Campos

Name

Campos

Legal name

Campos

Website

https://campos.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Market Research and Strategic Consulting Services

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Custom market research
• Qualitative research services
• Quantitative research analytics
• Brand strategy consulting
• Strategic consulting services

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Market Research Services: Campos designs and fields custom primary research projects for clients, delivering actionable insights and strategic consulting. Projects are tailored to each client's objectives, budget, and timeline, typically billed as professional services engagements. The firm forgoes commoditized data and generic AI summaries in favor of proprietary, client-specific research.
2. Strategic Consulting: Campos provides strategic consulting services that leverage research insights to guide clients toward clear paths forward, including brand strategy, marketing strategy, product development, and customer experience consulting. Deliverables are described as boardroom-ready and designed to align stakeholders, guide investments, and de-risk decisions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Campos is a market research and strategy firm that designs and fields custom primary research projects (qualitative, quantitative, and mixed-methods) and delivers boardroom-ready strategic recommendations to enterprise and mid-market clients. Its work spans brand strategy, marketing research, product research, and customer experience research, and is organized around nine named service offerings across four expertise areas and five capability areas. Projects are custom-scoped per client objective, budget, and timeline rather than sold as packaged products.

Product overview

Campos is a market research and strategy firm that helps build better brands, products, and customer experiences. The company offers custom research services organized around four core expertise areas (Branding, Marketing, Product Research, and Experience) and five primary capabilities (Quantitative Research & Analytics, Qualitative Research, Mixed-Methods Research, Strategic Consulting, and Small-Scale Custom Research). These nine distinct service offerings are delivered as tailored research projects rather than as standalone software products, with each engagement designed to address specific client objectives, budget, and timeline constraints.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Custom research-based branding services that develop authentic brands resonating with customers and prospects, delivered to enterprise and mid-market clients across higher education, healthcare, financial services, CPG, gaming, arts and entertainment, and government.
• Marketing Custom market segmentation, brand health studies, competitive research, and message/creative testing services that establish and measure the most effective marketing for client brands.
• Product Research Custom consumer and user insights services for product development, including on-site product tests, in-home user tests (IHUT), ethnographic research, clinical trial implementation, and usability/UX tests.
• Experience Custom research services that improve customer satisfaction and engagement through market segmentation, journey mapping, experience tracking, and new experience design research.
• Quantitative Research & Analytics Designs and conducts quantitative studies that provide insights at scale, including market segmentation, brand health research, driver analysis, pricing research, conjoint analysis, MaxDiff analysis, and demand forecasting.
• Qualitative Research Custom qualitative research exploring the 'why' behind consumer behaviors through focus groups, in-depth interviews (IDIs), dyads and triads, virtual discussion boards, ethnographic research, diary studies, and mixed-methods research.
• Mixed-Methods Research Integrated quantitative and qualitative research methodologies that provide comprehensive insights through quantitative-to-qualitative research, iterative qualitative research, qual-heavy quantitative research, qualitative sprints, and longitudinal diary studies.
• Strategic Consulting Leverages research insights to help clients find a clear path forward through discovery sessions, actionable research design, and insights activation including workshops and stakeholder alignment.
• Small-Scale Custom Research Specialized, one-off, and smaller-scale custom research projects including quick-turn surveys, competitive audits, unique data collection, due diligence projects, survey design and fielding, guide development and moderation, and inside-out brand strategy.

Quantifiable outcome

• University of Michigan Ross School of Business praised the brand tracking report for 'nailing' their vision and delivering a clear, concise, and actionable summary.
• +4 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mintel: Global market research firm combining syndicated consumer intelligence with custom research across CPG, retail, and consumer verticals. Comparable end-market focus, with a broader product mix that includes subscription data products.
• NielsenIQ: Global consumer intelligence firm combining retail measurement, syndicated consumer panels, and custom research services. Overlaps with Campos in custom CPG, retail, and brand research but with materially larger proprietary data infrastructure.
• Forrester: Global research and advisory firm combining syndicated research with custom consulting across technology, marketing, and customer experience. Comparable in CX and brand research offerings but with a much larger subscription-research business.
• Ipsos: Global market research and consulting firm offering custom research, syndicated products, and advisory across all major verticals. Competes with Campos on enterprise custom engagements but operates at substantially greater scale and global reach.
• Kantar: World's largest marketing data and analytics firm with deep custom research, brand tracking, and consumer panel capabilities. Competes with Campos on enterprise RFPs while also offering proprietary data assets Campos cannot match.

Direct peers

• Material: Insights-and-strategy firm (formed from the merger of LRW, Kelton, and other research brands) offering custom research and strategic consulting across brand, marketing, and product. Comparable scope and custom-research positioning to Campos.
• C+R Research: Independent custom market research firm offering qualitative, quantitative, and insights activation across CPG, retail, healthcare, and other verticals. Comparable mid-market competitor with a similar custom, strategist-led model.
• Escalent: Mid-sized custom market research and analytics firm offering qualitative, quantitative, and advisory services across multiple verticals. Closely comparable to Campos in scale, custom-research positioning, and vertical breadth.
• Savanta: Mid-sized custom research firm delivering brand, marketing, CX, and B2B research with a dedicated consulting layer. Comparable in offering mix, vertical breadth, and project-based delivery to Campos.
• Quester: Independent custom market research firm focused on brand, consumer, and product research with a strong qualitative and mixed-methods offering. Comparable custom-research orientation and mid-market scale to Campos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/campos-llc
• Xx.com/camposinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campos