Onset Financial, Inc.

Equipment Leasing & Financeonsetfinancial.com

Onset Financial is a private equipment leasing company founded in 2008 that provides flexible financing solutions to businesses ranging from small companies to Fortune 500 across manufacturing, healthcare, energy, aviation, and technology industries.

Company typePrivate
Founded2008
HeadquartersDraper, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Onset Financial, Inc. does

Onset Financial, Inc. is a privately held equipment leasing and finance company founded in 2008 and headquartered in Draper, Utah. The company provides financing solutions for businesses ranging from small companies to Fortune 500 enterprises across more than 10 industry verticals, including manufacturing, healthcare, energy, aviation, freight, technology, and agriculture. Over its history, Onset has funded more than $8 billion in equipment finance transactions, with $1 billion funded in 2024 alone. The company differentiates primarily on speed (funding in as little as 5 days, and in select cases under 48 hours), flexibility across 19 distinct lease structures (including Operating Leases, Capital Leases, Synthetic Leases, Sale and Leaseback, and Venture Leases), and willingness to finance difficult or specialized collateral that traditional banks decline.

The company operates through a family-of-companies structure: the core Onset Financial brand, Mazuma Capital (a 2014 acquisition serving as a boutique subsidiary), CapTech Financial (mid- and large-ticket transactions), and Onset Gives (a 501(c)(3) charitable subsidiary). In 2025, Onset acquired Channel Partners Capital, a fintech platform with a public ABS securitization shelf, expanding its access to capital markets. Onset's technology stack consists of proprietary custom software built by an in-house development team to support origination, credit underwriting, deal structuring, and documentation workflows. The go-to-market motion is enterprise field sales with a senior sales organization across two Utah campuses (Draper headquarters and the Red Rock Division in St. George), supplemented by inbound website quote requests and subsidiary-driven channels.

The business model is recurring subscription-like in nature: revenue derives from monthly lease payments, interest income on financed equipment, and transaction fees. Pricing is quote-based and not publicly disclosed, with terms varying by customer creditworthiness, equipment type, lease structure, and term length. Customer concentration spans from $1M mid-market deals (steel pipe manufacturing, transportation) to $539M enterprise relationships (international automotive safety supplier across 41 leases in 8 countries), with notable Fortune 500 references in energy and healthcare. Recent leadership additions in IT, legal, and sales functions through 2024-2025 indicate ongoing scaling of the organization.

Onset Financial, Inc. firmographics

Firmographics

Name: Onset Financial, Inc.
Legal name: Onset Financial, Inc.
Website: https://onsetfinancial.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 51–100 employees
Short description: Onset Financial is a private equipment leasing company founded in 2008 that provides flexible financing solutions to businesses ranging from small companies to Fortune 500 across manufacturing, healthcare, energy, aviation, and technology industries.
Ownership category
akta.pro rank

Onset Financial, Inc. industry classification

Industry

Product category: Equipment Leasing & Finance
NAICS: Sales Financing (52222), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
SIC: Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)
akta.pro industry: PRIMARYFSABABAH
SME Equipment & Asset Finance (Leasing, Fleet, Capex)
Financial & Insurance/Banking (Commerical, Retail & Consumer)/Commercial Banking (SME & Middle Market)
SECONDARYFSANAIAE
Equipment Financing / Leasing (Venture-backed)
Financial & Insurance/Private Equity & Venture Capital/Venture Debt Providers

Keywords

Equipment leasing
Equipment finance
Commercial leasing
Business equipment financing
Lease structuring

Where Onset Financial, Inc. is headquartered

Location

Headquarters

HQ city: Draper
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Onset Financial, Inc. business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Equipment Leasing and Financing: Onset Financial generates revenue through equipment leasing arrangements, providing financing for companies ranging from small businesses to Fortune 500. They offer various lease structures including operating leases, capital leases, and specialized structures for different customer needs. Revenue comes from lease payments, interest income, and fees associated with equipment financing transactions.
Subsidiary Operations: Through subsidiaries Mazuma Capital (acquired 2014) and CapTech Financial, Onset provides additional equipment leasing solutions, expanding their market reach and revenue streams across different customer segments.

Pricing tiers

Model	Billing	Price
Other	Monthly	Custom equipment financing solutions tailored to customer needs

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Onset Financial, Inc. product offering

Product offering

Core offering

Onset Financial provides equipment leasing and financing solutions to businesses ranging from small companies to Fortune 500 across industries including manufacturing, healthcare, energy, aviation, and technology. The company offers 19 different lease structures including operating leases, capital leases, true leases, step-payment leases, sale and leaseback, and venture leases, funding transactions in as little as five days.

