The Kinetix Group
The Kinetix Group is a New York-based life sciences consultancy operating within the Petauri platform, delivering strategic market access, commercialization, and health system advisory services to pharmaceutical, biotech, medical device, and IDN clients through its Petauri MAx and Petauri Kinect sub-brands.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Kinetix Group does
The Kinetix Group is a New York-headquartered, privately-held professional services firm founded in 1999 that operates as a subsidiary within Petauri, a purpose-built pharmaceutical-services platform. The company delivers strategic consulting and marketing services to life sciences clients—spanning pharmaceutical, biotech, and medical device companies—alongside health systems, integrated delivery networks (IDNs), patient advocacy groups, and government health agencies. Services span market shaping, commercialization, market access strategy, HEOR, value story development, pull-through and growth maximization, account team training, and HCP/patient engagement.
The firm operates through two formal sub-brands following a recent corporate reorganization: Petauri MAx, a strategic market access marketing agency, and Petauri Kinect, a strategic advisory and marketing agency focused on health system, IDN, and hospital solutions. Its principal proprietary asset is the Networks of Excellence program, a curated network of over 85 health system partners across therapeutic areas including CKD, Behavioral Health, Heart Health, NASH, Oncology, Population Health, and Women's Health, which enables industry-health system collaboration for care pathway adoption and real-world evidence generation.
The business model is B2B professional services delivered via direct enterprise sales to pharma, biotech, and health system buyers, with no publicly disclosed pricing and engagement structures tailored to client needs across the product lifecycle. The company employs 100+ people and is led by co-founders John Strapp (Chairman) and Sarah McNulty (President), with executive leadership including Managing Partner Merissa Oliver, EVP Liz Lucas, and Managing Director JP Strapp. Revenue is generated through project-based and retainer consulting engagements; no technology products, APIs, or AI/ML capabilities are disclosed in available material.
The Kinetix Group firmographics
Firmographics- Name
- The Kinetix Group
- Legal name
- The Kinetix Group
- Website
- https://thekinetixgroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Kinetix Group is a New York-based life sciences consultancy operating within the Petauri platform, delivering strategic market access, commercialization, and health system advisory services to pharmaceutical, biotech, medical device, and IDN clients through its Petauri MAx and Petauri Kinect sub-brands.
- Ownership category
- akta.pro rank
Where The Kinetix Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Kinetix Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Marketing Services: Professional consulting services including market shaping, commercialization, market access strategy, pull-through and growth maximization, account team training, and HCP/patient engagement services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Kinetix Group product offering
Product offeringCore offering
The Kinetix Group is a professional services firm that helps life sciences companies speed patient access to therapy through strategic market access, commercialization, and health system advisory engagements. It delivers these services through two units—Petauri MAx (market access marketing agency) and Petauri Kinect (health system, IDN, and hospital advisory)—and connects clients to its Networks of Excellence, a community of 85+ health system partners used to advance care delivery and generate real-world evidence.
Product overview
The Kinetix Group operates as two complementary units under the Petauri pharmaceutical-services platform: Petauri MAx (a strategic market access marketing agency) and Petauri Kinect (a strategic advisory and marketing agency focused on health system, IDN, and hospital solutions). These units offer broader expertise to support clients with solutions that speed patient access to life-changing care. The company also operates a Networks of Excellence program—a network of over 85 health system partners that facilitates industry-health system collaboration to drive consensus, accelerate care pathway adoption, and generate real-world evidence.
Differentiator
Problem solved
Functional benefit
Products and services
- Petauri MAx A best-in-class strategic market access marketing agency offering market shaping, commercialization, market access strategy, pull-through and growth maximization, account team training, and HCP and patient engagement services for life sciences companies (pharmaceutical, biotech, medical device).
- Petauri Kinect A strategic advisory and marketing agency focused on health system, IDN, and hospital solutions, providing market access services, health systems strategy, and payer marketing expertise.
- Networks of Excellence A growing network of over 85 health system partners that unlocks industry-health system collaboration opportunities to advance care delivery, with focus areas including Behavioral Health, NASH & Liver Disease, Chronic Kidney Disease, Oncology, Women's Health, and Heart Health.
Companies that use The Kinetix Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Kinetix Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Kinetix Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 85+ Health System PartnerscoreGrowing network of over 85 health system partners across the country working to shape and implement initiatives that close the gap between clinical thought leadership and execution. Network represents nation's leading payers and health systems in areas including CKD, Behavioral Health, Heart Health, NASH, Oncology, Population Health, and Women's Health.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Kinetix Group competitors and assessment
Company assessmentPeers
Direct peers
- ZS Associates: ZS Associates is a global consulting firm deeply focused on pharmaceutical market access, sales and marketing, and health plan/provider strategy. It is the closest direct competitor to TKG's Petauri MAx, with similar enterprise pharma client base and overlapping service lines in market access, launch readiness, and pull-through strategy.
Broad incumbents
- IQVIA: IQVIA is the largest life sciences services firm, offering consulting, real-world evidence, HEOR, market access, and commercial analytics. It competes with TKG across most service lines but at much greater scale, with integrated technology platforms that TKG cannot match.
- EVERSANA: EVERSANA is a commercial services platform serving life sciences companies with market access, patient services, and commercialization capabilities. Like TKG, it spans pharma services and patient engagement; unlike TKG, it is significantly larger and tech-enabled.
- Accenture Life Sciences: Accenture's Life Sciences practice delivers strategy, digital, and operational consulting to global pharma clients. It competes with TKG on commercial strategy and patient services engagements but operates at vastly greater scale and with broader geographic delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Kinetix Group social profiles
Digital presenceThe Kinetix Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kinetix Group leadership team
Management profileNumber of profiles
Profiles7 records
The Kinetix Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kinetix Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kinetix Group
What does The Kinetix Group do?
The Kinetix Group is a professional services firm that helps life sciences companies speed patient access to therapy through strategic market access, commercialization, and health system advisory engagements. It delivers these services through two units—Petauri MAx (market access marketing agency) and Petauri Kinect (health system, IDN, and hospital advisory)—and connects clients to its Networks of Excellence, a community of 85+ health system partners used to advance care delivery and generate real-world evidence.
Is The Kinetix Group a public or private company?
The Kinetix Group is a private company. It is classified as corporate owned and is currently operating.
When was The Kinetix Group founded?
The Kinetix Group was founded in 1999. It employs 101 to 250 people.
Where is The Kinetix Group based?
The Kinetix Group is headquartered in New York, United States, in the North America region.
How does The Kinetix Group make money?
One revenue line is on record: strategic Marketing Services.
Who are The Kinetix Group's main competitors?
McKinsey & Company (Pharma & Medical Products) is listed as a peer. ZS Associates is listed as a direct peer. Broad incumbents are IQVIA, EVERSANA and Accenture Life Sciences.
Does The Kinetix Group have an API?
No public API is recorded for The Kinetix Group.