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MedOptions

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uuid0006wr3

Namestring
MedOptions
Websiteurl
medoptionsinc.com
Company typeenum
Private
Founded yearint
1996
Descriptiontext

MedOptions is a US-based, private for-profit behavioral healthcare provider founded in 1996 and headquartered in Old Saybrook, Connecticut. The company partners with skilled nursing facilities (SNFs) and assisted living facilities (ALFs) to deliver specialized geriatric behavioral health services, embedding clinicians into partner facilities rather than operating standalone clinics. Its core service offering centers on psychiatric and mental-health care tailored to long-term care populations, an area characterized by complex regulatory requirements, Medicare/Medicaid reimbursement mechanics, and a limited pool of qualified providers.

The operating model is B2B2C: MedOptions contracts with facility operators, and its clinicians serve the residents of those facilities on-site. The firm employs between 251 and 500 people, consistent with a multi-state clinical staffing operation that requires credentialed psychiatrists, nurse practitioners, social workers, and clinical support staff. No specific pricing model, payer mix, geographic footprint beyond the Connecticut headquarters, customer logos, or product/technology stack was disclosed in the available source material; the bulk of the scraped content was unrelated to MedOptions (an Indonesian online lottery domain), limiting deeper technical and financial characterization. One funding event of $8 million was recorded in 2009, followed by an undisclosed-value financing in 2016, suggesting the company has operated with episodic external capital rather than continuous venture backing.

Leadership is concentrated, with Michelle Marotta serving as President and owner. No additional management team, board, or investor information is publicly disclosed in the input set. Given the absence of disclosed revenue, customer concentration metrics, technology stack, and recent strategic activity beyond the two funding events, characterization of MedOptions as a mature, niche-specialist private operator is supported, while finer-grained claims about scale, growth, or technical differentiation cannot be evidenced from the supplied data.

Short descriptiontext

MedOptions is a private US behavioral health provider founded in 1996 that partners with skilled nursing and assisted living facilities to deliver embedded geriatric psychiatric and mental health services.

Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersOld Saybrook, United States
HQ citystring
Old Saybrook
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
behavioral health services, skilled nursing care, assisted living services, geriatric mental health, psychiatric consulting
Industry1 code
PRIMARYHSABACAM
Behavioral Health Skilled Home Health (Psychiatric Nursing)
Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health
NAICS code2 codes
  • Offices of Physicians, Mental Health Specialists621112
  • Outpatient Mental Health and Substance Abuse Centers621420
SIC code2 codes
  • Services-Skilled Nursing Care Facilities8051
  • Services-Health Services8000
Product category
Behavioral Health Services
Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

MedOptions partners with skilled nursing facilities (SNFs) and assisted living facilities (ALFs) to deliver expert behavioral health services to their residents. The company provides on-site psychiatric and mental health care delivered by clinical staff employed or contracted by MedOptions.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Behavioral Health Services for Skilled Nursing Facilities
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1InnovAge Holding Corp.
TypeDirect peer
Description

Operates PACE programs for seniors with integrated behavioral health services. Comparable to MedOptions in delivering behavioral and psychiatric services inside structured senior/elder care settings.

2BrightView Health
TypeDirect peer
Description

Outpatient mental health and substance use disorder treatment provider serving populations with complex needs. Comparable business model to MedOptions in providing clinically-driven outpatient behavioral health services at scale.

3Pyramid Healthcare
TypeDirect peer
Description

Behavioral health provider operating residential, outpatient, and facility-based programs. Comparable to MedOptions in delivering facility- and community-based psychiatric and behavioral health services.

4Acadia Healthcare
TypeBroad incumbent
Description

National behavioral health operator with inpatient and outpatient programs including psychiatric services. Overlaps with MedOptions in behavioral health delivery, but operates at significantly larger scale and broader settings.

5Universal Health Services (Behavioral Health segment)
TypeBroad incumbent
Description

Operates one of the largest behavioral health platforms in the U.S. through its Behavioral Health Care division. Comparable as a behavioral health specialist, though predominantly facility/inpatient focused and national in scale.

