Cupcake Digital

What Cupcake Digital does

Cupcake Digital is a privately held children's mobile-application developer headquartered in New York, founded in 2011. According to the firmographic record, the company creates and publishes mobile applications for kids built on licensed, world-class entertainment properties, operating in the consumer-grade segment of the kids' edutainment and entertainment app market. Its product surface is centered on iOS/Android-style mobile apps derived from third-party entertainment IP, distributed through app-store channels and monetized via downloads, in-app purchases, and licensing arrangements with IP holders.

The company pursued a roll-up-oriented growth posture in its early years, completing two studio acquisitions — iStoryTime in March 2014 and Little Bit Studio in November 2014 — to absorb complementary production capabilities. A single disclosed financing event, a $329,000 round in June 2015, is recorded in the source data, with investor identity not specified. Leadership comprises co-founder and president Susan Miller and chairman Brad Powers, providing continuity from founding through the disclosed historical period.

The available commercial detail is limited: no pricing model, no named customer or segment data, no disclosed revenue figure, and the company's website was inaccessible during data collection (returning only a security-verification screen). As a result, current operating status, recent product activity, headcount vintage, and go-to-market details cannot be confirmed from the source material. Investors evaluating the business today should treat most operational signals as historical, not current.

Name

Cupcake Digital

Website

https://cupcakedigital.com

Company type

Private

Founded year

2011

Headcount range

101–250 employees

Short description

Cupcake Digital is a New York-based children's mobile-app publisher founded in 2011 that builds mobile applications for kids based on licensed, world-class entertainment properties, distributed through major app stores.

Ownership category

akta.pro rank

Product category

Children's Mobile Apps

NAICS

Software Publishers (5132)

akta.pro primary industry

Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

akta.pro secondary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Children's mobile apps
• Kids educational apps
• Mobile game development
• Family entertainment apps
• Licensed IP applications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Licensing fees for entertainment IP

Core offering

Cupcake Digital creates and develops award-winning mobile applications for children based on world-class entertainment properties. The company produces interactive digital experiences, including games and storybook apps, targeted at kids and distributed through major mobile app stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Award-winning children's mobile applications

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Highlights for Children: Highlights extends its well-known children's brand into digital apps and interactive content, putting it in direct competition with Cupcake Digital's branded-licensed mobile-app publishing approach for young audiences.
• Toca Boca: Toca Boca is a Stockholm-based studio that creates award-winning mobile apps for kids, sharing the same direct-to-consumer kids-app publishing model and target demographic (children and families) as Cupcake Digital.
• Sago Mini: Sago Mini (a Toca Boca spin-off brand) develops playful mobile apps and digital toys for young children, directly competing with Cupcake Digital in the under-8 mobile-app category with subscription and paid-download models.
• StoryToys: StoryToys develops premium storybook and licensed-IP mobile apps for children, operating in the same 'licensed entertainment properties turned into apps' niche as Cupcake Digital.
• iStoryTime (within Cupcake Digital): iStoryTime was acquired by Cupcake Digital in 2014 and produces narrated children's storybook apps, making it a directly comparable (now sibling) peer in licensed children's digital publishing.

Emerging players

• Khan Academy Kids: Khan Academy Kids is a free educational mobile app for young children; it competes with Cupcake Digital in the early-childhood app category but emphasizes structured learning over licensed entertainment.

Broad incumbents

• LeapFrog Enterprises: LeapFrog is a broad incumbent in children's educational entertainment spanning hardware, software, and apps — overlapping with Cupcake Digital's kids' educational-app category but at much greater scale and across multiple platforms.
• PBS Kids (PBS Distribution): PBS Kids is a major publisher of mobile apps tied to its established children's television IP, making it a broad incumbent comparable to Cupcake Digital's licensing-driven approach to kids' digital content.
• Disney Interactive / Disney Publishing: Disney operates one of the largest portfolios of entertainment-IP-based children's mobile apps and digital books, representing the dominant broad incumbent against which Cupcake Digital's licensed-IP model competes.
• Nickelodeon (Paramount): Nickelodeon publishes a large suite of kids' mobile apps based on its owned entertainment properties (SpongeBob, PAW Patrol), serving the same audience as Cupcake Digital but from a vertically integrated IP owner position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cupcake_digital
• Facebookfacebook.com/cupcakedigital
• LinkedInlinkedin.com/company/2690908

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupcake Digital