Jomashop
Jomashop is a privately held, Brooklyn-based online retailer founded in 1987 (online since 1999) that sells discounted new and pre-owned luxury watches, handbags, jewelry, fragrances, apparel, shoes, and beauty products directly to consumers via its website and mobile apps, backed by a 100% authenticity guarantee.
- Company typePrivate
- Founded1999
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jomashop does
Jomashop is a privately held, Brooklyn-based online retailer specializing in discounted luxury and designer goods, operating since 1999 (with the underlying wholesale/retail business tracing to 1987). The company sells across watches, handbags, sunglasses, fragrances, jewelry, apparel, shoes, luxury pens, pre-owned authenticated items, and more recently beauty, all positioned at discounts of up to 80% off retail and supported by a 100% authenticity guarantee with warranties on timepieces. Its technology stack is a standard mid-market e-commerce architecture: a website and native iOS/Android apps on AWS load balancing with Cloudflare bot management, Mixpanel and Google Analytics for behavioral analytics, Klaviyo for email, Attentive for SMS, Forter for AI-driven fraud prevention, plus Google Tag Manager and ad pixels for paid acquisition and retargeting.
The business model is direct-to-consumer one-time product sales at discount, sourced from authorized dealers and industry wholesalers/distributors, with no disclosed B2B channel, no subscription, and no recurring contract revenue. Customer support is provided by phone and live chat; the funnel is self-serve browsing and checkout across a catalog of 100+ brands (Rolex, Omega, Cartier, Gucci, Coach, Burberry, Montblanc, etc.), with gift guides, coupon codes, flash sales, and app-exclusive deals as promotional levers. Jacob Sternberg is identified as Founder and General Manager; headcount sits in the 101-250 range, and the company claims 1.35M+ customers and 10M+ packages shipped cumulatively.
Jomashop has expanded product surface into a Pre-Owned sub-brand and a Beauty/K-Beauty category, introduced electronic gift cards, and built a multi-channel CRM stack, while continuing to lean on long-tail SEO and paid digital marketing. Operating geography is anchored in the United States with global shipping enabled through the website. No funding rounds, M&A, leadership changes, partnerships, awards, or institutional investors are disclosed in the available data, suggesting a bootstrapped or self-sustaining operator rather than a venture- or PE-backed company.
Jomashop firmographics
Firmographics- Name
- Jomashop
- Legal name
- Jomashop
- Website
- https://jomashop.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jomashop is a privately held, Brooklyn-based online retailer founded in 1987 (online since 1999) that sells discounted new and pre-owned luxury watches, handbags, jewelry, fragrances, apparel, shoes, and beauty products directly to consumers via its website and mobile apps, backed by a 100% authenticity guarantee.
- Ownership category
- akta.pro rank
Jomashop industry classification
Industry- Product category
- Online Luxury Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
- akta.pro secondary industry
- Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
Keywords
Where Jomashop is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Jomashop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of watches, handbags, sunglasses, fragrances, apparel, shoes, jewelry, beauty products, and luxury pens. Revenue is generated through one-time product transactions at discounted prices (up to 80% off retail). The company also offers coupon codes and limited-time deals to drive sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard discounted pricing with coupon offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Jomashop product offering
Product offeringCore offering
Jomashop is an online retailer that sells new, overstock, and pre-owned authentic luxury merchandise — including watches, handbags, sunglasses, fragrances, jewelry, clothing, shoes, and writing instruments — at prices below typical retail, backed by a 100% authenticity guarantee. The company also offers digital gift cards for use on its e-commerce platform.
Product overview
Jomashop is an online e-commerce retailer operating as a single unified platform that sells luxury and designer products across multiple categories. The core offering includes Watches (luxury timepieces from Rolex, Omega, Breitling, and 200+ brands), Handbags & Accessories, Sunglasses & Eyeglasses, Fragrances, Jewelry, Clothing, Shoes, and Luxury Pens. The platform also features a Pre-Owned sub-brand for authenticated second-hand luxury goods and a Mobile App for shopping on the go with exclusive deals. Additional offerings include Beauty products and Gift Cards. The business model centers on selling designer goods at discounted prices (up to 80% off retail) with a 100% authenticity guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Watches
Companies that use Jomashop
Customer profileSegments5 records
Ideal customer profiles1 record
Jomashop technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jomashop partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Jomashop competitors and assessment
Company assessmentDirect peers
- The RealReal: The RealReal is an authenticated online consignment marketplace for pre-owned luxury goods (watches, handbags, jewelry). It directly competes with Jomashop's pre-owned sub-brand in authenticated secondhand luxury, targeting the same value-conscious but brand-loyal consumer.