6PharMerica (now part of BrightSpring)
TypeBroad incumbent
Description

Specialty pharmacy serving long-term care and post-acute settings. Comparable to MedOptions as a contracted service provider into skilled nursing and assisted living facilities, though focused on pharmacy rather than behavioral health.

7Genesis HealthCare
TypeDirect peer
Description

Large skilled nursing operator that runs internal behavioral health programs for its residents. Comparable to MedOptions as a behavioral care delivery model inside SNFs, though Genesis delivers in-house rather than as a contract partner.

8Aspire Behavioral Health
TypeDirect peer
Description

Behavioral health services provider focused on geriatric and post-acute populations. Comparable to MedOptions in delivering psychiatric clinical services to skilled nursing and senior care settings.

9Vibra Healthcare
TypeRegional player
Description

Post-acute and long-term acute care hospital operator with medically complex patient programs. Comparable to MedOptions in operating clinical programs for post-acute populations, though focused on medical/physical rehabilitation rather than behavioral health.

10Eleanor Health
TypeEmerging player
Description

Outpatient behavioral health and addiction medicine provider using value-based care arrangements. Comparable to MedOptions as a clinically-led behavioral health services organization, though newer and value-care oriented.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MedOptions

Behavioral Health Servicesmedoptionsinc.com

MedOptions is a private US behavioral health provider founded in 1996 that partners with skilled nursing and assisted living facilities to deliver embedded geriatric psychiatric and mental health services.

What MedOptions does

MedOptions is a US-based, private for-profit behavioral healthcare provider founded in 1996 and headquartered in Old Saybrook, Connecticut. The company partners with skilled nursing facilities (SNFs) and assisted living facilities (ALFs) to deliver specialized geriatric behavioral health services, embedding clinicians into partner facilities rather than operating standalone clinics. Its core service offering centers on psychiatric and mental-health care tailored to long-term care populations, an area characterized by complex regulatory requirements, Medicare/Medicaid reimbursement mechanics, and a limited pool of qualified providers.

The operating model is B2B2C: MedOptions contracts with facility operators, and its clinicians serve the residents of those facilities on-site. The firm employs between 251 and 500 people, consistent with a multi-state clinical staffing operation that requires credentialed psychiatrists, nurse practitioners, social workers, and clinical support staff. No specific pricing model, payer mix, geographic footprint beyond the Connecticut headquarters, customer logos, or product/technology stack was disclosed in the available source material; the bulk of the scraped content was unrelated to MedOptions (an Indonesian online lottery domain), limiting deeper technical and financial characterization. One funding event of $8 million was recorded in 2009, followed by an undisclosed-value financing in 2016, suggesting the company has operated with episodic external capital rather than continuous venture backing.

Leadership is concentrated, with Michelle Marotta serving as President and owner. No additional management team, board, or investor information is publicly disclosed in the input set. Given the absence of disclosed revenue, customer concentration metrics, technology stack, and recent strategic activity beyond the two funding events, characterization of MedOptions as a mature, niche-specialist private operator is supported, while finer-grained claims about scale, growth, or technical differentiation cannot be evidenced from the supplied data.

MedOptions firmographics

Firmographics
Name
MedOptions
Website
https://medoptionsinc.com
Company type
Private
Founded year
1996
Headcount range
251–500 employees
Short description
MedOptions is a private US behavioral health provider founded in 1996 that partners with skilled nursing and assisted living facilities to deliver embedded geriatric psychiatric and mental health services.
Ownership category
akta.pro rank

MedOptions industry classification

Industry
Product category
Behavioral Health Services
NAICS
Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)
SIC
Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)
akta.pro industry
PRIMARYHSABACAM
Behavioral Health Skilled Home Health (Psychiatric Nursing)
Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

Keywords

  • Behavioral health services
  • Skilled nursing care
  • Assisted living services
  • Geriatric mental health
  • Psychiatric consulting