Product overview

Onset Financial is a dominant force in equipment leasing and finance, offering flexible lease structures and fast funding (as little as five days) for companies from small businesses to Fortune 500. The company operates as a unified platform with multiple lease product types and maintains a family of companies including Mazuma Capital (acquired 2014, equipment leasing solutions), CapTech Financial (mid- and large-ticket transactions with rapid turnaround), and Onset Gives (501(c)(3) charity). The core Onset Financial brand serves diverse industries including manufacturing, healthcare, energy, aviation, technology, and more, while its subsidiaries provide specialized leasing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

Equipment Leasing and Financing
Mazuma Capital
CapTech Financial

Quantifiable outcome

Funding in as little as 5 days
+5 more outcomes

Companies that use Onset Financial, Inc.

Customer profile

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Onset Financial, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Onset Financial, Inc. partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Mazuma CapitalcoreOthers · 1 January 2014Mazuma Capital was acquired by Onset Financial in 2014. It operates as a subsidiary combining the strength of a national leader with the agility of a boutique lender. Powered by Onset's proprietary technology, elite back office, and visionary leadership, Mazuma delivers fast, flexible equipment leasing solutions.
CapTech FinancialcoreOthersCapTech Financial is a subsidiary of Onset Financial providing fast, flexible equipment leasing solutions for mid- and large-ticket transactions. With access to Onset's advanced technology, seasoned back office, and diversified funding, CapTech combines industry expertise with operational excellence.
Onset GivesminorOthersOnset Gives is a 501(c)(3) charity organization operated by Onset Financial, dedicated to supporting children and their families encountering difficult challenges. Onset Gives: Sharing Success. Improving Communities. Touching Lives.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Onset Financial, Inc. competitors and assessment

Company assessment

Broad incumbents

CIT Group (First Citizens Bank): Large bank-affiliated equipment finance division offering a full range of capital equipment financing and leasing products; a broad incumbent competitor with deeper balance sheet capacity but less configurability than Onset.
Wells Fargo Equipment Finance: Bank-owned equipment finance division serving mid-market to enterprise customers with equipment leases and loans; competes with Onset in larger ticket transactions where bank balance sheet pricing is a constraint.
DLL (a Rabobank company): Global equipment finance provider with vendor and direct channels across agriculture, food, healthcare, and technology verticals; a broad incumbent overlapping with Onset's industry coverage and cross-border capabilities.
Mitsubishi HC Capital America: US subsidiary of a global equipment finance group with commercial equipment leasing and vendor finance programs; comparable to Onset in mid- to large-ticket transactions and configurability of structures.

Emerging players

Currency Capital: Fintech-enabled equipment financing marketplace that aggregates lessor demand; competes with Onset's online quote request channel and pressures traditional lessor economics through digital origination.

Direct peers

NFS Leasing: Private equipment lessor specializing in mid-ticket and large-ticket transactions across diverse industries, with comparable flexibility on credit and asset types that mirrors Onset's willingness to take difficult collateral.
GreatAmerica Financial Services: Private, Cedar Rapids-based equipment finance company providing leases and loans across verticals including manufacturing, healthcare, and technology with a similar mid-market focus and consultative sales motion to Onset.
Mintaka Financial: Private mid-market equipment finance company focused on $250K-$50M transactions, competing directly with Onset in the SMB-to-lower-middle-market lease origination space.
Baystone Government Finance: Private specialty equipment finance company focused on government, healthcare, and nonprofit borrowers, competing with Onset in adjacent mid-market verticals with similar consultative sales and flexible structuring.

Peers

LEAF Capital (a Marubeni group company):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Onset Financial, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Onset Financial, Inc. leadership team

Management profile

Number of profiles

Profiles15 records

Onset Financial, Inc. subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Onset Financial, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Onset Financial, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onset Financial, Inc.

What does Onset Financial, Inc. do?

Is Onset Financial, Inc. a public or private company?

Onset Financial, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Onset Financial, Inc. founded?

Onset Financial, Inc. was founded in 2008. It employs 51 to 100 people.

Where is Onset Financial, Inc. based?

Onset Financial, Inc. is headquartered in Draper, United States, in the North America region.

How does Onset Financial, Inc. make money?

Two revenue lines are on record. Equipment Leasing and Financing is the primary driver. The others are subsidiary Operations.

Who are Onset Financial, Inc.'s main competitors?

Broad incumbents on record are CIT Group (First Citizens Bank), Wells Fargo Equipment Finance, DLL (a Rabobank company) and Mitsubishi HC Capital America. Currency Capital is listed as an emerging player. Direct peers are NFS Leasing, GreatAmerica Financial Services, Mintaka Financial and Baystone Government Finance. LEAF Capital (a Marubeni group company) is listed as a peer.

Does Onset Financial, Inc. have an API?

No public API is recorded for Onset Financial, Inc..

What industry is Onset Financial, Inc. in?

Onset Financial, Inc.'s product category is Equipment Leasing & Finance. Its primary akta.pro industry code is FSABABAH, SME Equipment & Asset Finance (Leasing, Fleet, Capex), with a secondary code of FSANAIAE, Equipment Financing / Leasing (Venture-backed). Its NAICS code is 52222 and its SIC code is 6172.