Sarnova

What Sarnova does

Sarnova HC, LLC is a privately held U.S. specialty distributor of healthcare products and services serving the emergency medical services (EMS) and acute care markets, headquartered in Dublin, Ohio. The company operates as a family of four wholly-owned subsidiaries: Bound Tree Medical (prehospital EMS supplies, equipment, and pharmaceuticals; 45+ years), Cardio Partners (AED sales, repair, program management, and CPR training; authorized master distributor of all FDA-approved defibrillators, serving 32,000+ customers), Tri-anim Health Services (respiratory, anesthesia, and critical care products for hospitals and health systems; 50+ years), and Digitech (cloud-based EMS billing and revenue cycle management via its proprietary Ambulance Commander platform, ~40 years). Combined, the platform distributes 100,000+ products through 6 U.S. distribution centers, supported by dedicated clinically-trained sales teams and program-based customer models including Tri-anim's "Rewards" and "Committed-Use" capital equipment financing tied to recurring disposable purchases.

Sarnova's revenue mechanics blend one-time product distribution (medical supplies, equipment, pharmaceuticals, AEDs), recurring/managed services (Digitech's outsourced EMS revenue cycle management, Cardio Partners' AED program management and training), and contract-based exclusive distribution agreements (e.g., Telesair, HeroVent). Its go-to-market is sales-led and vertical-segmented across EMS providers, hospitals/health systems, federal government agencies, schools/universities, and commercial workplaces. The company is controlled by Patricia Industries, part of Investor AB, which acquired a controlling interest in 2018 and has since funded a programmatic M&A strategy that has added Allied 100, QuadMed, One Beat Medical & Training, and RescueStat to the portfolio. Under CEO Brian LaDuke (named 2023), Sarnova employs approximately 1,300 people and continues to expand both organic distribution partnerships and bolt-on acquisitions across cardiac response, EMS, and respiratory categories.

Name

Sarnova

Legal name

Sarnova HC, LLC

Website

https://sarnova.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sarnova is a Dublin, Ohio-based specialty distributor serving EMS, hospitals, and workplaces through four subsidiaries — Bound Tree Medical, Cardio Partners, Tri-anim Health Services, and Digitech — distributing 100,000+ medical products and EMS billing services across six U.S. distribution centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution Sales: Sale and distribution of over 100,000 healthcare products including emergency medical supplies, equipment, pharmaceuticals, respiratory products, AED devices, and related consumables to EMS providers, hospitals, and healthcare facilities.
2. EMS Billing and Technology Services: Digitech provides outsourced billing, compliance, and revenue cycle management services to EMS transport industry, including municipal, private, and hospital-based ambulance service providers.
3. AED Program Management and Training: Cardio Partners provides AED sales, repair services, program management, and CPR/AED training courses nationwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sarnova is a specialty distributor of healthcare products, services, and solutions serving the emergency medical services (EMS) and acute care markets through four operating companies. Bound Tree Medical distributes prehospital emergency medical supplies, equipment, and pharmaceuticals to EMS providers; Cardio Partners sells AED devices, repair, program management, and CPR training; Tri-anim Health Services distributes respiratory, anesthesia, and critical care products to hospitals and health systems; and Digitech provides outsourced cloud-based EMS billing and revenue cycle management via its proprietary Ambulance Commander platform.

Product overview

Sarnova is a specialty distributor of healthcare products, services and solutions serving the emergency medical services (EMS) and acute care markets. The company operates through four core business divisions: Bound Tree Medical (prehospital emergency medical supplies, equipment, and pharmaceuticals), Cardio Partners (AED sales, repair, program management, and CPR training), Tri-anim Health Services (respiratory, anesthesia and critical care products), and Digitech (cloud-based EMS billing and business intelligence). Sarnova distributes over 100,000 healthcare products and offers private label brand Curaplex. The company's proprietary technology includes Digitech's Ambulance Commander platform for EMS revenue cycle management.

Differentiator

Problem solved

Functional benefit

Brands

• Curaplex: Private label brand committed to helping first responders and clinicians solve unique challenges through product solutions created with professional input and expertise. Distributed through Bound Tree Medical and Tri-anim Health Services.

