What Tovatech does

Tovatech LLC is a privately-held US distributor and solutions provider of ultrasonic cleaning equipment and complementary laboratory instruments, founded in 2005 and headquartered in Plano, Texas. The company sells primarily through a quote-based consultative model to more than 10,000 customers across laboratory, aerospace, automotive, medical, dental, electronics, industrial/MRO, optics, firearms, plastics, additive manufacturing, pharmaceutical, and biotech end markets, supported by PhD-level pre-sales technical guidance delivered by phone, email, and an in-house e-commerce storefront.

The core technology is ultrasonic cavitation: high-frequency sound waves (25–130 kHz) transmitted through a cleaning solution generate microscopic bubbles that implode at the surface, removing contaminants from blind holes, threads, and internal channels. The portfolio is anchored by German-engineered Elmasonic benchtop units (E Plus, Select, P with dual-frequency 37/80 kHz, Xtra, Xtra TT) and industrial floor-mounted systems (Xtra ST with 25/45 kHz, Shiraclean up to 204 gallons), supplemented by explosion-proof SOL XP units (Intertek ETL, Class I Division 1) and the Elmasolvex micro-parts system. Feature set includes sweep, pulse, degas, dynamic, eco, and variable-power modes. Adjacent lab instruments (FlowCal 5000 HPLC flow meters, moisture analyzers, digital scales, sonicators, steam jet cleaners, microscopes, refractometers) and a proprietary chemistry line (elma tec clean, elma lab clean, MedClean C7) round out the offering.

Revenue mechanics are dominated by one-time hardware sales (benchtop, industrial, and explosion-proof systems), accessories (baskets, beaker kits, lids, drying units), and consumable cleaning chemistry, with a smaller after-sales technical-support and warranty service stream. Pricing is quote-based and not publicly disclosed; most Elmasonic units carry a 2-year warranty and a 15-day return window applies subject to a 20% restocking fee. Distribution is direct to US and international customers from in-stock inventory, with international buyers responsible for import duties. The company is founder-owned, bootstrapped, and has no disclosed external funding, parent company, or M&A activity.

Name

Tovatech

Legal name

Tovatech LLC

Website

https://tovatech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tovatech is a US-based distributor and solutions provider of German-engineered ultrasonic cleaning systems, proprietary cleaning chemistry, and complementary laboratory instruments, serving over 10,000 laboratory, aerospace, medical, electronics, and industrial customers since 2005.

Ownership category

akta.pro rank

Product category

Industrial Ultrasonic Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Analytical Laboratory Instrument Manufacturing (334516), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Laboratory Apparatus & Furniture (3821), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

akta.pro secondary industries

Tank, Vessel & Pipeline Inspection/Cleaning/Repair (API/ASME) (IMAIACAH), Industrial Cleaning & Decontamination (Tank/Vessel/Confined Space) (IMAIAGAE), Cleaning, Maintenance & Lubrication Consumables (Solvents, Wipes, Grease, IPA) (IMAAAIAH)

Keywords

• Ultrasonic cleaners
• Lab equipment distribution
• Industrial cleaning systems
• HPLC flow meters
• Moisture analyzers

Headquarters

HQ city

Maplewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ultrasonic Cleaners and Equipment Sales: Primary revenue stream from selling ultrasonic cleaners including benchtop units (Elmasonic E Plus, Select, P series), industrial floor-mounted units (Elmasonic Xtra, Xtra TT, Xtra ST, Shiraclean), and specialty cleaners (SOL XP explosion-proof, Elmasolvex).
2. Accessories and Consumables: Stainless steel baskets, basket fixtures, muteboxes, drying units, acid resistant tubs, beakers and supports, lids, mats, and other accessories for ultrasonic cleaning systems.
3. Ultrasonic Cleaning Solutions: Chemical cleaning solutions including alkaline cleaners (elma tec clean A1, A2, A4), neutral cleaners (elma lab clean N10), acidic cleaners (elma tec clean S1), enzymatic cleaners (MedClean C7), and specialized formulations for various applications.
4. Laboratory Equipment: HPLC flow meters (FlowCal 5000), digital scales, moisture analyzers, sonicator systems, steam jet cleaners, microscopes and refractometers.
5. Technical Support and After-Sales Service: Warranty service, technical assistance, and after-sale support for products. Warranty terms vary by manufacturer, with most Elmasonic units including a 2-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tovatech distributes ultrasonic cleaning equipment (benchtop and industrial floor-mounted units from German-engineered Elmasonic lines including the E Plus, Select, P, Xtra, Xtra TT, Xtra ST, Shiraclean, SOL XP, and Elmasolvex series), supported by branded cleaning chemistry, stainless steel accessories and kits. It complements this with laboratory instruments such as HPLC flow meters (FlowCal 5000), moisture analyzers, digital scales, sonicators, steam jet cleaners, and microscopes/refractometers, selling primarily to laboratory, aerospace, automotive, medical, and industrial buyers.

