virtual training courses on NI products with certification programs to validate employee skills. Courses available globally in multiple languages for engineers learning LabVIEW, TestStand, and other NI tools.
- Repair Services Hardware service programs including repair and replacement to protect customer investments and minimize downtime on NI test and measurement equipment.
- Calibration Services Calibration services for NI hardware to maintain measurement accuracy and traceability, supporting quality systems in regulated industries.
Quantifiable outcome
- Airbus estimates development costs at one-tenth of alternative approaches using NI SOM technology
Companies that use National Instruments
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles6 records
National Instruments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature9 records
National Instruments partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic and core.
- Zap EnergystrategicZap Energy, a private fusion company, partnered with National Instruments for high-precision instrumentation to enhance system reliability and reduce technical risks in fusion development, aiming to accelerate development timelines.
- SET GmbHcoreNI made strategic minority investment in SET GmbH in 2020, followed by full acquisition in 2023. SET develops semiconductor testing systems for power semiconductor reliability and automotive applications, focusing on silicon carbide and gallium nitride materials.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
National Instruments competitors and assessment
Company assessmentDirect peers
- Keysight Technologies: Direct competitor in electronic test and measurement. Both companies sell modular (PXI/PXIe) instruments, oscilloscopes, RF/wireless test gear, and software to semiconductor, aerospace/defense, and automotive customers.
- Tektronix (Fortive): Direct competitor in oscilloscopes, signal analysis, and electronic test instrumentation across R&D and production test. Both companies target similar electronics, semiconductor, and aerospace engineering customers.
- Rohde & Schwarz: Direct competitor in RF/wireless test, oscilloscopes, and aerospace/defense test solutions. Both companies sell modular and box-instrument platforms into similar wireless, defense, and automotive verticals.
- Anritsu: Direct competitor in RF/wireless test, optical test, and electronic measurement instruments serving telecom, semiconductor, and aerospace customers with overlapping product categories.
- Fluke Corporation (Fortive): Direct competitor in handheld and benchtop electrical test instruments (DMMs, scopes, calibrators). Overlap with NI's lower-end CompactDAQ/DAQ portfolio and industrial/field service customer base.
- Teledyne Technologies (Test & Measurement): Teledyne LeCroy and Test & Measurement segment compete in oscilloscopes, protocol analysis, and aerospace test. Comparable in serving similar engineering customers with overlapping instrumentation products.
Broad incumbents
- VIAVI Solutions: Broader test & measurement and optical networking player with overlapping presence in wireless/RF test, network monitoring, and service assurance — comparable customer base in communications and defense.
Emerging players
- Pickering Interfaces: Specialized PXI/LXI switching and instrumentation vendor. Directly comparable PXI-format products with significant overlap in aerospace/defense and electronic test switching applications.
- Marvin Test Solutions: Niche supplier of PXI-based test systems focused on military/aerospace test programs. Smaller scale than NI but directly comparable product format and customer focus.
- ADLINK Technology: Modular computing, PXI/PXIe platforms, and edge AI hardware vendor with overlap in CompactDAQ/CompactRIO-style embedded measurement and control applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
National Instruments social profiles
Digital presenceNational Instruments compliance and trust
Trust signalCompliance2 records
National Instruments financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Instruments leadership team
Management profileNumber of profiles
Profiles14 records
National Instruments subsidiaries and ownership
Company hierarchySubsidiaries3 records
National Instruments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Instruments M&A and investment
M&A and investmentM&A18 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Instruments
What does National Instruments do?
National Instruments designs and sells modular hardware platforms (PXI, CompactDAQ, CompactRIO) and instruments (oscilloscopes, SMUs, RF/wireless instruments, source measure units, vector network analyzers) paired with proprietary test and measurement software (LabVIEW, TestStand, VeriStand, DIAdem, SystemLink, OptimalPlus). The platform is sold to engineers in aerospace, semiconductor, automotive, electronics, energy, life sciences, and academic research to develop automated test, validation, and production systems. NI complements hardware and software with training, calibration, repair, and integration services delivered through direct sales, distribution partners, and system integrators globally.
Is National Instruments a public or private company?
National Instruments is a private company. It is classified as corporate owned and is currently acquired.
When was National Instruments founded?
National Instruments was founded in 1976. It employs 5,001 to 10,000 people.
Where is National Instruments based?
National Instruments is headquartered in Austin, United States, in the North America region.
How does National Instruments make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses, professional Services, training and Certification and repair and Calibration Services.
Who are National Instruments's main competitors?
Direct peers on record are Keysight Technologies, Tektronix (Fortive), Rohde & Schwarz, Anritsu, Fluke Corporation (Fortive) and Teledyne Technologies (Test & Measurement). VIAVI Solutions is listed as a broad incumbent. Emerging players are Pickering Interfaces, Marvin Test Solutions and ADLINK Technology.
Does National Instruments have an API?
No public API is recorded for National Instruments.
What industry is National Instruments in?
National Instruments's product category is Test and Measurement Instrumentation. Its primary akta.pro industry code is IMAGAGAH, Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics), with a secondary code of HDAHAFAE, Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling). Its NAICS code is 334515 and its SIC code is 3825.