Rosen Hotels and Resorts

What Rosen Hotels and Resorts does

Rosen Hotels & Resorts Inc. is a privately held, debt-free Orlando-based hospitality company founded in 1974 by the late Harris Rosen. It operates seven properties in the Greater Orlando and International Drive tourism district totaling 6,338 guest rooms and suites and 740,000 square feet of meeting and event space, comprising three convention hotels (Rosen Plaza, Rosen Centre, and the AAA Four Diamond-rated Rosen Shingle Creek) and four value-tier leisure hotels under the Rosen Inn brand. The company generates revenue through transient and group room sales, F&B across multiple on-site restaurants including A Land Remembered, meeting and convention services, and ancillary amenities including the Shingle Creek Golf Club and Rosen Aquatic & Fitness Center.

Distribution is multi-channel: direct bookings via rosenhotels.com and phone, the Preferred Hotels & Resorts global partnership (signed 2016), GDS, tour-operator relationships (British Airways Holidays), and countercyclical distress-rate programs activated for disrupted travelers. The company employs roughly 4,000-4,600 associates and is supported by wholly-owned subsidiaries including Rosen Medical Center, RosenCare (a self-insured health plan estimated to have saved $500M+ since inception), Millennium Technology Group, Provinsure, and Perfect Products.

Beyond hospitality, the Harris Rosen Foundation and affiliated entities operate free preschool programs in Tangelo Park (since 1994) and Parramore (since 2017), college scholarships covering tuition/room/board for over 600 recipients, and the UCF Rosen College of Hospitality Management, established through more than $30 million in lifetime contributions. Following Harris Rosen's death in November 2024, long-time CFO Frank Santos was appointed CEO in December 2024, supported by an expanded executive team announced in January 2025.

Name

Rosen Hotels and Resorts

Legal name

Rosen Hotels & Resorts Inc.

Website

https://rosenhotels.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rosen Hotels & Resorts is a privately held, debt-free Orlando hotel operator running seven properties (6,338 rooms, 740,000 sq ft of meeting space) under convention and value-tier brands, serving leisure travelers, convention groups, and corporate accounts with ancillary healthcare and community programs.

Ownership category

akta.pro rank

Product category

Hotels & Resorts (Hospitality)

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel resort operations
• Convention meeting venues
• Leisure accommodations Orlando
• Independent hotel chain
• Hospitality group management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue from guest rooms across seven Orlando properties including convention hotels (Rosen Plaza, Rosen Centre, Rosen Shingle Creek) and value-priced leisure hotels (Rosen Inn International, Rosen Inn Closest to Universal, Rosen Inn Pointe Orlando, Rosen Inn Lake Buena Vista). Room revenue includes transient, group, and corporate segments.
2. Food and Beverage: Multiple on-property restaurants and dining venues including fine dining (A Land Remembered at Rosen Shingle Creek), casual dining, buffets, room service, and banquet operations across all seven properties.
3. Meeting and Convention Services: 740,000 square feet of meeting and event space generating revenue from convention groups, corporate meetings, weddings, and special events. Includes comprehensive AV, catering, and event planning services.
4. Ancillary Services: Golf at Shingle Creek Golf Club, fitness center access, spa services, retail, and other guest services across properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rosen Hotels & Resorts owns and operates seven Orlando-area hotel properties with 6,338 guest rooms and 740,000 square feet of meeting space, selling guest room accommodations, food and beverage, and meeting/event services across convention and leisure segments. The portfolio spans three convention hotels (Rosen Plaza, Rosen Centre, Rosen Shingle Creek) and four value-tier leisure hotels under the Rosen Inn brand, with ancillary offerings including Shingle Creek Golf Club.

Product overview

Rosen Hotels & Resorts is Florida's largest independent hotel chain, operating seven Orlando-area hotel properties totaling 6,338 guest rooms and suites, 740,000 square feet of meeting and event space, and over 4,600 associates. The portfolio includes three convention hotels (Rosen Plaza, Rosen Centre, and Rosen Shingle Creek) and four value-priced leisure properties (Rosen Inn International, Rosen Inn Closest to Universal, Rosen Inn Pointe Orlando, and Rosen Inn Lake Buena Vista). Beyond hospitality, the company operates ancillary businesses including the Rosen Medical Center, Millennium Technology Group, Provinsure, and Rosen Perfect Products. The company's founder, the late Harris Rosen, created a comprehensive philanthropic ecosystem including the Harris Rosen Foundation, the Rosen Parramore PS8 Foundation, free preschool programs in Tangelo Park and Parramore communities, and college scholarship programs. Notable dining venues include A Land Remembered at Rosen Shingle Creek and Mi Casa Tequila Taquería.

