Sarnova
Sarnova is a Dublin, Ohio-based specialty distributor serving EMS, hospitals, and workplaces through four subsidiaries — Bound Tree Medical, Cardio Partners, Tri-anim Health Services, and Digitech — distributing 100,000+ medical products and EMS billing services across six U.S. distribution centers.
- Company typePrivate
- Founded2009
- HeadquartersDublin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Sarnova does
Sarnova HC, LLC is a privately held U.S. specialty distributor of healthcare products and services serving the emergency medical services (EMS) and acute care markets, headquartered in Dublin, Ohio. The company operates as a family of four wholly-owned subsidiaries: Bound Tree Medical (prehospital EMS supplies, equipment, and pharmaceuticals; 45+ years), Cardio Partners (AED sales, repair, program management, and CPR training; authorized master distributor of all FDA-approved defibrillators, serving 32,000+ customers), Tri-anim Health Services (respiratory, anesthesia, and critical care products for hospitals and health systems; 50+ years), and Digitech (cloud-based EMS billing and revenue cycle management via its proprietary Ambulance Commander platform, ~40 years). Combined, the platform distributes 100,000+ products through 6 U.S. distribution centers, supported by dedicated clinically-trained sales teams and program-based customer models including Tri-anim's "Rewards" and "Committed-Use" capital equipment financing tied to recurring disposable purchases.
Sarnova's revenue mechanics blend one-time product distribution (medical supplies, equipment, pharmaceuticals, AEDs), recurring/managed services (Digitech's outsourced EMS revenue cycle management, Cardio Partners' AED program management and training), and contract-based exclusive distribution agreements (e.g., Telesair, HeroVent). Its go-to-market is sales-led and vertical-segmented across EMS providers, hospitals/health systems, federal government agencies, schools/universities, and commercial workplaces. The company is controlled by Patricia Industries, part of Investor AB, which acquired a controlling interest in 2018 and has since funded a programmatic M&A strategy that has added Allied 100, QuadMed, One Beat Medical & Training, and RescueStat to the portfolio. Under CEO Brian LaDuke (named 2023), Sarnova employs approximately 1,300 people and continues to expand both organic distribution partnerships and bolt-on acquisitions across cardiac response, EMS, and respiratory categories.
Sarnova firmographics
Firmographics- Name
- Sarnova
- Legal name
- Sarnova HC, LLC
- Website
- https://sarnova.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sarnova is a Dublin, Ohio-based specialty distributor serving EMS, hospitals, and workplaces through four subsidiaries — Bound Tree Medical, Cardio Partners, Tri-anim Health Services, and Digitech — distributing 100,000+ medical products and EMS billing services across six U.S. distribution centers.
- Ownership category
- akta.pro rank
Where Sarnova is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sarnova business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution Sales: Sale and distribution of over 100,000 healthcare products including emergency medical supplies, equipment, pharmaceuticals, respiratory products, AED devices, and related consumables to EMS providers, hospitals, and healthcare facilities.
- EMS Billing and Technology Services: Digitech provides outsourced billing, compliance, and revenue cycle management services to EMS transport industry, including municipal, private, and hospital-based ambulance service providers.
- AED Program Management and Training: Cardio Partners provides AED sales, repair services, program management, and CPR/AED training courses nationwide.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sarnova product offering
Product offeringCore offering
Sarnova is a specialty distributor of healthcare products, services, and solutions serving the emergency medical services (EMS) and acute care markets through four operating companies. Bound Tree Medical distributes prehospital emergency medical supplies, equipment, and pharmaceuticals to EMS providers; Cardio Partners sells AED devices, repair, program management, and CPR training; Tri-anim Health Services distributes respiratory, anesthesia, and critical care products to hospitals and health systems; and Digitech provides outsourced cloud-based EMS billing and revenue cycle management via its proprietary Ambulance Commander platform.
Product overview
Sarnova is a specialty distributor of healthcare products, services and solutions serving the emergency medical services (EMS) and acute care markets. The company operates through four core business divisions: Bound Tree Medical (prehospital emergency medical supplies, equipment, and pharmaceuticals), Cardio Partners (AED sales, repair, program management, and CPR training), Tri-anim Health Services (respiratory, anesthesia and critical care products), and Digitech (cloud-based EMS billing and business intelligence). Sarnova distributes over 100,000 healthcare products and offers private label brand Curaplex. The company's proprietary technology includes Digitech's Ambulance Commander platform for EMS revenue cycle management.
Differentiator
Problem solved
Functional benefit
Brands
- Curaplex: Private label brand committed to helping first responders and clinicians solve unique challenges through product solutions created with professional input and expertise. Distributed through Bound Tree Medical and Tri-anim Health Services.
Products and services
- Bound Tree Medical National distributor of prehospital emergency medical supplies, equipment, and pharmaceuticals for EMS providers including First Responders, EMTs, and Paramedics.
- Cardio Partners National leader in emergency prevention and sudden cardiac arrest preparedness, providing AED sales, repair services, program management, and CPR training to businesses, schools, universities, and government agencies.
- Tri-anim Health Services Provider of innovative respiratory, anesthesia, and critical care products and therapies to hospitals, health systems, and other patient care facilities nationwide.
- Digitech Leading provider of advanced billing and technology services to the EMS transport industry, offering proprietary cloud-based billing and business intelligence for municipal, private, and hospital-based ambulance service providers.
