What Edition does

Edition is a privately held creative design studio founded in 2016 and operating from offices in San Francisco and Portland. The firm delivers comprehensive brand design services including brand systems, art direction, identity design, web design and development, print and packaging, digital services (image editing, email marketing, videography, motion graphics), events and experiences, and product/lifestyle photography. Engagements are structured as custom, quote-based projects rather than tiered product offerings.

The studio is staffed by a small team (1-10 employees) of multi-disciplinary practitioners, co-led by Katelyn Peterson (Creative Director) and Malin Reedijk (Designer). Edition positions itself as a hybrid combining agency-level resources with small-studio attention and in-house agility, leveraging an external developer network for web delivery and vendor partnerships for print and packaging production.

Edition serves primarily mid-market brands across consumer goods, food and beverage (Fellow, Mocha Hunters, Fingers Crossed, Ink Grade), cannabis and wellness (Hive, Humble Flower, Reed's Remedies, Adaptology), media (Just Women's Sports), creative services (Protean Practice, French Press Films), and technology (Ternpoint). Go-to-market is sales-led through direct client engagement, referrals, and a portfolio-driven website, with supplemental Instagram presence. Revenue is generated through professional services fees on a project-by-project basis; no pricing tiers, contract minimums, or subscription offerings are publicly disclosed.

Name

Edition

Legal name

Edition

Website

https://editiondesign.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Edition is a boutique creative design studio in San Francisco and Portland that delivers brand identity, web design, packaging, art direction, and photography for mid-market and select enterprise clients across consumer goods, food and beverage, wellness, media, and technology.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand identity design
• Creative design studio
• Packaging design
• Web design development
• Art direction services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Services: Professional services revenue from brand identity, web design, art direction, packaging, photography, and other creative services. Projects are custom and quote-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Edition is a creative design studio that delivers brand identity, art direction, web design and development, print and packaging, digital services, events and experiences, and photography. The studio provides end-to-end project-based engagements, distilling client brand essence into cohesive visual systems and delivering them across digital platforms and physical touchpoints from concepting through production.

Product overview

Edition is a design studio offering comprehensive brand design services rather than a software product company. The studio provides a unified suite of services including brand systems, art direction, identity design, web design and development, print and packaging, digital services, events and experiences, and photography. These services are delivered as project-based engagements to a diverse client portfolio spanning consumer brands (Bamboo Little, Fellow, Mocha Hunters, Adaptology, Fingers Crossed), wellness and cannabis brands (Hive, Humble Flower, Reed's Remedies), professional services (Ternpoint Solutions), media and creative companies (Just Women's Sports, Protean Practice, French Press Films), and lifestyle brands (Ink Grade Estate). The studio operates from San Francisco and Portland with a team of designers, strategists, copywriters, photographers, and programmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Systems Custom brand systems crafted as a kit-of-parts, tailored to client needs and applicable across diverse contexts. Delivered to brands seeking comprehensive visual identity systems.
• Art Direction Creative direction serving as a touchstone for brand application, ensuring consistency and adherence to core values and identity across all brand touchpoints.
• Identity Design Brand identity services for rebrands or new launches, distilling brand essence into cohesive elements and well-defined standards for clients.
• Web Design & Development Full-service web design and development from concept through launch, with in-house development team or coordination with client-preferred developers.
• Print & Packaging End-to-end print and packaging design from concepting through production, leveraging vendor partnerships and collaborative supplier options for clients.
• Digital Services Digital expertise spanning image editing, email marketing, videography, and dynamic motion graphics for client brands.
• Events & Experiences Branded event and activation design ranging from full-scale environments to touchpoints like signage, collateral, and invitations.
• Photography Specialized photography services for products, food, and lifestyle, managing creative direction through post-production for client brands.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Developer PartnerscoreTechnology or IntegrationA team of developers the studio partners with frequently for web design and development projects, with flexibility to coordinate with developers of the client's choice.
• Print VendorssupportingImplementation/ SI/ Consulting PartnerNetwork of vendors for print and packaging production. The studio also works with client-preferred suppliers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gander: Independent brand and digital studio delivering identity, web design, and packaging for consumer brands. Similar studio size and project-based delivery model.
• Buffalo Studio: Independent brand and creative studio delivering identity, art direction, and digital experiences for lifestyle and consumer brands. Similar boutique scale and multidisciplinary model.
• Koto: Brand identity and strategy studio building brand systems, naming, and packaging for consumer and tech clients. Overlaps directly with Edition's brand-systems offering.
• Franklyn: Small brand and digital design studio working with cultural and consumer clients on identity, web, and motion. Comparable team scale and creative-led positioning.
• Manual: Boutique creative agency providing branding, packaging, web, and art direction for emerging and mid-market consumer brands. Closely mirrors Edition's service mix and target customer.
• &Walsh: Independent brand and design studio of similar size offering identity, art direction, and packaging for consumer and lifestyle brands. Highly comparable positioning, scope, and client profile to Edition.
• Mast Studio: Independent design studio with strong branding and packaging work for food, beverage, and consumer goods. Closely comparable services and industry mix.
• &Smith: Boutique brand and web design agency focused on consumer brands across food, beverage, and lifestyle—direct overlap with Edition's F&B and lifestyle client base.
• Mucca: Mid-sized branding and design agency producing identity, packaging, and retail experience work for consumer brands. Comparable service breadth and project-based model.

Broad incumbents

• Pentagram: Largest independent design firm offering identity, branding, and digital at global scale. Operates in the same brand-system category but at significantly larger scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/editiondesignco
• Facebookfacebook.com/editiondesignco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edition