Onset Financial, Inc.
Onset Financial is a private equipment leasing company founded in 2008 that provides flexible financing solutions to businesses ranging from small companies to Fortune 500 across manufacturing, healthcare, energy, aviation, and technology industries.
- Company typePrivate
- Founded2008
- HeadquartersDraper, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Onset Financial, Inc. does
Onset Financial, Inc. is a privately held equipment leasing and finance company founded in 2008 and headquartered in Draper, Utah. The company provides financing solutions for businesses ranging from small companies to Fortune 500 enterprises across more than 10 industry verticals, including manufacturing, healthcare, energy, aviation, freight, technology, and agriculture. Over its history, Onset has funded more than $8 billion in equipment finance transactions, with $1 billion funded in 2024 alone. The company differentiates primarily on speed (funding in as little as 5 days, and in select cases under 48 hours), flexibility across 19 distinct lease structures (including Operating Leases, Capital Leases, Synthetic Leases, Sale and Leaseback, and Venture Leases), and willingness to finance difficult or specialized collateral that traditional banks decline.
The company operates through a family-of-companies structure: the core Onset Financial brand, Mazuma Capital (a 2014 acquisition serving as a boutique subsidiary), CapTech Financial (mid- and large-ticket transactions), and Onset Gives (a 501(c)(3) charitable subsidiary). In 2025, Onset acquired Channel Partners Capital, a fintech platform with a public ABS securitization shelf, expanding its access to capital markets. Onset's technology stack consists of proprietary custom software built by an in-house development team to support origination, credit underwriting, deal structuring, and documentation workflows. The go-to-market motion is enterprise field sales with a senior sales organization across two Utah campuses (Draper headquarters and the Red Rock Division in St. George), supplemented by inbound website quote requests and subsidiary-driven channels.
The business model is recurring subscription-like in nature: revenue derives from monthly lease payments, interest income on financed equipment, and transaction fees. Pricing is quote-based and not publicly disclosed, with terms varying by customer creditworthiness, equipment type, lease structure, and term length. Customer concentration spans from $1M mid-market deals (steel pipe manufacturing, transportation) to $539M enterprise relationships (international automotive safety supplier across 41 leases in 8 countries), with notable Fortune 500 references in energy and healthcare. Recent leadership additions in IT, legal, and sales functions through 2024-2025 indicate ongoing scaling of the organization.
Onset Financial, Inc. firmographics
Firmographics- Name
- Onset Financial, Inc.
- Legal name
- Onset Financial, Inc.
- Website
- https://onsetfinancial.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Onset Financial is a private equipment leasing company founded in 2008 that provides flexible financing solutions to businesses ranging from small companies to Fortune 500 across manufacturing, healthcare, energy, aviation, and technology industries.
- Ownership category
- akta.pro rank
Onset Financial, Inc. industry classification
Industry- Product category
- Equipment Leasing & Finance
- NAICS
- Sales Financing (52222), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)
- akta.pro secondary industry
- Equipment Financing / Leasing (Venture-backed) (FSANAIAE)
Keywords
Where Onset Financial, Inc. is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Onset Financial, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Leasing and Financing: Onset Financial generates revenue through equipment leasing arrangements, providing financing for companies ranging from small businesses to Fortune 500. They offer various lease structures including operating leases, capital leases, and specialized structures for different customer needs. Revenue comes from lease payments, interest income, and fees associated with equipment financing transactions.
- Subsidiary Operations: Through subsidiaries Mazuma Capital (acquired 2014) and CapTech Financial, Onset provides additional equipment leasing solutions, expanding their market reach and revenue streams across different customer segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom equipment financing solutions tailored to customer needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Onset Financial, Inc. product offering
Product offeringCore offering
Onset Financial provides equipment leasing and financing solutions to businesses ranging from small companies to Fortune 500 across industries including manufacturing, healthcare, energy, aviation, and technology. The company offers 19 different lease structures including operating leases, capital leases, true leases, step-payment leases, sale and leaseback, and venture leases, funding transactions in as little as five days.
Product overview
Onset Financial is a dominant force in equipment leasing and finance, offering flexible lease structures and fast funding (as little as five days) for companies from small businesses to Fortune 500. The company operates as a unified platform with multiple lease product types and maintains a family of companies including Mazuma Capital (acquired 2014, equipment leasing solutions), CapTech Financial (mid- and large-ticket transactions with rapid turnaround), and Onset Gives (501(c)(3) charity). The core Onset Financial brand serves diverse industries including manufacturing, healthcare, energy, aviation, technology, and more, while its subsidiaries provide specialized leasing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Leasing and Financing
- Mazuma Capital
- CapTech Financial
Quantifiable outcome
- Funding in as little as 5 days
- +5 more outcomes
Companies that use Onset Financial, Inc.
