Physicians Eyecare Group
Physicians Eyecare Group is the clinical services arm of Now Optics, recruiting optometrists to deliver comprehensive eye exams, prescription eyewear, and same-day walk-in services across 300+ retail optical locations in 26 U.S. states, supported by a proprietary telehealth platform.
- Company typePrivate
- Founded2006
- HeadquartersPalm Springs, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Physicians Eyecare Group does
Physicians Eyecare Group is a U.S. eye care services company operating as a subsidiary of Now Optics, which runs more than 300 retail optical locations (including the Stanton Optical brand) across 26 states. The company functions as the clinical and optometrist-support arm of the Now Optics family, recruiting and deploying optometrists to provide comprehensive eye examinations, prescription eyewear, vision health solutions, and same-day walk-in services through retail storefronts. Its primary customers are individual consumer patients seeking accessible, affordable, and quick eye care.
The company's core technical asset is a proprietary telehealth platform co-created by Dr. Brad Brocwell, a 20-year optometrist. The software uses remote-control technology integrated with the patient journey, allowing technicians or remote eye doctors to perform live refraction tests via video screens and deliver a hybrid in-store/remote exam experience. This platform is paired with a tablet-based Electronic Health Records (EHR) system and digital diagnostic equipment including slit lamps, retinal imaging, and visual field testing, providing a unified clinical workflow.
Physicians Eyecare Group generates revenue from two principal streams: professional services fees for comprehensive eye examinations and clinical services, and transaction-based revenue from prescription eyewear and optical products sold at retail locations. Same-day services are highlighted as a premium offering. The company employs between 501 and 1,000 staff, leverages centralized administrative support to reduce optometrist administrative load, and competes on flexible scheduling (including remote work) in a labor-constrained optometry market. No public financials, funding history, or revenue figures are disclosed.
Physicians Eyecare Group firmographics
Firmographics- Name
- Physicians Eyecare Group
- Legal name
- Physicians Eyecare Group
- Website
- https://physicianseyecaregroup.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Physicians Eyecare Group is the clinical services arm of Now Optics, recruiting optometrists to deliver comprehensive eye exams, prescription eyewear, and same-day walk-in services across 300+ retail optical locations in 26 U.S. states, supported by a proprietary telehealth platform.
- Ownership category
- akta.pro rank
Physicians Eyecare Group industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613), Offices of Physicians (62111)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where Physicians Eyecare Group is headquartered
LocationHeadquarters
- HQ city
- Palm Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Physicians Eyecare Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Eye Care Services: Revenue generated from comprehensive eye examinations, health solutions, and related clinical services provided at retail optical locations.
- Eyewear and Optical Products: Revenue from prescription eyewear, glasses, and related optical products sold at retail locations.
- Same-Day Services: Premium same-day service offerings at retail optical locations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Physicians Eyecare Group product offering
Product offeringCore offering
Physicians Eyecare Group provides comprehensive eye care services including eye examinations, prescription eyewear, and vision health solutions through a national network of retail optical stores. The company supports its clinical services with a proprietary telehealth platform that enables remote refraction testing via live video and remote-control technology, allowing optometrists to deliver hybrid in-store and remote eye exams across 26 U.S. states.
Product overview
Physicians Eyecare Group operates as a unified eye care service provider combining clinical services with proprietary technology. The core offering consists of comprehensive eye examinations and eye care delivery, supported by an internally-developed Telehealth Platform that enables hybrid in-store remote exams via video and remote-control technology. The Tablet-based Electronic Health Records system serves as the clinical documentation backbone, integrating with the telehealth solution to provide a streamlined patient journey. The company leverages digital clinical equipment including digital slit lamps, retinal imaging, and visual field diagnostic tools to deliver comprehensive eye care across stores in 26 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Care Services Comprehensive eye examinations, prescription eyewear (glasses), and vision health solutions delivered across a network of retail optical stores in 26 U.S. states, with walk-in and same-day appointment availability for individual consumers.
