Nutramax Laboratories

What Nutramax Laboratories does

Nutramax Laboratories, Inc. is a privately held, family-owned nutritional supplement manufacturer founded in 1992 by Dr. Robert 'Dr. Bob' Henderson and headquartered in Lancaster, South Carolina. The company researches, develops, manufactures, and markets clinically studied supplements across two operating subsidiaries: Nutramax Laboratories Veterinary Sciences, Inc. (pet products for dogs, cats, and horses) and Nutramax Laboratories Consumer Care, Inc. (human products). Its portfolio spans joint health (Cosequin, Dasuquin, Cosamin), liver support (Denamarin), digestive health (Proviable, Cosequin ASU Balance), behavioral health (Solliquin), skin and coat (Welactin), immune health (Imuquin, Tivose, Avmacol), anal gland (Filaquin), and phosphate binding (Naraquin, Cobalequin), supported by proprietary ingredients such as trademarked ASU, NMX72595 postbiotic yeast culture, and NMXFBR4 fiber blend. Manufacturing is conducted in-house under cGMP certification from Underwriters Laboratories, with 80 quality checks per batch across raw materials, in-process, and finished-product stages, complemented by an in-house Translational Research Laboratory for cellular and molecular biomarker evaluation.

The company's revenue model combines direct-to-consumer e-commerce through brand-specific storefronts (cosequin.com, cosamin.com, avmacol.com, etc.), a veterinarian-gated Vet & Medical Portal for veterinary-exclusive SKUs, the myNutramax professional dashboard with subscription-style discounted programs for clinic owners, staff, students, and faculty, and international distribution. Go-to-market relies on a hybrid of enterprise field sales to veterinary professionals, event-driven demand generation (Westminster Kennel Club Dog Show, AKC Diving Dogs, Kentucky Three-Day Event, equestrian athlete endorsements), and traditional digital/email marketing. The customer base is diversified across individual pet owners, individual human consumers, veterinary clinics, and an emerging healthcare practitioner segment via the newly launched Nutramax Practitioner Formulas line. Nutramax is Lancaster County's largest manufacturing employer with over 800 employees nationwide and over 750 in Lancaster, having added approximately 200 jobs via a 200,000-square-foot, $30 million facility expansion completed in 2022.

Name

Nutramax Laboratories

Legal name

Nutramax Laboratories, Inc.

Website

https://nutramaxlabs.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nutramax Laboratories is a privately held, family-owned nutritional supplement manufacturer founded in 1992, producing clinically studied joint, liver, digestive, immune, and behavioral health supplements for dogs, cats, horses, and humans under brands including Cosequin, Dasuquin, Denamarin, and Cosamin, distributed through veterinarians, healthcare practitioners, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH)

akta.pro secondary industries

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Immune Support Supplements (HLAMALAE)

Keywords

• Joint health supplements
• Pet nutritional supplements
• Veterinary health products
• Human dietary supplements
• Animal wellness products

Headquarters

HQ city

Edgewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Nutritional Supplements: Joint health, digestive health, liver support, behavioral health, skin/coat health, and immune health supplements for dogs, cats, and horses. Products include Cosequin, Dasuquin, Denamarin, Proviable, Solliquin, Welactin, and new Filaquin. Many products veterinary-exclusive.
2. Human Nutritional Supplements: Products for people including Cosamin for joint health and Avmacol for sulforaphane/detoxification support. New Nutramax Practitioner Formulas line for healthcare practitioners.
3. Professional/Veterinary Programs: Discounted rates for enrolled clinic owners, administrators, clinical staff, vet students, and faculty through Vet & Medical Portal and myNutramax programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nutramax Laboratories researches, develops, manufactures, and markets nutritional supplements for both pets (dogs, cats, horses) and humans. Core product categories include joint health (Cosequin, Dasuquin, Cosamin), liver health (Denamarin), digestive health (Proviable), immune health (Imuquin, Avmacol, Tivose), behavioral health (Solliquin), skin/coat health (Welactin), anal gland health (Filaquin), and phosphate binding (Naraquin). All products are manufactured in-house at state-of-the-art facilities in Lancaster, SC under Good Manufacturing Practices with 80 quality checks per batch.

