First American Data & Analytics

What First American Data & Analytics does

First American Data & Analytics is a division of First American Financial Corporation (NYSE: FAF) that provides U.S. property data and analytics to the real estate, mortgage, legal, and government sectors. It maintains what it describes as the industry's largest property and ownership dataset — covering 100% of US property ownership data, 99% of deeds/mortgages/foreclosures, 85% of active real estate listings, and over 8.6 billion document images — combining this corpus with machine-learning fraud models (AppIntelligence Score), NLP-based document processing, automated valuation models (Procision AVM), and API-based delivery infrastructure, supported by 20 patents. Its portfolio spans the DataTree research platform, FraudGuard fraud detection, RegsData compliance auditing, CovenantGuard AI covenant analysis, MarketView, TaxSource, VeriTitle, and the First American Home Price Index, organized around the AppIntelligence Suite.

The company operates a platform-plus-modules go-to-market anchored in enterprise field sales of multi-year data licensing agreements, complemented by channel integrations with MeridianLink Mortgage LOS, ICE EPC, Snowflake Data Marketplace (five curated data packages), Forta Solutions' Agility warehouse lending platform, and Esri, plus API/cloud delivery and a self-service web platform (DataTree.com). Revenue is generated primarily through subscription data licensing, SaaS-style mortgage analytics (FraudGuard, AppIntelligence Score, RegsData, Procision AVM), usage-based API and cloud marketplace access, and transaction/subscription revenue from DataTree.com. Pricing is custom and not publicly disclosed, with annual enterprise billing for licensing and analytics and pay-as-you-go pricing for API and marketplace consumption.

The customer base spans five segments: financial services and mortgage lending (primary, including banks, lenders, credit unions), real estate and property services, legal professionals, government agencies, and proptech/fintech companies. Recent strategic activity — integrations with MeridianLink (December 2025) and Forta Solutions (April 2026), the joint CRE AI research with DealGround (May 2026), and the Snowflake Marketplace presence — signals continued channel and vertical expansion, particularly into warehouse lending and commercial real estate intelligence. The division employs 501–1,000 people and is headquartered in Santa Ana, California.

Name

First American Data & Analytics

Legal name

First American Data Tree LLC and First American Mortgage Solutions, LLC

Website

https://dna.firstam.com

Company type

Public

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Short description

First American Data & Analytics, a division of First American Financial Corporation (NYSE: FAF), provides U.S. property data, fraud detection, and analytics to mortgage lenders, real estate firms, legal professionals, government agencies, and proptechs via its DataTree platform, APIs, and the Snowflake Data Marketplace.

Ownership category

akta.pro rank

Product category

Real Estate Data & Analytics

NAICS

Credit Bureaus (561450), Offices of Real Estate Appraisers (53132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industries

Fraud Detection, Identity & KYC/AML for Mortgages (FSALALAH), Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL), Mortgage Secondary Data, Analytics & Pricing/Valuation Services (FSALAFAN), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Property data analytics
• Mortgage fraud detection
• Automated valuation models
• Real estate data licensing
• Property ownership intelligence

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Data or Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Licensing (Bulk): First American licenses its property and ownership dataset in bulk to financial institutions, mortgage lenders, title companies, fintechs, and proptech companies. These agreements are typically multi-year contracts with recurring subscription pricing based on data volume and scope of access. This is a primary revenue stream supporting enterprise and mid-market customers.
2. API Access and Data Delivery: Cloud-based API access to First American's data packages including property data snapshots, deed and mortgage history, HOA data, automated valuations, and geographic trended data. Delivered via Snowflake Data Marketplace, direct APIs, and the Digital Gateway platform. Pricing is usage or volume-based for technology clients and fintech integrators.
3. Self-Service Property Research (DataTree.com): DataTree.com provides web-based property research with per-search or subscription pricing for legal professionals, real estate investors, government agencies, and property service companies. Revenue is transaction-based for individual searches or subscription-based for power users.
4. Mortgage Analytics and Fraud Detection Solutions: SaaS-style delivery of FraudGuard, AppIntelligence Score, RegsData, and Procision AVM solutions to mortgage lenders, typically bundled in enterprise agreements or sold as modular subscriptions based on loan volume and usage.
5. Snowflake Data Marketplace: First American data packages available in Snowflake Data Marketplace enabling data consumers in Snowflake's Data Cloud to subscribe to and consume First American property data, with cloud-native delivery reducing acquisition cost and time for clients.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

First American Data & Analytics provides property and ownership data, automated valuation models (AVMs), mortgage fraud detection, regulatory compliance tools, collateral analytics, and APIs for mortgage lenders, banks, credit unions, title insurers, real estate professionals, law firms, government agencies, and proptech firms. The division operates as a B2B data and analytics platform built on top of one of the largest U.S. residential property databases, delivered through web applications, APIs, and licensed datasets.

