AND CO

Freelancer Business Management Softwareand.co

AND CO is a New York-based private software company founded in 2014 that operates a smart back-office platform for freelancers, handling invoicing, contracts, payments, and operational workflows. It has raised approximately $2.5M from investors including Thrive Capital and BoxGroup, and operates with an 11-50 person team.

Company typePublic
Founded2010
HeadquartersNew York, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What AND CO does

AND CO is a New York-based, private software company founded in 2014 that operates as a back-office platform for freelancers. Per its firmographic description, it is positioned as a "smart back office for freelancers," implying the product layer handles operational workflows typical of independent workers — invoicing, contracts, expense tracking, payments, and tax or accounting support. The company is small, with 11-50 employees, and has raised approximately $2.5M across two disclosed funding rounds: a $500,000 seed round in October 2015 led by BoxGroup (with Brooklyn Bridge Ventures and Prehype), and a $2,000,000 round in March 2016 led by Thrive Capital, with participation from BoxGroup, CSC Upshot, Designer Fund, Global Founders Capital, Hone Capital, and Red Swan Ventures.

The company's go-to-market and product architecture are not detailed in the available data. Based on its positioning as a freelancer back-office tool and its investor composition (including Designer Fund, a design-oriented fund), AND CO likely targeted independent professionals and small studios with a self-serve, design-led SaaS product. Mario Gabriele serves as Chief of Staff, indicating a small leadership team appropriate to its stage. No customer logos, pricing model, revenue metrics, or post-2016 operating signals are disclosed in the input data, which limits further inference about commercial traction, scale, or current operating status.

AND CO firmographics

Firmographics

Name: AND CO
Legal name: Fiverr International Ltd.
Website: https://and.co
Company type: Public
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Short description: AND CO is a New York-based private software company founded in 2014 that operates a smart back-office platform for freelancers, handling invoicing, contracts, payments, and operational workflows. It has raised approximately $2.5M from investors including Thrive Capital and BoxGroup, and operates with an 11-50 person team.
Ownership category
akta.pro rank

AND CO industry classification

Industry

Product category: Freelancer Business Management Software
NAICS: Professional Employer Organizations (561330), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
SIC: Services-Employment Agencies (7361)
akta.pro primary industry: Contractor / Freelancer Payments (FSAMAKAC)
akta.pro secondary industries: Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

Freelancer management software
Invoicing automation
Time tracking
Contract management
Expense management

Where AND CO is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices6 records

Markets served

AND CO business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Marketplace Transaction Commission: Fiverr charges a commission fee on each transaction completed between a buyer and freelancer on the platform. Sellers pay a percentage on every order delivered, generating the primary revenue stream for the marketplace.
Seller Profile Upgrades and Add-ons: Freelancers can purchase optional paid upgrades for their gig listings, including promotions, featured placements, and additional service options to increase visibility and order volume.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Marketplace Services — Gig-based pricing set by individual sellers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels5 records

AND CO product offering

Product offering

Core offering

AND CO is a smart back office platform for freelancers that combines invoicing, contract management, time tracking, expense management, and payments into a single SaaS product. The platform is targeted at individual freelancers and self-employed professionals who need consolidated administrative tooling for their freelance practice.

Product overview

Fiverr operates as a freelance services marketplace platform connecting businesses with global talent across 12+ service categories. The platform offers a unified marketplace experience with both standard and premium (Fiverr Pro) tiers, complemented by specialized AI services, business solutions including project management and expert sourcing, and self-service tools like AI Store Builder and Logo Maker. The portfolio spans creative services (Graphics & Design, Video & Animation, Music & Audio), technical services (Programming & Tech, AI Development, Software Development), marketing (Digital Marketing, Social Media), and business services, all facilitated through a gig-based ordering system.