Differentiator

Problem solved

Functional benefit

Brands

• RosenBrands: Collection of seven hotel properties serving greater Orlando and the International Drive Tourism district
• RosenCare
• Rosen Medical Center
• Rosen Aquatic & Fitness Center
• UCF Rosen College of Hospitality Management

Products and services

• Rosen Inn International A value-priced leisure hotel in Orlando's International Drive tourism district serving individual travelers and families visiting Central Florida attractions. The original Rosen property purchased in 1974.
• Rosen Inn Closest to Universal A value-priced leisure hotel positioned as the closest Rosen property to Universal Orlando, serving theme park visitors with affordable accommodations.
• Rosen Inn Pointe Orlando A value-priced leisure hotel located at Pointe Orlando, serving guests visiting area attractions and entertainment venues including the Orange County Convention Center vicinity.
• Rosen Inn Lake Buena Vista A value-priced leisure hotel serving the Lake Buena Vista area near Walt Disney World and other major Orlando theme parks.
• Rosen Plaza Hotel An 800-room convention hotel on International Drive featuring meeting and event space, fine dining at Jack's Place, and comprehensive conference facilities. Awarded the 2024 British Airways Holidays Customer Excellence Award with a 4.6/5 score from 72,408 reviews.
• Rosen Centre Hotel A 24-story, 1,334-room convention hotel on International Drive with more than 160,000 square feet of meeting space. Celebrated 30 years of operations in October 2025.
• Rosen Shingle Creek The AAA Four Diamond crown jewel of the Rosen portfolio featuring nearly 500,000 square feet of meeting space, fine dining at A Land Remembered steakhouse, and state-of-the-art conference facilities serving large conventions and corporate meetings.
• Shingle Creek Golf Club An 18-hole championship golf course adjacent to Rosen Shingle Creek, offering recreational golf experiences to hotel guests and the public.

Quantifiable outcome

• RosenCare estimated to have saved $500 million+ since inception
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ Distributor · 9 August 2016Partnership with world's largest global provider of sales, marketing, and distribution for independent hotels. Allows Rosen properties to access Preferred's global distribution network, loyalty program (I Prefer), and marketing resources while maintaining independence.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Hyatt Regency Orlando: 1,640-room convention hotel attached to OCCC — directly comparable to Rosen Centre and Rosen Shingle Creek for convention group bookings in Orlando.
• Omni Orlando Resort at ChampionsGate: 720-room resort near Disney with extensive meeting space and golf amenities, directly comparable to Rosen Shingle Creek's meeting-and-golf value proposition in the Orlando convention market.
• Walt Disney World Swan and Dolphin Resort: Operated by Marriott on Disney property in Orlando, this 2,600-room complex is the most direct convention+theme-park competitor to Rosen's Shingle Creek and Centre. Comparable group/convention business mix and Orlando tourism exposure.
• Pineapple Hospitality / Sotherly Hotels: Independent hotel REIT/operator with multiple full-service and resort hotels across the Southeast US — comparable independent operator profile and regional concentration.
• B Hotels & Resorts: Independent full-service and lifestyle hotel management company operating multiple properties — directly comparable independent-hotel operating model to Rosen's, particularly around convention/leisure positioning.
• Hilton Orlando: 1,424-room full-service convention hotel on International Drive, the most direct large-brand competitor to Rosen Centre for both convention and leisure group demand.
• Marriott Orlando World Center: 2,000-room resort and convention hotel near Disney, comparable in scale and meeting space to Rosen Shingle Creek; competes for the same group and leisure travel segments.
• Loews Hotels at Universal Orlando: Two on-site Universal Orlando hotels (5,000+ rooms including Sapphire Falls, Royal Pacific, Cabana Bay) competing head-to-head with Rosen Inn Closest to Universal and Rosen Centre for theme-park leisure and convention groups. Independent operator at scale closely matches Rosen's positioning.
• Universal Endless Summer Resort: Universal's value-tier on-site resort competing directly with Rosen Inn properties for price-sensitive theme-park visitors, particularly Closest to Universal and Pointe Orlando.

Others

• Preferred Hotels & Resorts: Distribution and consortium partner of Rosen, but as the largest global independent-hotel network it is also the closest analog in independent hotel distribution scale; useful comp for understanding Rosen's positioning economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RosenHotels
• LinkedInlinkedin.com/company/rosen-hotels-resorts

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosen Hotels and Resorts