xHub

What xHub does

xHub is a private, Morocco-headquartered professional services firm founded in 2016 that positions itself as an Agile Delivery partner providing DevOps and Agile-style digital acceleration to enterprise clients. Its core offering is consulting and delivery services across Cloud & Integrations, Mobile development, UX/UI design, Software Architecture, Quality Assurance/Testing, and DevOps implementation, with no proprietary software product disclosed. The company operates under a project-based and retainer professional services model, acquiring customers primarily through direct consultative enterprise sales and long-term partnership engagements rather than transactional or self-serve channels.

The firm's customer base spans Moroccan and international enterprise clients, with disclosed logos including Bank of Africa, Société Générale, CIH Bank, Wafa Assurance, CMI, Lydec, RCAR, Mosaic Lab, and PEAQOCK. Primary segments are large organizations in financial services and government/public sector, with a secondary startup segment focused on mentorship and rapid product launch support. Revenue mechanics are anchored in time-and-materials or fixed-scope project engagements, with no public pricing and quotes provided upon consultation.

xHub maintains four disclosed office locations: Casablanca (headquarters at Technopark) and Agadir in Morocco, Quebec in Canada, and Valencia in Spain, giving it a North African base with North American and Southern European satellite presence. The firm also operates an internal employee wellness sub-brand called xLife (life.production.x-hub.net) and is led by Founder & CIO Badr El Houari alongside three Customer Success Leads (Amine Maarouf, Aymane Zaghraoui, Zainab Bougargour). No funding rounds, patents, certifications, M&A activity, or revenue figures are disclosed in available sources.

Name

xHub

Website

https://x-hub.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IT Consulting and Software Development Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industries

Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)

Keywords

• Agile delivery consulting
• DevOps implementation services
• Digital transformation consulting
• Cloud integration services
• Software development consulting

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agile Delivery Services: Professional services revenue derived from providing agile delivery consulting, software development, DevOps implementation, and digital transformation expertise to enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

xHub is an agile delivery and DevOps consulting partner that helps enterprises and startups accelerate digital projects through iterative software development, cloud and systems integration, mobile application development, UX/UI design, quality assurance and testing, and enterprise software architecture. Engagements are delivered as professional services on a project or retainer basis, combining consulting, delivery execution, and technical expertise.

Product overview

xHub is an Agile Delivery consulting and services company that offers a portfolio of expertise areas spanning Cloud & Integrations, Mobile development, UX/UI design, DevOps, Testing, Architecture, and High Quality Software delivery. Rather than a software product platform, xHub provides professional services including consulting, delivery acceleration, and technical expertise to help clients solve digital problems and achieve tech excellence using DevOps and Agile methodologies. The company works with clients across various sectors including banking (Société Générale, Bank of Africa, CIH Bank), insurance (Wafa Assurance), telecommunications (M2T), government (RCAR, CMI), and utilities (Lydec).

Differentiator

Problem solved

Functional benefit

Brands

• xLife: Employee wellness/workplace platform mentioned as a company initiative accessible at life.production.x-hub.net

Products and services

• Agile Delivery Services Comprehensive agile delivery consulting and execution service combining DevOps methodology, iterative development, and digital transformation acceleration for enterprise and startup clients.
• Cloud & Integrations Cloud infrastructure and systems integration services enabling seamless connectivity between enterprise systems for organizations modernizing their digital estates.
• Mobile Development Cross-platform mobile application development services delivering native and multi-platform mobile applications for enterprise and startup clients.
• UX/UI Design User experience and interface design services for digital products, supporting intuitive, user-centered design across web and mobile engagements.
• Quality Assurance & Testing Software testing and quality assurance services ensuring high-quality, reliable deliverables for client digital projects.
• Software Architecture Enterprise software architecture design and consulting services supporting scalable, high-performance system design for client digital initiatives.

Quantifiable outcome

• High reliability and better agile methodology implementation for enterprise clients
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Devoteam: European digital/tech consultancy with strong DevOps, cloud, and agile delivery practices. Highly comparable: similar service portfolio (cloud integration, agile transformation) and overlapping customer profile of European enterprises.
• Talan: French-headquartered digital transformation and consulting firm with significant operations in Morocco. Closely comparable in service mix (digital delivery, agile, cloud) and competitive overlap in the same Moroccan enterprise market xHub serves.
• CGI Group: Canada-headquartered IT consulting and systems integration firm with strong Quebec presence - xHub's Canadian office is also in Quebec. Comparable in systems integration, agile delivery, and enterprise client focus.
• SQLI: European digital services firm specializing in digital customer experience, agile delivery, and technology consulting. Comparable mid-tier consultancy with similar service portfolio and European client base overlapping with xHub's Valencia office geography.
• Inetum: French-headquartered IT services and digital transformation consultancy with operations across Europe and Africa. Comparable in digital delivery, agile methodology, and enterprise systems integration serving similar mid-market and large enterprise clients.
• Keyrus: International digital transformation and data consultancy with offices in Europe and emerging markets. Comparable in agile delivery model and digital services focus, serving enterprise clients across multiple verticals.

Broad incumbents

• Capgemini: Global IT services and consulting leader with broad digital transformation, cloud, and engineering practices. Comparable as a wider-portfolio incumbent that competes for similar enterprise digital transformation engagements, but at vastly larger scale.
• Accenture: Global professional services giant with extensive technology and digital delivery practices. Indirectly comparable as a broader incumbent competing for the same enterprise agile/devops transformation budgets, but with a global scale and product breadth far beyond xHub.
• Sopra Steria: European IT services and digital transformation group with significant operations across France, Spain, and North Africa. Overlaps with xHub in systems integration, agile delivery, and serving regulated industries in the same geographies.

Regional players

• HPS (Hightech Payment Systems): Morocco-headquartered digital services and payment solutions provider serving banks and financial institutions across MENA and francophone Africa. Comparable as a Moroccan-headquartered tech services firm serving the same banking customers as xHub, including Bank of Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xhubio
• LinkedInlinkedin.com/company/xhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xHub