Products and services

• Bound Tree Medical National distributor of prehospital emergency medical supplies, equipment, and pharmaceuticals for EMS providers including First Responders, EMTs, and Paramedics.
• Cardio Partners National leader in emergency prevention and sudden cardiac arrest preparedness, providing AED sales, repair services, program management, and CPR training to businesses, schools, universities, and government agencies.
• Tri-anim Health Services Provider of innovative respiratory, anesthesia, and critical care products and therapies to hospitals, health systems, and other patient care facilities nationwide.
• Digitech Leading provider of advanced billing and technology services to the EMS transport industry, offering proprietary cloud-based billing and business intelligence for municipal, private, and hospital-based ambulance service providers.
• Ambulance Commander Proprietary cloud-based billing and business intelligence platform used by Digitech to monitor and automate the entire EMS revenue lifecycle, providing EMS billing, data analysis, and reporting with PCR Lens and Dashboard tools.
• Curaplex Private label brand of clinical products and kits created with professional input from first responders and clinicians, distributed through Bound Tree Medical and Tri-anim Health Services.
• AED Program Management and CPR/AED Training Subscription-based AED program management, AED device repair services, and CPR/AED training courses provided by Cardio Partners to businesses, schools, and government agencies nationwide.

Quantifiable outcome

• Cardio Partners serves more than 32,000 customers worldwide
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ventis MedicalcoreChannel Partner/ Reseller/ Distributor · 6 January 2026Bound Tree Medical partners with Ventis Medical to distribute the innovative HeroVent Transport Ventilator to EMS professionals, expanding Bound Tree's respiratory product portfolio.
• Telesair, Inc.coreStrategic or Co-development Partner · 13 May 2025Tri-anim Health Services and Telesair, Inc. announced exclusive U.S. distribution agreement for innovative respiratory products.
• FOAMfratminorStrategic or Co-development Partner · 6 September 2023Bound Tree Medical partners with FOAMfrat to offer CE courses for EMS through Bound Tree EDU, providing continuing education opportunities.
• QinFlow Inc.minorChannel Partner/ Reseller/ Distributor · 27 June 2023Bound Tree Medical to distribute Warrior Line of Blood and Fluid Warmers from QinFlow Inc. for EMS use.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• McKesson: Largest US pharmaceutical and medical supply distributor. Overlaps with Sarnova in distribution of medical/surgical supplies to hospitals and health systems, but operates at significantly greater scale with a broader product portfolio.
• Cardinal Health: Major US medical product distributor serving hospitals, ambulatory care, and at-home care. Several Sarnova executives previously held senior roles at Cardinal Health, reflecting the overlap in medical distribution to providers.
• Henry Schein: Distributor of healthcare products to office-based practitioners, dental, and medical markets. Comparable to Sarnova in distributing medical supplies to provider customers, but with a broader office-based practitioner focus.
• Owens & Minor: Global healthcare logistics and medical product distribution company serving hospitals and healthcare systems. Comparable supply-chain-driven distribution model and customer overlap with Sarnova's hospital-facing businesses.
• Medline Industries: Largest privately held manufacturer and distributor of medical-surgical supplies in the US. Directly competes with Sarnova's Bound Tree and Tri-anim businesses in medical supply distribution to hospitals and healthcare providers.
• Stryker (Physio-Control): Medical device manufacturer whose Physio-Control division produces AEDs and emergency medical equipment distributed by Sarnova's Cardio Partners. Functions as both an OEM partner and adjacent competitor in EMS/AED markets.
• ZOLL Medical (Asahi Kasei): Manufacturer of AEDs, defibrillators, and resuscitation equipment. Cardio Partners distributes competing brands but ZOLL represents the kind of vertically integrated EMS device manufacturer that constrains Sarnova's distribution economics.

Direct peers

• ImageTrend: Provider of software and data solutions for EMS, fire, and healthcare. Direct competitor to Digitech in EMS software, electronic patient care reporting, and analytics, competing for the same municipal and hospital-based EMS customers.
• ESO: Cloud-based software provider for EMS agencies, fire departments, and hospitals. Direct competitor to Digitech in EMS data, billing, and analytics software, targeting similar municipal and private ambulance providers.
• Bound Tree Medical: Now a wholly-owned subsidiary of Sarnova, Bound Tree Medical is a national EMS distributor included here as a reference point for direct comparability to specialty EMS distribution peers in the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/535931879803212
• LinkedInlinkedin.com/company/sarnova

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarnova