What Khalifa Kush does

Khalifa Kush, legally organized as KKE Brands, LLC, is a privately held premium cannabis brand founded and owned by rapper Wiz Khalifa. The company originated from a proprietary strain developed for Wiz Khalifa's personal use in the early 2010s in Los Angeles, was shared publicly in 2014, and recorded its first commercial flower sales in 2016 through Tryke's Reef Dispensaries in the Southwestern US. The company is operationally based between Pittsburgh and Los Angeles.

The brand's core offering is a genetic library of five proprietary strains (KK/K1, Khalifa Mints/K2, Violet Sky/K3, Baby Turtle/K4, and Point Breeze/K5), developed through traditional crossbreeding and pheno hunting, with strain development supported by a partnership with Compound Genetics. These strains are commercialized across five product formats — flower, pre-rolls, vapes, edibles, and concentrates — and distributed through licensed retail dispensaries alongside owned e-commerce storefronts including a branded apparel vertical.

Khalifa Kush generates revenue primarily through wholesale and direct-to-consumer sales of cannabis products through licensed retail partners. Geographic reach spans 15 US states (Arizona, California, D.C., Florida, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, and Washington) plus three international markets (Germany, Switzerland, and the UK). Marketing is anchored by Wiz Khalifa's personal brand and amplified through owned social channels (Instagram, Twitter, YouTube, TikTok) and email. The company is privately funded with no disclosed institutional investment, and Wiz Khalifa maintains direct involvement in strain selection and product development.

Name

Khalifa Kush

Legal name

KKE Brands, LLC

Website

https://khalifakush.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Khalifa Kush is a privately held premium cannabis brand founded by Wiz Khalifa, selling five proprietary strains across flower, pre-rolls, vapes, edibles, and concentrates via licensed dispensaries in 15 US states and three international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Cannabis Product Sales: Direct one-time payment sales of cannabis products including flower, pre-rolls, vapes, edibles, and concentrates through licensed retail dispensaries. Payment processed through third-party payment processors. Subscription model mentioned in terms for future service access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Khalifa Kush is a premium cannabis brand founded by Wiz Khalifa that develops and sells proprietary cannabis strains across five product formats: flower, pre-rolls, vapes, edibles, and concentrates. The brand's core assets are its proprietary KK genetic lineage — refined over a decade with five distinct strains (KK/K1, Khalifa Mints/K2, Violet Sky/K3, Baby Turtle/K4, Point Breeze/K5) — distributed through licensed dispensaries in 15 US states and 3 international markets, plus brand-owned e-commerce channels.

Product overview

Khalifa Kush is a cannabis brand founded by rapper Wiz Khalifa offering a portfolio of proprietary strains and consumption formats. The core product line consists of five named strains (KK/K1, Khalifa Mints/K2, Violet Sky/K3, Baby Turtle/K4, and Point Breeze/K5), each developed through careful genetic crossing and pheno hunting. These strains are made available across five product formats: flower, pre-rolls, vapes, edibles, and concentrates. The genetic lineage traces back to the original KK strain, with subsequent strains crossing KK with complementary genetics (The Menthol, Gastro Pop, Jokerz #31) to create distinct flavor profiles and effects.

Differentiator

Problem solved

Functional benefit

Brands

• KK (K1): The original Khalifa Kush strain, developed for Wiz Khalifa in the early 2010s. A world-class genetics strain.
• Khalifa Mints (K2)
• Violet Sky (K3)
• Baby Turtle (K4)
• Point Breeze (K5)

Products and services

• KK (K1) The flagship Khalifa Kush strain (K1), developed for Wiz Khalifa in the early 2010s in Los Angeles, California. Features the signature KK genetics known for earthy, lemon, and pine notes and is sold in flower, pre-roll, vape, edible, and concentrate formats.
• Khalifa Mints (K2) The first official Khalifa Kush cross (K2), combining KK with The Menthol. Features a unique terpene profile of classic OG gas, creamy gelato, and minty menthol with an uplifting, active, cerebral high suitable for day and night use.
• Violet Sky (K3) A purple strain (K3) crossing Khalifa Mints with Gastro Pop. Features mesmerizing dark purple buds with abundant trichomes and a terpene profile of myrcene, limonene, and linalool offering fruit, citrus, and herbal notes with potent euphoria and deep relaxation.
• Baby Turtle (K4) A strain (K4) combining KK with Jokerz #31 (White Runtz x Jet Fuel Gelato). Known for bright green buds with dark purple coloring, frosted with trichomes, delivering acidic gas flavors with subtle earthy, lemon, and pine notes for an end-of-day experience.
• Point Breeze (K5) The latest strain (K5) combining KK with Gastro Pop lineage. Features big, bubbly, purple-pointed trichome-covered buds with grape bubblegum and classic diesel fuel aroma, providing a top-of-head trip to the upper atmosphere.
• Pre-Rolls Pre-rolled cannabis joints available across the Khalifa Kush strain lineup, offering convenience for on-the-go consumption.
• Vapes Vaporizer products in the Khalifa Kush lineup, providing an alternative consumption method for their cannabis strains.
• Edibles Edible cannabis products in the Khalifa Kush portfolio, designed for consumers looking to unwind.
• Concentrates Cannabis concentrate products including various extract forms available in the Khalifa Kush product line for weekend or intensive use.
• KK Apparel Branded apparel and merchandise sold through a separate e-commerce storefront (shopkkapparel.com), extending the Khalifa Kush brand into consumer apparel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Tryke's Reef DispensariesminorChannel Partner/ Reseller/ Distributor · 1 January 2016First Khalifa Kush flower sales occurred in 2016 at Tryke's Reef Dispensaries in the Southwestern US. This was the initial retail distribution partner for the brand's launch.
• Compound GeneticscoreTechnology or IntegrationGenetics partner for Khalifa Kush strains. Khalifa Mints (K2) was developed with Compound Genetics, where it built a cult following in the hallways before official release. The genetics partner assists with strain development and pheno hunting.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat3 records

Customer concentration

• Xx.com/khalifakush
• YouTubeyoutube.com/@TheKhalifaKush/featured
• Instagraminstagram.com/khalifakush
• TikToktiktok.com/@therealkhalifakush

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khalifa Kush