What 8th & Walton does

8th & Walton is a privately held, fixed-fee advisory firm founded in 2006 and headquartered in Bentonville, Arkansas, that helps suppliers build capability and grow their business within the Walmart ecosystem. The firm serves as a trusted Walmart Connect Partner, providing consulting services to suppliers on Walmart-specific systems including Retail Link, supply chain performance, compliance, e-commerce execution, and buyer relationship management. Its core technology is domain expertise in Walmart's retailer processes rather than a software platform, and the firm explicitly does not operate on commissions or through broker relationships.

The firm delivers its services through two primary channels: PathFinders, a consulting engagement offering that provides deeper insight into performance-driving systems and sharper execution across supply chain, compliance, and ecommerce; and Team Training, structured education programs that build Walmart-specific capability within client teams. A free Walmart Business Health Assessment serves as a top-of-funnel lead generator, supported by a content ecosystem comprising the 3-Minute Insights Podcast, a blog, a Walmart Calendar, and a Retail In The News section. The firm measures success by how independently client teams operate after engagement, explicitly positioning against dependency-creating advisory models.

Commercially, 8th & Walton operates a professional services revenue model with flat fees per engagement rather than commissions or recurring subscriptions, and works directly with enterprise-level Walmart suppliers across diverse industries. Named clients include Google, Nestle-Purina, Allergan, Comcast, Bose, and Hershey's. The firm is a Certified B Corporation and a member of 1% for the Planet, which it actively markets as part of its "Force for Good" brand positioning. The company has 11-50 employees, no disclosed revenue, and only one funding round on record (a $200,000 raise in September 2015).

Name

8th & Walton

Legal name

8th & Walton

Website

https://8thandWalton.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

8th & Walton is a Bentonville-based, fixed-fee advisory firm and Walmart Connect Partner that helps enterprise suppliers build capability in Walmart-specific systems, supply chain, compliance, ecommerce, and buyer relationships.

Ownership category

akta.pro rank

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Advisory and Consulting Services: Fixed-fee advisory model where the company charges flat fees for consulting services rather than commissions. No broker relationships. The firm measures success by how confidently the client's team operates without ongoing dependency.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

8th & Walton is a fixed-fee advisory firm that helps suppliers build capability and grow their business at Walmart. Through PathFinders consulting engagements, Team Training programs, and supplier education resources, the firm provides cross-functional expertise across supply chain, compliance, e-commerce execution, and buyer relationship management for companies selling into the Walmart ecosystem.

Product overview

8th & Walton is a fixed-fee advisory firm and Walmart Connect Partner that helps suppliers build capability and grow their Walmart business. The company operates as a single-service advisory with multiple delivery channels: PathFinders (consulting engagements), Team Training (education programs), and a suite of free resources including the 3-Minute Insights Podcast, blog content, and the Walmart Business Health Assessment. The offerings work together to support suppliers at various stages—from initial capability building through advanced execution support—with the goal of making supplier teams operationally independent.

Differentiator

Problem solved

Functional benefit

Products and services

• PathFinders Consulting Walmart consulting engagement providing deeper insight into systems driving performance, sharper execution across supply chain, compliance, and e-commerce, and communication frameworks strengthening buyer relationships for Walmart suppliers.
• Team Training Training programs designed to build Walmart-specific capabilities within supplier teams, including Walmart Systems training and education programs for supplier personnel.
• Walmart Business Health Assessment Free assessment service used to evaluate supplier readiness and determine fit for 8th & Walton's consulting and training engagements.

Quantifiable outcome

• 100% of Silver/Gold clients achieved Digital Penetration Growth

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Walmart ConnectcoreStrategic or Co-development Partner8th & Walton is a trusted Walmart Connect Partner, providing consulting services to help suppliers maximize their Walmart Connect advertising and digital presence. This partnership positions the firm as an authorized advisor for suppliers looking to grow their Walmart business through the Walmart Connect platform.

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Advantage Solutions: Large public retail services company offering sales, marketing, and merchandising services to consumer packaged goods suppliers across Walmart and other retailers. Comparable as a broader-services counterpart to 8th & Walton's specialized advisory offering.
• Acosta: Major retail sales and marketing agency serving CPG suppliers with in-store, e-commerce, and category management services across major retailers including Walmart. Comparable as a broad incumbent competing for similar supplier-services budgets.
• Circana (formerly IRI and NielsenIQ): Global retail measurement and consumer intelligence provider supplying data and advisory to CPG brands selling through major retailers including Walmart. Comparable as an advisory partner to the same supplier base, though anchored in data rather than execution.
• Kantar: Global insights and consulting firm with a dedicated retail practice advising consumer brands on retail strategy, shopper behavior, and category performance. Comparable as a higher-end retail advisory peer serving overlapping client segments.

Emerging players

• Mars Agency: Shopper marketing and retail media agency focused on driving consumer-brand activation across major retailers including Walmart. Comparable as a specialized commerce/retail media services firm.
• TPN (The Population Network): Omnicom-owned retail commerce agency providing shopper marketing, retail media, and e-commerce services to consumer brands selling through Walmart and other retailers. Comparable as a commerce-focused services peer in the same supplier ecosystem.
• Tinuiti: Independent digital marketing agency with strong retail media practice across Amazon, Walmart, Target, and other marketplaces. Comparable as a retail media and commerce growth partner serving the same supplier audience.
• Inmar: Retail solutions provider offering supply chain, returns, media, and analytics services to retailers and their suppliers. Comparable as an operations-and-services peer in the retail supplier ecosystem.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/8thandWalton
• Facebookfacebook.com/8thandWalton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8th & Walton