Where MedOptions is headquartered

Location

Headquarters

HQ city
Old Saybrook
HQ country
United States
HQ region
North America

Markets served

MedOptions business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

MedOptions product offering

Product offering

Core offering

MedOptions partners with skilled nursing facilities (SNFs) and assisted living facilities (ALFs) to deliver expert behavioral health services to their residents. The company provides on-site psychiatric and mental health care delivered by clinical staff employed or contracted by MedOptions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Behavioral Health Services for Skilled Nursing Facilities

Companies that use MedOptions

Customer profile

Ideal customer profiles1 record

MedOptions technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MedOptions partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

MedOptions competitors and assessment

Company assessment

Direct peers

  • InnovAge Holding Corp. Operates PACE programs for seniors with integrated behavioral health services. Comparable to MedOptions in delivering behavioral and psychiatric services inside structured senior/elder care settings.
  • BrightView Health: Outpatient mental health and substance use disorder treatment provider serving populations with complex needs. Comparable business model to MedOptions in providing clinically-driven outpatient behavioral health services at scale.
  • Pyramid Healthcare: Behavioral health provider operating residential, outpatient, and facility-based programs. Comparable to MedOptions in delivering facility- and community-based psychiatric and behavioral health services.
  • Genesis HealthCare: Large skilled nursing operator that runs internal behavioral health programs for its residents. Comparable to MedOptions as a behavioral care delivery model inside SNFs, though Genesis delivers in-house rather than as a contract partner.
  • Aspire Behavioral Health: Behavioral health services provider focused on geriatric and post-acute populations. Comparable to MedOptions in delivering psychiatric clinical services to skilled nursing and senior care settings.

Broad incumbents

  • Acadia Healthcare: National behavioral health operator with inpatient and outpatient programs including psychiatric services. Overlaps with MedOptions in behavioral health delivery, but operates at significantly larger scale and broader settings.
  • Universal Health Services (Behavioral Health segment): Operates one of the largest behavioral health platforms in the U.S. through its Behavioral Health Care division. Comparable as a behavioral health specialist, though predominantly facility/inpatient focused and national in scale.
  • PharMerica (now part of BrightSpring): Specialty pharmacy serving long-term care and post-acute settings. Comparable to MedOptions as a contracted service provider into skilled nursing and assisted living facilities, though focused on pharmacy rather than behavioral health.

Regional players

  • Vibra Healthcare: Post-acute and long-term acute care hospital operator with medically complex patient programs. Comparable to MedOptions in operating clinical programs for post-acute populations, though focused on medical/physical rehabilitation rather than behavioral health.

Emerging players

  • Eleanor Health: Outpatient behavioral health and addiction medicine provider using value-based care arrangements. Comparable to MedOptions as a clinically-led behavioral health services organization, though newer and value-care oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

MedOptions social profiles

Digital presence

MedOptions financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MedOptions leadership team

Management profile

Number of profiles

Profiles1 record

MedOptions funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MedOptions M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedOptions

What does MedOptions do?

MedOptions partners with skilled nursing facilities (SNFs) and assisted living facilities (ALFs) to deliver expert behavioral health services to their residents. The company provides on-site psychiatric and mental health care delivered by clinical staff employed or contracted by MedOptions.

When was MedOptions founded?

MedOptions was founded in 1996. It employs 251 to 500 people.

Where is MedOptions based?

MedOptions is headquartered in Old Saybrook, United States, in the North America region.

Who are MedOptions's main competitors?

Direct peers on record are InnovAge Holding Corp., BrightView Health, Pyramid Healthcare, Genesis HealthCare and Aspire Behavioral Health. Broad incumbents are Acadia Healthcare, Universal Health Services (Behavioral Health segment) and PharMerica (now part of BrightSpring). Vibra Healthcare is listed as a regional player. Eleanor Health is listed as an emerging player.

Does MedOptions have an API?

No public API is recorded for MedOptions.

What industry is MedOptions in?