Product overview

Nutramax Laboratories is a nutritional supplement company offering separate product lines for pets and humans. The pet supplements include joint health products (Cosequin®, Dasuquin®), liver support (Denamarin®), digestive health (Proviable®), behavioral health (Solliquin®), immune health (Imuquin®), skin/coat health (Welactin®), and anal gland support (Filaquin™). Human products include joint health (Cosamin®), sulforaphane/detoxification support (Avmacol®), and immune health (Tivose®). The company also offers practitioner-exclusive formulas for healthcare professionals and equine-specific supplements. Products are backed by scientific studies and undergo rigorous quality testing.

Differentiator

Problem solved

Functional benefit

Brands

• Cosequin: Joint health supplement for cats, dogs, and horses - the #1 veterinarian recommended retail joint health supplement brand
• Cosamin
• Dasuquin
• Avmacol
• Denamarin
• Welactin
• Proviable
• Solliquin
• Imuquin
• Tivose
• Naraquin
• Filaquin
• Cobalequin

Products and services

• Cosequin Joint Health Supplement Joint health supplement for cats, dogs, and horses. The #1 veterinarian recommended retail joint health supplement brand for over 30 years.
• Dasuquin Joint Health Supplement

Quantifiable outcome

• Cosequin is the #1 veterinarian recommended retail joint health supplement brand
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• American Kennel Club (AKC)coreGTM or Marketing Partner · 1 January 2024Cosequin serves as presenting sponsor of AKC Diving Dogs Premier Cup. Events held at Mississippi State University (2025) and Arapahoe County Fairgrounds in Aurora, CO (2024). Competition broadcast nationally on ESPN2.
• Will Coleman (Equestrian Athlete)coreGTM or Marketing Partner · 1 January 2024International 5* Eventer named as newest sponsored rider for Cosequin brand. Enhances Cosequin roster of sponsored athletes. Notable competitive record at elite equestrian events globally.
• Olivia Dutton (Equestrian Athlete)minorGTM or Marketing Partner · 1 January 2024International eventer joins Cosequin as sponsored rider, following in father Phillip Dutton's footsteps. Newest sponsored rider for the brand.
• Texas A&M UniversitycoreStrategic or Co-development Partner · 1 January 2023New chair partnership with Texas A&M University College of Veterinary Medicine. Supports academic leadership in veterinary medicine through endowed chair position.
• Westminster Kennel ClubflagshipGTM or Marketing Partner · 1 January 2015Cosequin has been the official joint health supplement sponsor of the Westminster Kennel Club Dog Show for over 10 consecutive years. Partnership includes presenting sponsorship of Demo Ring and Dock Diving events during Canine Celebration Day. Also co-sponsors service dogs in training with Valor Service Dogs.
• Phillip Dutton (Equestrian Athlete)coreGTM or Marketing Partner · 1 January 199925-year partnership with International 5* Eventer Phillip Dutton. Longest partnership for Nutramax with any athlete or ambassador. Represents Cosequin Joint Health Supplement for horses. Dutton has won numerous medals from prestigious international sporting events.
• Valor Service DogsminorGTM or Marketing PartnerCo-sponsored service dog in training with Westminster Kennel Club. Nonprofit organization helping wounded post-9/11 veterans and first responders regain independence through mobility assistance and PTSD service dogs.
• Christian Veterinary Mission (CVM)minorStrategic or Co-development PartnerPartnership to equip veterinary professionals and students for service in remote regions. Reflects organizational commitment to honoring God through veterinary medicine.
• University Research PartnerscoreStrategic or Co-development PartnerNutramax pays a maximum of 15% indirect costs to universities and other research organizations for external research collaborations. Conducts and supports laboratory research and clinical studies on products.
• Underwriters' Laboratories (UL)coreOthersUL administers annual GMP certification program covering full GMP audit criterion based on 21 CFR Part 111 for dietary supplements. Third-party independent auditing and certification.
• NSF InternationalminorOthersNSF International provides Certified for Sport designation for Tivose Immune Health Supplement, a highly regarded certification organization for public safety.
• 4:10 Initiative Partner BusinessesminorOthersLocal small businesses supported through 4:10 Initiative. More than $711,000 in vouchers directed to local businesses since 2020. Initiative launched to support small businesses during economic hardship.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/NutramaxLabs
• Facebookfacebook.com/NutramaxLabs
• LinkedInlinkedin.com/company/nutramax-laboratories-inc.
• Instagraminstagram.com/nutramax_labs
• Pinterestpinterest.com/NutramaxLabs
• Xx.com/nutramaxlabs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutramax Laboratories