PowerColor
- Company typePrivate
- Founded1997
- HeadquartersHsichih, Taiwan
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
PowerColor firmographics
Firmographics- Name
- PowerColor
- Legal name
- TUL Corporation
- Website
- https://powercolor.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PowerColor industry classification
Industry- Product category
- Graphics Cards
- akta.pro primary industry
- Modding, RGB Lighting & Aesthetics Components (HDACAGAL)
Keywords
Where PowerColor is headquartered
LocationHeadquarters
- HQ city
- Hsichih
- HQ country
- Taiwan
- HQ region
- Asia
Offices5 records
Markets served
PowerColor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Graphics Cards Sales: PowerColor generates revenue primarily through the sale of AMD Radeon-based graphics cards across multiple series including Red Devil, Hellhound, Reaper, Red Dragon, and AI PRO. Products range from entry-level to enthusiast-grade GPUs.
- Gaming Peripherals Sales: PowerColor diversifies into gaming peripherals including the ALPHYN series (mice, headsets, keyboards), mouse pads, swappable backplates, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Graphics cards available across multiple performance tiers from entry-level to flagship |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PowerColor product offering
Product offeringCore offering
PowerColor, a brand of TUL Corporation, designs, manufactures, and distributes AMD Radeon-based graphics cards across multiple product tiers (Red Devil, Hellhound, Reaper, Red Dragon, AI PRO series). The company also markets gaming peripherals under its ALPHYN sub-brand (AH10 headphones, AM10 mouse) and co-branded accessories (PowerColor x Ducky keyboard), distributed globally through an authorized retail network.
Product overview
PowerColor is a hardware-focused company specializing in AMD Radeon graphics cards and gaming peripherals. The product portfolio centers on five graphics card series (Red Devil as flagship, Hellhound as mainstream, Reaper as compact/value, ALPHYN for peripherals, Red Dragon as entry-level) spanning multiple AMD GPU generations from RX 5000 through RX 9000 series. The Red Devil and Hellhound series dominate the current RDNA 4 lineup (RX 9070 XT, RX 9070, RX 9060 XT), featuring proprietary technologies including Hellstone RGB lighting, Honeywell PTM7950 thermal pads, and Keystone unified software control. PowerColor has expanded into gaming peripherals under the ALPHYN brand, including wireless mice (AM10), headphones (AH10), and keyboards (collaboration with Ducky). The ecosystem is unified through PowerColor Keystone software for RGB and device management.
Differentiator
Problem solved
Functional benefit
Brands
- Red Devil: Premium graphics card series designed for hardcore performance seekers, overclockers, and enthusiasts with customizable RGB lighting.
- Hellhound
- Reaper
- Red Dragon
- ALPHYN
- AI PRO Series
Products and services
- Red Devil Series Graphics Cards
Quantifiable outcome
- Noise levels as low as 24 dBA measured on Hellhound RX 9070 XT Reva Edition
- +4 more outcomes
Companies that use PowerColor
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PowerColor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
PowerColor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMDcorePowerColor operates as an AMD authorized board partner (AIB) designing and manufacturing graphics cards based on AMD Radeon GPU architecture. Products utilize AMD's RDNA architecture including the latest RDNA 4 for RX 9000 series. This is a core technology partnership essential to PowerColor's business model.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PowerColor competitors and assessment
Company assessmentDirect peers
- ZOTAC: ZOTAC is an AIB partner producing both AMD and NVIDIA graphics cards targeted at gamers and SFF builders. Reaper's compact form factor competes directly with ZOTAC's mini-ITX friendly designs.
- ASRock: ASRock produces AMD and Intel motherboards plus AMD Radeon Phantom Gaming GPUs. Mentioned alongside PowerColor in ComputerBase's AIB coverage, making it a direct peer in the AMD board partner ecosystem.
- XFX: XFX is another AMD-exclusive AIB competing across mainstream and enthusiast tiers with similar product positioning. ComputerBase benchmarked PowerColor's Red Devil and Hellhound directly against XFX cards in its review coverage, confirming the close overlap.
- MSI: MSI Gaming / SUPRIM series offers both AMD and NVIDIA GPUs alongside an extensive gaming peripheral ecosystem, similar to PowerColor's combined GPU + ALPHYN play. Comparable scale and global retail presence.
- ASUS (ROG / TUF Gaming): ASUS is a multi-vendor AIB selling AMD and NVIDIA GPUs under ROG and TUF Gaming brands, plus motherboards, monitors, and peripherals — the broadest scope of any AIB. It competes directly with PowerColor's Red Devil and Hellhound lines at retail and on spec sheets.
- Sapphire Technology: Sapphire is the largest AMD-exclusive AIB and PowerColor's closest head-to-head competitor. Both design the full range of AMD Radeon cards from entry-level to flagship, sell through similar global channel partner networks, and target the same enthusiast and gaming audiences.
- Gigabyte (AORUS): Gigabyte's AORUS sub-brand sells AMD and NVIDIA GPUs, plus gaming monitors, peripherals, and laptops. Competes head-to-head with PowerColor across price tiers and uses similar RGB/cooling differentiation narratives.
- Inno3D: Inno3D is a Hong Kong-based AIB producing AMD and NVIDIA graphics cards globally. Comparable scale and tier positioning to PowerColor, often competing in the same value and mainstream segments.
Regional players
- Colorful (iGame): Colorful is the dominant AIB in the Chinese market under its iGame brand, producing AMD and NVIDIA cards plus prebuilt PCs. It competes with PowerColor in Asia and increasingly in global export channels, though its primary retail footprint is regional.
Broad incumbents
- Razer: Razer is an established gaming peripherals and laptops incumbent — a relevant competitive benchmark for PowerColor's expanding ALPHYN peripherals line and for the broader 'gaming ecosystem' positioning PowerColor is pursuing with Keystone software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PowerColor social profiles
Digital presencePowerColor financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerColor leadership team
Management profileNumber of profiles
PowerColor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerColor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerColor
What does PowerColor do?
PowerColor, a brand of TUL Corporation, designs, manufactures, and distributes AMD Radeon-based graphics cards across multiple product tiers (Red Devil, Hellhound, Reaper, Red Dragon, AI PRO series). The company also markets gaming peripherals under its ALPHYN sub-brand (AH10 headphones, AM10 mouse) and co-branded accessories (PowerColor x Ducky keyboard), distributed globally through an authorized retail network.
Is PowerColor a public or private company?
PowerColor is a private company. It is classified as unknown and is currently operating.
When was PowerColor founded?
PowerColor was founded in 1997. It employs 101 to 250 people.
Where is PowerColor based?
PowerColor is headquartered in Hsichih, Taiwan, in the Asia region.
How does PowerColor make money?
Two revenue lines are on record. Graphics Cards Sales are the primary driver. The others are gaming Peripherals Sales.
Who are PowerColor's main competitors?
Direct peers on record are ZOTAC, ASRock, XFX, MSI, ASUS (ROG / TUF Gaming), Sapphire Technology, Gigabyte (AORUS) and Inno3D. Colorful (iGame) is listed as a regional player. Razer is listed as a broad incumbent.
Does PowerColor have an API?
No public API is recorded for PowerColor.
What industry is PowerColor in?
PowerColor's product category is Graphics Cards. Its primary akta.pro industry code is HDACAGAL, Modding, RGB Lighting & Aesthetics Components.