MedOptions's product category is Behavioral Health Services. Its primary akta.pro industry code is HSABACAM, Behavioral Health Skilled Home Health (Psychiatric Nursing). Its NAICS code is 621112 and its SIC code is 8051.

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Live signals
PR NewswireMedOptions Appoints New Chief Medical OfficerMedOptions announced the appointment of Steven Powell, MD, MPH, CPE, FAPA as its new Chief Medical Officer. Powell previously served as CMO at New London Hospital and brings extensive credentials including board certification in Psychiatry, Fellowship in the American Psychiatric Association, and Certified Physician Executive status. The company's CEO stated the appointment reaffirms their commitment to hiring top clinicians and solidifies their position as a leading provider of behavioral health services to skilled nursing and assisted living facilities.PR NewswireMedOptions Appoints New Roles Within Senior Leadership RanksMedOptions, the nation's leading provider of behavioral health services to skilled nursing and assisted living facilities, announced two senior leadership appointments with Richard Nankee named Chief Financial Officer and Nicholas Mercadante promoted to President and Chief Operating Officer. Mr. Nankee joined the company in October 2017 with prior experience spanning insurance, manufacturing, and healthcare sectors, while Mr. Mercadante has been with MedOptions since 2015 and will retain his role as General Counsel. The appointments are intended to strengthen the leadership team as the company seeks to capitalize on growth opportunities in the geriatric behavioral healthcare market.PR NewswireMedOptions Names Thomas McInerney as Chief Executive OfficerMedOptions appointed Thomas McInerney as its new Chief Executive Officer, succeeding Ed Mercadante who transitioned to Executive Chairman of the Board. McInerney previously served as President and Chief Operating Officer since joining the company in May 2017, and has been credited with driving improvements in the company's support infrastructure and overall experience for clinicians, customers, and patients. MedOptions is the nation's leading provider of behavioral health services to skilled nursing and assisted living facilities, currently providing on-site services to more than 1,600 facilities nationwide.PR NewswireMedOptions Experiencing Growth and Increased Demand in its Telehealth Division, MedOptions Connect™MedOptions launched its telehealth behavioral services division, MedOptions Connect™, in early 2016 to provide enhanced care to patients in rural long-term care facilities. The service has expanded to five states and is expected to grow by more than 200 percent in the coming year, currently serving over 2,500 patients daily. This expansion aims to address shortages of qualified behavioral healthcare providers in rural areas through a proprietary, HIPAA-compliant web portal.PR NewswireMedOptions Selects WeCounsel to be Primary Provider of Telehealth Software for MedOptions Connect™MedOptions has selected WeCounsel as its primary telehealth software provider for MedOptions Connect, enabling the company to deliver behavioral health services to patients in rural and underserved areas through a HIPAA-compliant platform.PR NewswireWeCounsel Chosen to be Primary Provider of Telehealth Software for MedOptions, IncWeCounsel Solutions, LLC, a Chattanooga-based telemedicine software company, has been selected by MedOptions, Inc., the largest outsourced provider of behavioral health services to skilled nursing and assisted living facilities in the nation, to be the primary provider of telehealth software for its MedOptions Connect™ division. The partnership will deploy WeCounsel's HIPAA-compliant behavioral health telemedicine platform across MedOptions' hundreds of facilities, with the software already in use in Western Massachusetts and expanding nationwide. WeCounsel, which recently closed Series A funding, views this as validation of its product and an opportunity to work with an industry-leading partner.PR NewswireMedOptions to Acquire Vericare, Creating a National Provider of Behavioral Health Services to Long-Term Care FacilitiesMedOptions, the nation's largest outsourced provider of behavioral health services to skilled nursing and assisted living facilities, has entered into a definitive agreement to acquire San Diego-based Vericare, the second largest behavioral health clinical care provider in the United States. The combined entity will become the sole national provider of outsourced behavioral health services to long-term care facilities, serving more than 180,000 beds across more than 1,500 facilities across eight states. The transaction is scheduled to close in late May 2016.