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Onset Financial, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Onset Financial, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mazuma CapitalcoreMazuma Capital was acquired by Onset Financial in 2014. It operates as a subsidiary combining the strength of a national leader with the agility of a boutique lender. Powered by Onset's proprietary technology, elite back office, and visionary leadership, Mazuma delivers fast, flexible equipment leasing solutions.
- CapTech FinancialcoreCapTech Financial is a subsidiary of Onset Financial providing fast, flexible equipment leasing solutions for mid- and large-ticket transactions. With access to Onset's advanced technology, seasoned back office, and diversified funding, CapTech combines industry expertise with operational excellence.
- Onset GivesminorOnset Gives is a 501(c)(3) charity organization operated by Onset Financial, dedicated to supporting children and their families encountering difficult challenges. Onset Gives: Sharing Success. Improving Communities. Touching Lives.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Onset Financial, Inc. competitors and assessment
Company assessmentBroad incumbents
- CIT Group (First Citizens Bank): Large bank-affiliated equipment finance division offering a full range of capital equipment financing and leasing products; a broad incumbent competitor with deeper balance sheet capacity but less configurability than Onset.
- Wells Fargo Equipment Finance: Bank-owned equipment finance division serving mid-market to enterprise customers with equipment leases and loans; competes with Onset in larger ticket transactions where bank balance sheet pricing is a constraint.
- DLL (a Rabobank company): Global equipment finance provider with vendor and direct channels across agriculture, food, healthcare, and technology verticals; a broad incumbent overlapping with Onset's industry coverage and cross-border capabilities.
- Mitsubishi HC Capital America: US subsidiary of a global equipment finance group with commercial equipment leasing and vendor finance programs; comparable to Onset in mid- to large-ticket transactions and configurability of structures.
Emerging players
- Currency Capital: Fintech-enabled equipment financing marketplace that aggregates lessor demand; competes with Onset's online quote request channel and pressures traditional lessor economics through digital origination.
Direct peers
- NFS Leasing: Private equipment lessor specializing in mid-ticket and large-ticket transactions across diverse industries, with comparable flexibility on credit and asset types that mirrors Onset's willingness to take difficult collateral.
- GreatAmerica Financial Services: Private, Cedar Rapids-based equipment finance company providing leases and loans across verticals including manufacturing, healthcare, and technology with a similar mid-market focus and consultative sales motion to Onset.
- Mintaka Financial: Private mid-market equipment finance company focused on $250K-$50M transactions, competing directly with Onset in the SMB-to-lower-middle-market lease origination space.
- Baystone Government Finance: Private specialty equipment finance company focused on government, healthcare, and nonprofit borrowers, competing with Onset in adjacent mid-market verticals with similar consultative sales and flexible structuring.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Onset Financial, Inc. social profiles
Digital presenceOnset Financial, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onset Financial, Inc. leadership team
Management profileNumber of profiles
Profiles15 records
Onset Financial, Inc. subsidiaries and ownership
Company hierarchySubsidiaries3 records
Onset Financial, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onset Financial, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onset Financial, Inc.
What does Onset Financial, Inc. do?
Onset Financial provides equipment leasing and financing solutions to businesses ranging from small companies to Fortune 500 across industries including manufacturing, healthcare, energy, aviation, and technology. The company offers 19 different lease structures including operating leases, capital leases, true leases, step-payment leases, sale and leaseback, and venture leases, funding transactions in as little as five days.
Is Onset Financial, Inc. a public or private company?
Onset Financial, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onset Financial, Inc. founded?
Onset Financial, Inc. was founded in 2008. It employs 51 to 100 people.
Where is Onset Financial, Inc. based?
Onset Financial, Inc. is headquartered in Draper, United States, in the North America region.
How does Onset Financial, Inc. make money?
Two revenue lines are on record. Equipment Leasing and Financing is the primary driver. The others are subsidiary Operations.
Who are Onset Financial, Inc.'s main competitors?
Broad incumbents on record are CIT Group (First Citizens Bank), Wells Fargo Equipment Finance, DLL (a Rabobank company) and Mitsubishi HC Capital America. Currency Capital is listed as an emerging player. Direct peers are NFS Leasing, GreatAmerica Financial Services, Mintaka Financial and Baystone Government Finance. LEAF Capital (a Marubeni group company) is listed as a peer.
Does Onset Financial, Inc. have an API?
No public API is recorded for Onset Financial, Inc..
What industry is Onset Financial, Inc. in?
Onset Financial, Inc.'s product category is Equipment Leasing & Finance. Its primary akta.pro industry code is FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex), with a secondary code of FSANAIAE, Equipment Financing / Leasing (Venture-backed). Its NAICS code is 52222 and its SIC code is 6172.