Product overview

First American Data & Analytics operates a platform-plus-modules architecture anchored by DataTree®, providing the industry's largest property and ownership database covering 100% of U.S. property ownership data, 99% of deeds/mortgages/foreclosures, and 85% of active real estate listings. The portfolio includes: core property data and research tools (DataTree®); fraud and loan quality solutions (FraudGuard® with Home Equity variant, AppIntelligence® Score for predictive fraud/EPD scoring, Vendor Management Suite); regulatory compliance tools (RegsData®, Vendor Management Suite); valuation solutions (Procision™ AVM, First American® HPI, ACI™ Real Estate Valuation Solutions); AI technology (CovenantGuard™); customer acquisition tools (MarketView, DataTree Lists); property tax services (TaxSource™); and title analytics (VeriTitle). The AppIntelligence® Suite integrates these capabilities into a unified platform for mortgage analytics, risk management, compliance, and valuation.

Differentiator

Problem solved

Functional benefit

Brands

• DataTree: Property data research platform providing property and ownership information
• FraudGuard
• RegsData
• AppIntelligence Suite
• AppIntelligence Score
• CovenantGuard
• Procision AVM
• VeriTitle
• TaxSource
• MarketView
• First American HPI
• ACI

Products and services

• DataTree Web-based property intelligence platform that delivers property characteristics, ownership, mortgage and lien history, recorded documents, and marketing list capabilities for mortgage lenders, real estate professionals, title agents, and government users.
• FraudGuard Fraud detection platform that evaluates loan files against comprehensive identity, property, collateral, and historical data to flag potential mortgage fraud risk for lenders, servicers, and default managers.
• AppIntelligence Score AI/ML-driven mortgage fraud risk score that applies proprietary natural language processing to loan documents, property records, and identity data to deliver a single fraud risk indicator for origination decisions.
• AppIntelligence Suite Suite of AI/ML fraud detection and risk analytics products that complement AppIntelligence Score to deliver deeper collateral, document, and identity analytics for mortgage lenders and servicers.
• Procision AVM Automated valuation model that delivers statistically supported residential property valuations for mortgage origination, portfolio review, and servicing use cases.
• MarketView Market and portfolio valuation analytics solution that combines property-level data with market trend analytics for residential portfolio valuation, risk, and monitoring use cases.
• Automated Collateral Insights (ACI) Automated collateral insights solution providing rapid collateral evaluation for home equity, HELOC, and residential lending portfolios.
• HELOC Analytics Analytics solution tailored for home equity line of credit underwriting, portfolio monitoring, and risk evaluation by lenders and servicers.
• RegsData Regulatory compliance data product delivering HMDA, RESPA, CFPB, and adjacent regulatory datasets used by mortgage lenders and compliance teams for monitoring, reporting, and policy adherence.
• TaxSource Property tax data product that provides nationwide parcel, assessment, tax payment, and delinquency data to support valuation, servicing, and escrow workflows.
• VeriTitle Title verification product that aggregates and analyzes recorded documents to support escrow, closing, and underwriting decisions for title agents, lenders, and law firms.
• CovenantGuard Covenant compliance product that reviews recorded documents to identify covenants, restrictions, and exceptions affecting real estate transactions and underwriting decisions.
• First American HPI Proprietary house price index providing residential property market trends, benchmarking, and analytics for lenders, servicers, investors, and government users.
• DataTree Lists Marketing list product built on the DataTree platform that enables real estate professionals to build targeted property owner, absentee owner, and prospecting lists.
• Snowflake Data Marketplace Datasets Cloud-native property, ownership, valuation, and analytics datasets published on the Snowflake Data Marketplace for direct consumption by data and analytics teams.
• Digital Gateway APIs REST-based API suite that delivers property, valuation, fraud, compliance, and tax data to loan origination systems, technology platforms, and embedded workflows.
• Vendor Management Suite Vendor management suite that enables lenders to oversee, audit, and manage valuation and property data vendors across the mortgage origination workflow.

Quantifiable outcome

• Reduce loan review volumes by up to 50% while identifying 50%+ of total fraud risk in top 10% of scored loans (AppIntelligence Score)
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature17 records

Partnerships

Five partnerships are on record, tiered core.