- Vestiaire Collective: Vestiaire Collective is a global C2C luxury resale platform with authentication, operating in watches, handbags, and jewelry. It competes head-to-head with Jomashop's pre-owned vertical and pressures pricing on authenticated secondhand luxury.
- Rue Gilt Groupe (Gilt): Rue Gilt Groupe runs flash-sale e-commerce for discounted luxury apparel, accessories, and home goods. It mirrors Jomashop's discount-luxury online model with a stronger flash-sale mechanic and overlapping brand assortment in handbags, clothing, and jewelry.
- Saks OFF 5TH: Saks OFF 5TH is the off-price e-commerce arm of HBC, offering discounted luxury fashion, watches, handbags, and jewelry from brands also carried by Jomashop. It is a direct competitor in discount-luxury online with a parent-company brand halo that Jomashop lacks.
- 1stDibs: 1stDibs is an online luxury marketplace for jewelry, watches, and fashion from vetted dealers, overlapping Jomashop's authenticated-luxury watch and jewelry categories. It skews higher-AOV and more vintage/antique, but competes for the same online luxury buyer.
- Farfetch: Farfetch (now owned by Coupang) is a global luxury fashion e-commerce platform with deep brand relationships and authenticated inventory. It competes with Jomashop across handbags, watches, clothing, and shoes, though at full retail rather than discount.
- Net-a-Porter / Mr Porter: Net-a-Porter and Mr Porter are Yoox Net-a-Porter Group luxury e-commerce sites selling designer apparel, shoes, bags, and accessories. They target the same affluent online shopper as Jomashop but at full price, representing the primary "what Jomashop discounts against" benchmark.
- Overstock (Beyond Inc.): Beyond Inc. (Overstock) is an online discount retailer carrying furniture, watches, jewelry, and home goods at off-price. While broader in assortment, it overlaps Jomashop's watches and jewelry categories with a similar discounted-pricing, inventory-led model.
Emerging players
- StockX: StockX is an authenticated resale marketplace for sneakers, watches, handbags, and luxury items. It overlaps Jomashop on authenticated luxury watches and bags via a bid/ask model and is gaining ground with younger luxury buyers.
Broad incumbents
- eBay: eBay is a broad online marketplace with a large authenticated luxury segment (watches, handbags, jewelry) via its Authenticity Guarantee program. It competes with Jomashop on price-discovered luxury and offers a vastly larger audience, though with weaker curation and brand experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Jomashop social profiles
Digital presenceJomashop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jomashop leadership team
Management profileNumber of profiles
Profiles1 record
Jomashop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jomashop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jomashop
What does Jomashop do?
Jomashop is an online retailer that sells new, overstock, and pre-owned authentic luxury merchandise — including watches, handbags, sunglasses, fragrances, jewelry, clothing, shoes, and writing instruments — at prices below typical retail, backed by a 100% authenticity guarantee. The company also offers digital gift cards for use on its e-commerce platform.
Is Jomashop a public or private company?
Jomashop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jomashop founded?
Jomashop was founded in 1999. It employs 101 to 250 people.
Where is Jomashop based?
Jomashop is headquartered in Brooklyn, United States, in the North America region.
How does Jomashop make money?
One revenue line is on record: product Sales.
Who are Jomashop's main competitors?
Direct peers on record are The RealReal, Vestiaire Collective, Rue Gilt Groupe (Gilt), Saks OFF 5TH, 1stDibs, Farfetch, Net-a-Porter / Mr Porter and Overstock (Beyond Inc.). StockX is listed as an emerging player. eBay is listed as a broad incumbent.
Does Jomashop have an API?
No public API is recorded for Jomashop.
What industry is Jomashop in?
Jomashop's product category is Online Luxury Retail. Its primary akta.pro industry code is CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers, with a secondary code of CRAGAIAL, Luxury & Premium Catalog Department Store Retailers. Its NAICS code is 458 and its SIC code is 5600.