Companies that use Physicians Eyecare Group
Customer profileSegments1 record
Ideal customer profiles1 record
Physicians Eyecare Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Physicians Eyecare Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Now OpticscorePhysicians Eyecare Group is part of Now Optics, a parent company that operates over 300 optical retail locations across the U.S. The relationship provides national footprint and scale advantages, with shared infrastructure and brand operations including Stanton Optical retail stores.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Physicians Eyecare Group competitors and assessment
Company assessmentDirect peers
- Stanton Optical: Sister retail brand under the same Now Optics parent, operating the storefronts where Physicians Eyecare Group delivers clinical services. Directly comparable in product mix (eye exams + eyewear) and customer experience, and a clear channel for PEG's doctor services.
- Warby Parker: Direct-to-consumer eyewear and eye care brand with both e-commerce and physical retail. It competes for the same walk-in, pricesensitive U.S. consumer seeking accessible eye exams and prescription eyewear, and is a leading innovator in retail optical experience.
Broad incumbents
- LensCrafters: EssilorLuxottica-owned national optical retail chain offering eye exams, prescription eyewear, and contact lenses. Operates at much greater scale and brand awareness than PEG, with vertical integration into lens manufacturing — a key competitive benchmark.
- Pearle Vision: Established U.S. optical retail brand (franchise model, owned by EssilorLuxottica) providing comprehensive eye exams and eyewear. Comparable in service mix and franchise/partnership structure, with deeper geographic penetration.
- Visionworks: Large U.S. optical retailer operating hundreds of stores offering eye exams, prescription eyewear, and contact lenses. Comparable in store-based service delivery and target customer, with broader geographic footprint and insurance-network scale.
- America's Best Contacts & Eyeglasses: High-volume value retailer of eye exams and eyewear with hundreds of U.S. locations. Competes directly on affordable eye care and same-day service, putting pricing pressure on PEG's retail-facing offering.
Emerging players
- 1-800 Contacts: Leading online contact lens retailer with vertically integrated telehealth for vision prescriptions. Comparable on the digital refraction and consumer-direct eyecare model, and an indicator of where telehealth-led optical retail is heading.
- EyeCare Partners: U.S. network of optometry and ophthalmology practices with consolidated clinical and administrative support. Closely comparable to PEG's support-center model for optometrists and a likely consolidation peer.
Others
- EyeMed Vision Care: Major U.S. vision insurance provider that defines much of the in-network reimbursement economics for optical retailers like PEG. Comparable because payer dynamics shape PEG's revenue per exam and per patient.
- VSP Vision Care: Largest U.S. vision benefits company with a network of private-practice optometrists. Relevant as both a payer counterpart and a competitor for optometrist affiliation, especially in markets where PEG competes for doctor time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Physicians Eyecare Group social profiles
Digital presencePhysicians Eyecare Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physicians Eyecare Group leadership team
Management profileNumber of profiles
Profiles1 record
Physicians Eyecare Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physicians Eyecare Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physicians Eyecare Group
What does Physicians Eyecare Group do?
Physicians Eyecare Group provides comprehensive eye care services including eye examinations, prescription eyewear, and vision health solutions through a national network of retail optical stores. The company supports its clinical services with a proprietary telehealth platform that enables remote refraction testing via live video and remote-control technology, allowing optometrists to deliver hybrid in-store and remote eye exams across 26 U.S. states.
Is Physicians Eyecare Group a public or private company?
Physicians Eyecare Group is a private company. It is classified as corporate owned and is currently operating.
When was Physicians Eyecare Group founded?
Physicians Eyecare Group was founded in 2006. It employs 501 to 1,000 people.
Where is Physicians Eyecare Group based?
Physicians Eyecare Group is headquartered in Palm Springs, United States, in the North America region.
How does Physicians Eyecare Group make money?
Three revenue lines are on record. Eye Care Services are the primary driver. The others are eyewear and Optical Products and same-Day Services.
Who are Physicians Eyecare Group's main competitors?
Direct peers on record are Stanton Optical and Warby Parker. Broad incumbents are LensCrafters, Pearle Vision, Visionworks and America's Best Contacts & Eyeglasses. Emerging players are 1-800 Contacts and EyeCare Partners. Others are EyeMed Vision Care and VSP Vision Care.
Does Physicians Eyecare Group have an API?
No public API is recorded for Physicians Eyecare Group.
What industry is Physicians Eyecare Group in?
Physicians Eyecare Group's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 62132 and its SIC code is 3851.