Product overview

Tovatech is a distributor and solutions provider of ultrasonic cleaning equipment and laboratory instruments. The company offers a comprehensive portfolio built around ultrasonic cleaners as the core product line, supplemented by specialized cleaning chemistry, accessories, and complementary laboratory equipment. The ultrasonic cleaner portfolio includes benchtop units (Elmasonic E Plus, Select, P, Xtra lines) and industrial floor-mounted systems (Xtra ST, Shiraclean), as well as explosion-proof models (SOL XP, Elmasolvex) for flammable solvent applications. These systems are complemented by branded cleaning solutions (elma tec clean, elma lab clean, MedClean lines), accessories (baskets, beakers, drying units), and beaker kits for solvent cleaning. The company also distributes HPLC flow meters (FlowCal 5000), moisture analyzers, digital scales, sonicators, steam jet cleaners, and microscopes/refractometers. Tovatech serves diverse industries including aerospace, automotive, electronics, firearms, medical device manufacturing, pharmaceuticals, optics, and precision machining.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrasonic Cleaners (Elmasonic & allied lines) German-engineered Elmasonic benchtop and industrial floor-mounted ultrasonic cleaning systems using cavitation at 25-130 kHz with multi-frequency, sweep, pulse, degas, dynamic, and eco modes for laboratory and industrial buyers across aerospace, automotive, medical, electronics, optics, and MRO.
• SOL XP Explosion-Proof Ultrasonic Cleaners Explosion-proof ultrasonic cleaner series for flammable solvent cleaning, available in 2 to 33 gallon tank capacities at 40 kHz, compliant with Class I Division 1 requirements.
• Elmasolvex Ultrasonic Cleaners Explosion-proof ultrasonic cleaner for very small parts (watch parts, contact lenses, micro-optics) certified for solvents with flash point ≤12°C, combining multi-frequency ultrasonic cleaning, oscillation, and vacuum technology.
• FlowCal 5000 HPLC Flow Meters FlowCal 5000 digital liquid flow meters for verifying HPLC pump flow accuracy with recalibration service available.
• Moisture Analyzers Rapid moisture measurement equipment for plastics, food, paper, and laboratory samples.
• Digital Scales Precision balances and industrial scales for laboratory, production, and quality assurance workflows.
• Sonicators Ultrasonic sonicator equipment for laboratory sample preparation and processing.
• Steam Jet Cleaners Steam-based cleaning equipment for industrial and laboratory applications.
• Microscopes & Refractometers Optical inspection equipment for laboratory analysis and quality control.
• Ultrasonic Cleaning Solutions (elma and MedClean lines) Specialized cleaning chemistry including alkaline, neutral, acidic, and enzymatic formulations engineered for use with Tovatech's ultrasonic cleaning systems across metal, glass, electronics, medical, and laboratory applications.
• Ultrasonic Cleaner Accessories Accessories including stainless steel baskets, basket fixtures, muteboxes, drying units, acid resistant tubs, beakers and supports, lids, and mats supporting Tovatech's ultrasonic cleaning systems.
• Custom Ultrasonic Cleaners Custom-built ultrasonic cleaning systems constructed to specific customer requirements for parts too large or numerous for standard tanks.
• Flammable Solvent Beaker Kits Secondary container accessory kit for safely using flammable solvents in conventional ultrasonic cleaners, with beaker-supporting covers.

Quantifiable outcome

• 10,000+ happy customers nationwide
• +1 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Grainger: Grainger is a broad-line industrial MRO distributor carrying cleaning equipment, chemistry, and lab supplies. Tovatech competes for industrial MRO ultrasonic cleaning budgets but lacks Grainger's nationwide logistics and contract-customer scale.
• Cole-Parmer (Antylia Scientific): Cole-Parmer is a broad-line laboratory equipment distributor spanning balances, moisture analyzers, sonicators, HPLC, and cleaning products. Tovatech competes on overlapping lab instrument SKUs but with a narrower, more consultative, ultrasonic-centric portfolio.
• Fisher Scientific (Thermo Fisher): Fisher Scientific is a global laboratory equipment and supplies distributor carrying scales, microscopes, HPLC instruments, and cleaning chemistry. Tovatech's lab equipment offering overlaps with Fisher's catalog at the benchtop level but lacks Fisher's enterprise contract scale.
• Avantor (VWR): Avantor distributes laboratory supplies and instruments globally to research, pharma, and academic customers. Its catalog breadth directly competes with Tovatech's HPLC flow meters, microscopes, and balances, though Tovatech's specialty is ultrasonic-centric and consultative.

Direct peers

• BlueWave Ultrasonics: BlueWave manufactures precision ultrasonic cleaning systems for industrial and medical device customers. Tovatech competes with BlueWave on aerospace, medical, and electronics applications where multi-frequency validated cleaning workflows are required.
• Crest Ultrasonics: Crest manufactures industrial and benchtop ultrasonic cleaners used in precision parts, medical, and electronics cleaning. Tovatech distributes Crest Powersonic products, so the two are both partners and partial competitors in the industrial ultrasonic cleaning category.
• Branson Ultrasonics (Emerson): Branson is a long-established manufacturer of ultrasonic cleaning equipment serving industrial and laboratory customers. Tovatech competes with and complements Branson by reselling alternative brands like Elmasonic and offering consultative chemistry matching that Branson's catalog channel does not provide.
• SharperTek: SharperTek manufactures ultrasonic cleaners with a strong direct-to-consumer and small-business focus, including dental and firearms use cases. Tovatech distributes SharperTek while also competing at the entry tier via its own e-commerce storefront.
• GT Sonic: GT Sonic manufactures benchtop and industrial ultrasonic cleaners sold through distribution and direct channels. The two compete in laboratory, dental, and small industrial cleaning SKUs where Tovatech's premium German brands must justify higher prices.
• L&R Manufacturing: L&R manufactures the Quantrex line of ultrasonic cleaners for jewelry, dental, and industrial applications. Tovatech distributes L&R Quantrex, making them direct channel partners serving overlapping SMB and industrial customer bases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tovatech
• Facebookfacebook.com/Tovatech
• LinkedInlinkedin.com/company/tovatech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tovatech