DOSN MEDIA GROUP

Name

DOSN MEDIA GROUP

Legal name

武汉道森媒体股份有限公司

Website

https://dosing100.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

DOSN MEDIA GROUP (武汉道森媒体股份有限公司) is a China-based, NEEQ-listed advertising technology company that operates the DOSN/AD+ shared advertising ecosystem platform, serving small/micro enterprises and individuals with SaaS-based ad delivery, targeting, and monitoring tools.

Ownership category

akta.pro rank

Product category

Advertising Technology

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Advertising technology
• SaaS marketing platform
• Audience targeting services
• Programmatic ad delivery
• Outdoor ad monitoring

Headquarters

HQ city

Wuchang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Performance Advertising Services: The company generates revenue through performance-based advertising services that connect advertisers with target audiences through their SaaS platform. The platform optimizes ad delivery and matches audience demographics with advertiser requirements for measurable outcomes.
2. SaaS Platform Services: Revenue derived from providing SaaS platform access to small/micro enterprises and individuals for advertising delivery and campaign management

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

DOSN MEDIA GROUP provides a SaaS-based shared advertising ecosystem platform (DOSN/AD+) that integrates community media resources and industry partner media products to deliver performance advertising services. Its self-developed cloud platform combines an intelligent ad delivery module and an advertising monitoring module, using big data to match advertisers with target audiences and to optimize ad placement for small/micro enterprises and individuals.

Differentiator

Problem solved

Functional benefit

Brands

• SaaS智能云平台: SaaS intelligent cloud platform for advertising deployment and release
• 智能投放发布平台
• 全民广告投放监测平台

Products and services

• DOSN/AD+ Shared Advertising Ecosystem Platform (DOSN/AD+ 共享广告生态圈综合平台)

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Broad incumbents

• Alibaba (Alimama / 阿里妈妈): Alibaba's advertising platform is the dominant Chinese ad-tech incumbent, operating self-serve tools across e-commerce, content, and display inventory. Directly comparable to DOSN because it competes for the same SMB advertiser budgets with much greater scale and data advantages.
• Tencent Ads (腾讯广告): Tencent's advertising arm monetizes WeChat, QQ, and video inventory with self-serve tooling for advertisers of all sizes. Comparable to DOSN as a Chinese ad-tech platform increasingly targeting the SMB and individual-advertiser segments DOSN serves.
• Baidu Marketing (百度营销): Baidu's search and feed advertising platform serves SMB advertisers in China via self-serve tools. Comparable to DOSN as a broad incumbent competing for the same long-tail advertiser wallet share.
• Ocean Engine / 巨量引擎 (ByteDance): ByteDance's ad platform operates across Douyin, Toutiao, and Xigua with sophisticated data-driven ad delivery and audience matching. Comparable to DOSN as a Chinese ad-tech incumbent competing for SMB advertisers with substantially superior ML and inventory.
• The Trade Desk: The Trade Desk is a global independent demand-side ad-tech platform offering data-driven campaign management and audience targeting. Comparable to DOSN in core function (data-driven ad delivery and audience matching) but at vastly larger scale and global scope.
• Sizmek (by Amazon): Sizmek, now part of Amazon Ads, is a global ad-tech and ad-serving platform offering delivery, creative, and measurement for digital advertisers. Comparable to DOSN in offering intelligent ad delivery and monitoring infrastructure, though at enterprise/global scale.
• AppLovin: AppLovin is a global ad-tech platform focused on mobile ad delivery, audience targeting, and monetization. Comparable to DOSN in being a data-driven ad delivery and matching platform, though operating at much larger scale and on a different inventory mix.

Direct peers

• Youzan (有赞): Youzan provides a SaaS platform that enables SMBs and individual merchants to launch and manage online storefronts, marketing, and customer engagement. Comparable to DOSN in business model (SMB-focused SaaS, PLG, China-only) although vertical differs (commerce vs advertising).
• Domob (多盟): Domob is a Chinese mobile ad-tech platform offering programmatic delivery, audience targeting, and ad measurement for advertisers. Comparable to DOSN as a domestic Chinese ad-tech peer focused on data-driven delivery and SMB/mid-market advertisers.
• Yeahmobi (易点天下): Yeahmobi operates a global mobile ad and marketing platform with strong presence serving Chinese advertisers going overseas. Comparable to DOSN as a Chinese-headquartered ad-tech platform providing intelligent, data-driven ad delivery and audience matching.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOSN MEDIA GROUP