People's Bank

What People's Bank does

People's Bank and Trust Company of Pickett County (DBA Peoples Bank & Trust) is a privately held independent community bank headquartered in Byrdstown, Tennessee, operating as a subsidiary of Upper Cumberland Bancshares, Inc. Founded in November 1978, the bank holds over $200 million in total assets and serves Pickett, Clinton, Overton, and surrounding counties in Tennessee and Kentucky through three branch locations (Byrdstown TN, Albany KY, and Livingston TN, the last opened in July 2023). The institution is FDIC-insured and operates on a verified .BANK domain with mandated encryption.

The bank offers a full-stack retail and small-business banking product set: personal and business deposit products (Regular Checking, People's Choice and People's Choice Plus premium tiers, NOW, Super NOW, Regular and Golden Savings, Christmas Club, CDs and IRAs, Business Interest Checking, HI-FI, and HI-FI PLUS); consumer loans (auto, personal watercraft, RV, construction, mortgage, farm mortgage and operating, land); and business loans (working capital, accounts receivable financing, equipment, SBA, lines of credit, business mortgage, letters of credit). Card products include a MasterMoney debit card and a Visa Platinum credit card issued through TCM Bank, N.A., plus merchant card services delivered via partnership with Iroquois Merchant Services. Delivery combines physical branches with drive-through lanes, a third-party online banking platform, iOS/Android mobile apps, 24/7 telephone banking, and eStatements with email notification and historical retrieval.

Revenue is generated primarily through net interest income on the loan portfolio, supplemented by account fees and service charges (monthly maintenance, overdraft, NSF, wire, stop payment, account research, dormant account), telephone banking subscription, and interest-bearing business checking balances. The go-to-market is direct-to-consumer community banking, with marketing emphasizing local decision-making, hometown convenience, and community partnerships (Chamber of Commerce, Pickett County Schools, ICBA, ABA, Tennessee Bankers Association). Pricing follows a tiered subscription model with balance-based fee waivers, student/senior exemptions, and bundled premium checking tiers that monetize relationships through attached services rather than headline deposit rates.

Name

People's Bank

Legal name

People's Bank and Trust Company of Pickett County

Website

https://pbt.bank

Company type

Private

Founded year

1978

Operating status

Operating

Short description

People's Bank is a privately held Tennessee community bank, founded 1978, operating three branches across rural Tennessee and Kentucky with over $200 million in assets, serving individuals, small businesses, and farm customers with deposit products, consumer and business loans, debit/credit cards, and digital banking channels.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)

akta.pro secondary industries

Mutual Savings Banks & Mutual Thrifts (FSABAEAD), Deposit Operations (Account Maintenance, Fees, Reconciliations) (FSABALAE)

Keywords

• Community banking services
• Personal deposit accounts
• Small business lending
• Agricultural financing
• Local loan decisions

Headquarters

HQ city

Byrdstown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue from interest on loans including mortgages, auto loans, personal loans, business loans, and lines of credit
2. Account Fees and Service Charges: Monthly maintenance fees, overdraft fees, NSF charges, account research fees, wire transfer fees, and other banking service charges
3. Telephone Banking Services: 24/7 telephone banking access for account information and transactions
4. Business Checking Interest: Interest-bearing business checking accounts with minimum balance requirements

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

People's Bank and Trust Company of Pickett County operates as a locally owned community bank providing personal and business deposit accounts (checking, savings, CDs, IRAs), consumer and commercial loans (mortgages, auto, farm, construction, business/SBA), debit and credit cards, merchant card services, and multi-channel digital banking through online, mobile, and 24/7 telephone platforms across three branches in Tennessee and Kentucky.