• DealGroundcoreStrategic or Co-development Partner · 12 May 2026First American Data & Analytics and DealGround conducted a joint research study, CRE Industry Pulse Check, surveying 255 commercial real estate professionals on AI adoption and trust patterns. The partnership combines First American's property data leadership with DealGround's AI-powered CRE intelligence platform to produce industry research. DealGround serves the top 15 CRE brokerage firms in the US. The study was fielded March 31 – April 8, 2026.
• Forta SolutionscoreTechnology or Integration · 30 April 2026First American Data & Analytics integrated its FraudGuard fraud detection solution into Forta Solutions' Agility warehouse lending platform. The integration enables warehouse lenders to assess borrower identity fraud, undisclosed liabilities, occupancy misrepresentation, and property valuation anomalies to fund loans faster with greater confidence. Both companies positioned the integration as providing precision analytics tailored specifically for warehouse lenders, distinguishing it from generalized fraud prevention tools. The partnership aims to reduce downstream salability risk in the secondary mortgage market.
• MeridianLinkcoreTechnology or Integration · 9 December 2025First American Data & Analytics integrated its RegsData compliance tool into MeridianLink Mortgage LOS, a provider of software platforms for financial institutions and consumer reporting agencies. MeridianLink offers digital lending, account opening, background screening, and data verification solutions. The integration helps lenders ensure loans meet federal, state, and local requirements efficiently before closing.
• ICE (Intercontinental Exchange)coreTechnology or Integration · 1 March 2023First American Data & Analytics' FraudGuard became the first-of-its-kind fraud detection solution to integrate with the ICE EPC (Exchange Processing Center) platform, extending reach to ICE's ecosystem of mortgage market participants.
• SnowflakecoreTechnology or Integration · 10 March 2021First American Data & Analytics joined Snowflake Data Marketplace, making its curated property data packages (Property Data Snapshot, Delinquent Mortgage Insights, Real Estate Historical Intelligence, New Neighbor Intel, and Property Trends) available in Snowflake's Data Cloud. This enables fintech and proptech companies to access First American's industry-leading property data through Snowflake's cloud platform with near real-time data access, reducing time, cost, and effort of data acquisition.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Zillow Group: Zillow operates large-scale US property data infrastructure (listings, Zestimates, homes database) with growing B2B and API offerings. Overlaps in property data licensing and home valuation, though its primary consumer brand differentiates it as a partial rather than full competitor.
• HouseCanary: HouseCanary is an emerging property analytics and valuation platform offering AVMs, home price indices, and analytics to mortgage lenders and investors. Overlaps with First American's Procision AVM and HPI offerings but with a more technology-native, venture-backed positioning.

Broad incumbents

• Verisk Analytics: Verisk is a broad analytics incumbent serving insurance, mortgage, and real estate with property data, analytics, and decision-support tools that overlap with First American's fraud, valuation, and risk offerings at the enterprise customer level.
• Black Knight / ICE Mortgage Technology: ICE Mortgage Technology owns the dominant mortgage LOS platforms (Encompass, Empower) and integrates First American's FraudGuard while also competing through its own data and analytics portfolio. A partner and a competitive incumbent within the same lender workflows.
• Stewart Information Services / Stewart Title: Stewart Information Services is a title insurance peer that also operates data and analytics capabilities for real estate transactions. Comparable parent-company structure with overlapping mortgage and real estate customer base in the same lender ecosystem.

Direct peers

• TransUnion: TransUnion provides credit bureau data, fraud analytics, and risk decisioning used by mortgage lenders for identity verification and underwriting. Direct competitor to First American's FraudGuard and credit-related data products across financial services customers.
• CoreLogic (now Cotality): CoreLogic (rebranded to Cotality) is the closest direct competitor, operating the largest US property data and analytics platform with comparable AVM, fraud, and analytics products serving mortgage lenders, title, and real estate ecosystems. Both compete on dataset breadth, AVM accuracy, and platform integrations into mortgage technology stacks.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions competes directly in mortgage fraud detection, identity verification, and borrower risk analytics, serving the same lender customers with overlapping fraud and compliance product suites. Comparable go-to-market through data integration and API delivery.
• ATTOM Data Solutions: ATTOM provides a large US property data warehouse with similar property intelligence, ownership, and analytics offerings, sold through bulk licensing, APIs, and DataTree-like research portals. Strong direct overlap in property data licensing and fraud/compliance use cases.
• Experian: Experian offers consumer credit reporting and fraud detection comparable to First American's fraud and analytics products, used by mortgage lenders and financial institutions for identity, credit, and risk decisions on overlapping customer bases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FirstAmDNA
• Facebookfacebook.com/FirstAmDNA
• LinkedInlinkedin.com/company/first-american-data-and-analytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First American Data & Analytics