Differentiator

Problem solved

Functional benefit

Brands

Fiverr Pro: Premium freelance services with vetted professionals
Fiverr Logo Maker
Fiverr Business Solutions

Products and services

AND CO Smart Back Office Platform

Companies that use AND CO

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles1 record

AND CO technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

AND CO partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

AutoDSminorGTM or Marketing PartnerAutoDS, a dropshipping tool platform, is featured in Fiverr's Business Solutions section, directing users to autods.com. The partnership enables Fiverr to serve e-commerce entrepreneurs needing both dropshipping automation and freelance design/listing services.
DigisminorGTM or Marketing PartnerDigis (digiscorp.com), a software development company, is featured in Fiverr's Business Solutions section. The partnership enables Fiverr to capture clients seeking end-to-end software development services by integrating Digis into its business solutions ecosystem.
Shopify (AI Store Builder)coreTechnology or IntegrationFiverr's AI Store Builder integrates directly with Shopify, enabling e-commerce entrepreneurs to build and launch Shopify stores using AI, with freelance services from Fiverr for store setup, design, and marketing — creating a seamless end-to-end e-commerce launch workflow.
Fiverr Creator NetworkminorGTM or Marketing PartnerFiverr's Creator Network engages content creators and influencers to promote the platform through co-branded content and affiliate relationships, expanding Fiverr's reach to new freelancer and buyer audiences.
Fiverr Affiliates ProgramminorGTM or Marketing PartnerFiverr's affiliate program enables partners to earn commissions by referring new users to the platform, driving buyer and seller acquisition through a performance-based marketing channel.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

AND CO competitors and assessment

Company assessment

Direct peers

Wave Accounting: Free accounting, invoicing, and receipt-scanning software for freelancers, solopreneurs, and small businesses. Overlaps significantly with AND CO's back-office offerings.
FreshBooks: Cloud accounting and invoicing platform for freelancers, self-employed professionals, and small service businesses. Competes directly with AND CO in invoicing, expense tracking, and time tracking.
HoneyBook: Business management platform for independent contractors and small businesses, handling invoicing, contracts, and payments. Serves the same freelancer back-office use case as AND CO.
Bonsai: All-in-one freelancer business management platform offering contracts, invoicing, proposals, time tracking, and tax tools. Directly comparable to AND CO's freelancer back-office positioning.

Broad incumbents

Payoneer: Cross-border payments platform for freelancers and SMBs, offering invoicing, multi-currency receiving, and tax form handling. Comparable to AND CO for global freelancer payment workflows.
Stripe: Major payments infrastructure provider that enables freelancer billing, payouts, and subscription management. Indirectly comparable as AND CO's payment functionality competes with Stripe's invoicing and Connect products.
QuickBooks Self-Employed (Intuit): Self-employed tax and accounting tool from Intuit, providing quarterly taxes, invoicing, and expense tracking for freelancers. A larger, more established incumbent targeting the same freelancer back-office market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

AND CO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AND CO leadership team

Management profile

Number of profiles

Profiles1 record

AND CO funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AND CO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AND CO

What does AND CO do?

Is AND CO a public or private company?

AND CO is a public company. It is classified as venture growth investor backed and is currently operating.

When was AND CO founded?

AND CO was founded in 2010. It employs 11 to 50 people.

Where is AND CO based?

AND CO is headquartered in New York, United States, in the North America region.

How does AND CO make money?

Two revenue lines are on record. Marketplace Transaction Commission is the primary driver. The others are seller Profile Upgrades and Add-ons.

Who are AND CO's main competitors?

Direct peers on record are Wave Accounting, FreshBooks, HoneyBook and Bonsai. Broad incumbents are Payoneer, Stripe and QuickBooks Self-Employed (Intuit).

Does AND CO have an API?

No public API is recorded for AND CO.

What industry is AND CO in?

AND CO's product category is Freelancer Business Management Software. Its primary akta.pro industry code is FSAMAKAC, Contractor / Freelancer Payments, with a secondary code of HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 561330 and its SIC code is 7361.