Product overview

Peoples Bank & Trust operates as a community bank offering a unified suite of personal and business banking products. The core offering consists of deposit accounts (checking, savings, CDs/IRAs) and lending products (mortgages, auto loans, business loans). These are supported by digital banking channels including online banking, mobile banking app, and phone banking. Additional services include debit and credit cards, merchant services, and a comprehensive set of financial planning calculators. The product portfolio includes sub-branded premium checking accounts (People's Choice and People's Choice Plus) that bundle multiple services with a monthly fee. All products are delivered through the bank's own branch network and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Banking Web-based banking platform enabling customers to access accounts, view balances, transfer funds, view statements, and pay bills 24/7. Access is provided through a third-party online banking enrollment and login portal.
• Mobile Banking App Smartphone application for iPhone and Android enabling customers to check balances, transfer funds, deposit checks, and pay bills on the go; available via the Apple App Store and Google Play Store.
• eStatements Electronic statement delivery system that provides faster statement access, email notifications, identity-theft protection, and online historical statement retrieval for enrolled customers.
• Phone Banking 24/7 automated telephone banking access via dedicated numbers 931-864-3031 and 606-387-0877 for account information and transactions.
• Regular Checking Basic personal checking account with no minimum opening deposit and tiered monthly service charges based on minimum balance; students and seniors aged 62+ are exempt from service charges.
• People's Choice Checking Premium bundled checking account at $6.50/month offering unlimited checking, personalized checks, $10,000 Accidental Death & Dismemberment Insurance, safe deposit box discount, travelers/cashier's checks/money orders at no issue fee, prescription drug discount program, payment card protection, notary service, and travel benefits.
• People's Choice Plus Checking Enhanced premium checking at $8.50/month including all People's Choice benefits plus $30,000 Accidental Death & Dismemberment Insurance ($55,000 airline), Coast to Coast Vision Plan, identity-theft education, key ring protection, and 60-day satisfaction guarantee.
• NOW Account Interest-bearing personal checking account requiring a $500 minimum balance to open and a $4 monthly maintenance fee if the balance falls below $500.
• Super NOW Account Higher-tier interest-bearing personal checking account requiring a $1,000 minimum balance to open and a $7.50 monthly maintenance fee if the balance falls below $1,000.
• Regular Savings Account Personal savings account with no minimum opening deposit; $1 monthly maintenance fee if balance falls below $50; limited to six transfers per month with no more than three by check.
• Golden Savings Account Personal savings account with interest credited quarterly; withdrawals restricted to the first ten days after quarter end, with one month's interest forfeited for early withdrawal.
• Christmas Club Savings Account Seasonal personal savings account with a $5,000 maximum deposit, annual interest credit, and automatic closure if a withdrawal occurs before November; does not auto-renew at maturity.
• CDs & IRAs Certificates of Deposit and Individual Retirement Accounts offering higher interest than standard savings; no deposits or principal withdrawals permitted before maturity, with automatic and non-automatic renewal options available.
• Business Interest Checking Business checking account requiring a $1,000 minimum deposit to open; interest is earned only if the balance remains above $1,000; free MasterMoney ATM/Debit cards are included.
• HI-FI Account Limited-transaction business checking requiring a $1,000 minimum average daily balance for APY; $4 monthly maintenance fee if balance falls below $1,000; maximum six withdrawals or transfers per statement cycle with a $1 fee per excess debit.
• HI-FI PLUS Account Premium business checking requiring a $10,000 minimum deposit and average daily balance; $4 monthly maintenance fee if balance falls below $10,000.
• Business CDs Business certificates of deposit with specific terms, average daily balance method for interest calculation, and a 10-calendar-day grace period after maturity for penalty-free withdrawals.
• Home Mortgage Loans Residential mortgage financing for home purchases, including Fannie Mae loan products, with local approval and decision-making.
• Construction Loans Short-term financing for home construction projects, with local approval and decision-making.
• Automobile Loans Financing for vehicle purchases, with local approval and decision-making.
• Personal Watercraft Loans Financing for personal watercraft (jet ski, boat) purchases.
• Recreational Vehicle Loans Financing for RV and recreational vehicle purchases.
• Farm Mortgage Loans Long-term financing for agricultural property purchases by farm operators in the bank's service area.
• Farm Operating Loans Operating capital financing for ongoing farm operations and agricultural production cycles.
• Land Loans Financing for the purchase of unimproved land for personal or investment use.
• Business Loans Comprehensive business financing for local businesses including working capital loans, accounts receivable financing, equipment loans, operating lines of credit, business mortgage loans, SBA loans, and letters of credit.
• Merchant Services Card payment processing services for local merchants, delivered through a partnership with Iroquois Merchant Services; business customers are referred to the bank to enroll.
• MasterMoney Debit Card Checkless debit/ATM card accepted wherever MasterCard is accepted, combining checking access, purchasing, and ATM functionality in a single card.
• Visa Platinum Credit Card Credit card issued through TCM Bank, N.A. offering reward points, zero liability protection, identity theft assistance, Verified by Visa security, travel accident insurance, auto rental collision damage waiver, and worldwide acceptance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BankPeoples
• Facebookfacebook.com/peoplesbankofpickettcounty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People's Bank