- Ambulance Commander Proprietary cloud-based billing and business intelligence platform used by Digitech to monitor and automate the entire EMS revenue lifecycle, providing EMS billing, data analysis, and reporting with PCR Lens and Dashboard tools.
- Curaplex Private label brand of clinical products and kits created with professional input from first responders and clinicians, distributed through Bound Tree Medical and Tri-anim Health Services.
- AED Program Management and CPR/AED Training Subscription-based AED program management, AED device repair services, and CPR/AED training courses provided by Cardio Partners to businesses, schools, and government agencies nationwide.
Quantifiable outcome
- Cardio Partners serves more than 32,000 customers worldwide
- +2 more outcomes
Companies that use Sarnova
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Sarnova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sarnova partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ventis MedicalcoreBound Tree Medical partners with Ventis Medical to distribute the innovative HeroVent Transport Ventilator to EMS professionals, expanding Bound Tree's respiratory product portfolio.
- Telesair, Inc.coreTri-anim Health Services and Telesair, Inc. announced exclusive U.S. distribution agreement for innovative respiratory products.
- FOAMfratminorBound Tree Medical partners with FOAMfrat to offer CE courses for EMS through Bound Tree EDU, providing continuing education opportunities.
- QinFlow Inc.minorBound Tree Medical to distribute Warrior Line of Blood and Fluid Warmers from QinFlow Inc. for EMS use.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Sarnova competitors and assessment
Company assessmentBroad incumbents
- McKesson: Largest US pharmaceutical and medical supply distributor. Overlaps with Sarnova in distribution of medical/surgical supplies to hospitals and health systems, but operates at significantly greater scale with a broader product portfolio.
- Cardinal Health: Major US medical product distributor serving hospitals, ambulatory care, and at-home care. Several Sarnova executives previously held senior roles at Cardinal Health, reflecting the overlap in medical distribution to providers.
- Henry Schein: Distributor of healthcare products to office-based practitioners, dental, and medical markets. Comparable to Sarnova in distributing medical supplies to provider customers, but with a broader office-based practitioner focus.
- Owens & Minor: Global healthcare logistics and medical product distribution company serving hospitals and healthcare systems. Comparable supply-chain-driven distribution model and customer overlap with Sarnova's hospital-facing businesses.
- Medline Industries: Largest privately held manufacturer and distributor of medical-surgical supplies in the US. Directly competes with Sarnova's Bound Tree and Tri-anim businesses in medical supply distribution to hospitals and healthcare providers.
- Stryker (Physio-Control): Medical device manufacturer whose Physio-Control division produces AEDs and emergency medical equipment distributed by Sarnova's Cardio Partners. Functions as both an OEM partner and adjacent competitor in EMS/AED markets.
- ZOLL Medical (Asahi Kasei): Manufacturer of AEDs, defibrillators, and resuscitation equipment. Cardio Partners distributes competing brands but ZOLL represents the kind of vertically integrated EMS device manufacturer that constrains Sarnova's distribution economics.
Direct peers
- ImageTrend: Provider of software and data solutions for EMS, fire, and healthcare. Direct competitor to Digitech in EMS software, electronic patient care reporting, and analytics, competing for the same municipal and hospital-based EMS customers.
- ESO: Cloud-based software provider for EMS agencies, fire departments, and hospitals. Direct competitor to Digitech in EMS data, billing, and analytics software, targeting similar municipal and private ambulance providers.
- Bound Tree Medical: Now a wholly-owned subsidiary of Sarnova, Bound Tree Medical is a national EMS distributor included here as a reference point for direct comparability to specialty EMS distribution peers in the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sarnova social profiles
Digital presenceSarnova compliance and trust
Trust signalCompliance1 record
Sarnova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarnova leadership team
Management profileNumber of profiles
Profiles12 records
Sarnova subsidiaries and ownership
Company hierarchySubsidiaries4 records
Sarnova funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarnova M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarnova
What does Sarnova do?
Sarnova is a specialty distributor of healthcare products, services, and solutions serving the emergency medical services (EMS) and acute care markets through four operating companies. Bound Tree Medical distributes prehospital emergency medical supplies, equipment, and pharmaceuticals to EMS providers; Cardio Partners sells AED devices, repair, program management, and CPR training; Tri-anim Health Services distributes respiratory, anesthesia, and critical care products to hospitals and health systems; and Digitech provides outsourced cloud-based EMS billing and revenue cycle management via its proprietary Ambulance Commander platform.
Is Sarnova a public or private company?
Sarnova is a private company. It is classified as private equity controlled and is currently operating.
When was Sarnova founded?
Sarnova was founded in 2009. It employs 1,001 to 5,000 people.
Where is Sarnova based?
Sarnova is headquartered in Dublin, United States, in the North America region.
How does Sarnova make money?
Three revenue lines are on record. Product Distribution Sales are the primary driver. The others are EMS Billing and Technology Services and AED Program Management and Training.
Who are Sarnova's main competitors?
Broad incumbents on record are McKesson, Cardinal Health, Henry Schein, Owens & Minor, Medline Industries, Stryker (Physio-Control) and ZOLL Medical (Asahi Kasei). Direct peers are ImageTrend, ESO and Bound Tree Medical.
Does Sarnova have an API?
No public API is recorded for Sarnova.